THE REAL GLOBAL BUSINESS COMPETITIONbiz.stu.edu.cn/Files/file/BMKC2010ppt.pdf · THE GAME BUSINESS...

THE REAL GLOBAL BUSINESS

COMPETITION

WWW.BUSINESSMARKETINGCOMPETITION.COM

CONTENTS

STARTING POINT

ORGANISERS

OUR PARTNERS

THE GAME

SCHEDULE

PRIZES

THE SIMULATOR

PARTICIPANTS

HOW TO PARTICIPATE?

STARTING POINT


STARTING POINT

Esic Business games are the best known business competitons with thewidest experience in the market of business simulations created for universitygraduates and undergraduates all over the world

There were four different versions of the competiton with an annualparticipation of over 4,000 undergraduate and postgraduate studentsworldwide. The breakdown of participation was as follows

Business Marketing Game (14 contests) and more than 1,000participants

Global Marketing Game (8 contests) and more than 1,312 participants

Latin Marketing Game (6 contests)) and more than 1,340 participants

China Marketing Competition (2 contests) and more than 590participants

Three contests were international (Global, Latin and China) dición era andone national (BMKG)


STARTING POINTTHE 2010 CONTEST WILL BE LAUNCHED IN ONLY ITS GLOBAL FORM KNOWN AS

THE BUSINESS MARKETING COMPETITION


STARTING POINT

Academic and Professional Player Profile:

Undergraduate Student: 80%

Postgraduate student: 15%

Senior Teams: 5%

Area of Profession/Academic Study Player Profile:

Business Administration/ Economics 70%

Engineering (industrial, computer): 20%

Others (Law, Bilology, Arts): 10%


ORGANISERS


WHO ORGANISERS?

One of the most prestigious business schools in Europe, it was founded inSpain and is undoubtedly a leader in the fields of stategy and marketing.

Over 26,000 marketing professionals have received training in marketing,general management and other professional fields.

At the moment, more than 4,500 students are undertaking differentprograms in our national and international campuses.


ORGANISERS Undergraduate Area

Official Degrees and Private Degrees

Postgraduate Area

MBAs, specialised masters and official masters

Executive area

Open Programs, Higher Programs and tailored-made training

Language Area

Language Programs(English, french, Chinese, Spanish,…)

ESIC Publishing House

Over 2,500 titles on management

MORE INFORMATION IN:

www.esic.eduWWW.BUSINESSMARKETINGCOMPETITION.COM

PARTNERS


SPONSORS

SPONSORS OF THE 2010 CONTEST:

Santander

Institutional Partners:

Instituto Cervantes

ICEX

Universidad Rey Juan Carlos


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PARTNERS:

National companies from the former BMKG

Over 90 in 2008

Media:

ABC

The Economist

Google

América Economía

Educational Partners:

AACSB

CLADEA

EFMD

UNIVERSIA

PARTNERS


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THE GAME


THE GAME

BUSINESS MARKETING COMPETITION

FREE global, international game for undergraduates and postgraduates

Use of Praxis MMT simulator

Based on the automotive industry

English and Spanish languages will be used concurrently( during simulation andfinal presentation)

General decisions focused on marketing and strategy

Teams of two or three students

Undergraduate students in their 4th or 5th years

Postgraduate Students


THE GAME

WHAT IS IT ABOUT?

Once the application is approved, the team leader will receive a user’smanual and the the competition guidelines.

On the 13th April 2010, each leader will receive the final schedule, anindividual USERNAME and PASSWORD for each team that will allow them toaccess the simulator through the internet

Starting from scratch, the team will have to build an automobile brand

Through the simulator and internet, the participants will have to makedecisions of different types to obtain the largest possible profits


WHAT IS IT ABOUT?

What is it about?

The equivalent of one year´s management decisions in real life will be made on aweekly basis.

Once a decision is made ( in the appropiate time and manner) the simulationblocks future changes and processes the data

Once processed, the simulation is active again and the teams can see the results,analyse them and make new decisions

In every new phase, the teams are mixed again and compete with rival teams

A ranking will be given by Accumulated Profit, i.e, the team with the

largest accumulated profit at the end of every task, will be the one that

wins


THE GAME HOW IS IT ORGANISED?

To have a balanced competition from an international point of view, wehave divided the world into three main blocks:

Block A: America Block B: Europe, Africa, The Middle East Block C: Asia and Oceania


THE GAME

HOW IS IT ORGANISED?

Every block will be given a GP for the simulation, i.e:

America (block A): Will be GPA

Europe, Africa y Middle Eastern Countries (block B): Will be GPB

Asia and Oceanía (block C): Will be GPC

Every GP will be made up of many markets

Every market will contain 6 companies

Every company will be a team of undergraduates or postgraduates


THE GAME

HOW IS IT ORGANISED?

All teams which have made decisions will participate until the semifinal

Only the 12 best teams will make it to the semifinal- (the ones with the largestaccumulated profit)- of each block/GP (36 teams in total)

SEMIFINALS 1 and 2, will come from GPA (America)

SEMIFINAL 3 and 4, will come from GPB (Europe, Africa and M.EasternCountries)

SEMIFINALS 5 and 6, will come from GPC (Asia y Oceania)

The team that comes first in each semifinal will reach the final – largestaccumulated profit in each block/GP (6 teams in total)

The six teams with the largest accumulated profit in the semifinal will be thefinalists


THE GAME

HOW IS THE FINAL ORGANISED?

