THE PUSH FOR CHANGE · 2016. 4. 11. · Moncton NB July 26, 2016 Yellowknife NWT July 2, 2017...

THE PUSH FOR CHANGE Campaign Press Kit

Mission Support the End of Youth Homelessness in Canada

The Push for Change overview 3 4Sponsors and partners 5Campaign route and key dates 6Press release 7 8

Key messages The Upstream Projectwhere the fundraising dollars go 9 10Facts and figures 11

Letters of supportOPP 12RCMP 13Deputy Premier of New Brunswick 14Alberta Health Services 15National Learning Community 16Raising the Roof 17

Key media coverage 18Red Deer Advocate - winter training Jan 201324 Hours - end of summer training trek Aug 2012

The team 19 20

Multimedia and contact info 21

Tool Kitfor our Community Champions please visit MediaResources from our website to download your tool kit and fun(d)raising initiatives

Table of contents

The Push for Change Campaign is a national trek and youth empowerment movement designed to inspire educate and challenge Canadians to realize their possibilities while changing theway we look at and address youth homelessness

Commencing on May 1 2016 Joe Roberts will push a shopping cart 9000 km across Canada engaging withschools and communities along the way to raise awareness and funds to help end youth homelessnessAt the age of 18 Joe Roberts was living under a bridge as a homeless drug addict in Vancouverrsquos DowntownEastside While Joe was at the lowest point of his homelessness he made a promise to himself that should heever get out of his plight he would do something to ldquopay it forwardrdquo The Push for Change is that promise realized His transformation to success in the face of immense adversity and tremendous challenge exemplifieswhat is possible while demonstrating the untapped potential that lies within all of us

The StoryJoe Roberts and Dr Sean Richardson founded The Push for Change (PFC) in early 2012 with the idea that aware-ness and prevention was the key to ending youth homelessness Over the next four years Joe and MarieRoberts worked tirelessly to breathe life into this vision secured funding and partners and created a nationalyouth empowerment movement known today as The Push for Change The launch date of May 1 2016 was setfor Joe to push a shopping cart across Canada to raise awareness and funds to help bring an end to Youth Home-lessness The shopping cart represents a symbol of homelessness the very outcome we are trying to avoid forfuture generations of young people It also represents Joersquos transformation as a former homeless youth Ourgoal is to inspire and engage Canadians to join PFC in a seriesof interactive calls to action

The ProblemThe Cost of Youth HomelessnessAccording to The Homeless Hub it may be true that somehomeless youth leave home for fairly insignificant reasons butfor most young people who become homeless the real causesof youth homelessness are physical sexual and emotionalabuse involvement with the child welfare system discrimination homophobia and poverty The annual cost to

keep a single youth in the shelter system is estimated to be between $30000-$40000 The cost of keeping a single youth in a detention centre is estimatedat $250 a day or $100000 a year There are approximately 65000 young people across Canada who are homeless or living at homeless shelters andthousands more who are at-risk each year On any given night 30000 peopleare homeless and it is estimated that 20 of these are young people 16-24Homelessness costs the Canadian economy up to 7 billion annually

Overview

The SolutionAs youth homelessness is entered through a predictable path innovative ways to engage youth who are at thecrossroads of choosing homelessness or NOT must be created Addressing homelessness is a complex issue butresearch has pointed to three key areas (1) Prevention (2) Emergency services and (3) Sustainable housing

The Push for Change will fund prevention Dollars raised during the trek will support Raising the Roofrsquos initiativethe ldquoThe Upstream Projectrdquo a Homelessness Prevention Framework that will be used in communities acrossCanada After implementation of the prevention strategy program the results will be measurable in each com-munity across Canada

VISIONTo engage the country with the ldquoPossibilityrdquo of ending youth homelessness as we know it todayTo create a country where vulnerable youth are supported at the crucial crossroad in their life mdash keeping them engaged in school andcommunity and preventing them from entering homelessness

VALUESWe believe that Ending Youth Homelessness is possibleWe believe all young people deserve to reach their full potentialWe believe inspired action can change the world

