THE RETAIL... THE RETAIL HOME Top Banner 960x300 2 $1,000 What’s Happening 350x350 1 $1,000...

PUBLISHED FOR INDEPENDENT RETAILERS AND RENT-TO-OWNSellers of Major Appliances, Consumer Electronics, Home Furnishings, Kitchen & Bath

AN EYE ON THE INDUSTRY S INCE 1970

2018MEDIA

KIT

More Than a News Publication• Build Your Brand! Reach over 29,300 subscribers in North America and

worldwide

• Create Synergy! Join other manufacturers, distributors and trade partners in

one of the industry’s leading trade resources

• Boost Sales! Gain market exposure for your company’s

products and services

• Increase Industry Presence! Coverage of over 20 national and international tradeshows

including on-site distribution and sponsorships

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Reaching Today’s Retailer

www.retailobserver.com

The market is constantly changing and so are the faces of the independent retailer. They want fresh, exciting, new ideas and concepts that will give them the edge over their competition. Our more than 29,000 subscribers represent businesses, small to large, across North America and worldwide, representing an excess of $55 billion in retail sales.

Supported Associations and Groups We proudly support the following trade associations and buying groups throughout North America whose news and information greatly contribute to the quality of The Retail Observer and the education of our readers.

“Diversification is more than adding a new product line or category. It is constantly evolving

and changing your business to exceed the demands of the market. Remaining fluid in all

things; how you layout and merchandise your showroom floor, to the training program

you implement for your employees, even the marketing strategy you choose will position

your business as one that stands out from the rest because it offers something different and

meaningful to the customer. The look, feel and culture you create will define your niche in

the marketplace. With an eye on the industry, The Retail Observer strives to provide our

readers with a creative and diversified view of retail business; through educational articles

written by industry experts, manufacturer and product highlights, industry news and first

hand reviews from cutting edge trade events, you can count on us to deliver.”

Eliana Barriga,Publisher

The Retail Observer is distributed monthly to more than 29,300 subscribers throughout North America and worldwide. 17,000+ ......................Paper Subscribers 6,400+ .....................Digital Subscribers 5,900+ ......................LinkedIn members

Circulation

Map is a zip coderepresentation.

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Driving Connections for Business The Retail Observer is recognized as an industry leader and innovator in providing educational information to independent retailers across the globe. Our industry experts speak out – on Retail Views, Trends, Brand Building, Customer Service and Business Practices. From highlighting Book Reviews, Industry News, Tradeshow Events, Buying Groups and more, our Independent Retailers have been trusting in us to keep “An Eye on the Industry” since 1970.

Remodelers, builders & contractors; decorative hardware & plumbing companies with retail outlets

Kitchen & bath stores, designers, NKBA members

Consumer electronics only stores

Stores that carry appliances and/or consumer electronics & furnishings, rent-to-own stores

Cabinets and countertop retailers

Manufacturers, distributors, rep firms

Appliance only stores

Consumer electronics

Plumbing product news

Contributing writers

Association events, trade organizations and business practices

Major appliance news

Feature articles on retailers, manufacturers and distributor news

Editorial DiversityRetail Readership Diversity

17%

5%

35%8%

5%

26%

4%

12%

36%

21%14%

14%3%

“Digital“ and “connectivity“ are going to be important words that drive the market this

year. The digital age is upon us and with it comes a new age of customers with different

demands. Retailers will need to do more than sell the right product mix to remain

competitive. Understanding who their customers are and what drives them will be the

most beneficial. The Retail Observer has been a powerful platform for manufacturers

and retailers to come together and explore, learn and divulge their strategies and

ideas on buying and selling the newest technology and most innovative products on

the market and how to plan for what’s coming in the future.”

Moe Lastfogel, Director of Sales and Marketing


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Many Ways to Get ExposureIndependent retailers are a dominating force in the sales of Major Appliances, Consumer Electronics, Home Furnishings and Kitchen & Bath products. Our publication facilitates partnerships between manufacturers, distributors and trade partners. We are committed to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories. The Retail Observer can help you get in front of this powerhouse segment to develop new business and grow your market share in 2018.

