The research for Pelican PR was carried out between: 20 / 08 / 2013 and 28 / 08 / 2013 Sample: 2038...

The research for Pelican PR was carried out between: 20 / 08 / 2013 and 28 / 08 / 2013Sample: 2038 UK respondents

TEL: 0207 251 9960EMAIL: [email protected]

Question One How often during an average week do you sit together with your family/other members of your household to eat?


AbsoluteBase %Respondents

Base

Q1

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week

More than ten times a week (pleasespecify)

I never sit with my family/othermembers of my household to eat

2038100.0%

1728.4%

1105.4%

1075.3%

1507.4%

1577.7%

1115.4%

53326.2%

281.4%

381.9%

1437.0%

1246.1%

36517.9%

Question One How often during an average week do you sit together with your family/other members of your household to eat?


0 5 10 15 20 25 30

18%

6%

7%

2%

1%

26%

5%

8%

7%

5%

5%

8%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week

More than ten times a week (please specify)

I never sit with my family/other members of my household to eat

Question One Cross Tabulation With GenderHow often during an average week do you sit together with your family/other members of your household to eat?


AbsoluteBreak %Respondents Base

Base

Gender

Male Female

Q1

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never sit with my family/other membersof my household to eat

2038 800 1238

1728.4%

587.2%

1149.2%

1105.4%

374.6%

735.9%

1075.3%

435.4%

645.2%

1507.4%

567.0%

947.6%

1577.7%

617.6%

967.8%

1115.4%

334.1%

786.3%

53326.2%

20325.4%

33026.7%

281.4%

101.3%

181.5%

381.9%

141.8%

241.9%

1437.0%

465.8%

977.8%

1246.1%

567.0%

685.5%

36517.9%

18322.9%

18214.7%

Question One Cross Tabulation With GenderHow often during an average week do you sit together with your family/other members of your household to eat?


0 5 10 15 20 25 30

Male

Female

15%

23%

6%

7%

8%

6%

2%

2%

2%

1%

27%

25%

6%

4%

8%

8%

8%

7%

5%

5%

6%

5%

9%

7%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question One Cross Tabulation With AgeHow often during an average week do you sit together with your family/other members of your household to eat?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q1

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week

More than ten times a week(please specify)


2038 98 254 384 541 761

1728.4%

1010.2%

2610.2%

328.3%

478.7%

577.5%

1105.4%

55.1%

218.3%

318.1%

244.4%

293.8%

1075.3%

44.1%

207.9%

256.5%

356.5%

233.0%

1507.4%

1414.3%

3714.6%

369.4%

305.5%

334.3%

1577.7%

1010.2%

176.7%

338.6%

488.9%

496.4%

1115.4%

1313.3%

218.3%

205.2%

275.0%

303.9%

53326.2%

2323.5%

6023.6%

8923.2%

15528.7%

20627.1%

281.4%

11.0%

62.4%

51.3%

71.3%

91.2%

381.9%

11.0%

52.0%

102.6%

71.3%

152.0%

1437.0%

55.1%

155.9%

225.7%

356.5%

668.7%

1246.1%

33.1%

31.2%

215.5%

163.0%

8110.6%

36517.9%

99.2%

239.1%

6015.6%

11020.3%

16321.4%

Question One Cross Tabulation With AgeHow often during an average week do you sit together with your family/other members of your household to eat?


0 5 10 15 20 25 30

16-24

25-34

35-44

45-54

55-10021%

20%

16%

9%

9%

11%

3%

6%

1%

3%

9%

7%

6%

6%

5%

2%

1%

3%

2%

1%

1%

1%

1%

2%

1%

27%

29%

23%

24%

24%

4%

5%

5%

8%

13%

6%

9%

9%

7%

10%

4%

6%

9%

15%

14%

3%

7%

7%

8%

4%

4%

4%

8%

8%

5%

8%

9%

8%

10%

10%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question One Cross Tabulation With RegionHow often during an average week do you sit together with your family/other members of your household to eat?



Base

Region

East LondonMidlan-

ds North

EastNorthWest

NorthernIreland Scotland

SouthEast

SouthWest Wales

Yorkshir-e

Q1

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



2038 218 219 304 101 248 41 154 270 224 93 166

1728.4%

167.3%

2712.3%

268.6%

98.9%

208.1%

37.3%

127.8%

207.4%

2310.3%

--

169.6%

1105.4%

104.6%

94.1%

196.3%

109.9%

135.2%

--

95.8%

134.8%

104.5%

55.4%

127.2%

1075.3%

146.4%

177.8%

144.6%

76.9%

145.6%

37.3%

63.9%

114.1%

125.4%

33.2%

63.6%

1507.4%

177.8%

188.2%

237.6%

76.9%

166.5%

49.8%

85.2%

186.7%

167.1%

1010.8%

137.8%

1577.7%

104.6%

198.7%

216.9%

1110.9%

2710.9%

37.3%

95.8%

176.3%

177.6%

1010.8%

137.8%

1115.4%

167.3%

167.3%

165.3%

11.0%

166.5%

37.3%

74.5%

103.7%

125.4%

33.2%

116.6%

53326.2%

6630.3%

4319.6%

7123.4%

2928.7%

6124.6%

1331.7%

4931.8%

8230.4%

5424.1%

1819.4%

4728.3%

281.4%

41.8%

--

41.3%

11.0%

41.6%

12.4%

10.6%

51.9%

31.3%

22.2%

31.8%

381.9%

62.8%

20.9%

31.0%

11.0%

31.2%

12.4%

53.2%

31.1%

83.6%

22.2%

42.4%

1437.0%

136.0%

156.8%

247.9%

33.0%

208.1%

512.2%

74.5%

207.4%

208.9%

66.5%

106.0%

1246.1%

156.9%

52.3%

299.5%

65.9%

124.8%

24.9%

117.1%

176.3%

156.7%

88.6%

42.4%

36517.9%

3114.2%

4821.9%

5417.8%

1615.8%

4216.9%

37.3%

3019.5%

5420.0%

3415.2%

2628.0%

2716.3%

Question One Cross Tabulation With RegionHow often during an average week do you sit together with your family/other members of your household to eat?


0

20

40

Region

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question One Cross Tabulation With CityHow often during an average week do you sit together with your family/other members of your household to eat? – Please see excel spreadsheet


Question One Cross Tabulation With ProfessionHow often during an average week do you sit together with your family/other members of your household to eat? – Please see excel spreadsheet


Question One Cross Tabulation With Marital StatusHow often during an average week do you sit together with your family/other members of your household to eat?



Base

Marital Status

SingleIn a

relationshipLiving with

partner Married Divorced WidowedCivil

Partnership Other

Q1

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



2038 412 120 281 965 174 67 8 11

1728.4%

6315.3%

86.7%

124.3%

525.4%

2112.1%

1319.4%

112.5%

218.2%

1105.4%

194.6%

1512.5%

186.4%

434.5%

116.3%

34.5%

--

19.1%

1075.3%

143.4%

119.2%

113.9%

606.2%

95.2%

23.0%

--

--

1507.4%

256.1%

1512.5%

3412.1%

687.0%

52.9%

11.5%

112.5%

19.1%

1577.7%

235.6%

43.3%

3813.5%

808.3%

116.3%

11.5%

--

--

1115.4%

174.1%

97.5%

196.8%

626.4%

21.1%

11.5%

112.5%

--

53326.2%

5413.1%

1815.0%

9433.5%

33534.7%

2112.1%

69.0%

337.5%

218.2%

281.4%

10.2%

43.3%

72.5%

161.7%

--

--

--

--

381.9%

10.2%

21.7%

82.8%

242.5%

21.1%

11.5%

--

--

1437.0%

163.9%

43.3%

165.7%

9810.2%

84.6%

11.5%

--

--

1246.1%

112.7%

32.5%

113.9%

959.8%

21.1%

--

225.0%

--

36517.9%

16840.8%

2722.5%

134.6%

323.3%

8247.1%

3856.7%

--

545.5%

Question One Cross Tabulation With Marital StatusHow often during an average week do you sit together with your family/other members of your household to eat?


0

50

100

Marital Status

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question Two How often do you have a dessert / a treat at the end of the meal during an average week?



Base

Q2

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / a treat atthe end of the meal

2038100.0%

44321.7%

34116.7%

25912.7%

1487.3%

1617.9%

582.8%

23711.6%

40.2%

30.1%

251.2%

180.9%

34116.7%

Question Two How often do you have a dessert / a treat at the end of the meal during an average week?


0 5 10 15 20 25

17%1%1%0%0%12%3%8%7%13%17%22%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / a treat at the end of the meal

Question Two Cross Tabulation With GenderHow often do you have a dessert / a treat at the end of the meal during an average week?



Base

Gender

Male Female

Q2

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / a treat at theend of the meal

2038 800 1238

44321.7%

15519.4%

28823.3%

34116.7%

14317.9%

19816.0%

25912.7%

8811.0%

17113.8%

1487.3%

617.6%

877.0%

1617.9%

779.6%

846.8%

582.8%

263.3%

322.6%

23711.6%

799.9%

15812.8%

40.2%

30.4%

10.1%

30.1%

20.3%

10.1%

251.2%

121.5%

131.1%

180.9%

70.9%

110.9%

34116.7%

14718.4%

19415.7%

Question Two Cross Tabulation With GenderHow often do you have a dessert / a treat at the end of the meal during an average week?


