Multimedia Marketingfor Real Estate Professionals

WANT MORE LEADS? WANT MORE

E LISTINGS?WANTTO

BUILDYOUR BRAND?

Get More Leads

Our clear and focused goal is to driveconsumers to real estate professionals.

We are committed to generating better leads than anyother real estate marketing partner.

Our integrated marketing strategy of print, web, andmobile delivers quality leads, creating real conversa-tions with real buyers and sellers.

Lead examples…

• Email

• Text

• Phone Calls

• Traffic toYour Site

• Map Views (drive-bys)

• Social Media Visitsand Shares

Lead sources…

• Local Magazine

• RealEstateBook.com& Online Partners

• Mobile Site & Apps

• IncreasedTraffic toYourWeb Site

•Your Own Mobile Site

• Text & QR Codes

• Drive-bys fromMap Views

• Social Media

HOME

Win More Listings

We know what sellers look for whenchoosing an agent.

Sellers valuemarketing asthe #1 thing theywant from theiragent.*

Sellers want towork with areputable andrecognizedbrand.

*2014 National Association of REALTORS Profileof Home Buyers and Sellers

WHAT DO SELLERSTHINK OF MAGAZINE

ADVERTISING?

DO SELLERSKNOWYOUR BRAND?

Sellers look foran agent whoworks to get morebuyer leads forthem.

WHAT DO SELLERSWANT MOST?

HOME

Sellers LoveLocal Magazines

75% of sellers expect their agentto advertise their home in a localreal estate magazine.**

Marketing Is the #1 thing sellersexpect from an agent.*

71% of sellers pick up local realestate magazines prior to listingtheir home.**

WIN MORELISTINGS

*2014 National Association of REALTORS Profileof Home Buyers and Sellers

**2013 NPMG Survey of Home Sellers

Buyers & Sellers Wantto Know Your Brand

Buyers and sellers look for

specific personality traits in an

agent and are more likely to

reach out to an agent who

maintains a strong personal

brand within the market.

I feel that I already know the agent.

Agent is honest is trustworthy.

Agent has a good reputation.

Agent has a caring personality.

Agent is knowledgeable of neighborhood.

Buyers & Seller Agree:

5 Most Important Traitsof a Real Estate Agent

1

2

3

4

5

BUILDYOUR BRAND

WIN MORELISTINGS

Sellers Want Leads

WIN MORELISTINGS

Yard Sign Leads• Text / Vanity Codes• Phone Calls

Website Leads• Email Inquiries• Phone Calls• Map Views / Drive-bys• Social Shares

Mobile Leads• Text / Vanity Codes• QR Codes• Phone Calls• Social Shares

Magazine Leads• Text / Vanity Codes• QR Codes• Phone Calls• Email Inquiries• Web Traffic

Build Your BrandBuilding a strong personal brand conveysyour personality and professionalism andbuilds consumer trust in a way that simplyplacing your listings online does not.

We put your brand everywhere consumerssearch as they move seamlessly from printto web to mobile.

We help build your brand strategy toconnect with consumers everywherethey look.

WHAT DO BUYERS &SELLERWANTTO KNOWABOUTYOUR BRAND? HOME

Your Complete MultimediaMarketing Program

WHY ISMOBILE MARKETING

IMPORTANT?

Our advertisers benefit from a fully integratedmarketing program, that reaches consumerseverywhere they turn.

WHAT ISLOCAL-SMART-MOBILE

HOME

PersonalMobileSites

VanityText Codes

Tracking &Analytics

MobileBusiness

Card

TargetedStreet

Distribution

Text &QR Code

Leads

LocalInteractive

Magazines

GPSEnabled

Sign Riders

Wide WebExposure

MobileSites

& Apps

Mobile Marketingis Prime

Mobilize & Amplify

Mobile is increasinglybecoming the first screen

consumers use,and increasingly,the prime screen*

*10 Mobile Trends for 2014 and Beyond by JWT

**National Association of REALTORS® -Profile of Home Buyers and Sellers 2014

50% of home buyersused a mobile device orapp to search for a home.**

***2013 NPMG Home Shopper Study.

55% of home buyersconsider mobile tools“essential” in their homebuying search.***

68% of home buyerscontacted an agent toview a home based on amobile search.***

42% of home buyersdownloaded a homebuying search app.***

78% of home buyersviewed photos, videosand details on homesfrom a mobile device.***

MULTIMEDIAMARKETINGREALESTATEBOOK.COM

Your own personally brandedmobile tools designed to deliver leads,help you get listings and build your brand.• Your own mobile, tablet and web siteswith IDX feed available

• Your own vanity text code

• Your own mobile business card

• Gateway app

• Single property mobile, tablet and web sites

• Text & QR code lead generation

• GPS enabled yard signs

• Local Interactive Magazine Advertising

• Reporting and analytics – for you and your seller!

LocalSmartMobile

QR CodesQR CodesQR Codes

Text MessagingText MessagingText Messaging

Mobile IDXMobile IDXIntegrationIntegrationMobile IDXIntegration

Mobile/Tablet AppsMobile/Tablet AppsMobile/Tablet Apps

LocalLocalInteractiveInteractiveMagazinesMagazines

LocalInteractiveMagazines

MobileMobileAgent SiteAgent Site

MobileAgent Site

MULTIMEDIAMARKETING

We’re Really Good at MarketingYOU!

