The results of survey conducted for the fake Toronto based Moving Company
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moving services to use or not to use? Internet Market Research - final presentation
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Transcript of The results of survey conducted for the fake Toronto based Moving Company
moving servicesto use or not to use?
Internet Market Research - final presentation
IntroductionToronto moving services
Within Toronto, there is a constant need for a quality
moving service due to the vast amount of individuals
who are interested in residing within one of Canada’s
largest city’s.
Background
01
why consumers will select a moving company, along with
the characteristics that they find most useful
Purposeof research
To identify
02
To understand what additional services people want to have during the moving process.
Misionof the survey
“Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Praesent sodales odio
consectetur adipiscing elit. Lorem ipsum
dolor sit amet, consectetur adipiscing
elit.”
03
“The customer
experience is the
next competitive
battleground.
~ Jerry Gregoire”
Stakeholders
04
Consumers
à
Consumers
EmploeesStorage Industry
Government Trade associations
Including starting and
ending days
Days
18
Conducted
online
Depends of the answer,
questions are changable
questions
3-
14
25 responds
05
no necessarily
need to be
answered
06
How often, if ever, do you currently need to move from one location to another?”
07
What is your age?
Respondents at the
age from
18 to 34
Target audience at
the age from 35 to
49
08
If you need to move, what you will chose?
09
Describe in few sentences why you better to ask for help your friends, rather to find
moving company.
Moving problemsmoving to a new place is always difficult from several points
pack, unpack, organize heavy boxes
and furniture.
Physical
10
need to live your house or apartments,
where you spend part of your life
Emotional
11
we need to spend few days before and
few days after to pack/unpack the items
Time consuming
12
13
How you decide, which moving company to chose?
14
Chose from services below, which are important for you
15
How important is price to you when choosing moving company?
Confirmation scriptautomatically sent the conirmation letter, each time, when survey was filled
16
17
Conclusion
Thank For Watching
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Image credits
● http://www.mortgageiq.co.uk/img/moving_header.jpg
● http://learningarenas.com/wp-content/uploads/2014/08/selecting-moving-
companies.jpg
● http://www.rmmcarpetcleaning.com.au/images/vacates-clean.jpg
● http://img3.cache.netease.com/photo/0096/2013-08-23/96VU7TUA52LM0096.JPG
● http://www.totalmovemanagement.ca/wp-content/uploads/2014/07/moving-stress-
man-covered-in-cardboard-boxes.jpg
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