The Race of Your Life by David Cusworth, Clipper Round the World (15.09.14)
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Transcript of The Race of Your Life by David Cusworth, Clipper Round the World (15.09.14)
THE RACEOF YOUR LIFE
THE RACE OF MY LIFERTW Crew member on Clipper 2002-03 race"
RYA Yachtmaster "
Over 100,000 miles at sea"
With Clipper since 2002"
Interviewed and selected every crew member since 2006
A NEWLANDSCAPE
A NEWLANDSCAPE
FOUNDED BY SAILING LEGEND SIR ROBIN KNOX-JOHNSTON
GET READY
Celebrating the tenth edition of the Clipper Race
10Crew members from all walks of life
680The world’s only amateur global yacht race
ONE
Clipper 70s"The largest matched fleet of ocean racing yachts
12Founded by the world’s first non-stop solo circumnavigator
1stMiles making it the worlds longest ocean race
40,000
Ages: 18-70
55% men 45%
women
40+ nationalities
40% never sailed before
230 + professions
RTW & Leggers
Clipper Crew
CREW TRAINING""Four weeks of compulsory practical training""Focus –" safety""" " skill""" " team building"""
CREW ALLOCATIONTurning individuals into a team"
"Boat organisation""Agreeing objectives""The race campaign""What will success look like"
Behaviours and Values
Leadership Worker Listener Team Player Integrity Empathy Supporter Honesty Tolerance
Behaviours and values
ROB LEWIS"MANAGING DIRECTORMISSION PERFORMANCE
See separate handout for summary of speaker notes
vv
Collaboration"Starts with mature independent people at crew allocation
It then fuels the development of a mind set where: "
Team ego > individual ego
#1keylesson
vv
• REVIEW culture on board (invite suggestions)
• FEEDBACK provide regular forums to share and act on
• GROUP problem solving and decision making
• COLLECTIVE planning for key events such as legger integration
• LEARNING know why you are ‘successful’ and repeat it
• CONNECTIVITY to ensure everyone understands how each role
supports others
#1keylesson
Encourage ……..
‘Rise above the context’
UNLIMITED OPPORTUNITIES
Cumulative global PR value
£1.05BN
International trade agreementsCountries followed the race
199ROI in PR value alone for the average Team Sponsor
20:1Cumulative global audience
2BN
3People reached via the race TV series on Discovery Channel
630M
INTRODUCING THE CLIPPER RACE GLOBAL OCEAN ENVIRONMENTAL SURVEY (GOES)" "The Clipper Round The World Yacht Race is evolving :- !Ocean Acidification, Marine Biodiversity & Climate Change are now of such concern we had to do something…."Scottish marine scientist, Dr Howard Dryden, had the answer - with 12 boats circumnavigating the globe, Clipper GOES will not only offer the world’s longest race, but will collect data for another race – the race for the life of our oceans (Clipper GOES for short)
The race has a lasting effect even after the fleet has set sail, leading to economic investment, increased tourism for destination brands and job creation.
ECONOMIC IMPACT
From stand out branding on a yacht and crew, to branded race village areas, having your brand featured in all race marketing materials and on the official high traffic website means that targeted exposure can be created in a controlled and measured environment.
BRAND ASSOCIATION
CORPORATE SOCIAL RESPONSIBILITYA valuable medium for organisations, brands and corporations to engage with communities and schools and to develop key environmental projects and commitments, making a real connection with local people.
Using the analogy that success in offshore racing is derived from hard work, dedication and teamwork, partners can use the race platform to motivate and inspire staff to go beyond their limits in the workplace and improve business productivity.
INTERNAL ENGAGEMENT
ENTERTAINBe it onshore at staged events for VIP guests or welcoming delegates on board for the unparalleled experience of what it’s like to race a 70-foot yacht, the Clipper Race provides sponsors with a unique hospitality platform to engage key decision makers.
A NEWLANDSCAPE
THANK YOU"WWW.CLIPPERROUNDTHEWORLD.COM"