Even More Options…Classified .................................................................................................................Negotiable based on contentSupplied or Custom Designed Inserts—2-16 Page, Regional or National ......................Ask for quotePoly Bag Insert/Blow-in Postcard/Belly Band Magazine Wrap ....................................Ask for quoteSpecial Bundle Pricing and Sponsorship Packages ......................................................Available upon request

Contact us to create a customized package that will help you achieve your marketing goals.For sales support or questions call 702.208.9504 or 800.393.0509 or e-mail: [email protected]

LINKS Embedded link...................$100.00 2 or more links...................$50.00 ea

VIDEO • Addition of pop-up video: $400 for the first 30 sec., $75 per additional 30 sec. (up to 5 min.) • Transfer of media from VHS, mini DVD, or DVD : $90 (up to 5 min.) • Transfer from Beta: $195 (up to 5 min.) • Anything on menu over 5 minutes: $50 per additional min.

ANIMATION Quotes by request, as properties vary. WEB ADVERTISING Quotes by request, as properties vary.

RETAIL OBSERVER ONLINE MAGAZINE ADVERTISING PRICING — ALL PRICES ARE FOR 1 YEAR OF HOSTING PER ISSUE

Online Media Edition

Print Media Opportunities

*Contract based on 6 or more insertions in a 12 month period) Premium position 20% up-charge**Includes Cover photo and caption 5 page feature text and ad

AD SIZE OPEN RATE CONTRACT RATE

6 page cover feature inc. ad $24,975 **

4 page spread $15,650 $11,795 2 page spread $8,200 $6,195

Full page $5,150 $3,850

Half page $3,095 $2,250

Quarter page $1,695 $1,250


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2018 MEDIA KIT

AD SIZE—WIDTH X HEIGHT IN INCHES TRIM LIVE BLEED2 page spread .............................................. 16.5 x 10.625 .................. 15.5 x 9.625 ...................17 x 11.125Full-page bleed ............................................. 8.25 x 10.625 .................. 7.25 x 9.625 ...................8.75 x 11.1251/2 page horzontal, non-bleed ..................... 7.25 x 4.75 ...................... 7.25 x 4.75 .....................n/a1/2 page vertical, non-bleed ......................... 3.5 x 9.2 .......................... 3.5 x 9.2 .........................n/a1/4 page ..................................................... 3.5 x 4.18 ........................ 3.5 x 4.18 .......................n/a

CREATING AND SUBMITTING YOUR AD

• The trim is the final cut page size. Place text and important images (headshots, products, etc.) .5” from trim edge (preferred), or a minimum of. 375” (this is the live area.) Add .25” beyond trim for bleed ads (background images should extend out into bleed area.)

• Please note: always include a jpg proof of your ad for reference in addition to the high res pdf. This will ensure that we are able to check that the placed ad will print as intended.

• Please send all Ad and Editorial materials to: [email protected]

Ad Specifications

AD LAYOUT ................Full page ads are printed with a full bleed FILE TYPES ...........Press-ready high resolution PDF MEDIA/DELIVERY ........Email: ads less than 10Mb. Large files less than 100 Mb may be sent via www.hightail.com

The Retail Observer • 2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 • www.retailobserver.com • 702.208.9500


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2018 MEDIA KIT

About Bleeds, Crops and Crop OffsetAdd .25” beyond document for bleed ads (background images should extend out into bleed area,) and crop marks need a .25” offset.Please add crop marks to all ads, including non-bleed ads and ads with white backgrounds. Please refer to pdf export specs below.

INCORRECT: .125” Crop marks extend into bleed area, and may be

visible in final print.

CORRECT: .25” Notice that the crop marks are farther apart & do not extend into the bleed area.

SAMPLE CROP OFFSET

Ad Material Deadlines

Nov. 10, 2017Dec. 15, 2017Jan. 12, 2018Feb. 16, 2018Mar. 16, 2018Apr. 13, 2018

May 11, 2018Jun. 15, 2018July 13, 2018Aug. 15, 2018Sept. 14, 2018Oct. 15, 2018

Dec. 1, 2017Dec. 29, 2017Feb. 1, 2018Mar. 1, 2018Apr. 1, 2018May 1, 2018

Jun. 1, 2018Jun. 29, 2018Aug. 1, 2018Aug. 31, 2018Oct. 1, 2018Nov. 1, 2018

JULAUG SEPTOCTNOVDEC

JANFEBMARAPRMAY JUN

ISSUE SPACE CLOSE MATERIALS CLOSE ISSUE SPACE CLOSE MATERIALS CLOSE


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HOME Top Banner 960x300 2 $1,000 What’s Happening 350x350 1 $1,000 Partner Spotlight Editorial 1 $2,000 NEWS Top Banner 1st 960x200 1 $1,000 Top Banner 960x200 5 $800 Side Banner 350x350 2 $800 PARTNERS MAIN

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BUYING GROUPS

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Website Banner Opportunities

