14/04/2023

The Real WorldMay update 2015

We arePosters

Laptops

TabletsDuty Free /

Retail Media & Assets

Owned OOH (e.g. buildings or jet bridges)

NetworkedVideo ScreensContent

PhysicalExperiences(sampling)

ExperientialStands / Zones

Platforms

Apps &Games

Commerce& Coupons

Mobile etc

Data

Technology

Ads

People & Places

Services / Utilities (e.g. wifi)

re-definingOut-of-Home as an ecosystem

Understanding The Connected Consumer

OCSNEWS

Constantly consumer-

centric

Constantly consumer-

centric

OCS in Numbers

6,765Total sample in UK

7th

Version Release Date Feb 2015

100,000+Global respondents

30Countries OCS is run in

250Brands now included on the

survey

41Number of OOH formats

analysed within OCS

%

Did you know…OCS

According to the new OCS data 64% of all London adults think shopping centres are a good location for a promotional event.        

TouchPoints

Did you know…TouchPoints

Almost 40% of adults agree that advertising

gives them something to look at whilst

travelling.                 

Source: Touchpoints 2014

JCDecauxConnected

Clear ChannelNgen

Exterion Mediawork.shop.play

Latest summary of OOH Insight & TrendsPosterscope Media Digest

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan OOH

We Live in a Convergent World

Driven by technology…

1.1bnConnected Things will be used by smart cities in 2015

95%Have researched a product or service on their device before/during shopping

>1bnSmartphone unit sales in 2014

370contactless transactions are made every minute in the UK

+8%Q1 2015 global smartphone value versus previous period

And consumer expectation

4.9bConnected "Things" Will Be in Use in 2015

30%Of transactions in London were contactless

The percentage of UK smartphone penetration in 2014

68% 40%Of social media users share a purchase on social media

Gateway to Mobile Content: NFC

Networked OOH: Real-Time

Owned OOH

Experiential

Influencing Digital Behaviour: Driving Search

Social Media

Influencing Digital Behaviour: Driving Search

Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor"

Jun'1

9 2

012

Jun'2

0 2

012

Jun'2

1 2

012

Jun'2

2 2

012

Jun'2

3 2

012

Jun'2

4 2

012

Jun'2

5 2

012

Jun'2

6 2

012

Jun'2

7 2

012

Jun'2

8 2

012

Jun'2

9 2

012

Jun'3

0 2

012

Jul'0

1 2

012

Jul'0

2 2

012

Jul'0

3 2

012

Jul'0

4 2

012

Jul'0

5 2

012

Jul'0

6 2

012

Jul'0

7 2

012

Jul'0

8 2

012

Jul'0

9 2

012

Jul'1

0 2

012

Jul'1

1 2

012

Jul'1

2 2

012

Jul'1

3 2

012

Jul'1

4 2

012

Jul'1

5 2

012

Jul'1

6 2

012

Jul'1

7 2

012

Jul'1

8 2

012

Jul'1

9 2

012

Jul'2

0 2

012

Jul'2

1 2

012

Jul'2

2 2

012

Jul'2

3 2

012

Jul'2

4 2

012

Jul'2

5 2

012

0

50

100

150

200

250

300

350

400

Chart TitleOOH

Popularity – Total Mentions on Twitter – 3,069 over period

Influencing Digital Behaviour: Driving Search: Social Media

Men

tio

ns

Date

Online Controlling The Physical World

Live Video

Engaging Interfaces

Index of tweets vs. the norm in proximity to

posters in Nottingham

New Planning Data

New Planning Data

270yd

New Planning Data

The Out-of-Home Marketplace

1999-2014 Media RevenueMedia Revenue Growth

Source: Aegis Media & WARC

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

An

nu

al t

ota

l med

ia s

pen

d in

£m

Q1 Q2 Q3 Q4£0.0

£50.0

£100.0

£150.0

£200.0

£250.0

£300.0

£350.0

201220132014

Media Revenue 2014

Source: OMCTotal 2014 - £1,019m (3.0% YOY)

-2.2%

6.4%

0.6% 6.1%£m

UK Digital OOH Revenue

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

50

100

150

200

250

300

350

Source: OMC/Posterscope estimates

3.8% of OOH spend

27% of OOH spend

Forecast

2011 2012 2013 20140

10

20

30

40

50

60

70

80

90

Q1Q2Q3Q4

UK Digital Outdoor Revenue by Quarter

Source: OMCTotal 2014 - £271.2m (27% YOY)

£m

The top OOH spending categories: January-April 2015Top 10 Categories

Entertainment and leisure

Food

Telecoms

Motors

FinanceTravel &

Transport

Drink ComputersGovt, social, political

£46.8m11.1%

£26.2m4.6%

£22.4m23.4%

£19.3m-4.14%

£16.6m1.5%

£6.4m9.0%

£9.7m-6.9%

£10.0m-14.1%

£13.3m-21.8%

£14.5m4.1%

Retail

Total market £228m (+5.4%)

The top OOH spending advertisers: January-April 2015Who’s Spending?