The Final will take place in the headquarters of ESIC Business & Marketing Schoolin Pozuelo de Alarcón (Madrid, España) on the 14th July 2010

Every team in the final will have to defend a business plan for 20 minutes,answering questions that a panel of experts ask

The organisation will appoint a Panel of Experts in the area of business strategyand this Panel will determine the final positions having heard all the presentations


SCHEDULE


THE COMPETITION

SCHEDULE

Two and a half months (13 April – 23 June) divided into three rounds plusthe final:

Last Sixteen: 13 April – 7 May

Quarter Finals: 8 May – 10 June

Semifinals: 11 June – 23 June

Final and award ceremony: 14 de July


PRIZES


PRIZES

CASH PRIZE

All prizes are for the team

First Place: 12.000 €

Second Place: 6.000 €

Third Place: 3.000 €

Fourth Place: 2.000 €

Fifth Place: 1.000 €

Sixth Place: 600 €


PRIZES

OTHER PRIZES

Masters degree in ESIC Business & Marketing School for eachof the members of the winning team

Awards from partner companies

All trip expenses for the final paid (flights, accomodationand some meals provided )


SIMULATOR


SIMULATOR

WHAT IS IT ABOUT?

With this simulator, teams have a high quality lab at their disposal, this allowsthem to test or to be tested on essential business management questions

The tool was conceived to emulate questions that are part of integratedmanagement planning and execution

The simulator faithfully imitates reality which is shown by the fact that at eachstage, each team (company) has to make more than 380 decisions


SIMULATOR

WHAT IS IT ABOUT?

Actual Market: It is a simulation of reality, the results will depend on thecompetitors they have. That is, they will depend on the market they are part of; as inreal life.

On-line communication: Communication, during the competition will be via theinternet, allowing the participation of teams all over the world, from any computerwith Internet access.

Marketing Mix: The simulator emulates the behavior of the motor industry.These products need to use a great number of marketing tools because offorecasting problems like production–demand balance, complicated channels ofdistribution, the importance of communication and image, etc. That’s why we areforced to make decisions related to the Marketing Mix.


SIMULATOR

AREAS

Production organizationProductive systemsSupplyingProduction costs MaintenanceQuality ControlProductivityCurrency ManagementFinancial assets: fixed and variableInternal and External FinancingLoans and creditsSuppliers’ policy and financingPolicy with clientsCollection and payment managementFinancial managementMacroeconomic influencesInvestments

Balance and Income statementsPolicy and financial toolsMargin PolicyAdvertising and promotion at point of sale displays

AdvertisingMediaSegmentationPositioningProduct and brand launchObjective/ Subjective QualityR&DSales NetworkChannels of distribution and physical distributionExportPolicy of channel marginsStock Management Wage PolicyHuman Resources PolicyKnowledge ManagementTypes of ManagementTrainingLabour Market


PUNTO DE PARTIDA

WWW.GLOBALMARKETINGCOMPETITION.COM

SIMULATOR

ACCREDITACION AND CERTIFICATIONS

CEL accreditation awarded by EFMD

ISO 9001:2000

Recommended by PC World

Alpha Award awarded by Club de Dirigentes

Testimonials from well-known advisors

Simulation is more difficult than Markstrat


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PARTICIPANTS

Academic and Professional Player Profile:

Undergraduate Student: 80%

Postgraduate student: 15%

Senior Teams: 5%

•Area of Profession/Academic Study Player Profile:

Business Administration/ Economics 70%

Engineering (industrial, computer): 20%

Others (Law, Bilology, Arts): 10%


PARTICIPANTS

UNDERGRADUATE UNIVERSITY STUDENT

Currently studying their last or penultimate course

Enrolled in Universities or Business Schools in the current academic year(2009/2010)

Preferred applicants should be from the area of humanities and engineeringalthough applicants from other areas are welcome

Concerned with their own development

Competitive and willing to learn

Want to put their theoretical knowledge into practice


POSTGRADUATE UNIVERSITY STUDENT

Currently studying

Masters Programs

Doctorates

Enrolled in Higher Educational Institutions in the currentacademic year

Show everything learned in their previous and current studies

Have an interest in marketing and management

PARTICIPANTS


HOW TO PARTICIPATE?


Create a team of 2 or 3 students in their final or penultimate year of theirdegree course or postgraduate course.

Visit the website WWW.BUSINESSMARKETINGCOMPETITION.COM

Read and understand all the relevant information.

Register for the competition via the internet before 12th/04/10

Wait for confirmation by email of registration from the organisers.

You will receive a users manual and the rules and regulations of thecompetition.

You will receive a username and password.

HOW TO PARTICIPATE?


http://www.businessmarketingcompetition.com/





Thank For Your Attention!


THE REAL GLOBAL BUSINESS COMPETITIONbiz.stu.edu.cn/Files/file/BMKC2010ppt.pdf · THE GAME BUSINESS...

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