0 5 10 15 20 25

Male

Female

16%

18%

1%

1%

1%

2%

0%

0%

0%

0%

13%

10%

3%

3%

7%

10%

7%

8%

14%

11%

16%

18%

23%

19%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question Two Cross Tabulation With AgeHow often do you have a dessert / a treat at the end of the meal during an average week?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q2

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / atreat at the end of the meal

2038 98 254 384 541 761

44321.7%

2121.4%

5320.9%

9424.5%

12122.4%

15420.2%

34116.7%

1212.2%

4417.3%

6717.4%

10118.7%

11715.4%

25912.7%

1515.3%

3714.6%

5915.4%

6111.3%

8711.4%

1487.3%

88.2%

2811.0%

246.3%

315.7%

577.5%

1617.9%

77.1%

249.4%

256.5%

5410.0%

516.7%

582.8%

22.0%

93.5%

112.9%

112.0%

253.3%

23711.6%

1717.3%

207.9%

328.3%

5710.5%

11114.6%

40.2%

--

20.8%

--

--

20.3%

30.1%

--

--

10.3%

--

20.3%

251.2%

--

72.8%

10.3%

20.4%

152.0%

180.9%

11.0%

10.4%

--

30.6%

131.7%

34116.7%

1515.3%

2911.4%

7018.2%

10018.5%

12716.7%

Question Two Cross Tabulation With AgeHow often do you have a dessert / a treat at the end of the meal during an average week?


0 5 10 15 20 25

16-24

25-34

35-44

45-54

55-10017%

19%

18%

11%

15%

2%

1%

0%

0%

1%

2%

0%

0%

3%

0%

0%

0%

0%

0%

0%

0%

0%

0%

1%

0%

15%

11%

8%

8%

17%

3%

2%

3%

4%

2%

7%

10%

7%

9%

7%

8%

6%

6%

11%

8%

11%

11%

15%

15%

15%

15%

19%

17%

17%

12%

20%

22%

25%

21%

21%

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question Two Cross Tabulation With RegionHow often do you have a dessert / a treat at the end of the meal during an average week?



Base

Region

East London MidlandsNorth

EastNorthWest


SouthEast

SouthWest Wales Yorkshire

Q2

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / a treatat the end of the meal

2038 218 219 304 101 248 41 154 270 224 93 166

44321.7%

4018.3%

5123.3%

6120.1%

2625.7%

4919.8%

1536.6%

3724.0%

6524.1%

4419.6%

88.6%

4728.3%

34116.7%

3415.6%

3516.0%

4916.1%

1817.8%

3915.7%

1024.4%

2818.2%

4817.8%

3616.1%

1617.2%

2816.9%

25912.7%

3013.8%

2310.5%

4715.5%

1716.8%

3112.5%

512.2%

1912.3%

259.3%

3214.3%

1212.9%

1810.8%

1487.3%

146.4%

209.1%

309.9%

44.0%

166.5%

12.4%

74.5%

186.7%

177.6%

99.7%

127.2%

1617.9%

188.3%

156.8%

216.9%

1211.9%

2610.5%

--

149.1%

155.6%

114.9%

88.6%

2112.7%

582.8%

52.3%

73.2%

51.6%

55.0%

52.0%

12.4%

42.6%

103.7%

83.6%

44.3%

42.4%

23711.6%

3415.6%

2511.4%

3411.2%

44.0%

2911.7%

12.4%

149.1%

3914.4%

3314.7%

99.7%

159.0%

40.2%

--

--

--

--

10.4%

--

--

--

20.9%

11.1%

--

30.1%

--

--

--

11.0%

20.8%

--

--

--

--

--

--

251.2%

--

20.9%

62.0%

11.0%

41.6%

--

21.3%

31.1%

41.8%

11.1%

21.2%

180.9%

31.4%

10.5%

20.7%

--

20.8%

--

21.3%

41.5%

10.4%

11.1%

21.2%

34116.7%

4018.3%

4018.3%

4916.1%

1312.9%

4417.7%

819.5%

2717.5%

4315.9%

3616.1%

2425.8%

1710.2%

Question Two Cross Tabulation With RegionHow often do you have a dessert / a treat at the end of the meal during an average week?


0

20

40

Region

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question Two Cross Tabulation With CityHow often do you have a dessert / a treat at the end of the meal during an average week? – Please see excel spreadsheet


Question Two Cross Tabulation With ProfessionHow often do you have a dessert / a treat at the end of the meal during an average week? – Please see excel spreadsheet


Question Two Cross Tabulation With Marital StatusHow often do you have a dessert / a treat at the end of the meal during an average week?



Base

Marital Status

SingleIn a



Partnership Other

Q2

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week


I never have a dessert / a treat at theend of the meal

2038 412 120 281 965 174 67 8 11

44321.7%

10224.8%

2823.3%

5419.2%

20120.8%

3922.4%

1623.9%

337.5%

--

34116.7%

5613.6%

2420.0%

5921.0%

17718.3%

1910.9%

46.0%

112.5%

19.1%

25912.7%

5112.4%

1714.2%

4516.0%

12312.7%

158.6%

710.4%

--

19.1%

1487.3%

184.4%

1210.0%

207.1%

808.3%

137.5%

46.0%

112.5%

--

1617.9%

317.5%

97.5%

258.9%

778.0%

84.6%

913.4%

--

218.2%

582.8%

92.2%

54.2%

62.1%

313.2%

63.4%

11.5%

--

--

23711.6%

4611.2%

97.5%

2810.0%

11311.7%

2916.7%

913.4%

--

327.3%

40.2%

20.5%

--

--

20.2%

--

--

--

--

30.1%

--

--

--

20.2%

10.6%

--

--

--

251.2%

61.5%

--

41.4%

111.1%

31.7%

--

112.5%

--

180.9%

41.0%

--

10.4%

101.0%

21.1%

11.5%

--

--

34116.7%

8721.1%

1613.3%

3913.9%

13814.3%

3922.4%

1623.9%

225.0%

436.4%

Question Two Cross Tabulation With Marital StatusHow often do you have a dessert / a treat at the end of the meal during an average week?


0

20

40

Marital Status

Once a week

Twice a week

Three times a week

Four times a week

Five times a week

Six times a week

Seven times a week

Eight times a week

Nine times a week

Ten times a week



Question Three Do you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?



Base

Q3

Yes

No

I enjoy mealtimes with orwithout a dessert at the end of it

1697100.0%

59835.2%

1116.5%

98858.2%

Question Three Do you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?


0 10 20 30 40 50 60

58%

7%

35%

Yes

No

I enjoy mealtimes with or without a dessert at the end of it

Question Three Cross Tabulation With GenderDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?



Base

Gender

Male Female

Q3

Yes

No

I enjoy mealtimes with or withouta dessert at the end of it

1697 653 1044

59835.2%

20831.9%

39037.4%

1116.5%

456.9%

666.3%

98858.2%

40061.3%

58856.3%

Question Three Cross Tabulation With GenderDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?


0 10 20 30 40 50 60 70

Male

Female

56%

61%

6%

7%

37%

32%

Yes

No


Question Three Cross Tabulation With AgeDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q3

Yes

No

I enjoy mealtimeswith or without a

dessert at the end ofit

1697 83 225 314 441 634

59835.2%

5161.4%

10948.4%

10433.1%

16737.9%

16726.3%

1116.5%

11.2%

177.6%

288.9%

265.9%

396.2%

98858.2%

3137.3%

9944.0%

18258.0%

24856.2%

42867.5%

Question Three Cross Tabulation With AgeDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?


0 10 20 30 40 50 60 70

16-24

25-34

35-44

45-54

55-10068%

56%

58%

44%

37%

6%

6%

9%

8%

1%

26%

38%

33%

48%

61%

Yes

No


Question Three Cross Tabulation With RegionDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?



Base

Region


EastNorthWest


SouthEast


Q3

Yes

No


dessert at the endof it

1697 178 179 255 88 204 33 127 227 188 69 149

59835.2%

5329.8%

7039.1%

8934.9%

2933.0%

7838.2%

1545.5%

3930.7%

8838.8%

6936.7%

2739.1%

4127.5%

1116.5%

179.6%

158.4%

197.5%

55.7%

125.9%

412.1%

86.3%

125.3%

94.8%

34.3%

74.7%

98858.2%

10860.7%

9452.5%

14757.6%

5461.4%

11455.9%

1442.4%

8063.0%

12755.9%

11058.5%

3956.5%

10167.8%

Question Three Cross Tabulation With RegionDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?


0

20

40

60

80

Region

Yes

No


Question Three Cross Tabulation With CityDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it? – Please see excel spreadsheet


Question Three Cross Tabulation With ProfessionDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it? – Please see excel spreadsheet


Question Three Cross Tabulation With Marital StatusDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?



Base

Marital Status

SingleIn a



Partnership Other

Q3

Yes

No


dessert at the end ofit

1697 325 104 242 827 135 51 6 7

59835.2%

13942.8%

4745.2%

8736.0%

26231.7%

4634.1%

1325.5%

233.3%

228.6%

1116.5%

185.5%

76.7%

187.4%

587.0%

64.4%

35.9%

--

114.3%

98858.2%

16851.7%

5048.1%

13756.6%

50761.3%

8361.5%

3568.6%

466.7%

457.1%

Question Three Cross Tabulation With Marital StatusDo you tend to enjoy mealtimes more when you know there is a dessert/treat at the end of it?


0

20

40

60

80

Marital Status

Yes

No


Question Four When eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?



Base

Q4

Yes

No

Neither

We don't eat dessert as afamily / household

2038100.0%

61630.2%

1427.0%

83140.8%

44922.0%

Question Four When eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?


0 5 10 15 20 25 30 35 40 45

22%

41%

7%

30%

Yes

No

Neither

We don't eat dessert as a family / household

Question Four Cross Tabulation With GenderWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?



Base

Gender

Male Female

Q4

Yes

No

Neither

We don't eat dessertas a family /

household

2038 800 1238

61630.2%

22227.8%

39431.8%

1427.0%

698.6%

735.9%

83140.8%

30738.4%

52442.3%

44922.0%

20225.3%

24720.0%

Question Four Cross Tabulation With GenderWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?


0 5 10 15 20 25 30 35 40 45

Male

Female

20%

25%

42%

38%

6%

9%

32%

28%

Yes

No

Neither


Question Four Cross Tabulation With AgeWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q4

Yes

No

Neither


household

2038 98 254 384 541 761

61630.2%

3737.8%

11545.3%

13033.9%

15528.7%

17923.5%

1427.0%

1212.2%

249.4%

287.3%

336.1%

455.9%

83140.8%

3333.7%

8131.9%

14738.3%

21840.3%

35246.3%

44922.0%

1616.3%

3413.4%

7920.6%

13525.0%

18524.3%

Question Four Cross Tabulation With AgeWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?