Community Safety Partner

Presented by

Sponsors and partners

Arrival dates for major cities City visits off-trekSt Johns NL May 1 2016 Iqaluit Nunavut Sept 17 2016Sydney NS June 16 2016 Saskatoon SK May 30 2017Halifax NS July 1 2016 Prince Albert SK May 31 2017Charlottetown PEI July 19 2016 Edmonton AB June 30 2017Moncton NB July 26 2016 Yellowknife NWT July 2 2017Quebec City QC Sept 3 2016 Whitehorse YK Sept 8 2017 Montreal QC Sept 19 2016Ottawa ON Sept 26 2016Toronto ON Oct 23 2016Hamilton ON Oct 28 2016London ON Dec 8 2016Barrie ON Dec 26 2016Saulte Saint Marie ON Feb 1 2017Thunder Bay ON Mar 14 2017Winnipeg MN Apr 19 2017Regina SK May 21 2017Calgary AB July 1 2017Kelowna BC Aug 7 2017Nanaimo BC Sept 7 2017Victoria BC Sept 18 2017Vancouver BC Sept 30 2017

httpwwwthepushforchangecomevents

Campaign route and key dates

Walking across Canada to support the end of youth homelessness

517 daysbull9000 kmbull10 provinces and 3 territoriesbull400 community eventsbull

httpwwwthepushforchangecomthe-route

The Push for Change Foundationco 3242 Mayne CrescentCoquitlam BC V3E 1N1

The National Launch for The Push for Change Campaign

The small but mighty team of 3 Joe Roberts - Spokesperson Marie Roberts -Campaign Director and RobertCook - Road Manager will depart Cape Spear NL on May 1st 2016 and conclude in Vancouver BC on or aboutSeptember 30th 2017

April 11th 2016 - On May 1 2016 Joe Roberts former homeless youth will push a shopping cart across Canadato raise awareness and dollars to prevent and support the end of youth homelessness This national trek willbegin May 1 2016 from St Johnrsquos Newfoundland and end on or about September 30 2017 in VancouverBritish Columbia a 9000km 17-month journey

The Push for Change aims toEngage the country with the ldquoPossibilityrdquo of ending youth homelessness as we know it todaybullDiscuss what we need to do to Prevent Reduce and End Youth HomelessnessbullCreate a country where vulnerable youth are supported at the crucial crossroads in their life keepingbullthem engaged in school and community and preventing them from entering homelessnessRaise money to support prevention models and local emergency services bullInspire a nation with the idea that anything is possiblebullEngage the people in this country to take personal action to make a differencebull

Throughout this journey Joe and The Push for Change team will engage with Canadarsquos population by participating in over 400 school and community events

A peek at key eventsJuly 1 2016 ndash Canada Day Celebration Halifax NSbullSeptember 23 2016 ndash Welcome PFC into Ontario Ottawa ONbullOctober 23 2016 ndash YongeDundas Square Toronto ONbullDecember 31 2016 ndash New Yearrsquos Eve Countdown Barrie ONbull

So why youth homelessness other than the personal connection for Joe Executive Director Joe Roberts saysldquoBecause we now know what needs to happen if we ever want to end youth homelessness The key is in prevention combined with emergency services and sustainable housing Often the issue of prevention is onethat is overlooked but itrsquos the one that offers the best hope for helping young people transition safely intoadulthood It is also the most cost effective and pragmatic approach to investing in a problem that looks like ithas no end If we keep doing what we have always done we will keep getting what we have always gottenrdquo

The campaign is both an awareness and fundraising endeavor which teams up with educators organized laborlaw enforcement political and both national and local community based organizations to spread the messageFundraising proceeds from this endeavor will be allocated to Raising the Roof to fund The Upstream Project ndash a school based prevention framework to end youth homelessness

ldquoThe campaign is both an

awareness andfundraising endeavorrdquo

Press release

Canada has a history of spawning extraordinary individualswho have fought the odds and taken on personal journeysto make a difference The Push for Change is humbled tofollow these extraordinary examples as we connect to our vision that

bull Ending Youth Homelessness is possibleWe believe all young people deserve to reach theirbullfull potentialWe believe inspired action can change the worldbull

There are many ways to get involved as an individual or group Share the conversation on socialmedia using pushforchange Please visit wwwthepushforchangecom Host an event participate in ourSleepOut Challenge Walk with Joe or Celebrity Cart fun(d)raisers book a school presentation or attend acommunity event near you