PAGE PLACEMENT SIZE QTY AVAILABLE PER MO. COST

2018 MEDIA KIT

T R A D E S H O W S

S H O W R O O M S P O T L I G H T

S E R V I C E N E W S

C U S T O M E R S E R V I C E

P R O D U C T S P O T L I G H T

L AT E S T &G R E AT E S T

W R I T E R S

T R E N D S

RETAILOBSERVER.COM

YOUR ONLINE RESOURCE FOR INDEPENDENT RETAILERSD R I V I N G C O N N E C T I O N S F O R B U S I N E S S

Y O U R S O U R C E F O R I N D U S T R Y N E W S , T R A D E S H O W E V E N T S ,

B U Y I N G G R O U P S , R E TA I L V I E W S , T R E N D S A N D M U C H M O R E . . .

J U S T A M O U S E - C L I C K A W AY !


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2018 MEDIA KIT

* Bonus issues to be distributed at these shows and events.

What’s Coming Up —Editorial Calendar 2018

MONTH DATE DUE BONUS ISSUE COPIES* FEATURE HIGHLIGHTS

JANUARY

APRIL

JULY

OCTOBER

FEBRUARY

MAY

AUGUST

NOVEMBER

MARCH

JUNE

SEPTEMBER

DECEMBER

Dwell on Design Show Issue

Las Vegas Summer Market

WestEdge Issue

Architectural Digest, International Home & Housewares, BrandSource &

MEGA Group Issue

KBIS Show, Las Vegas Winter Market & Appliance Service Training Institute “ASTI” issue

Smart Kitchen Summit Issue

Nationwide Show Issue

National Hardware Show, HDexpo and ICFF Issue

BrandSource, Mega and Nationwide Buy Fair Show & APRO’s National

RTO Convention & Trade Show Issues

PCBC issue

IFA Show Issue, CEDIA Expo & PSA National Appliance Service Convention Issue

• NKBA Design Awards Kitchens

• NKBA Design Awards Baths • Las Vegas Market • What’s Hot! - Product Highlight

• Connected Appliances

• KBIS: Follow-up • Luxury Lifestyle Elements

• National Hardware Show• What’s Hot! - Product Highlight

• Las Vegas Market

• Architectural Digest• What’s Hot! - Product Highlight

• Hospitality Design Expo• Luxury Lifestyle Elements

• IFA • CEDIA• What’s Hot! - Product Highlight

• International Home and Housewares• Dwell on Design• Luxury Lifestyle Elements

• PCBC

• WestEdge• Luxury Lifestyle Elements

MONTHLY FEATURES Industry News / Association News / Buying Group News / Featured Writers / Book Review

Nov. 13, ‘17

Dec. 8, ‘17

Jan 15 ‘18

Feb 15 ‘18

Mar 15 ‘18

Apr 13 ‘18

May 15 ‘18

Jun 15 ‘18

July 16 ‘18

Aug 15 ‘18

Sept 14 ‘18

Oct 15 ‘18

Article word count: minimum—675 , maximum—700 (allow 100-150 words for each photo) Email your article to: [email protected]


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Special Features: PRODUCT HIGHLIGHT

*See page 8 for materials due dates

Lifestyle Elements THE LATEST IN LUXURY DESIGN

SKYLINE DESIGN DREAMSCAPE OUTDOOR FURNITUREAn aesthetically pleasing integration of elements; the typical way of life of an individual, group, or culture. A balanced lifestyle - this was the inspiration for the latest collections by Skyline Design. Providing designs for their outdoor furniture with as much attention to an individual’s lifestyle as one would for their indoor furniture. Collections that capture the essence of people’s needs, ideas and surroundings. Skyline Design Superb quality we are proud to offer.www.skylinedesign.com

KOHLER ELEVANCE TUBA stylish alternative to walk-in and institutional-looking options, the Elevance Rising Wall bath offers the relaxing bathing experience you desire, with added accessibility. This bath is designed to allow you to sit down with ease as soon as you enter, unlike walk-in or traditional baths. It is sized for a standard 5’ alcove so it can replace an existing bath or be used in new construction.www.us.kohler.com

MTI SAVOY TUBAvailable with or without optional pedestal base, the stunning Savoy is reminiscent of the classic-design “Slipper” tub. www.mtiwhirlpools.com