0 5 10 15 20 25 30 35 40 45 50

16-24

25-34

35-44

45-54

55-10024%

25%

21%

13%

16%

46%

40%

38%

32%

34%

6%

6%

7%

9%

12%

24%

29%

34%

45%

38%

Yes

No

Neither


Question Four Cross Tabulation With RegionWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?



Base

Region


EastNorthWest


SouthEast


Q4

Yes

No

Neither


household

2038 218 219 304 101 248 41 154 270 224 93 166

61630.2%

5726.1%

7232.9%

10534.5%

3130.7%

7630.6%

1843.9%

3925.3%

7527.8%

7332.6%

2628.0%

4426.5%

1427.0%

156.9%

198.7%

247.9%

44.0%

104.0%

24.9%

117.1%

197.0%

156.7%

88.6%

159.0%

83140.8%

9543.6%

7735.2%

11838.8%

4544.6%

10944.0%

1331.7%

7045.5%

11643.0%

8437.5%

3234.4%

7243.4%

44922.0%

5123.4%

5123.3%

5718.8%

2120.8%

5321.4%

819.5%

3422.1%

6022.2%

5223.2%

2729.0%

3521.1%

Question Four Cross Tabulation With RegionWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?


0

10

20

30

40

50

Region

Yes

No

Neither


Question Four Cross Tabulation With CityWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious? – Please see excel spreadsheet


Question Four Cross Tabulation With ProfessionWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious? – Please see excel spreadsheet


Question Four Cross Tabulation With Marital StatusWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?



Base

Marital Status

SingleIn a



Partnership Other

Q4

Yes

No

Neither


household

2038 412 120 281 965 174 67 8 11

61630.2%

11728.4%

4537.5%

9834.9%

29730.8%

4425.3%

1116.4%

112.5%

327.3%

1427.0%

317.5%

119.2%

248.5%

646.6%

95.2%

34.5%

--

--

83140.8%

11828.6%

3932.5%

12444.1%

47349.0%

5129.3%

1928.4%

562.5%

218.2%

44922.0%

14635.4%

2520.8%

3512.5%

13113.6%

7040.2%

3450.7%

225.0%

654.5%

Question Four Cross Tabulation With Marital StatusWhen eating dessert with your family/other members of your household, do you find that the topics of conversation are light-hearted rather than serious?


0

20

40

60

80

Marital Status

Yes

No

Neither


Question FiveWhich of the following statements do you agree with?



Base

Q5

None of the above

My family/other members of the household are oftenhappy when they're eating dessert

I look forward to dessert throughout the meal

It's a special treat for the kids

The dessert we have often forms the topic of conversationaround the dinner table

It's the children's favourite part of the meal

It keeps the kids amused for longer

1589100.0%

62139.1%

47229.7%

46229.1%

25115.8%

20412.8%

17711.1%

895.6%

Question Five Which of the following statements do you agree with?


0 5 10 15 20 25 30 35 40

6%

11%

13%

16%

29%

30%

39%

None of the above

My family/other members of the household are often happy when they're eating dessert



The dessert we have often forms the topic of conversation around the dinner table



Question Five Cross Tabulation With GenderWhich of the following statements do you agree with?



Base

Gender

Male Female

Q5

None of the above

My family/other members of the household are oftenhappy when they're eating dessert



The dessert we have often forms the topic of conversationaround the dinner table



1589 598 991

62139.1%

25442.5%

36737.0%

47229.7%

15726.3%

31531.8%

46229.1%

16327.3%

29930.2%

25115.8%

8313.9%

16817.0%

20412.8%

8113.5%

12312.4%

17711.1%

6711.2%

11011.1%

895.6%

396.5%

505.0%

Question Five Cross Tabulation With GenderWhich of the following statements do you agree with?


0 5 10 15 20 25 30 35 40 45

Male

Female

5%

7%

11%

11%

12%

14%

17%

14%

30%

27%

32%

26%

37%

43%

None of the above







Question Five Cross Tabulation With AgeWhich of the following statements do you agree with?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q5

None of the above

My family/other members of the household areoften happy when they're eating dessert



The dessert we have often forms the topic ofconversation around the dinner table



1589 82 220 305 406 576

62139.1%

1619.5%

5022.7%

8828.9%

15337.7%

31454.5%

47229.7%

2732.9%

8538.6%

9230.2%

12831.5%

14024.3%

46229.1%

3947.6%

9241.8%

8728.5%

11929.3%

12521.7%

25115.8%

1619.5%

5223.6%

8327.2%

6215.3%

386.6%

20412.8%

1619.5%

4118.6%

3310.8%

6014.8%

549.4%

17711.1%

1315.9%

3315.0%

5217.0%

4310.6%

366.3%

895.6%

1012.2%

198.6%

3110.2%

174.2%

122.1%

Question Five Cross Tabulation With AgeWhich of the following statements do you agree with?


0 10 20 30 40 50 60

16-24

25-34

35-44

45-54

55-1002%

4%

10%

9%

12%

6%

11%

17%

15%

16%

9%

15%

11%

19%

20%

7%

15%

27%

24%

20%

22%

29%

29%

42%

48%

24%

32%

30%

39%

33%

55%

38%

29%

23%

20%

None of the above







Question Five Cross Tabulation With RegionWhich of the following statements do you agree with?



Base

Region

East LondonMidlan-

ds North

EastNorthWest


SouthEast

SouthWest Wales

Yorkshi-re

Q5

None of the above

My family/other members ofthe household are often happy

when they're eating dessert

I look forward to dessertthroughout the meal


The dessert we have oftenforms the topic of

conversation around thedinner table

It's the children's favouritepart of the meal

It keeps the kids amused forlonger

1589 167 168 247 80 195 33 120 210 172 66 131

62139.1%

7947.3%

6035.7%

8333.6%

3341.3%

7437.9%

1133.3%

4537.5%

8942.4%

7241.9%

2030.3%

5542.0%

47229.7%

4225.1%

5432.1%

8132.8%

2126.3%

6332.3%

1030.3%

2924.2%

6229.5%

5330.8%

2030.3%

3728.2%

46229.1%

3521.0%

5231.0%

7932.0%

2328.7%

5729.2%

927.3%

3932.5%

6631.4%

5330.8%

1421.2%

3526.7%

25115.8%

1810.8%

2615.5%

3715.0%

1417.5%

2914.9%

1133.3%

2319.2%

2813.3%

3218.6%

1116.7%

2216.8%

20412.8%

1911.4%

2716.1%

4417.8%

1012.5%

2613.3%

--

1411.7%

2110.0%

169.3%

1015.2%

1713.0%

17711.1%

1810.8%

158.9%

2911.7%

67.5%

199.7%

1030.3%

1512.5%

188.6%

2212.8%

1015.2%

1511.5%

895.6%

116.6%

95.4%

249.7%

56.3%

31.5%

39.1%

75.8%

83.8%

95.2%

46.1%

64.6%

Question Five Cross Tabulation With RegionWhich of the following statements do you agree with?


0

20

40

60

Region

None of the above







Question Five Cross Tabulation With CityWhich of the following statements do you agree with? – Please see excel spreadsheet


Question Five Cross Tabulation With ProfessionWhich of the following statements do you agree with? – Please see excel spreadsheet


Question Five Cross Tabulation With Marital StatusWhich of the following statements do you agree with?



Base

Marital Status

SingleIn a



Partnership Other

Q5

None of the above

My family/other members ofthe household are often

happy when they're eatingdessert

I look forward to dessertthroughout the meal


The dessert we have oftenforms the topic of

conversation around thedinner table

It's the children's favouritepart of the meal

It keeps the kids amused forlonger

1589 266 95 246 834 104 33 6 5

62139.1%

9435.3%

2930.5%

9137.0%

35042.0%

3937.5%

1339.4%

350.0%

240.0%

47229.7%

7327.4%

3637.9%

8333.7%

23728.4%

2826.9%

1236.4%

233.3%

120.0%

46229.1%

10037.6%

3334.7%

7128.9%

21525.8%

3028.8%

1030.3%

350.0%

--

25115.8%

269.8%

1313.7%

5020.3%

13816.5%

1918.3%

39.1%

--

240.0%

20412.8%

3914.7%

1818.9%

2911.8%

9811.8%

1514.4%

412.1%

--

120.0%

17711.1%

217.9%

1818.9%

3213.0%

8810.6%

1615.4%

13.0%

--

120.0%

895.6%

134.9%

88.4%

197.7%

455.4%

32.9%

--

--

120.0%

Question Five Cross Tabulation With Marital StatusWhich of the following statements do you agree with?


0

20

40

60

Marital Status

None of the above







Question SixFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?



Base

Q6

Eating the dessert

The collective enjoyment of the food

The general atmosphere

Choosing from the selection of desserts

The anticipation of the dessertthroughout the meal

The banter around cutting thecake/dessert (who gets the most/least)

The conversations around the dessert

Other (please specify)

1589100.0%

96260.5%

54034.0%

47329.8%

26216.5%

25416.0%

25015.7%

17010.7%

543.4%

Question SixFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?


0 10 20 30 40 50 60 70

3%

11%

16%

16%

17%

30%

34%

61%

Eating the dessert




The anticipation of the dessert throughout the meal

The banter around cutting the cake/dessert (who gets the most/least)



Question Six Cross Tabulation With GenderFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?



Base

Gender

Male Female

Q6

Eating the dessert



Choosing from the selection ofdesserts


The banter around cutting thecake/dessert (who gets the

most/least)

The conversations around thedessert


1589 598 991

96260.5%

35659.5%

60661.2%

54034.0%

18931.6%

35135.4%

47329.8%

16627.8%

30731.0%

26216.5%

8514.2%

17717.9%

25416.0%

8614.4%

16817.0%

25015.7%

9015.1%

16016.1%

17010.7%

6310.5%

10710.8%

543.4%

244.0%

303.0%

Question Six Cross Tabulation With GenderFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?


