The Raid Recap Report
-
Upload
sean-bello -
Category
Documents
-
view
231 -
download
3
description
Transcript of The Raid Recap Report
![Page 1: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/1.jpg)
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
The Raid: RedemptionRecap Report
DMA: Los Angeles Project Manager: Sean [email protected]
![Page 2: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/2.jpg)
![Page 3: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/3.jpg)
Overview of Campaign Campus Circle worked on the marketing for the release of The Raid:
Redemption. This report recaps our efforts on multiple levels including:
Online Marketing through CampusCircle.com including banner advertising,dedicated emailing, sweepstakes hosting and newsletter advertising.
Street Marketing - Campus Circle postered and flyered designated areas ofLos Angeles, New York City and Austin, Texas for the 2012 South bySouthwest film/music festival.
Campus Circle - Print advertising ran in our free alternative newspaper forthe film.
![Page 4: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/4.jpg)
Banner Advertising Banner advertising for the The Raid appeared on our website. The banner ads ran
throughout 95% of the site. Our monthly traffic currently averages 650,000 pageviews and 87,000 unique visitors. The banner ads had 423,547 impressions and203 clicks. The value of the banner ads was $4,235.00.
![Page 5: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/5.jpg)
Dedicated Email
Campus Circle sent out adedicated email to promote TheRaid: Redemption.
The stats for the email were asfollows:
Emails sent: 28,030 Total Opens = 3,739 Total Clicks = 605 Value = $1,2,00.00
![Page 6: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/6.jpg)
Newsletter Advertising
Banner advertising forthe The Raid:Redemption appearedin our email newsletterfor two weeks.
The Campus Circleweekly email newsletterreaches 28,000+members per week inthe greater Los Angelesarea.
Total clicks - 91
The total value of thebanner ad and listingwas $600.00.
![Page 7: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/7.jpg)
Newsletter/Banner Stats - Bitly Tracking of clicks
![Page 8: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/8.jpg)
SweepstakesCampus Circle hosted asweepstakes for The Raid. Therehave been 715 entries in 7 days.
• 50% of entries were between 18and 39 years of age.• The value of the sweepstakespage is $750.00.
![Page 9: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/9.jpg)
Sweepstakes
![Page 10: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/10.jpg)
Sweepstakes
![Page 11: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/11.jpg)
Sweepstakes
![Page 12: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/12.jpg)
Campus Circle - Print Ad
Print Ad Campaign - A full pageB&W ad for The Raid:Redemption ran in 2 issues of CC.
Campus Circle is an alternativenewspaper distributed to 40schools and over 500 retailoutlets in the greater Los Angelesarea. In its 22th year, CampusCircle covers film, music, theatre,events and L.A. culture.
The value of print ads is$3,425.50
Circulation: 30,000 Readership: 90,000
![Page 13: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/13.jpg)
Postering - SXSW 1
![Page 14: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/14.jpg)
Postering - SXSW 2
![Page 15: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/15.jpg)
Postering - SXSW 3
![Page 16: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/16.jpg)
Postering - SXSW 4
![Page 17: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/17.jpg)
Postering - SXSW 5
![Page 18: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/18.jpg)
Postering - NYC 1 (Chinatown)
![Page 19: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/19.jpg)
Postering - NYC 2 (Midtown/Koreatown)
![Page 20: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/20.jpg)
Postering - NYC 3 (Nolita)
![Page 21: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/21.jpg)
Postering - NYC 4 (West Village)
![Page 22: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/22.jpg)
Postering - NYC 5 (Williamsburg)
![Page 23: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/23.jpg)
Postering - Los Angeles 1
![Page 24: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/24.jpg)
Postering - Los Angeles 2
![Page 25: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/25.jpg)
Postering - Los Angeles 3
![Page 26: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/26.jpg)
Postering - Los Angeles 4
![Page 27: The Raid Recap Report](https://reader031.fdocuments.in/reader031/viewer/2022013106/568c52611a28ab4916b66ef0/html5/thumbnails/27.jpg)
Postering - Los Angeles 5