During the campaign (May 1 2016 through September 30 2017) all donations received will be allocated toRaising the Roof for The Upstream Project Where a youth homelessness organization takes part in the planning and execution of a PFC Community event 50 of the funds raised will be donated back to their organization

National Partners - A Way Home Raising the Roof National Learning Community the Canadian Observatory on Homelessness and the Homeless HubPresenting Partner - United Association of Canada For more information on our National and Presenting Partners visit our website at httpwwwthepushforchangecompartnersRaising the Roof - provides national leadership on long-term solutions to homelessness through partner-ship and collaboration with diverse stakeholders investment in local communities and public education

The Push for Change Foundation is a National charity led by Joe Roberts a successful businessmanwho was homeless as a teenager Joe will push a shopping cart (a symbol of homelessness) across Canadaraising awareness regarding youth homelessness prevention engaging communities and raising funds for the Upstream Project Canada Revenue Agency Charity (86361 6017 ndash RR0001) wwwthepushforchangecomLocal and National Media agencies are formally invited to contact Nicole Button to schedule interviewswith Joe Roberts or The Push for Change team

Nicole Button PR SpecialistThe Push for ChangeT NicoleButtonPFC P 709-771-4719E nicolethepushforchangecom thepushforchangecom

Release date April 11 2016

Cross Canada Trek

1

The Upstream Project Preventing Youth Homelessness by Working in Schools

The best way to address youth homelessness is to work upstream and prevent its occurrence in the first place Countries such as Australia have achieved great success in addressing youth homelessness by developing integrated community responses that operate within the school system Why schools Because virtually every young person who becomes homeless was in school at one point and very likely was in contact with an adult (teacher guidance counselor coach) who knew something was wrong

In Canada our approach to youth homelessness needs to shift from a focus on helping young people after they become homelessness to doing everything we can to prevent it altogether The Upstream Project will support communities in the implementation of effective school-based strategies in order to reduce the number of young people who become homeless The good news is we already know how to do this What is the Upstream Project The Upstream Project is focused on taking the innovative approaches developed in Australia and adapting them to the Canadian context The Upstream Project is particularly interested in adapting the evidence-based successes of The Geelong Project (TGP) a ground breaking partnership that helps young people at risk of homelessness

people who are at risk of disengaging from school becoming homeless and entering the justice system With TPG all young people in any given school are assessed using an evidence-based assessment tool Those who are identified as being at higher risk of homelessness are offered comprehensive interventions based on a determination of both needs and assets Young people and their families are provided with necessary supports aimed at solidifying family relations (if it is safe for the youth to do so) increasing school engagement and success and reducing the risk of family breakdown dropping out of school and involvement in crime The unique TGP model of youth homelessness intervention has been extensively evaluated over the past five years and has a strong evidence base What does the Upstream Project hope to achieve The goal of the Upstream Project is to transform the way we respond to youth homelessness by shifting the focus to prevention Over the next five years we hope to support 25 Canadian communities (up to five a year) with planning and implementation of school-based prevention programs modeled on the Geelong project The outcome will be a demonstrated reduction in the number of young people who experience homelessness How will this be done Drawing on the strengths and capacities of core project partners The Upstream Project will educate inspire and support communities to do this work The core objectives that will drive the activities of the project include

a) Knowledge Generation - Develop the knowledge base and resources to support communities and governments with the planning and implementation of school-based youth homelessness prevention strategies and practices

b) Community Engagement - Build interest capacity and readiness in communities schools and government to support a shift from emergency response to prevention

The Upstream Project

2

c) Technical Support Provide communities with technical support to plan and implement school-based youth homelessness prevention interventions

d) Program Implementation Provide funding to support implementation at the community level

e) Evaluation Monitor implementation and results to demonstrate a reduction in youth homelessness

Project Activities and Preliminary Budget Year 1 - Development phase

Activity Description Cost Toolkit Development of a web-based resource to give communities the tools they

need to plan implement and evaluate the program $50000

Project Pilot To adapt test and evaluate the Canadian version of the Geelong Project $115000 Community Facilitator

One FTE staff position (benefits included) to provide technical support and facilitate community adaptation of The Upstream Project

$80000

Community Engagement

Promoting the Upstream Project to communities and government facilitating the selection of community sites eligible for funding

$20000

Overhead Administrative costs $40000 TOTAL $305000

Year 2-6 - Operational phase

Community Facilitator


$80000



$20000

Community Start Up funds

Funds for communities to support planning and implementation of the Geelong project in their first year Communities will be selected through a competitive process