0 10 20 30 40 50 60 70

Male

Female

3%

4%

11%

11%

16%

15%

17%

14%

18%

14%

31%

28%

35%

32%

61%

60%

Eating the dessert








Question Six Cross Tabulation With AgeFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q6

Eating the dessert



Choosing from the selection ofdesserts


The banter around cutting thecake/dessert (who gets the

most/least)

The conversations around thedessert


1589 82 220 305 406 576

96260.5%

5567.1%

14867.3%

18661.0%

23758.4%

33658.3%

54034.0%

2125.6%

5926.8%

8628.2%

14836.5%

22639.2%

47329.8%

1923.2%

6830.9%

9029.5%

12931.8%

16729.0%

26216.5%

2024.4%

5123.2%

5317.4%

6115.0%

7713.4%

25416.0%

2935.4%

4420.0%

5116.7%

6516.0%

6511.3%

25015.7%

1923.2%

3917.7%

4615.1%

7117.5%

7513.0%

17010.7%

1417.1%

2611.8%

258.2%

5413.3%

518.9%

543.4%

11.2%

41.8%

103.3%

123.0%

274.7%

Question Six Cross Tabulation With AgeFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?


0 10 20 30 40 50 60 70

16-24

25-34

35-44

45-54

55-1005%

3%

3%

2%

1%

9%

13%

8%

12%

17%

13%

18%

15%

18%

23%

11%

16%

17%

20%

35%

13%

15%

17%

23%

24%

29%

32%

30%

31%

23%

39%

37%

28%

27%

26%

58%

58%

61%

67%

67%

Eating the dessert








Question Six Cross Tabulation With RegionFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?



Base

Region


EastNorthWest


SouthEast


Q6

Eating the dessert

The collectiveenjoyment of the

food

The generalatmosphere

Choosing from theselection of desserts

The anticipation ofthe dessert

throughout the meal

The banter aroundcutting the

cake/dessert (whogets the most/least)

The conversationsaround the dessert

Other (pleasespecify)

1589 167 168 247 80 195 33 120 210 172 66 131

96260.5%

9758.1%

9757.7%

15361.9%

5062.5%

12564.1%

2266.7%

6352.5%

12358.6%

11566.9%

4060.6%

7758.8%

54034.0%

5633.5%

5029.8%

8835.6%

2328.7%

6030.8%

721.2%

4436.7%

7435.2%

6739.0%

2537.9%

4635.1%

47329.8%

5331.7%

5935.1%

6927.9%

2531.3%

5729.2%

1236.4%

3831.7%

6531.0%

4325.0%

1522.7%

3728.2%

26216.5%

2615.6%

3017.9%

3915.8%

1417.5%

2914.9%

515.2%

1411.7%

3516.7%

3822.1%

1319.7%

1914.5%

25416.0%

2213.2%

3822.6%

4919.8%

1518.8%

2914.9%

39.1%

1915.8%

3717.6%

2112.2%

1015.2%

118.4%

25015.7%

2313.8%

3420.2%

3815.4%

1113.8%

3216.4%

721.2%

2016.7%

3315.7%

2615.1%

1116.7%

1511.5%

17010.7%

2012.0%

2615.5%

228.9%

1113.8%

189.2%

26.1%

86.7%

2913.8%

179.9%

913.6%

86.1%

543.4%

74.2%

74.2%

83.2%

22.5%

63.1%

13.0%

43.3%

52.4%

74.1%

23.0%

53.8%

Question Six Cross Tabulation With RegionFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?


0

50

100

Region

Eating the dessert








Question Six Cross Tabulation With CityFrom the following, what aspects of having a dessert at family mealtimes do you enjoy? – Please see excel spreadsheet


Question Six Cross Tabulation With ProfessionFrom the following, what aspects of having a dessert at family mealtimes do you enjoy? – Please see excel spreadsheet


Question Six Cross Tabulation With Marital StatusFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?



Base

Marital Status

SingleIn a



Partnership Other

Q6

Eating the dessert

The collectiveenjoyment of the food

The generalatmosphere

Choosing from theselection of desserts

The anticipation of thedessert throughout the

meal

The banter aroundcutting the

cake/dessert (who getsthe most/least)

The conversationsaround the dessert


1589 266 95 246 834 104 33 6 5

96260.5%

17565.8%

6568.4%

15362.2%

48858.5%

5653.8%

1957.6%

466.7%

240.0%

54034.0%

7929.7%

3334.7%

8434.1%

30236.2%

2726.0%

1133.3%

350.0%

120.0%

47329.8%

6925.9%

3334.7%

7430.1%

25130.1%

3230.8%

1030.3%

350.0%

120.0%

26216.5%

5018.8%

1920.0%

5422.0%

11513.8%

1817.3%

618.2%

--

--

25416.0%

6223.3%

2122.1%

4116.7%

11213.4%

1211.5%

412.1%

233.3%

--

25015.7%

4115.4%

2930.5%

3514.2%

12615.1%

1312.5%

515.2%

116.7%

--

17010.7%

3111.7%

1717.9%

218.5%

8510.2%

1312.5%

26.1%

116.7%

--

543.4%

72.6%

11.1%

72.8%

222.6%

1211.5%

412.1%

--

120.0%

Question Six Cross Tabulation With Marital StatusFrom the following, what aspects of having a dessert at family mealtimes do you enjoy?


0

50

100

Marital Status

Eating the dessert








Question SevenOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own



Base

Q7

1

2

3

4

5

1589100.0%

1539.6%

1479.3%

55034.6%

33020.8%

40925.7%

Question SevenOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own


0 5 10 15 20 25 30 35

26%

21%

35%

9%

10%

1

2

3

4

5

Question Seven Cross Tabulation With GenderOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement:I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own



Base

Gender

Male Female

Q7

1

2

3

4

5

1589 598 991

1539.6%

508.4%

10310.4%

1479.3%

6210.4%

858.6%

55034.6%

22137.0%

32933.2%

33020.8%

13522.6%

19519.7%

40925.7%

13021.7%

27928.2%

Question Seven Cross Tabulation With GenderOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement:I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own


0 5 10 15 20 25 30 35 40

Male

Female

28%

22%

20%

23%

33%

37%

9%

10%

10%

8%

1

2

3

4

5

Question Seven Cross Tabulation With AgeOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree) how much do you agree with this statement:I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own



Base

Age

16-24 25-34 35-44 45-54 55-100

Q7

1

2

3

4

5

1589 82 220 305 406 576

1539.6%

78.5%

156.8%

268.5%

338.1%

7212.5%

1479.3%

78.5%

2611.8%

247.9%

4110.1%

498.5%

55034.6%

2631.7%

6830.9%

11236.7%

13433.0%

21036.5%

33020.8%

2125.6%

5725.9%

6019.7%

8821.7%

10418.1%

40925.7%

2125.6%

5424.5%

8327.2%

11027.1%

14124.5%

Question Seven Cross Tabulation With AgeOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement:I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own


0 5 10 15 20 25 30 35 40

16-24

25-34

35-44

45-54

55-10025%

27%

27%

25%

26%

18%

22%

20%

26%

26%

37%

33%

37%

31%

32%

9%

10%

8%

12%

9%

13%

8%

9%

7%

9%

1

2

3

4

5

Question Seven Cross Tabulation With RegionOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own



Base

Region


EastNorthWest


SouthEast


Q7

1

2

3

4

5

1589 167 168 247 80 195 33 120 210 172 66 131

1539.6%

148.4%

1710.1%

2811.3%

810.0%

178.7%

--

108.3%

209.5%

179.9%

710.6%

1511.5%

1479.3%

1911.4%

1911.3%

197.7%

810.0%

2110.8%

26.1%

1411.7%

146.7%

116.4%

710.6%

139.9%

55034.6%

5331.7%

5130.4%

8233.2%

3037.5%

6332.3%

1030.3%

4134.2%

8841.9%

6638.4%

1624.2%

5038.2%

33020.8%

3521.0%

3621.4%

5823.5%

1417.5%

3920.0%

824.2%

2520.8%

3516.7%

4224.4%

1319.7%

2519.1%

40925.7%

4627.5%

4526.8%

6024.3%

2025.0%

5528.2%

1339.4%

3025.0%

5325.2%

3620.9%

2334.8%

2821.4%

Question Seven Cross Tabulation With RegionOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement:I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own


0

10

20

30

40

50

Region

1

2

3

4

5

Question Seven Cross Tabulation With CityOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own - Please see excel spreadsheet


Question Seven Cross Tabulation With ProfessionOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own- Please see excel spreadsheet


Question Seven Cross Tabulation With Marital StatusOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own



Base

Marital Status

SingleIn a



Partnership Other

Q7

1

2

3

4

5

1589 266 95 246 834 104 33 6 5

1539.6%

3212.0%

88.4%

249.8%

678.0%

1312.5%

618.2%

233.3%

120.0%

1479.3%

197.1%

99.5%

3715.0%

718.5%

87.7%

26.1%

--

120.0%

55034.6%

10439.1%

2829.5%

7028.5%

29435.3%

3735.6%

1236.4%

350.0%

240.0%

33020.8%

5520.7%

2526.3%

6024.4%

16519.8%

2019.2%

412.1%

--

120.0%

40925.7%

5621.1%

2526.3%

5522.4%

23728.4%

2625.0%

927.3%

116.7%

--

Question Seven Cross Tabulation With Marital StatusOverall, on a scale of 1 to 5 (1= strongly disagree; 5 = strongly agree), how much do you agree with this statement: I prefer having a dessert as part of a collective group (family/other members of household) rather than eating on my own


0

10

20

30

40

50

Marital Status

1

2

3

4

5

Question EightDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:



Base

Q8

Giving everyone an equal portion

Other / please specify

Waiting until everyone is in the room before serving

Choosing a dessert together

Giving somebody larger or small portions

Having particular cutlery; serving spoon, cake knife etc.

