The Revolution in an Industry That Will Change The World (Test & Measurement)

110
of an industry Revolution the that will change the World Test & Measurement

description

The coming revolution in the $4B Test & Measurement industry that will change the world.

Transcript of The Revolution in an Industry That Will Change The World (Test & Measurement)

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of an industry Revolution the

that will change the World

Test & Measurement

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change the world?!?

we are obviously

CRAZY . . . right?

YZ

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how could an industry you likely never heard of possibly

change the world??

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stick with us, we will explain

✔  what “Test & Measurement” is

✔  why you should give a damn

✔  how a revolution in a historically boring industry will bring fascinating change

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a long time ago someone built

something O O complex

and it didn’t work as expected

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they needed to figure out what was wrong

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swapping parts and guessing just wasn’t cutting it

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along came someone with an instrument that could “test” and

“measure” the pieces and parts of that complex something

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the right tool made troubleshooting tons easier and

saved a lot of

time

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the concept of Test & Measurement was born

(more on the history of Test & Measurement as an industry in a bit)

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why should anyone care about Test &

Measurement?

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$113 billion identifying & correcting product defects

in the US,

is spent every year

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let’s put $113 billion into context ~ ~

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with $113 billion, you could ~ ~

end world hunger ($30B)

and buy

$30B $10B $4B $4B $4B

$4B $3.3B $2.5B $2B $2B

and still have $17B left

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we sense your skepticism.

$113B is an unbelievably big number! what exactly is that being spent on?

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the average engineer spends 1,500 hours / year fixing product bugs!! ~ ~

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that’s 75% of our work time!

that means 75% of your engineering team salary goes to fixing product bugs!

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oh wait, you thought we spent most of our time designing cool stuff?

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wrong!! there are 100 bugs per 1,000 lines of

development code.

engineers spend most of their time finding and fixing these bugs!

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$ time is expensive during

product development

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$113B add up 75% of all of the product

engineering salaries across the US plus the cost of all of the debug tools they use

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this does not even include the $$$ you lose when your product launches late b/c

of those pesky bugs

$113B+

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and this is why Test & Measurement matters – a $4B industry (today) directly affecting $113B+

$

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a history lesson

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the invention of the integrated circuit in the

1950s set the stage for the electronics revolution

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thousands of small parts joined together by invisible voltages,

currents, and connections

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how do you troubleshoot a complex circuit if you can’t “see” the things that make it work??

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back in 1946, C. Howard Vollum and Melvin

“Jack” Murdock invented the world’s first time

based triggered oscilloscope

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an oscilloscope uses probes to capture voltages in a circuit and turn them into

waveforms that you can “see”

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big problem meet

big solution

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by the mid-1960s, Tektronix was booming as it dominated the o-scope market and Test & Measurement became a high-

growth industry*

* in the 1940s and 1950s, Test & Measurement was a much smaller industry primarily focused on tools for testing communications, audio, and video equipment

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the 1970s welcomed the explosion of digital systems, microprocessors, and

inexpensive memory

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o-scopes are great at capturing a lot of detail for a short period of time (i.e. they are good for debugging “analog” systems)

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but they suck at debugging digital data ~ ~ (digital debug requires capturing a LOT of 1s and 0s over time)

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in 1973, Hewlett-Packard introduced the logic analyzer, designed for digital system debugging

probe and capture large amounts of digital data, program trigger events that initiate capture, view digital

data as waveforms

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for 30 years, the Test & Measurement industry was dominated by

oscilloscopes and logic analyzers

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for 30 years, the probe was the product engineer’s debug tool of choice

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in the early 2000s, Test & Measurement began

to completely change . . . and no one was talking about it

(especially those companies who had dominated the market for 30 years)

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Marc Andreessen once predicted that “software will eat the world”

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started to eat software

hardware

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the rise of powerful system-on-chips (SoCs)

fall of memory and silicon prices

the 2000s brought

the

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it was practical for us to put powerful processors and lots of memory inside our hardware products

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we made our simple products substantially more complex, like giving them a brain

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these “smart” products could execute lots of

complex code fast

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software/firmware bugs

became the biggest obstacle in

the # of

product development

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o-scopes and analyzers grew dusty b/c they were not built for software/

firmware debug

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what tools were we using for debug?

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embedded processor debuggers were the tool of choice for firmware developers b/c they could stop

the processor and step through code

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but what did non-firmware engineers use for debug?

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how did we debug if we did not have physical access to the main circuit board to

plug in one of these debuggers?

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how did we debug in-the-field?