£9.2m10.4%

£5.3m32.6%

£4.8m0%

£4.4m73.1%

£4.3m608.9%

£3.1m1,521528.5%

£3.1m2.2%

£3.4m83.3%

£3.5m-15.8%

£3.6m115.6%

Spend by OOH format: January – April 2015Spend Trends- Roadside

£34.1m

139.6%

Large Digital6s

£75.6m

-6.7%

48s

£31.1m

6.0%

96s

£8.5m

-15.8%

Specials

£3.4m

33.5%

Spend by OOH format: January – April 2015Spend Trends- Transport

£29.3m2.2 %

£14.4m0.7%

£13.3m-0.5%

£15.3m-26.4%

31%

23%

21%

8%

17%

Consolidated Market Place

Others Est. Market share based on revenue

Roadside, rail, malls, supermarkets, airports and experiential  

Nationwide across environments in all the key cities across the UK

Roadside: Continued investment in digital. Key new digital locations include The M4 Tower and The Holland Park Tower

Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks

Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco

Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch

Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further

Connected Commuter and Connected Youth‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport

JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture.

Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle

Nationwide

Special builds, digital and interactivity:

Storm- Storm is designed to revolutionise premium digital out-of-home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio is further strengthened with the North London Towers

Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK

Ngen

Part of Clear Channel Communications Inc, the American-based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide.

Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail

National with a dominant presence in London

Increasing digital offering across Rail & London UndergroundIlluminated New Bus For LondonPerformance 48 sheets National Rail Expansion of retail offeringBirmingham Express Roadside digital

work.shop.play and London Worker Planning Tool

Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside, cinema, Glasgow subway

National coverage with sites in all major cities across the UK and Glasgow Underground

HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites

Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing

Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which posted turnover of £60m in 2011

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

Large-format digital, iconic landmark and super-premium banner locations

Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow

Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality

The GridOcean LabsRegional site expansion

The Science Behind the Art of Outdoor

Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m

In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo.

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

Posterscope news, views, events and campaigns

www.pioneeringooh.com

04/14/2023

Richard Reed at ‘The Pioneers’ event

Posterscope awarded CPD Platinum for the second consecutive year

What OOH can take from Mobile World Congress.

Michael Brown, MD psLIVE comments on Experiential architecture

04/14/2023

Bug-sized Billboards Appearing in Public Places for Ant-Man Promotion

04/14/2023

Pose with your favourite LEGO Marvel character

04/14/2023

Download the app to open a range of experiences

04/14/2023

Which colour will get your vote?

04/14/2023

Sample a delicious cooked breakfast the Mexican way

04/14/2023

Emirates targets Heathrow Airport passengers with spectacular OOH site

04/14/2023

BMW use special lighting effects across the UK

04/14/2023

Microsoft promote new Premier PC in a spectacular fashion

04/14/2023

Adidas launches Supercolor with Hackney light show

04/14/2023

Campo Viejo creates real-time outdoor campaign for Streets of Spain festival

OOH Industry News

TfL kicks off OOH pitch for London Underground

04/14/2023

Exterion Media DX3 to replace XTP by Q3 2015

04/14/2023

Primesight promotes Chris Forrester to MD

TFL launches tender for ‘London Landscape’ digital roadside advertising

04/14/2023

Crossrail fast-tracks evolution of OOH advertising

04/14/2023

MFG, extends screen agreement with Amscreen Group

04/14/2023

MFG, extends screen agreement with Amscreen Group

04/14/2023

Neuroscience delivers further insight into the role of DOOH

04/14/2023

Ocean Group acquires MediaCo Outdoor

Primesight launches real-time reporting platform, Primemobile Live

04/14/2023

Signature Outdoor launches digital out of home in Birmingham’s financial district

04/14/2023

The Outdoor Media centre Collaborates with the IPA to launch OOH forums

04/14/2023

blowUP media to launch a digital screen that can be placed on temporary building wraps.

04/14/2023

JCDecaux reveals new 6-sheets in Hammersmith.

04/14/2023

Ocean Group signs first landmark deal with Network Rail

04/14/2023

Outdoor Media Centre has welcomed Ocean Outdoor and Outdoor Plus to its members’ council

Stuff we like

Airbnb floats house and garden down the Thames

Driving school teaches drivers who park by a disabled ramp a lesson

ooVooTique lets extroverts exchange friends for products

Take A Pic = Give Shoes

GPS-bottles lead the curious to the Heineken promised land

Ice Statues that leave behind organs encourage us to donate

Ikea serves breakfast in bed (in trendy Shoreditch)

Pop-up vending machines shows real cost of cheap clothing

Melt away seriousness with an office ice cream van

04/14/2023

Battersea Dogs & Cats Home #LookingForYou

Novices Wanted for Last World First Arctic Expedition

Commuters challenged to subway fitness battle

These billboards give you a good workout…

O&M Hong Kong puts a face to litter louts.

Cool ice cold pizzeria campaign #freshnessfrozen

ANTA’s Instagram-powered photo booth captures iconic orange taste

Billboard Made Of Clothes Pops Up In Sydney

Coke brings some cool summer colour to Oz

Mexico Tourism Board made billboards out of snow in Chicago

Coke Zero Unveils a Drinkable Billboard

Carlsberg unveils free beer billboard

Roadside billboard in Peru doubles as thriving lettuce farm

Birds Eye freezes real cash in giant ice billboard stunt

A Two-Sided Word Puzzle on London Streets Takes on Homeless Stereotypes

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