The Revenue Compass
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Transcript of The Revenue Compass
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Steer Your Business with ConfidenceMore Income | Less Worry
The Revenue Compass
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Revenue CompassFrom Feast & Famine
to Garden of PossibilitiesInternational Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Solo Pros Selling Services…
Can be like walking a tight rope
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Just One Storm …
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Can Wipe You Out
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
You’ve been told…
What if your business is one basket?
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
It Doesn’t Take Much
You lose a client
Clients go DIY
You get sick
The economy dips
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Build in a Safety Net
How?
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1. Build Differently
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
2. Monitor & Track
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
3. Adjust
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Dive Deeper
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1. A Different Model
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Old Model
Services by the hour.Juggling your business tasks
while balanced on a unicycle.
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
New Model
Multiple income streams.Repurposing your work through
different channels is more balanced
- and the ride is much more stable.
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
What Are You Selling?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Services?
Hours?
Ideas?
A warm presence?
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Knowledge & Expertise You’re Selling
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Piece Togetherthe Foundation
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Use the Compass
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1 to 1: Services
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Your Premium
Time is precious.
Charge for it.
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
1 - Many: Presentations
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Teach, Train & Coach
Share knowledge & experience
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Auto-Delivery: Products
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Package Solutions
Group Services
Templates & Checklists
Procedures & Systems
Home Study Courses
Workbooks from classes
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Passive: Ads / Affiliates
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Put it on Autopilot
Affiliate programs
Joint Ventures
Advertising / AdSense
Sponsorships
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Things to Consider
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Repurpose Work & Expertise
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Content is Gold
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Collaborate & Conquer
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
2. Monitor & Track
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Plug In
Business Trends
Economic Swings
Be a part of the Tribe
Tune into their Needs
Technology Updates
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Listen
Know your tribe.
What’s their problem?
Be the solution.
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Be Flexible
Delivery options
Multiple formats
Various packages
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Deliver Quickly
Business moves fastYou don’t have to know all the answers. You have to respond.
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Steer Your Boat
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Keep Track: Your Compass
Summer | 2011
Your BusinessIncome Report
A:Services
B:Events &
Workshops
C:Products
D: Passive Streams
CompassPerformance
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
3. Adjust
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Adjust for Upcoming Trends
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Want More?
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Come Join Us
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Get Connected You don’t have to do it alone.
www.IASECP.com/Join
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Solo Pro AcademyA Whole New Way of Doing Business
www.IASECP.com/Academy
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Success Circle Masterminds Grow your business like a supernova…
www.IASECP.com/SuccessCircle
International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
Coming Soon! An easy way to stay up to date.
www.SoloProRadio.com