The Rebel's Guide to Email Marketing

Email has had a good run as king of communications. But its reign is over.


Most emailed article of the day


Time for a game!


How many of you have...?


“Email marketing is NOT dead!” - @djwaldow #Demand13


the secret to email

marketing


Send timely, targeted, valuable

HUMAN email to people who want it



NOT HUMAN

X X XMonday, July 1, 13

HUMAN



HUMAN

Monday, July 1, 13

First, I love this idea of getting people engaged right away. Kudos!

Ha! I didn't think anyone would be reading my answers. P.S. I guess I should always answer those automatic things as if someone is reading them...though I think you are the first that has ever responded!

Oh… you are good! I didn’t expect a response back - very good.



HUMAN

Monday, July 1, 13


CMO

Monday, July 1, 13

one more secret to email marketing


Hey …


“But if you do gain that initial trust, and more importantly, confirm and grow it, you can write pretty lame subject lines and people will still read your messages.”

--Brian Clark (@copyblogger) … in 2010


!!!!!


http://ar.gy/rebelsguide


















































































Email Marketing Best Practices

You should ALWAYS…


Email Marketing Best Practices

You should NEVER…


Never use “free” or ALL CAPS in a subject line

“RULE” #1


• 9,140,000 results• “Ultimate list”• “Top 100”• 30 words”


FREE!!!



Those three little words... FREE SHIPPING NOW

Announcing a once-in-a-lifetime baking adventure

Last chance - FREE SHIPPING ends tomorrow

Open (please). Read. SAVE up to 65%.

FREE subscription to Northeast Flavor magazine

Create gorgeous strawberry cupcakes with this FREE GIFT!

CHILL.

Put a lid on it!

Blog & Bake 2013 - a blogger celebration

Don't miss out - savings end Thursday

Attention sale-lovers! SAVE 20% now

ENDS TOMORROW - Free Shipping

Monday, July 1, 13

Which subject line was the winner?



Open rate: Email A: 27.2% Email B: 31.8%

Monday, July 1, 13


Those three little words...FREE SHIPPING NOW

Monday, July 1, 13


Those three little words...FREE SHIPPING NOW

20% open rate10% click-through rate1.43% response rate99.8% deliverability rate

Monday, July 1, 13

It’s okay to use free and ALL CAPS in an email subject line -

@djwaldow #Demand13


Never send “ugly” emails

“RULE” #2


99.2%inbox placement


40%open rate


87%click-to-open rate


“Beauty is in the eye of the subscriber.” - @djwaldow


Subject lines should always be between 30 & 50 characters

“RULE” #3


“Off-the-Court Gear in Tournament Colors”


Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die


Sesame Street Asks Obama Campaign To Take Ad Down, Anderson Cooper vs. Star Jones, Die Hard Obama Supporter Freaks Out


Get up to 70% off children’s fashion


Get up to 70% off children


One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off)

An actual Groupon subject line


One Oil Change, Three Oil Changes with Inspections, or a Four-Wheel Alignment (Up to 78% Off) | 10 or 20 Gym Passes (Up to 69% Off) | Salon Package with Cut, Style, and Two-Color Highlights; Shellac Manicure; or Acrylic Nails (Up to 51% Off)


42 words421 characters



Wine


“Email subject lines can be long or short. Test what works best for your audience.” - @djwaldow


Never use a popup tocollect email addresses.

“RULE” #4



nooooooooooooooo.com!

Source: Scott Stratten (@unmarketing)

Monday, July 1, 13


ChristopherSPenn.com

Monday, July 1, 13


82% of the Greatist email listcomes from this popover!

http://waldowsocial.com/popovers-work/

Monday, July 1, 13




---------------------14/day ---------------------

145/day

Monday, July 1, 13

“I hate popups too, but they can be VERY effective for growing your email list.” - @djwaldow


1. Never send mostly-text emails2. Never send mostly-image emails3. Never make your unsubscribe link obvious4. Always use double opt-in5. Never buy a list6. Never have fun

Some other “rules” to consider breaking


“Best practices are those that are best for YOUR audience.”

@djwaldow #Demand13



DJ Waldow

Monday, July 1, 13

The Rebel's Guide to Email Marketing

Technology

Transcript of The Rebel's Guide to Email Marketing