$100000 (x5 annually)

Overhead Administrative costs $60000 TOTAL Per year $660000

Budget numbers are estimates and subject to change The Upstream Project A Collaborative Venture The Upstream Project involves collaboration between the following national organizations each of which will play a unique role in the planning and delivery of the project Raising the Roof national leadership and raises public awareness RtR will be responsible for administration of funds and supporting communities in the planning and implementation of the Upstream Project Canadian Observatory on Homelessness a university-based research consortium committed to conducting and mobilizing research so that it has a greater impact on policy and practice will provide thought-leadership to the initiative tool kit development and evaluation support A Way Home is a national coalition of organizations working together to prevent reduce and end youth homelessness A Way Home will be responsible for pan-Canadian community engagement government relations and selection of communities for participation Push for Change is a national charity led by Joe Roberts a successful businessman who was homeless as a teenager Joe will push a shopping cart across Canada raising awareness regarding youth homelessness prevention engaging communities and raising funds for the Upstream Project

Cost Analysis Of HomelessnessAs of 2013 homelessness cost the Canadian economy $705 billion annually (upfrom $45-6 billion in 2007) This includes provision of emergency shelters andcommunity supports but also accounts for the increased costs of emergency services (including fire police and EMS) health care the criminal justice systemetc Significant research has been done that explores the cost of housing someone injail hospitals or the shelter system compared to housing them in social or supportive housing The difference isquite shocking In a 2005 study by Pomeroy which looked at costs in four Canadian cities institutional responses(jails hospitals etc) cost $66000-$120000 annually emergency shelters cost $13000-$42000 annuallywhereas supportive and transitional housing cost $13000-$18000 and affordable housing without supportswas a mere $5000-$8000 This cost analysis doesnrsquot look at the social and human costs Not only is putting someone in housing cheaper itis also much more humane The longer someone remains homeless the greater likelihood that their physical andmental health will deteriorate and there is an increased chance of an early death

Ending Youth HomelessnessWE BELIEVE THAT IT IS POSSIBLE TO PREVENT REDUCE AND ULTIMATELY END YOUTH HOMELESSNESSWhen we say this we do not mean that there will never be young people forced toleave home in a crisis who will need emergency supports and temporary housingThere will continue to be people in both urban and rural areas who must leavehome because of family conflict and violence eviction or other emergencies aswell as those who simply face challenges in making the transition to independentlivingRather ending youth homelessness means eliminating a broad social problem thattraps young people in an ongoing state of homelessnessWhen young people and their families do not have access to necessary supports homelessness is often a resultMany young people are forced to leave their communities and without access to permanent and age appropri-ate housing and necessary supports come to depend on emergency servicesBecoming mired in homelessness often leads to exploitation declining health and wellbeing and most certainlyan uncertain future Without appropriate prevention strategies or early interventions that help young peopleget off the streets as quickly as possible they may become entrenched in a lifelong struggle with poverty addic-tion and mental health challenges We also know that repeated cycles of youth homelessness can lead tochronic adult homelessnessTo ensure that young people do not become trapped in homelessness we must stop their ldquotransitionrdquo into adulthomelessness and ultimately into a life-long reliance on the adult social service sector

StatisticsAn estimated 235000 Canadians experience homelessness each yearbull35000 Canadians experience homelessness on any given nightbull50000+ Canadians experience hidden homelessness such as couchsurfingbullsleeping in a car or other precarious housing20 of the homeless population are young people aged 16-24bullAboriginal peoples are over-represented in the homeless population ndash 1 in 4 people experiencingbullhomelessness identify as Aboriginal or First NationsOne of the fastest growing demographics of the homeless population is children amp familiesbull10 of Canadian families live below low-income cut-offbull

Facts and figures

$ampamp()+$))+-$amp+012344456)$amp7amp8(99amp7+5(

lt0$(=gt

-A=9B+0Camp()$ampD

BE94$7+7amp8+=7F6)++)$7ampFGG$+H+=)IF=H$C=amp8)5-=7Famp97(+=8=+H6(9G$)=)ampF7J)(9G78ampamp(=$7+K6))HH$+$)G$)F)amp+FF78amp7H7(amp+(=amp8)7amp=44)+=7ampLK++==9)6)FFamp)FF53($FF+=)(amp+$+=)G$789F=7H+7F+G$)J)amp+$)()amp)amp+==9)6)FFamp)FF7ampF+)H9)$)6G$J77amp8amp)9)$8)amp($)FGampF)5