Doing the washing up before the pudding

Eating it at a particular time

Moving to another room/area of the house to enjoy thedessert

Letting the kids eat first

Having a specific cake stand

2038100.0%

60329.6%

43421.3%

36217.8%

32215.8%

28514.0%

25712.6%

24412.0%

20610.1%

1688.2%

1165.7%

904.4%

Question EightDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:


0 5 10 15 20 25 30

4%6%8%10%12%13%14%16%18%21%30%









Moving to another room/area of the house to enjoy the dessert



Question Eight Cross Tabulation With GenderDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:



Base

Gender

Male Female

Q8









Moving to another room/area of the house to enjoy thedessert



2038 800 1238

60329.6%

22327.9%

38030.7%

43421.3%

19824.8%

23619.1%

36217.8%

14117.6%

22117.9%

32215.8%

11113.9%

21117.0%

28514.0%

10413.0%

18114.6%

25712.6%

9211.5%

16513.3%

24412.0%

8510.6%

15912.8%

20610.1%

8010.0%

12610.2%

1688.2%

526.5%

1169.4%

1165.7%

475.9%

695.6%

904.4%

354.4%

554.4%

Question Eight Cross Tabulation With GenderDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:


0 5 10 15 20 25 30 35

Male

Female

4%

4%

6%

6%

9%

7%

10%

10%

13%

11%

13%

12%

15%

13%

17%

14%

18%

18%

19%

25%

31%

28%












Question Eight Cross Tabulation With AgeDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:



Base

Age

16-24 25-34 35-44 45-54 55-100

Q8



Waiting until everyone is in the room beforeserving



Having particular cutlery; serving spoon, cakeknife etc.



Moving to another room/area of the house toenjoy the dessert



2038 98 254 384 541 761

60329.6%

2626.5%

8533.5%

10527.3%

16430.3%

22329.3%

43421.3%

1111.2%

3212.6%

7118.5%

12022.2%

20026.3%

36217.8%

2525.5%

4517.7%

7519.5%

7714.2%

14018.4%

32215.8%

1818.4%

6124.0%

6717.4%

9116.8%

8511.2%

28514.0%

2121.4%

4316.9%

5614.6%

6712.4%

9812.9%

25712.6%

1616.3%

3714.6%

297.6%

7012.9%

10513.8%

24412.0%

1111.2%

259.8%

4511.7%

7914.6%

8411.0%

20610.1%

2121.4%

2811.0%

379.6%

6111.3%

597.8%

1688.2%

1212.2%

228.7%

287.3%

468.5%

607.9%

1165.7%

1212.2%

239.1%

277.0%

295.4%

253.3%

904.4%

77.1%

239.1%

133.4%

213.9%

263.4%

Question Eight Cross Tabulation With AgeDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:


0 5 10 15 20 25 30 35

16-24

25-34

35-44

45-54

55-1003%

4%

3%

9%

7%

3%

5%

7%

9%

12%

8%

9%

7%

9%

12%

8%

11%

10%

11%

21%

11%

15%

12%

10%

11%

14%

13%

8%

15%

16%

13%

12%

15%

17%

21%

11%

17%

17%

24%

18%

18%

14%

20%

18%

26%

26%

22%

19%

13%

11%

29%

30%

27%

34%

27%












Question Eight Cross Tabulation With RegionDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:



Base

Region

East LondonMidland-

s North

EastNorthWest


SouthEast


Q8



Waiting until everyone is in theroom before serving


Giving somebody larger or smallportions

Having particular cutlery; servingspoon, cake knife etc.

Doing the washing up before thepudding


Moving to another room/area ofthe house to enjoy the dessert



2038 218 219 304 101 248 41 154 270 224 93 166

60329.6%

5927.1%

6730.6%

10133.2%

3433.7%

7229.0%

922.0%

4730.5%

8732.2%

5825.9%

2628.0%

4325.9%

43421.3%

4520.6%

5223.7%

5819.1%

2221.8%

4618.5%

819.5%

2818.2%

6724.8%

5122.8%

1617.2%

4124.7%

36217.8%

3817.4%

3817.4%

5718.8%

1716.8%

4417.7%

717.1%

2918.8%

4115.2%

5022.3%

1617.2%

2515.1%

32215.8%

3717.0%

3415.5%

5618.4%

1413.9%

4317.3%

614.6%

2214.3%

3713.7%

2912.9%

1819.4%

2615.7%

28514.0%

3516.1%

3013.7%

4514.8%

1817.8%

3514.1%

922.0%

1811.7%

3312.2%

3716.5%

1111.8%

148.4%

25712.6%

3616.5%

2913.2%

309.9%

109.9%

3313.3%

37.3%

2113.6%

3613.3%

3013.4%

1010.8%

1911.4%

24412.0%

2712.4%

219.6%

3611.8%

87.9%

3212.9%

1126.8%

2415.6%

3513.0%

219.4%

99.7%

2012.0%

20610.1%

2310.6%

2611.9%

299.5%

109.9%

3012.1%

37.3%

117.1%

2710.0%

2310.3%

1212.9%

127.2%

1688.2%

2310.6%

177.8%

237.6%

55.0%

187.3%

717.1%

159.7%

238.5%

177.6%

88.6%

127.2%

1165.7%

136.0%

177.8%

144.6%

76.9%

135.2%

24.9%

42.6%

155.6%

125.4%

1111.8%

84.8%

904.4%

104.6%

94.1%

175.6%

98.9%

83.2%

37.3%

53.2%

83.0%

114.9%

33.2%

74.2%

Question Eight Cross Tabulation With RegionDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:


0

20

40

Region












Question Eight Cross Tabulation With CityDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as: - Please see excel spreadsheet


Question Eight Cross Tabulation With ProfessionDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as: - Please see excel spreadsheet


Question Eight Cross Tabulation With Marital StatusDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:



Base

Marital Status

SingleIn a relatio-

nship Living with


Partnership Other

Q8



Waiting until everyone is in the roombefore serving



Having particular cutlery; serving spoon,cake knife etc.



Moving to another room/area of thehouse to enjoy the dessert



2038 412 120 281 965 174 67 8 11

60329.6%

10325.0%

3529.2%

9032.0%

31532.6%

4123.6%

1522.4%

337.5%

19.1%

43421.3%

9823.8%

2722.5%

4817.1%

18419.1%

4324.7%

2435.8%

337.5%

763.6%

36217.8%

7317.7%

2420.0%

4315.3%

18719.4%

2011.5%

1420.9%

112.5%

--

32215.8%

5814.1%

2016.7%

5318.9%

16116.7%

2313.2%

710.4%

--

--

28514.0%

5312.9%

2420.0%

4315.3%

14414.9%

1810.3%

34.5%

--

--

25712.6%

4410.7%

1915.8%

3713.2%

12312.7%

2413.8%

913.4%

--

19.1%

24412.0%

5312.9%

1310.8%

4716.7%

10110.5%

1810.3%

1014.9%

112.5%

19.1%

20610.1%

5513.3%

1411.7%

258.9%

909.3%

179.8%

46.0%

--

19.1%

1688.2%

4410.7%

75.8%

238.2%

717.4%

2011.5%

23.0%

112.5%

--

1165.7%

184.4%

108.3%

227.8%

575.9%

84.6%

11.5%

--

--

904.4%

225.3%

54.2%

124.3%

404.1%

74.0%

46.0%

--

--

Question Eight Cross Tabulation With Marital StatusDo you, or has anyone in your family / household ever followed a particular dessert ritual? Such as:


0

50

100

Marital Status












Question NineHow far do you agree with the following statements on how you feel when eating dessert? (Scale 1-5: 1= strongly disagree; 5 strongly agree) – Please see excel spreadsheet


Question TenWhen eating cake or dessert with your family what best sums up the way you feel / your mood:



Base

Q10

Very happy

Quite happy

Neither

Quite unhappy


I never eat cake /dessert with my

family

2038100.0%

43421.3%

88543.4%

37318.3%

211.0%

231.1%

30214.8%

Question TenWhen eating cake or dessert with your family what best sums up the way you feel / your mood:


0 5 10 15 20 25 30 35 40 45

15%

1%

1%

18%

43%

21%

Very happy

Quite happy

Neither

Quite unhappy


I never eat cake / dessert with my family

Question Ten Cross Tabulation With GenderWhen eating cake or dessert with your family what best sums up the way you feel / your mood:



Base

Gender

Male Female

Q10

Very happy

Quite happy

Neither

Quite unhappy



family

2038 800 1238

43421.3%

13216.5%

30224.4%

88543.4%

33041.3%

55544.8%

37318.3%

16620.8%

20716.7%

211.0%

101.3%

110.9%

231.1%

30.4%

201.6%

30214.8%

15919.9%

14311.6%

Question Ten Cross Tabulation With GenderWhen eating cake or dessert with your family what best sums up the way you feel / your mood:


0 5 10 15 20 25 30 35 40 45

Male

Female

12%

20%

2%

0%

1%

1%

17%

21%

45%

41%

24%

17%

Very happy

Quite happy

Neither

Quite unhappy



Question Ten Cross Tabulation With AgeWhen eating cake or dessert with your family what best sums up the way you feel / your mood:



Base

Age

16-24 25-34 35-44 45-54 55-100

Q10

Very happy

Quite happy

Neither

Quite unhappy



family

2038 98 254 384 541 761

43421.3%

2929.6%

7730.3%

8722.7%

10820.0%

13317.5%

88543.4%

4646.9%

12248.0%

17244.8%

23643.6%

30940.6%

37318.3%

1616.3%

2811.0%

6817.7%

10118.7%

16021.0%

211.0%

11.0%

41.6%

41.0%

81.5%

40.5%

231.1%

--

31.2%

20.5%

61.1%

121.6%

30214.8%

66.1%

207.9%

5113.3%

8215.2%

14318.8%

Question Ten Cross Tabulation With AgeWhen eating cake or dessert with your family what best sums up the way you feel / your mood:


0 5 10 15 20 25 30 35 40 45 50

16-24

25-34

35-44

45-54

55-10019%

15%

13%

8%

6%

2%

1%

1%

1%

0%

1%

2%

1%

2%

1%

21%

19%

18%

11%

16%

41%

44%

45%

48%

47%

18%

20%

23%

30%

30%

Very happy

Quite happy

Neither

Quite unhappy



Question Ten Cross Tabulation With RegionWhen eating cake or dessert with your family what best sums up the way you feel / your mood:



Base

Region


EastNorthWest


SouthEast


Q10

Very happy

Quite happy

Neither

Quite unhappy



family

2038 218 219 304 101 248 41 154 270 224 93 166

43421.3%

4420.2%

5223.7%

7324.0%

1817.8%

5622.6%

1024.4%

2516.2%

5420.0%

4419.6%

2425.8%

3420.5%

88543.4%

10045.9%

8840.2%

12842.1%

4746.5%

10642.7%

2253.7%

7850.6%

10840.0%

10546.9%

3436.6%

6941.6%

37318.3%

3717.0%

4420.1%

5317.4%

2221.8%

4417.7%

512.2%

2717.5%

5721.1%

3616.1%

1111.8%

3722.3%

211.0%

31.4%

31.4%

31.0%

11.0%

31.2%

12.4%

--

20.7%

10.4%

33.2%

10.6%

231.1%

10.5%

10.5%

20.7%

22.0%

41.6%

--

10.6%

51.9%

41.8%

22.2%

10.6%

30214.8%

3315.1%

3114.2%

4514.8%

1110.9%

3514.1%

37.3%

2314.9%

4416.3%

3415.2%

1920.4%

2414.5%

Question Ten Cross Tabulation With RegionWhen eating cake or dessert with your family what best sums up the way you feel / your mood:


0

50

100

Region

Very happy

Quite happy

Neither

Quite unhappy



Question Ten Cross Tabulation With CityWhen eating cake or dessert with your family what best sums up the way you feel / your mood: - Please see excel spreadsheet


Question Ten Cross Tabulation With ProfessionWhen eating cake or dessert with your family what best sums up the way you feel / your mood: - Please see excel spreadsheet


Question Ten Cross Tabulation With Marital StatusWhen eating cake or dessert with your family what best sums up the way you feel / your mood:



Base

Marital Status

SingleIn a



Partnership Other

Q10

Very happy

Quite happy

Neither

Quite unhappy



family

2038 412 120 281 965 174 67 8 11

43421.3%

8219.9%

3529.2%

6523.1%

20621.3%

3721.3%

913.4%

--

--

88543.4%

15537.6%

5848.3%

12343.8%

46147.8%

5933.9%

2232.8%

450.0%

327.3%

37318.3%

6114.8%

1310.8%

6121.7%

20521.2%

2614.9%

57.5%

112.5%

19.1%

211.0%

41.0%

--

62.1%

80.8%

21.1%

11.5%

--

--

231.1%

61.5%

21.7%

10.4%

101.0%

21.1%

--

112.5%

19.1%

30214.8%

10425.2%

1210.0%

258.9%

757.8%

4827.6%

3044.8%

225.0%

654.5%

Question Ten Cross Tabulation With Marital StatusWhen eating cake or dessert with your family what best sums up the way you feel / your mood:


0

20

40

60

Marital Status

Very happy

Quite happy

Neither

Quite unhappy



Question ElevenIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?



Base

Q11

Celebrating a special event (Engagement, birthday,anniversary, new baby)

Dinner parties

Getting together with our children in coffee shops

Congratulating on a new job / promotion

I never eat / share cake with friends

Family stresses/issues

Work stresses

Relationship stresses/issues

When one of us had been through a relationship break up /divorce


Job loss

2038100.0%

127662.6%

74736.7%

42721.0%

40119.7%

38018.6%

27213.3%

22911.2%

1879.2%

1577.7%

874.3%

582.8%

Question ElevenIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?


0 10 20 30 40 50 60 70

3%4%8%9%11%13%19%20%21%37%63%

Celebrating a special event (Engagement, birthday, anniversary, new baby)

Dinner parties





Work stresses


When one of us had been through a relationship break up / divorce


Job loss

Question Eleven Cross Tabulation With GenderIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?



Base

Gender

Male Female

Q11

Celebrating a special event (Engagement, birthday,anniversary, new baby)

Dinner parties





Work stresses


When one of us had been through a relationship breakup / divorce


Job loss

2038 800 1238

127662.6%

40250.2%

87470.6%

74736.7%

28135.1%

46637.6%

42721.0%

11214.0%

31525.4%

40119.7%

12015.0%

28122.7%

38018.6%

21426.8%

16613.4%

27213.3%

718.9%

20116.2%

22911.2%

678.4%

16213.1%

1879.2%

546.8%

13310.7%

1577.7%

313.9%

12610.2%

874.3%

293.6%

584.7%

582.8%

192.4%

393.2%

Question Eleven Cross Tabulation With GenderIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?


0 10 20 30 40 50 60 70 80

Male

Female

3%

2%

5%

4%

10%

4%

11%

7%

13%

8%

16%

9%

13%

27%

23%

15%

25%

14%

38%

35%

71%

50%


Dinner parties





Work stresses




Job loss

Question Eleven Cross Tabulation With AgeIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q11

Celebrating a special event (Engagement,birthday, anniversary, new baby)

Dinner parties

Getting together with our children in coffeeshops




Work stresses


When one of us had been through arelationship break up / divorce


Job loss

2038 98 254 384 541 761

127662.6%

6566.3%

15460.6%

23862.0%

34563.8%

47462.3%

74736.7%

3535.7%

10440.9%

12632.8%

19636.2%

28637.6%

42721.0%

1212.2%

4919.3%

8522.1%

11020.3%

17122.5%

40119.7%

1919.4%

5923.2%

8722.7%

11120.5%

12516.4%

38018.6%

1414.3%

3212.6%

7319.0%

10619.6%

15520.4%

27213.3%

1515.3%

5320.9%

5013.0%

7513.9%

7910.4%

22911.2%

1212.2%

4517.7%

5313.8%

6311.6%

567.4%

1879.2%

1616.3%

3915.4%

389.9%

529.6%

425.5%

1577.7%

1616.3%

3714.6%

359.1%

458.3%

243.2%

874.3%

55.1%

62.4%

123.1%

203.7%

445.8%

582.8%

44.1%

93.5%

184.7%

213.9%

60.8%

Question Eleven Cross Tabulation With AgeIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?


0 10 20 30 40 50 60 70

16-24

25-34

35-44

45-54

55-1001%

4%

5%

4%

4%

6%

4%

3%

2%

5%

3%

8%

9%

15%

16%

6%

10%

10%

15%

16%

7%

12%

14%

18%

12%

10%

14%

13%

21%

15%

20%

20%

19%

13%

14%

16%

21%

23%

23%

19%

23%

20%

22%

19%

12%

38%

36%

33%

41%

36%

62%

64%

62%

61%

66%


Dinner parties





Work stresses




Job loss

Question Eleven Cross Tabulation With RegionIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?



Base

Region

East LondonMidland-

s North

EastNorthWest


SouthEast


Q11

Celebrating a special event(Engagement, birthday, anniversary,

new baby)

Dinner parties

Getting together with our children incoffee shops

Congratulating on a new job /promotion



Work stresses


When one of us had been through arelationship break up / divorce


Job loss

2038 218 219 304 101 248 41 154 270 224 93 166

127662.6%

15370.2%

14063.9%

18360.2%

5857.4%

14658.9%

3073.2%

9259.7%

17063.0%

15067.0%

5458.1%

10060.2%

74736.7%

9242.2%

8940.6%

9531.3%

3231.7%

9638.7%

1639.0%

5133.1%

9535.2%

7935.3%

3840.9%

6438.6%

42721.0%

4922.5%

3415.5%

5417.8%

2019.8%

5522.2%

1536.6%

3422.1%

6022.2%

4821.4%

2628.0%

3219.3%

40119.7%

4822.0%

3817.4%

5718.8%

1817.8%

4216.9%

614.6%

3321.4%

6223.0%

4118.3%

2324.7%

3319.9%

38018.6%

3415.6%

3214.6%

5819.1%

2120.8%

5622.6%

49.8%

2918.8%

5721.1%

3817.0%

1819.4%

3319.9%

27213.3%

3013.8%

198.7%

3511.5%

1817.8%

3714.9%

819.5%

2013.0%

3111.5%

2912.9%

2122.6%

2414.5%

22911.2%

2812.8%

209.1%

3210.5%

109.9%

2811.3%

614.6%

149.1%

2910.7%

198.5%

2223.7%

2112.7%

1879.2%

2511.5%

198.7%

196.3%

87.9%

249.7%

37.3%

138.4%

2710.0%

188.0%

1819.4%

137.8%

1577.7%

2210.1%

198.7%

258.2%

65.9%

197.7%

24.9%

85.2%

228.1%

156.7%

88.6%

116.6%

874.3%

146.4%

135.9%

165.3%

76.9%

62.4%

24.9%

31.9%

134.8%

62.7%

33.2%

42.4%

582.8%

115.0%

83.7%

103.3%

22.0%

83.2%

--

21.3%

72.6%

31.3%

44.3%

31.8%

Question Eleven Cross Tabulation With RegionIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?


0

50

100

Region


Dinner parties





Work stresses




Job loss

Question Eleven Cross Tabulation With CityIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s? – Please see excel spreadsheet


Question Eleven Cross Tabulation With ProfessionIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s? – Please see excel spreadsheet


Question Eleven Cross Tabulation With Marital StatusIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?



