The Red RepoRT:

MANAGING YOUR SOFTWARE WHILE MITIGATING RISK.

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The Situation | The SolutionThe Benefits | The Services

SOFTWARE LICENSE MANAGEMENT

When it comes to managing multiple software licenses, it’s easy to let details slip through the cracks. That’s why we offer you more than just the products. We offer you the people and the plan to turn them into real solutions. The breadth and depth of our product and service offerings are extensive. And with decades of experience, our solution architects can help develop a plan that’s both manageable and practical. It’s more than just programs, it’s software licensing. Solved.

To learn more about how we’ve solved it before, or to speak with a solution architect about technologies for you, contact your account manager or call 800.800.4239

Or, visit CDW.com/software-management

WHY pEOpLE WHO GET IT NEEd pEOpLE WHO GET IT.

The PeopleYour dedicated account manager is backed by a team of application experts with a host of certifications.

The ProductsOur wide-ranging partnerships give you access to technology products in areas including software, virtualization, mobility, continuity of operations, security and more.

The PlanWe offer a variety of services that make the most of your investment and make your job easier.

CDW.com/software-management

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The SeRIAL NUMBeR CIRCUS.

INEFFICIENT USE OF SOFTWARE LICENSES CAN WASTE TIME ANd MONEY.

We get it. And we’ve helped many organizations manage their licenses and regain control.

To learn more about how we’ve solved it before, call your account manager or 800.800.4239

Licensing can be complex and confusing. Hindering the best attempts by you and your staff to stay compliant and within budget. It’s beyond frustrating. You just don’t have the time to be an expert in software licensing. Like other IT investments, software is an asset and can be managed as such. When you implement software license management, you can make managing multiple licenses easier, rein in costs and improve risk mitigation. So the true benefits of software can be better appreciated, and you can spend more time focusing on what’s important.

SoLVed.

02 The Situation CDW.com/software-management

Percentage of organizations who were asked by their software vendors to be audited on their software usage.59%

Source: Forbes Magazine, Tuesday’s Tip: Dealing With Pesky Software Licensing Audits; 4/19/11

Trying to keep tabs on multiple titles can be daunting. And the task becomes even more difficult when organizations unnecessarily buy multiple copies of the same software rather than additional licenses.

With multiple licenses, there are multiple purchase orders, serial numbers, DVD media, installation codes and documentation to manage. And someone has to make sense of it all.

Software management can help you avoid purchasing fewer licenses than legally required. The consequences can be as costly as over-licensing if the vendor performs an audit that results in legal action and fines.

Software licenses come in lots of varieties and can be confusing. Multi-core processors, server virtualization and blade servers can add to the mess. There’s no industry standard. Let us help you research the individual policies for each vendor.

Over-licensing comes from an attempt to avoid the consequences of software audits by buying too many licenses. Organizations usually realize this problem too far down the road, once money has already been wasted.

TOO MUCH TO MANAGE

TOO MANY TITLES AND

COPIES

LICENSING COMPLEXITIES

OVER-PROVISIONING

UNDER-LICENSINGTHE When it comes to software

licensing management, there’s a lot to handle. From acquiring the right software to protecting your organization from audits,

JUG

GLIN

G ACT we can help make sure you don’t drop the ball.

04 The Solution

Percentage of IT professionals who say their organizations do not have rules governing software licensing.42%

CDW.com/software-management

Source: Softwareweek.com: Software Licensing Sticks You With Legacy Of Crazy; 6/30/11

CONTRACT MANAGEMENTCreate a baseline or reassess current software applications by checking each server and endpoint. 1

2

3

4

DEPLOYMENT PLANNINGMake sure the software you’re using is the best choice for your organization’s goals.

TECHNOLOGY VALIDATIONReview your organization’s plans to determine technology requirements over the coming year.

ANNUAL REVIEW AND LICENSING PURCHASEEvaluate your organization’s specific software needs and choose the best contract option for each application.

With all the challenges that come with managing licenses, Software Lifecycle Management (SLM) practices can help make sure your organization is using its agreements efficiently. A good SLM plan incorporates four steps that occur throughout the year.