RETAILOBSERVER.COM 62

Lifestyle Elements THE LATEST IN LUXURY DESIGN

OUTDOOR GREAT ROOM COMPANY SONOMA ISLANDA Grill Island and outdoor greatroom all-in-one! 10ft grill island complete with a Sonoma Mocha arched pergola and lattice. Includes raised back bar on outdoor kitchen for seating and entertaining. The outdoor kitchen is finished with tan supercast tops and an Ameristone stucco finish. The kitchen is constructed with 22 gague galvanized steel frames. A Cook Number 24” stainless steel grill sits on the left hand side allowing space on the right side for food preparation and entertaining. Accessories include a 27” access door, paper towel dispenser and slide out cooler drawer. The beautiful stone-like Super cast counter top has the same characteristics and properties as concrete and natural stone.www.outdoorrooms.com

ROBERN TV MED CABINETM Series cabinets offer sophisticated function with additional options including electric shelf, defogger, night light, cold storage and integrated TV.www.robern.com

SHADESCAPES PAPILLON SHADEThe Papillon’s brilliant roll-up canopy concept offers an extra large shaded area when needed, and folds away easily when not in use. Opening and closing can be done by one person with absolute ease. Fully opened it shades overhead light, partially closed it provides morning and late afternoon shade. Perfect for creating evening ambiance! Idyllic, balanced, and extremely captivating.www.shadescapesamericas.com

• $ 6 0 0 P E R S U B M I S S I O N ( $ 2 , 0 0 0 F O R 4 X )• P L A C E M E N T I N A P R I L , J U N E , A U G U S T A N D / O R D E C E M B E R 2 0 1 8 I S S U E S *• I N C L U D E S A 7 5 W O R D P R O D U C T D E S C R I P T I O N , U R L , & L I F E S T Y L E P H O T O

LU X U R Y

L I F E S T Y L E

E L E M E N TS

& WHAT'S HOT!

Latest Greatest IN NEW PRODUCTS

1 P R E M I E R C O P P E R - J A PA N E S E S O A K I N G T U B w w w. p r e m i e r c o p p e r p r o d u c t s . c o m 2 K A L L I S TA - M I C K D E G I U L I O - M U LT I E R E S I N K W I T H O P T I O N S w w w. k a l l i s t a . c o m 3 P R E M I E R C O P P E R - B A R R E L S T R A P K I T C H E N S I D E S I N K w w w. p r e m i e r c o p p e r p r o d u c t s . c o m 4 P R E M I E R C O P P E R - D E C K M O U N T P O T F I L L E R - T R U E C O P P E R

w w w. p r e m i e r c o p p e r p r o d u c t s . c o m 5 M Y S O N - B E N C H R A D I AT O R w w w. m y s o n i n c . c o m 6 R H E E M - S E C O N D G E N E R AT I O N H Y B R I D WAT E R H E AT E R w w w. r h e e m . c o m

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7 L A C O R N U E - N E W C O L O R : I C Y B L U E w w w. l a c o r n u e u s a . c o m 8 L G - S T U D I O S E R I E S WA S H E R - D RY E R PA I R w w w. l g . c o m / u s / a p p l i a n c e s 9 M O E N - H O M E C A R E F O L D - D O W N S H O W E R S E AT w w w. m o e n . c o m 10 B E RTA Z Z O N I - P R O F E S S I O N A L S E R I E S 3 0 I N C H D O U B L E O V E N u s . b e r t a z z o n i . c o m 11 E V E R P U R E - C O U N T E RT O P F I LT E R S Y S T E M w w w. e v e r p u r e . c o m 12 L G - S T U D I O S E R I E S 4 - D O O R F R E N C H - D O O R R E F R I G E R AT O R w w w. l g . c o m / u s / a p p l i a n c e s

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• $ 2 7 5 P E R S U B M I S S I O N ( $ 1 , 0 0 0 F O R 4 X ) • P L A C E M E N T I N M A R C H , M AY, J U LY A N D / O R N O V E M B E R 2 0 1 8 I S S U E S *• I N C L U D E S P R O D U C T D E S C R I P T I O N , S I L H O U E T T E P H O T O & U R L

W H AT ’ SH O T !

2018 MEDIA KIT

S P E C IAL $3 000 ALL I N CLU S IVE PAC KAG E

2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 - 2121800.393.0509 • www.retailobserver.com • [email protected] • 702.208.9504

Our Mission

• To be recognized as an industry leader and innovator in providing educational information to the Independent Retailers across the globe

• To be a leading media resource within the industry to facilitate partnerships between manufacturers, distributors and trade partners

• To commit to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories

AN EYE ON THE INDUSTRY S INCE 1970

THE RETAIL

THE RETAIL... THE RETAIL HOME Top Banner 960x300 2 $1,000 What’s Happening 350x350 1 $1,000...

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