Your own mobile,tablet and web siteswith IDX feed available

• Optimized for viewing on anymobile device

• IDX feeds allow consumers tosearch the entire market on yoursite. All leads go to YOU – nolead leakage.

Your own mobilebusiness card

• A virtual business card –easy to share, forward,download and save!

Your own vanitytext code

• Every time someone textsyour vanity code, you receivetheir cell number and theyconnect to your mobile site.

• Use this code on all youradvertising for maximumlead generation!

Your own gateway app

• Links to your mobile sitedirectly from the mobile screen –keeps your site easily accessibleat all times.

Mobile Marketingfor Your Brand

MULTIMEDIAMARKETING

Try it now:

TextRebeccato 85377

Single property mobile, tablet and web sites• Sellers will love them!

Text & QR code lead generation• Every property has its own unique text code –to link buyers to more information on the listing,and deliver immediate leads to you.

• Use in all your property marketing.

GPS enabled yard signs• Amplifies your yard sign to deliver real time leads –while the buyer is in front of the home!

Mobile Marketing for YourListings – all branded to YOU!

MULTIMEDIAMARKETING

Generates more leads for youand your listings.• Over 1.5 million listings – updated daily

• Web address advertised in over 5 million real estatemagazines every month.

• Get more leads from buyers and sellers looking forhomes, agents, and market information.

• Property inquiries always go to the listing agent.No zip codes or impressions to purchase.

Mobile-friendly• Location-based search

• iPhone & Android Apps

RealEstateBook.com

WHYMOBILE?

MULTIMEDIAMARKETING

WANTTO ENHANCEYOUR PROFILE?

Search Results Pagewith Featured Agents

Listing Detail Pagewith Multiple Photos

Agent Profile Page

More exposure and more leads.

Listing Syndication• More web exposure

• Luxury partner sites

Enhanced Advertisingon RealEstateBook.com

*

*

*

Luxury online partner network as of9/10/2014 - subject to change.* $750,000 plus

*

REALESTATEBOOK.COM

Delivers quality leads and drives trafficto web and mobile.

• Reaches your prospects in their real world,introduces them to your personal brand, andinvites them into your digital world.

• Interactive print creates immediate andmeasurable response.

Interactive Local MagazineAdvertising Drives YourWeb & Mobile Strategy

MULTIMEDIAMARKETING

Text codes prompt homeshoppers to view more info

via mobile site andprovide listing agent with

real time leads.

Your web address in print drives traffic online.

Your vanity code is yourmobile business card

QR codes provideconsumers an addedway to connect withyou & your listings.

HOW DO BUYERS &SELLERS FEEL ABOUT

MAGAZINE ADVERTISING?

91%readmagazines*

94% of themunder age 35

96% of themunder age 25

#1in readerengagement*

The averagereader spends

40 minutesreading eachprint issue

Magazines are

89%visit web ormobile sitesthey see inmagazines**

84%keepmagazinesfor at least amonth **

Home buyers use them to shop for homes.

Home Buyers Love Magazines

** Shweik/Study Breaks CollegeMedia, May 2013* GfK, MRI, Spring 2013

#1thing sellerswant fromtheir agent***

Marketing is the

71%of sellers pickup local realestatemagazines***

64%expect to seetheir homeadvertised in alocal real estatemagazine***

Home sellers expect themto be part of your marketingstrategy to sell their home.

INTERACTIVELOCAL MAGAZINES

Home Sellers Love Magazines

***2013 NPMG Home Seller Study

Home buyers and sellersmay search online, but localmagazines reach themeverywhere they eat, work,shop and play throughprospect-focuseddistribution.

Distributed One Real Streetsof Your Real Town

MULTIMEDIAMARKETING

WHAT ABOUT MYLOCAL DISTRIBUTION?

Most buyers only move an

average of 12 milesfrom their previous address**National Association of REALTORS® -Profile of Home Buyers and Sellers 2014

Our Goal: to be foundeverywhere your clients are.For example, if they run10 errands around town,we want them to see ourmagazine – and your adat least 8 times.

Truly effective, targeted, andlocal real estate advertising• My press run

• My distribution locations

• Local home buyers and sellers pick upthe magazines, read them, take themhome, share them.

My Local Distribution

MULTIMEDIAMARKETINGDISTRIBUTION

View, track, measure and update the statusof the leads we generate for you.• Text Leads (Unique Property Text Codes)

• Web Leads (Property Inquiry, Agent Inquiry, Amplified)

• Book Order Leads

• Tracked Call Leads

Track &Analyze

YourLeads

ExportReportsView

ListingActivity

DownloadLeads

MULTIMEDIAMARKETING

We’re Really Goodat Marketing You!Complete multi-media marketingfrom a single source, for a single price.

HOME

PersonalMobileSites

VanityText Codes

Tracking &Analytics

MobileBusiness

Card

TargetedStreet

Distribution

Text &QR Code

Leads

LocalInteractive

Magazines

GPSEnabled

Sign Riders

Wide WebExposure

MobileSites

& Apps

We’re Really Good at Marketing You!

HOME

Complete multi-media marketingfrom a single source, for a single price.

PersonalMobileSites

VanityText Codes

Tracking &Analytics

MobileBusiness

Card

TargetedStreet

Distribution

Text &QR Code

Leads

LocalInteractive

Magazines

GPSEnabled

Sign Riders

Wide WebExposure

MobileSites

& Apps