The Relay Solution. The RapidFire Solution Hub Group eBrochure Ideas Initial eBrochure: Hub Group...
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Transcript of The Relay Solution. The RapidFire Solution Hub Group eBrochure Ideas Initial eBrochure: Hub Group...
The Relay Solution
The RapidFire Solution
Hub Group eBrochure Ideas
Initial eBrochure: Hub Group Overview• Dynamic Commercial Style eBrochure
Possible follow-on eBrochures• More detailed Presentation Style overview
• Specific Service Offering eBrochures• Domestic and Global Intermodal services• OTR – Highway• Logistics Outsourcing and Consulting
• i2 Group services
Elements of Initial eBrochure
Elements from website
New Elements
Animated Graphics Script of corporate message that
flows like a story Professional Voice-Over Original, professional musical
intro, background, and ending themes.
Video “Look and feel”
• Complement existing marketing materials or website or
• Develop new look and feel
Example eBrochure Concept
Initial dynamic eCommercial-style eBrochure Outlines core competencies
• Domestic and Global Intermodal services
• OTR – Highway
• Logistics Outsourcing and Consulting
Content from • Home page on website
• Existing print brochures
• Original graphics and animation
Example eBrochure
Introduction Animation
• Wheel parts (spokes, rim, hub) floating around with no logo or text.
• Voice Over• Hub Group client pain
points• Supply Chain difficult
to manage, track, control expense
• No common communication network or point of control
Example eBrochure
Wheel elements “come together” as V.O. describes Hub Group’s service offerings.
In concert with V.O. descriptions of each Hub offering, the text in the image comes into view:
Leader in Intermodal Truckload Transportation [Intermodal Transport fades in]
Contracts with 3,000 OTR truck lines [OTR Trucking fades in]
Knowledge-Driven Logistics [Logistics fades in]
Wheel theme continues throughout eBrochure• Provides transition between descriptions of service
offerings
• Adds continuity
• Adds visual interest
Transition and Theme
OTR - Trucking
Animation• Hub Group Wheel
transitions to tractor-trailer wheel during description of OTR-Trucking service
• Similar to how this *banner uses a freight container to illustrate intermodal transport
*Copied from the University of Denver Intermodal Transportation Institute website
Script • Developed from website text
Intermodal Transport
Wheel transitions to wheel of railcar during description of intermodal transport.
Logistics Services
Wheel transitions again to “gear” in image of computer or computer network to illustrate …