06 The Benefits CDW.com/software-management

Source: IDC White Paper, July 2011; The Business Value of Microsoft Software Assurance For Volume Licensing

39% Percentage of nonproductive time lowered as a result of following better software management practices implemented by IT.

COST SAVINGSPurchasing through SLAs lets your organization cut costs by buying licenses in bulk.

RISK MANAGEMENTControl risks related to improper software deployment and protect from malware by using genuine software.

RIGHT PRODUCT, RIGHT USERA sound SLM framework helps match the right software to the right user, which boosts productivity.

DISASTER PROTECTIONVendors will often help owners of SLAs with disaster recovery assistance.

TAKE CONTROL ANd ENJOY THE EFFICIENCIES.With a Software Licensing Agreement (SLA) program, your organization can have one license that covers multiple people, no matter the size of your organization. Some programs also offer software support, maintenance and upgrade protection.

08 The Services

FEATUREd pARTNERS

To see how we can help you find the right software licensing solution, contact your account manager or call 800.800.4239.

Or, for more information, visit CDW.com/software-management

Partnerships, Certifications and Awards• Winner of 2010 Microsoft Core Infrastructure Solutions, Systems Management Partner of the Year Award• Winner of the 2007 and 2008 Microsoft Operational Excellence Award • Winner of the 2010 VMware Americas Academic Partner of the Year• Adobe Sales Specialist• Microsoft Certified Professional• Symantec Sales Specialist• 1501 VMware Sales Professional accreditations (VSPs)

CDW.com/software-management

The terms and conditions of product sales are limited to those contained on CDW’s website at CDW.com; notice of objection to and rejection of any additional or different terms in any form delivered by customer is hereby given; CDW®, CDW•G® and PEOPLE WHO GET IT™ are trademarks of CDW LLC; all other trademarks and registered trademarks are the sole property of their respective owners

An easier way to manage software assets: With help from our software management experts, you’ll be able to see if you can save money and boost productivity by consolidating your current number of licenses.

FEATURED SERVICE:

SOFTWARE LICENSE MANAGER

Managing software license compliance can be an overwhelming task, but we can help simplify the process while saving you time and money. Our value-added Software License Manager makes it easy to automate many of the tasks that can otherwise take hours to achieve. Our Software License Manager can help you:

• Drive down costs

• Improve IT governance

• Gain visibility

Microsoft® Integrated OS Solutions for Greater Productivity Get the fastest, most reliable Windows® operating systems and take advantage of features designed to help you get more done and safeguard your work. From Windows 7 to Windows Server 2008 R2, Microsoft® can help your organization get more done, safeguard your work and benefit from virtualization tools. We were the winner of the 2010 Microsoft Large Account Reseller of the Year award.

Purchase VMware® Software with the New VPP ProgramGet incremental, tier-based discounts over a rolling two-year period with the new accumulative Volume Purchasing Program (VPP). You’ll also gain access to new online tools that you and your authorized affiliates can use to track and manage VPP memberships and discounts. The new VPP program also gives you support and maintenance services. We were given the 2010 VMware Americas SMB Partner of the Year award.

Manage Contracts and Make the Most of InvestmentsSymantec™ helps you eliminate unnecessary software and hardware costs, proactively manage vendor contracts and align service resources with ITIL to ensure IT investments are optimized. Symantec offers products to help you automate key IT compliance processes to reduce IT risk and operational costs, and achieve internal and external compliance objectives. We were given the 2008 Symantec Large Account Reseller of the Year award.

Helping Create Great WorkAdobe® helps businesses thrive in a world where digital media is pervasive, and where digital marketing increasingly is being held accountable for business results. Adobe delivers solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing. See how Adobe is changing the world through digital experiences. CDW has been Adobe’s number one channel partner since 2001.

The Red RepoRT:

MANAGING YOUR SOFTWARE WHILE MITIGATING RISK.

One

CD

W W

ay20

0 N

. Milw

auke

e Av

enue

Vern

on H

ills, IL

600

61

Plea

se re

mem

ber t

o re

cycl

e.

1086

23

MA

NA

GIN

G Y

OU

R S

OFT

WA

RE

W

HIL

E M

ITIG

ATIN

G R

ISK

.

