The Realities of Social Media
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Transcript of The Realities of Social Media
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THE REALITIES OFSOCIAL MEDIA
JOSH FLEMNG, “AD MAVERICK”
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Live Tweeters: #NEPRSA
Find Me:@AdMavericks
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Josh Fleming, “Ad Maverick”Director Interactive Strategy, Social Media
Oh, The Places I’ve Been
JOSH FLEMING
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The Ad Mavericks Story
•30,000 Views First 14 Months•250 Blog Posts•Five New Clients•Growth With Current Clients
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PR Has Changed
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The Social Media Guru
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TELEVISON IS DEAD
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PRINT IS DEAD
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OUTDOOR IS DEAD
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TRADITIONAL IS DEAD
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To much Death Talk
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Traditional Media?
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How Do We Make Traditional Work Harder?
Leverage Social Media
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Global Example
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National Example
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Political Example
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Political Example
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PR Example
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PR Case Study
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PR Case Study
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A strategy was developed to drive traffic to
the blog using core social media tools.
PR Case Study
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Twitter Stats:1,500+ Followers2,200+ Tweets
PR Case Study
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Facebook Stats:1,900+ Fans600+ Wall Posts
PR Case Study
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YouTube Stats:70+ Videos21,000 Videos Watched9,500 Channel Views
PR Case Study
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“The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futile effort?”
– Some guy on Twitter
PR Case Study
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YouTube Stats:3,017 views in first 30 days1,100 channel views16,000 videos watched
Led to an increase on Vermeer.com of 10% more traffic
Agriculture Example
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Summary & Questions