-=)+7amp6M)$amp7amp8C99amp7+ampN+=O9)6)FFamp)FFampamp79F6)amp$F)F+=)IF=H$C=amp8)53F4)9J)+H$967P)+7amp6C67+7amp+QampN+=O9)6)FFamp)FFJ)$+=)amp)R+)$+=)IF=H$C=amp8)4766H(+$=)J767amp$GK67(4$)amp)FF+=)amp88)9)amp+ampG$)J)amp+7ampF+$+)87)F5A)47664$L(66K$+7J)647+=+=)IF=H$C=amp8)+)ampF$)+=+$)HH$+FampG$)J)amp+7amp8$)(7amp8amp)amp7amp8+==9)6)FFamp)FF$)678amp)5

-=)+7amp6M)$amp7amp8C99amp7+ampN+=O9)6)FFamp)FF7FGampSCamp7ampamp)+4$LH6)7amp8+=F)$J7amp8$8amp7P+7ampF($FF+=)(amp+$4=4$L(66K$+7J)6ampL)7FF)FF=$)G$97F7amp8G$(+7()Famp)J)6GF+$+)87)Famp+6F+F+$)amp8+=)amp$F)(+$amp9$))HH)(+7J)6$)FF7FF)FG)$+7amp7amp8++==9)6)FFamp)FF7ampCamp5Tamp)7ampgt1+=$8=+=)+7amp6Bamp7+7+7J)FI$8$9HQJEFBamp7+7+7J)FU-$amp+V4)$)+=)amp6GampSCamp7ampamp)+4$LH7+FL7ampamp+==9)6)FFamp)FF5C66)(+7J)64)G$J7)FGG$+FampF)$J7()F+J)$Wamp8G)G6))J)$)$5

-=)M)$amp7amp8C99amp7+7FKF)amp7amp+)$amp+7amp69)6FH(99amp7+7)FHG$(+7())J)6G)+F+$)amp8+=)amp+=)G$(+7()7amp$F)(+$amp($)+)J6K6)(ampamp)(+7ampFK)+4))amp$8amp7P+7ampF5BampK$7amp87amp86)7amp8+=F)$J7amp8$8amp7P+7ampF+8)+=)$4)F+$)amp8+=)amp$7amp7J768)amp(7)F5-=)M)$amp7amp8C99amp7+9))+Fampamp66amp9)9K)$F4$L+=$8=++=))$ampL)G$7$7+7)F7)amp+7H7)+=$8=$F+$+)87(G6ampamp7amp8G$()FF5

7amp()$)6

0)6amp7)X)9ampY7$)(+$ampCSC=7$+7amp6M)$amp7amp8C99amp7+ampN+=O9)6)FFamp)FF

Joe RobertsPush for Changeco 3242 Mayne CrescentCoquitlam BCV3E 1E1

April 23 2015

Dear Joe

This is a letter of support for your Push for Change walk across Canada to help increase awarenessof youth homelessness and raise funds to support The Upstream Project Preventing youth home-lessness by working in schools This project is a collaboration between Raising the Roof the Cana-dian Observatory on Homelessness and A Way Home the emerging Coalition to End YouthHomelessness

The best way to address youth homelessness is to work upstream and prevent its occurrence in thefirst place Countries such as Australia have achieved great success in addressing youth homeless-ness by developing integrated community responses that operate within the school system Whyschools Because virtually every young person who becomes homeless was in school at one pointand very likely was in contact with an adult (teacher guidance counselor coach) who knew some-thing was wrong

In Canada our approach to youth homelessness needs to shift from a focus on helping young peopleafter they become homelessness to doing everything we can to prevent it altogether The UpstreamProject will support communities in the implementation of effective school-based strategies in orderto reduce the number of young people who become homelessIn raising funds for The Upstream project through Push for Change you will be supporting the firstprevention program of its kind in Canada Together we believe we can truly put an end to youthhomelessness in this country

We wish you great success in your endeavors and are very pleased to support this initiativeSincerely