Th

e R

ed R

epo

RT:

The

Situ

atio

n |

The

Solu

tion

The

Ben

efits

| Th

e Se

rvic

es

The Situation | The SolutionThe Benefits | The Services

SOFTWARE LICENSE MANAGEMENT

When it comes to managing multiple software licenses, it’s easy to let details slip through the cracks. That’s why we offer you more than just the products. We offer you the people and the plan to turn them into real solutions. The breadth and depth of our product and service offerings are extensive. And with decades of experience, our solution architects can help develop a plan that’s both manageable and practical. It’s more than just programs, it’s software licensing. Solved.

To learn more about how we’ve solved it before, or to speak with a solution architect about technologies for you, contact your account manager or call 800.800.4239

Or, visit CDW.com/software-management

WHY pEOpLE WHO GET IT NEEd pEOpLE WHO GET IT.

The PeopleYour dedicated account manager is backed by a team of application experts with a host of certifications.

The ProductsOur wide-ranging partnerships give you access to technology products in areas including software, virtualization, mobility, continuity of operations, security and more.

The PlanWe offer a variety of services that make the most of your investment and make your job easier.

CDW.com/software-management

FPO

VOL 02

John

Sam

ple

Acm

e Co

.12

3 An

ywhe

re S

tree

t, Su

ite 1

City

, Sta

te 0

0000

-000

0

08 The Services

FEATUREd pARTNERS

To see how we can help you find the right software licensing solution, contact your account manager or call 800.800.4239.

Or, for more information, visit CDW.com/software-management

Partnerships, Certifications and Awards• Winner of 2010 Microsoft Core Infrastructure Solutions, Systems Management Partner of the Year Award• Winner of the 2007 and 2008 Microsoft Operational Excellence Award • Winner of the 2010 VMware Americas Academic Partner of the Year• Adobe Sales Specialist• Microsoft Certified Professional• Symantec Sales Specialist• 1501 VMware Sales Professional accreditations (VSPs)

CDW.com/software-management

The terms and conditions of product sales are limited to those contained on CDW’s website at CDW.com; notice of objection to and rejection of any additional or different terms in any form delivered by customer is hereby given; CDW®, CDW•G® and PEOPLE WHO GET IT™ are trademarks of CDW LLC; all other trademarks and registered trademarks are the sole property of their respective owners

An easier way to manage software assets: With help from our software management experts, you’ll be able to see if you can save money and boost productivity by consolidating your current number of licenses.

FEATURED SERVICE:

SOFTWARE LICENSE MANAGER

Managing software license compliance can be an overwhelming task, but we can help simplify the process while saving you time and money. Our value-added Software License Manager makes it easy to automate many of the tasks that can otherwise take hours to achieve. Our Software License Manager can help you:

• Drive down costs

• Improve IT governance

• Gain visibility

Microsoft® Integrated OS Solutions for Greater Productivity Get the fastest, most reliable Windows® operating systems and take advantage of features designed to help you get more done and safeguard your work. From Windows 7 to Windows Server 2008 R2, Microsoft® can help your organization get more done, safeguard your work and benefit from virtualization tools. We were the winner of the 2010 Microsoft Large Account Reseller of the Year award.

Purchase VMware® Software with the New VPP ProgramGet incremental, tier-based discounts over a rolling two-year period with the new accumulative Volume Purchasing Program (VPP). You’ll also gain access to new online tools that you and your authorized affiliates can use to track and manage VPP memberships and discounts. The new VPP program also gives you support and maintenance services. We were given the 2010 VMware Americas SMB Partner of the Year award.

Manage Contracts and Make the Most of InvestmentsSymantec™ helps you eliminate unnecessary software and hardware costs, proactively manage vendor contracts and align service resources with ITIL to ensure IT investments are optimized. Symantec offers products to help you automate key IT compliance processes to reduce IT risk and operational costs, and achieve internal and external compliance objectives. We were given the 2008 Symantec Large Account Reseller of the Year award.

Helping Create Great WorkAdobe® helps businesses thrive in a world where digital media is pervasive, and where digital marketing increasingly is being held accountable for business results. Adobe delivers solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing. See how Adobe is changing the world through digital experiences. CDW has been Adobe’s number one channel partner since 2001.