Base

Marital Status

SingleIn a relati-

onship Living with

partner Married Divorced WidowedCivil Part-

nership Other

Q11

Celebrating a special event (Engagement,birthday, anniversary, new baby)

Dinner parties





Work stresses


When one of us had been through a relationshipbreak up / divorce


Job loss

2038 412 120 281 965 174 67 8 11

127662.6%

21652.4%

8369.2%

19067.6%

62965.2%

10761.5%

4567.2%

450.0%

218.2%

74736.7%

11227.2%

4840.0%

10738.1%

38840.2%

6336.2%

2537.3%

337.5%

19.1%

42721.0%

4510.9%

2319.2%

5118.1%

24325.2%

4727.0%

1725.4%

--

19.1%

40119.7%

6716.3%

2823.3%

5619.9%

20220.9%

3520.1%

1014.9%

225.0%

19.1%

38018.6%

11828.6%

1210.0%

4114.6%

14715.2%

3821.8%

1420.9%

337.5%

763.6%

27213.3%

5713.8%

1210.0%

4214.9%

13013.5%

2413.8%

69.0%

112.5%

--

22911.2%

5312.9%

1915.8%

3412.1%

959.8%

2112.1%

69.0%

112.5%

--

1879.2%

4911.9%

1512.5%

3311.7%

646.6%

2212.6%

34.5%

112.5%

--

1577.7%

4210.2%

97.5%

3412.1%

545.6%

158.6%

34.5%

--

--

874.3%

204.9%

75.8%

93.2%

394.0%

42.3%

710.4%

--

19.1%

582.8%

153.6%

32.5%

82.8%

232.4%

74.0%

23.0%

--

--

Question Eleven Cross Tabulation With Marital StatusIn which of the following circumstances have you enjoyed eating/sharing a cake with a friend/s?


0

50

100

Marital Status


Dinner parties





Work stresses




Job loss

Question TwelveDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?



Base

Q12

Yes

No

1658100.0%

114168.8%

51731.2%

Question TwelveDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70

31%

69%

Yes

No

Question Twelve Cross Tabulation With GenderDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?



Base

Gender

Male Female

Q12

Yes

No

1658 586 1072

114168.8%

38665.9%

75570.4%

51731.2%

20034.1%

31729.6%

Question Twelve Cross Tabulation With GenderDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70 80

Male

Female

30%

34%

70%

66%

Yes

No

Question Twelve Cross Tabulation With AgeDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q12

Yes

No

1658 84 222 311 435 606

114168.8%

6476.2%

14866.7%

22773.0%

31572.4%

38763.9%

51731.2%

2023.8%

7433.3%

8427.0%

12027.6%

21936.1%

Question Twelve Cross Tabulation With AgeDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70 80

16-24

25-34

35-44

45-54

55-10036%

28%

27%

33%

24%

64%

72%

73%

67%

76%

Yes

No

Question Twelve Cross Tabulation With RegionDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?



Base

Region


EastNorthWest


SouthEast


Q12

Yes

No

1658 184 187 246 80 192 37 125 213 186 75 133

114168.8%

12668.5%

12868.4%

16968.7%

5467.5%

14274.0%

3183.8%

8568.0%

14166.2%

12567.2%

5370.7%

8765.4%

51731.2%

5831.5%

5931.6%

7731.3%

2632.5%

5026.0%

616.2%

4032.0%

7233.8%

6132.8%

2229.3%

4634.6%

Question Twelve Cross Tabulation With RegionDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?


0

20

40

60

80

100

Region

Yes

No

Question Twelve Cross Tabulation With CityDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own? – Please see excel spreadsheet


Question Twelve Cross Tabulation With ProfessionDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own? – Please see excel spreadsheet


Question Twelve Cross Tabulation With Marital StatusDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?



Base

Marital Status

SingleIn a



Partnership Other

Q12

Yes

No

1658 294 108 240 818 136 53 5 4

114168.8%

19666.7%

8175.0%

15665.0%

58070.9%

8864.7%

3667.9%

240.0%

250.0%

51731.2%

9833.3%

2725.0%

8435.0%

23829.1%

4835.3%

1732.1%

360.0%

250.0%

Question Twelve Cross Tabulation With Marital StatusDo you find that eating cake with a friend/friends can be more enjoyable / relaxing than eating cake on your own?


0

20

40

60

80

Marital Status

Yes

No

Question ThirteenWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?



Base

Q13

Eating cake with friends can heighten theenjoyment of the experience

Eating cake with friends in a collectivecan be a unifying aspect

Eating cake with friends means I feel lessguilty about eating the cake


1141100.0%

70261.5%

41236.1%

36231.7%

332.9%

Question ThirteenWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70

3%

32%

36%

62%

Eating cake with friends can heighten the enjoyment of the experience

Eating cake with friends in a collective can be a unifying aspect

Eating cake with friends means I feel less guilty about eating the cake


Question Thirteen Cross Tabulation With GenderWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?



Base

Gender

Male Female

Q13

Eating cake with friends can heightenthe enjoyment of the experience

Eating cake with friends in acollective can be a unifying aspect

Eating cake with friends means I feelless guilty about eating the cake


1141 386 755

70261.5%

24563.5%

45760.5%

41236.1%

17545.3%

23731.4%

36231.7%

7519.4%

28738.0%

332.9%

143.6%

192.5%

Question Thirteen Cross Tabulation With GenderWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70

Male

Female

3%

4%

38%

19%

31%

45%

61%

64%





Question Thirteen Cross Tabulation With AgeWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q13

Eating cake with friends canheighten the enjoyment of the

experience

Eating cake with friends in acollective can be a unifying

aspect

Eating cake with friendsmeans I feel less guilty about

eating the cake


1141 64 148 227 315 387

70261.5%

4570.3%

9664.9%

13760.4%

19662.2%

22858.9%

41236.1%

2335.9%

4429.7%

7533.0%

12339.0%

14738.0%

36231.7%

1828.1%

4631.1%

6930.4%

10834.3%

12131.3%

332.9%

34.7%

10.7%

83.5%

61.9%

153.9%

Question Thirteen Cross Tabulation With AgeWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?


0 10 20 30 40 50 60 70 80

16-24

25-34

35-44

45-54

55-1004%

2%

4%

1%

5%

31%

34%

30%

31%

28%

38%

39%

33%

30%

36%

59%

62%

60%

65%

70%





Question Thirteen Cross Tabulation With RegionWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?



Base

Region


EastNorthWest


SouthEast


Q13

Eating cake withfriends can heightenthe enjoyment of the

experience

Eating cake withfriends in a

collective can be aunifying aspect

Eating cake withfriends means I feel

less guilty abouteating the cake


1141 126 128 169 54 142 31 85 141 125 53 87

70261.5%

6753.2%

8264.1%

11668.6%

3055.6%

8962.7%

1961.3%

5362.4%

8661.0%

8164.8%

3362.3%

4652.9%

41236.1%

4636.5%

4736.7%

5733.7%

2138.9%

4833.8%

1032.3%

3035.3%

5539.0%

3931.2%

2241.5%

3742.5%

36231.7%

4535.7%

2922.7%

5130.2%

2240.7%

4531.7%

1032.3%

2832.9%

4229.8%

4536.0%

1834.0%

2731.0%

332.9%

54.0%

53.9%

53.0%

11.9%

32.1%

--

--

75.0%

43.2%

--

33.4%

Question Thirteen Cross Tabulation With RegionWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?


0

20

40

60

80

Region





Question Thirteen Cross Tabulation With CityWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own? – Please see excel spreadsheet


Question Thirteen Cross Tabulation With ProfessionWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own? – Please see excel spreadsheet


Question Thirteen Cross Tabulation With Marital StatusWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?



Base

Marital Status

SingleIn a



Partnership Other

Q13

Eating cake withfriends can heightenthe enjoyment of the

experience

Eating cake withfriends in a

collective can be aunifying aspect

Eating cake withfriends means I feel

less guilty abouteating the cake


1141 196 81 156 580 88 36 2 2

70261.5%

13367.9%

4656.8%

8856.4%

35060.3%

6068.2%

2363.9%

150.0%

150.0%

41236.1%

6533.2%

3543.2%

5334.0%

21737.4%

2933.0%

1130.6%

150.0%

150.0%

36231.7%

5226.5%

2227.2%

5434.6%

19633.8%

2730.7%

1027.8%

150.0%

--

332.9%

63.1%

44.9%

42.6%

152.6%

22.3%

25.6%

--

--

Question Thirteen Cross Tabulation With Marital StatusWhy do you find that eating cakes with a friend / friends can be more enjoyable / relaxing than eating cake on your own?


0

20

40

60

80

Marital Status





Question FourteenDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?



Base

Q14

Yes

Neither

No

1658100.0%

82249.6%

57234.5%

26415.9%

Question FourteenDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?


0 5 10 15 20 25 30 35 40 45 50

16%

35%

50%

Yes

Neither

No

Question Fourteen Cross Tabulation With GenderDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?



Base

Gender

Male Female

Q14

Yes

Neither

No

1658 586 1072

82249.6%

29049.5%

53249.6%

57234.5%

19833.8%

37434.9%

26415.9%

9816.7%

16615.5%

Question Fourteen Cross Tabulation With GenderDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?


0 5 10 15 20 25 30 35 40 45 50

Male

Female

16%

17%

35%

34%

50%

50%

Yes

Neither

No

Question Fourteen Cross Tabulation With AgeDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q14

Yes

Neither

No

1658 84 222 311 435 606

82249.6%

4857.1%

12154.5%

17155.0%

22050.6%

26243.2%

57234.5%

2226.2%

5625.2%

8527.3%

15535.6%

25441.9%

26415.9%

1416.7%

4520.3%

5517.7%

6013.8%

9014.9%

Question Fourteen Cross Tabulation With AgeDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?


0 10 20 30 40 50 60

16-24

25-34

35-44

45-54

55-10015%

14%

18%

20%

17%

42%

36%

27%

25%

26%

43%

51%

55%

55%

57%

Yes

Neither

No

Question Fourteen Cross Tabulation With RegionDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?



Base

Region


EastNorthWest


SouthEast


Q14

Yes

Neither

No

1658 184 187 246 80 192 37 125 213 186 75 133

82249.6%

7540.8%

10254.5%

12048.8%

3948.8%

10755.7%

2054.1%

6451.2%

10649.8%

8445.2%

3952.0%

6649.6%

57234.5%

7942.9%

5328.3%

7731.3%

2835.0%

6232.3%

1643.2%

4435.2%

6731.5%

7439.8%

2330.7%

4936.8%

26415.9%

3016.3%

3217.1%

4919.9%

1316.3%

2312.0%

12.7%

1713.6%

4018.8%

2815.1%

1317.3%

1813.5%

Question Fourteen Cross Tabulation With RegionDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?