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the rise of the log file

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a log file is like a journal of what happened inside

a product

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if software can detect it, software can “log” it

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log files give us the ability to “see” what

software is doing

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log files were a big hit

every product has a free, built-in “debugger” Z

log files are super-easy & super-fast to use Z

just retrieve it and read it

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if given the choice between using an o-scope/analyzer or a log file, what

wins 99% of the time?

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the easier and faster tool

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this is the part where we let you in on a little secret about engineers

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we don’t enjoy using o-scopes and analyzers - they take too long to setup

and the usability sucks

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we don’t like sticking metal probes inside of products that are running

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blowing up a $150,000 prototype because you stuck a probe in the

wrong place changes you

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product development has become more software-centric

& the # of bugs to fix before product launch is exploding

today,

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o-scopes & analyzers are no longer the center of the Test & Measurement universe

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Test & Measurement Today (2014)

log files used by all types of engineers a lot

o-scopes / analyzers used by electrical engineers only when necessary

embedded processor debuggers used by coders when practical

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there are big problems with the current approach to debug !

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software (log files) can’t “see” everything we need

for product debug

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there are times we need to capture raw hardware signals at a high rate of speed, something log files can’t do

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for example,

what if software tells a pin to turn “on” but that pin is grounded “off” due to a hardware defect?

a software log can’t see this problem!!

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there are times we want to use log files

but need to use o-scopes/analyzers

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what tool do we use to debug the issues where software and hardware intersect?

hardware software

signals events

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it’s a hardware problem

it’s a software problem

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these problems cost an unreal amount of

time and $$$

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these problems cost an unreal amount of

the revolutions are coming

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we need tools that give us instant access to

anything going on inside our products ~ ~

~~

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we need tools that are super-easy and

super-fast to use ~~

~~

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we need tools that help us quickly understand

the data we capture ~ ~

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we need the power of scopes & analyzers and

the efficiency of log files ~ ~ ~ ~

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the power of scopes & analyzers and the efficiency of log files

we need

~ ~ built inside every product made

~ ~ ~ ~

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the embedded instrument revolution

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Moore’s Law has driven the size of transistors in ICs smaller and

smaller and smaller . . .

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silicon real estate has become so cheap, it is common to find

unused silicon inside today’s ICs*

* a pad-limited IC cannot be shrunk any further because there would not be enough room for the bonding pads used for I/O pins on the outer perimeter of the

die, leaving unused silicon areas within the die itself

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embedded instrumentation is the concept of inserting the

capabilities of external test equipment inside ICs

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embedded instruments are controlled by a laptop, mobile

device, etc.

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the power and functionality of your o-scope / analyzer shrunk down and placed inside the IC that was already going into your product

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~~

for a growing # of today’s ICs, the

additional cost for adding an embedded

instrument is

$0

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it gets even better!!

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embedded instruments can do things scopes and analyzers could never do

(no, not this)

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b/c they are inside the same IC that contains the microprocessor, embedded

instruments can capture hardware signals and software events, at the same time

hardware software

signals events

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your scope, analyzer, and software logger rolled into one

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~~ except, there are no probes

you won’t need them

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the connected revolution

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from 10 billion web connected devices today, to 212 billion connected devices by 2020

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the ip address will replace the probe https://192.168.0.1

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instantly access and troubleshoot web-connected products ~ ~

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from anywhere

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the software revolution

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the future of debug is in the cloud

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web software will collect data from web-connected products

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smart platforms will know what type of data was collected

and deliver powerful, customized visualizations

log visualization-as-a-service

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BIG DATA billions of web-connected devices producing trillions of data points

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instantly available at the click of a button

information answers insights

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why this matters

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new product development will happen significantly faster

~~

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better tools will remove a barrier to technology

advancements

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service industries will completely change

imagine your next generation repairman remotely logging into your appliance and telling

you what is about to break before it breaks ~ ~

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the financial and global impact will be profound

~~

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the solutions to today’s Test & Measurement problems are going to open

doors of possibilities that will disrupt industries, spawn new markets, and

accelerate technology advancements

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https://www.initialstate.com tools built for engineers, by engineers

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Sources: http://www.ibm.com/developerworks/rational/library/4995.html Watts S. Humphrey, A Discipline for Software Engineering, Addison Wesley, 1996 Philip B. Crosby, Quality Is Free. Penguin, 1980 http://sqgne.org/presentations/2011-12/Jones-Sep-2011.pdf http://www.crosstalkonline.org/storage/issue-archives/2005/200504/200504-Jones.pdf http://inventionmachine.com/the-Invention-Machine-Blog/bid/87840/What-Are-Late-New-Product-Launches-Costing-You http://www.bls.gov http://oakstonepartners.com