The Real-Time Opportunity- Net Media Planet Seminar

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The Real Time Opportunity Sri Sharma, Managing Director & Founder @srisharma @netmediaplanet

description

An insight into changing online consumer behaviour and the growing importance of marketing in real time for The Digital Future.

Transcript of The Real-Time Opportunity- Net Media Planet Seminar

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The Real Time Opportunity

Sri Sharma, Managing Director & Founder

@srisharma @netmediaplanet

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Leading Search and Display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search

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Clients

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1. Harnessing Social

Media in Paid Search

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Responding to trending website products

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• Product monitoring

• Trend recognition

• Real time response

Real time response in Paid Search

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Real time response in Paid Search

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2. Integrating with TV

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• Voice search

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3. Integrating with In-store

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• Footfall

• Dwell times

• Movement to

checkout

Online to Offline measurement and growth

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Remarketing In-store > Online

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4. Integrating with

the weather

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CWO landing page with jackets, sleeping

bags, tents

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Real time response in local Paid Search

• Precipitation

• Temperature

• Wind speed

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Real time response in local Paid Search

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Results:

• Increased revenue +29%

• Increased ROI +41%

• Increased AOV +40%

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Leading Search and Display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search