0

20

40

60

Region

Yes

Neither

No

Question Fourteen Cross Tabulation With CityDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation? – Please see excel spreadsheet


Question Fourteen Cross Tabulation With ProfessionDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation? – Please see excel spreadsheet


Question Fourteen Cross Tabulation With Marital StatusDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?



Base

Marital Status

SingleIn a



Partnership Other

Q14

Yes

Neither

No

1658 294 108 240 818 136 53 5 4

82249.6%

16054.4%

5550.9%

12250.8%

38947.6%

7051.5%

2241.5%

240.0%

250.0%

57234.5%

8930.3%

3128.7%

6727.9%

30737.5%

4533.1%

2852.8%

360.0%

250.0%

26415.9%

4515.3%

2220.4%

5121.3%

12214.9%

2115.4%

35.7%

--

--

Question Fourteen Cross Tabulation With Marital StatusDo you think that eating cake with friends can help to diffuse/relax sensitive; tense or emotive situations and topics of conversation?


0

20

40

60

Marital Status

Yes

Neither

No

Question FifteenIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?



Base

Q15

Yes

I haven't sharedcake with a friends

recently

Don't know

No

1658100.0%

75645.6%

39323.7%

29117.6%

21813.1%

Question FifteenIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?


0 5 10 15 20 25 30 35 40 45 50

13%

18%

24%

46%

Yes

I haven't shared cake with a friends recently

Don't know

No

Question Fifteen Cross Tabulation With GenderIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?



Base

Gender

Male Female

Q15

Yes


recently

Don't know

No

1658 586 1072

75645.6%

27046.1%

48645.3%

39323.7%

13122.4%

26224.4%

29117.6%

10718.3%

18417.2%

21813.1%

7813.3%

14013.1%

Question Fifteen Cross Tabulation With GenderIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?


0 5 10 15 20 25 30 35 40 45 50

Male

Female

13%

13%

17%

18%

24%

22%

45%

46%

Yes


Don't know

No

Question Fifteen Cross Tabulation With AgeIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q15

Yes


recently

Don't know

No

1658 84 222 311 435 606

75645.6%

4351.2%

10748.2%

15148.6%

19544.8%

26042.9%

39323.7%

2226.2%

4218.9%

6721.5%

11426.2%

14824.4%

29117.6%

1113.1%

4721.2%

5016.1%

7717.7%

10617.5%

21813.1%

89.5%

2611.7%

4313.8%

4911.3%

9215.2%

Question Fifteen Cross Tabulation With AgeIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?


0 10 20 30 40 50 60

16-24

25-34

35-44

45-54

55-10015%

11%

14%

12%

10%

18%

18%

16%

21%

13%

24%

26%

22%

19%

26%

43%

45%

49%

48%

51%

Yes


Don't know

No

Question Fifteen Cross Tabulation With RegionIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?



Base

Region


EastNorthWest


SouthEast


Q15

Yes


recently

Don't know

No

1658 184 187 246 80 192 37 125 213 186 75 133

75645.6%

7942.9%

8545.5%

11044.7%

3746.3%

10152.6%

1643.2%

5644.8%

9444.1%

7741.4%

4965.3%

5239.1%

39323.7%

4826.1%

5227.8%

5221.1%

1721.3%

4322.4%

924.3%

3024.0%

4822.5%

4323.1%

1114.7%

4030.1%

29117.6%

3418.5%

2412.8%

4719.1%

1518.8%

2915.1%

821.6%

2620.8%

4018.8%

3619.4%

912.0%

2317.3%

21813.1%

2312.5%

2613.9%

3715.0%

1113.8%

199.9%

410.8%

1310.4%

3114.6%

3016.1%

68.0%

1813.5%

Question Fifteen Cross Tabulation With RegionIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?


0

20

40

60

80

Region

Yes


Don't know

No

Question Fifteen Cross Tabulation With CityIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table? – Please see excel spreadsheet


Question Fifteen Cross Tabulation With ProfessionIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table? – Please see excel spreadsheet


Question Fifteen Cross Tabulation With Marital StatusIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?



Base

Marital Status

SingleIn a



Partnership Other

Q15

Yes


recently

Don't know

No

1658 294 108 240 818 136 53 5 4

75645.6%

13345.2%

5954.6%

10845.0%

37746.1%

5339.0%

2343.4%

240.0%

125.0%

39323.7%

7324.8%

2220.4%

6025.0%

17321.1%

4734.6%

1426.4%

240.0%

250.0%

29117.6%

5117.3%

1614.8%

3615.0%

15719.2%

2115.4%

1018.9%

--

--

21813.1%

3712.6%

1110.2%

3615.0%

11113.6%

1511.0%

611.3%

120.0%

125.0%

Question Fifteen Cross Tabulation With Marital StatusIf you have shared cake with friends recently, do you feel that there was more smiling, laughing, joking or light-hearted conversation taking place once the cake was on the table?


0

20

40

60

Marital Status

Yes


Don't know

No

Question SixteenWhy do you think there was more smiling, laughing, joking and light-hearted conversation taking place once the cake was on the table? – Please see excl spreadsheet


Question SeventeenHow relaxed do you feel when eating cake with friends?



Base

Q17

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

1658100.0%

48829.4%

75445.5%

39023.5%

161.0%

100.6%

Question SeventeenHow relaxed do you feel when eating cake with friends?


0 5 10 15 20 25 30 35 40 45 50

1%

1%

24%

46%

29%

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

Question Seventeen Cross Tabulation With GenderHow relaxed do you feel when eating cake with friends?



Base

Gender

Male Female

Q17

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

1658 586 1072

48829.4%

15225.9%

33631.3%

75445.5%

26745.6%

48745.4%

39023.5%

15626.6%

23421.8%

161.0%

40.7%

121.1%

100.6%

71.2%

30.3%

Question Seventeen Cross Tabulation With GenderHow relaxed do you feel when eating cake with friends?


0 5 10 15 20 25 30 35 40 45 50

Male

Female

0%

1%

1%

1%

22%

27%

45%

46%

31%

26%

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

Question Seventeen Cross Tabulation With AgeHow relaxed do you feel when eating cake with friends?



Base

Age

16-24 25-34 35-44 45-54 55-100

Q17

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

1658 84 222 311 435 606

48829.4%

2428.6%

6931.1%

9028.9%

12528.7%

18029.7%

75445.5%

3744.0%

11350.9%

15248.9%

19244.1%

26042.9%

39023.5%

2125.0%

3515.8%

6320.3%

11125.5%

16026.4%

161.0%

22.4%

31.4%

51.6%

51.1%

10.2%

100.6%

--

20.9%

10.3%

20.5%

50.8%

Question Seventeen Cross Tabulation With AgeHow relaxed do you feel when eating cake with friends?


0 10 20 30 40 50 60

16-24

25-34

35-44

45-54

55-1001%

1%

0%

1%

0%

0%

1%

2%

1%

2%

26%

26%

20%

16%

25%

43%

44%

49%

51%

44%

30%

29%

29%

31%

29%

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

Question Seventeen Cross Tabulation With RegionHow relaxed do you feel when eating cake with friends?



Base

Region


EastNorthWest


SouthEast


Q17

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

1658 184 187 246 80 192 37 125 213 186 75 133

48829.4%

4725.5%

6032.1%

8333.7%

2328.7%

6232.3%

924.3%

2721.6%

5626.3%

5127.4%

2837.3%

4231.6%

75445.5%

8646.7%

7640.6%

10542.7%

3645.0%

8142.2%

2156.8%

7257.6%

10046.9%

8646.2%

3546.7%

5642.1%

39023.5%

4826.1%

4825.7%

5221.1%

1822.5%

4724.5%

718.9%

2520.0%

5425.4%

4624.7%

1013.3%

3526.3%

161.0%

21.1%

21.1%

52.0%

11.3%

21.0%

--

10.8%

--

21.1%

11.3%

--

100.6%

10.5%

10.5%

10.4%

22.5%

--

--

--

31.4%

10.5%

11.3%

--

Question Seventeen Cross Tabulation With RegionHow relaxed do you feel when eating cake with friends?


0

10

20

30

40

50

60

Region

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

Question Seventeen Cross Tabulation With CityHow relaxed do you feel when eating cake with friends? – Please see excel spreadsheet


Question Seventeen Cross Tabulation With ProfessionHow relaxed do you feel when eating cake with friends? – Please see excel spreadsheet


Question Seventeen Cross Tabulation With Marital StatusHow relaxed do you feel when eating cake with friends?



Base

Marital Status

SingleIn a



Partnership Other

Q17

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

1658 294 108 240 818 136 53 5 4

48829.4%

8729.6%

4339.8%

6025.0%

23729.0%

4029.4%

2037.7%

--

125.0%

75445.5%

12943.9%

4743.5%

11849.2%

37946.3%

5842.6%

2037.7%

240.0%

125.0%

39023.5%

6923.5%

1715.7%

5723.8%

19824.2%

3324.3%

1222.6%

360.0%

125.0%

161.0%

62.0%

10.9%

41.7%

10.1%

21.5%

11.9%

--

125.0%

100.6%

31.0%

--

10.4%

30.4%

32.2%

--

--

--

Question Seventeen Cross Tabulation With Marital StatusHow relaxed do you feel when eating cake with friends?


0

20

40

60

Marital Status

Very relaxed

Quite relaxed

Neutral

Not very relaxed

Not relaxed at all

Question EighteenHow far do you agree with the following statements on how you feel when eating cake with friends? (Scale 1-5: 1= strongly disagree; 5 strongly agree) – Please see excel spreadsheet


The research for Pelican PR was carried out between: 20 / 08 / 2013 and 28 / 08 / 2013 Sample: 2038...

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Transcript of The research for Pelican PR was carried out between: 20 / 08 / 2013 and 28 / 08 / 2013 Sample: 2038...