Carolann BarrExecutive Director

263 Eglinton Avenue West Suite 200 Toronto ON M4R 1B1Phone (416) 481-1838 Fax (416) 481-187

2wwwraisingtherooforg Charitable 139744569RR0001

BREAKING NEWS ONLINE AT WWWREDDEERADVOCATECOM

C E N T R A L A L B E R T A rsquo S D A I L Y N E W S P A P E R

FRIDAY JAN 11 2013

A

A

E

D

Red Deer 1913 mdash 2013 Create Celebrate Commemorate

Photo by JEFF STOKOEAdvocate staff

Joe Roberts pushes his custom shopping cart in North Red Deer Thursday during a multi-day training session in Alberta Roberts who plans to walk across Canada in support of Children at Risk is doing some winter training pushing his cart from Edmonton to Airdrie over a period of a few days this week See story on page C1 of todayrsquos Advocate

Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF

Red Deer residents are now facing a 429 per cent property tax increase following city councilrsquos deci-sion to add 18 positions to the police force

After nearly four hours of debate on Thursday council agreed to bring eight constables six munici-pal employees and four supervisors on board

In the next three months a first batch of four RC-MP officers and two municipal staffers will be hired while the remaining 12 will be hired in the fourth quarter subject to the police service standards re-view

The changes add an extra $888375 to the 2013 op-erating budget and another $125 million to the 2014 budget

Coun Buck Buchanan a retired police officer brought the motion to the table saying there is a significant need in the city to add more ldquoboots on th t t rdquo f t line officers because the cityrsquos R

CART ACROSS CANADA

429-PER-CENT TAX INCREASE TO COVER COST OF ADDED

POLICE POSITIONS

2

R

OSCARSAcademy Award nominations D3

NBAPacers beat Knicks B1

z

F E

lsquoPushrsquo starts with real challengeBY SUSAN ZIELINSKI

ADVOCATE STAFF

Shoppers know that pushing a grocery cart in a snowy parking lot isnrsquot easy

Pushing a cart on the shoulder of Hwy 2 in the blowing snow is likewise a chal-lenge said Joe Roberts who was on the highway between Blackfalds and Red Deer on Thursday morning

ldquoI think wersquore pushing it a little bit today in this weather

ldquoThatrsquos why wersquore cutting it shortrdquo said Roberts who is getting some winter prac-tice for his 14-month cross-country Push for Change trek that starts in May in St Johnrsquos NL

He counted nine vehicles in the ditch between Blackfalds and the 67th Street exit into Red Deer

ldquoItrsquos a tough day todayrdquo Roberts said

about the snow-packed and slippery high-way

Roberts 46 of Vancouver left Edmonton on Saturday and is heading for Airdrie

Push for Change is raising money for kids at risk and has partnered with Free the Children to support programs for school children across Canada

Roberts a former street kid who went on to become a successful multimedia busi-nessman said he wants to inspire troubled kids

ldquoI understand intuitively why some kids get stuck These kids have the ability to go and be successful and do extraordinary things with their lives but because of the emotional build-up they donrsquot take actionrdquo

In August 2012 Roberts pushed his cart a modified jogging stroller from Calgary to Vancouver

Push for Change decided travelling down Hwy 2 from Edmonton to Calgary in Janu-

ary was the best way to train in the winterldquoWe want get a feel for the worst weather

we could encounterrdquo Roberts saidOn Sunday Roberts hit his first snow-

storm about 30 km south of LeducldquoIt was a two-hour storm and it

was enough for us to pack it in We want to make the paper but not that wayrdquo he said with a laughRoberts said crossing Canada continues to be a popular way to raise awareness and money because travelling a single road stretching from one end of country to the other connects people to 85 per cent of the population

ldquoWhatrsquos unique about us is the shopping cart and the story of redemption and trans-formationrdquo

For more information visit wwwthep-ushforchangecom

szielinskireddeeradvocatecom

P

PUSH FOR CHANGE TREK WALKERS TRY ALBERTArsquoS WINTER CONDITIONS

JOE ROBERTSJoe Roberts is an inspirational example of overcoming adversity and managing changeIn 1989 he was living under a bridge homeless on skid row Today he is anadvocate author and the Executive Director of The Push for Change

Joe has witnessed human behaviour at its depths and its peaks in personaland professional life and he has captured his experiences in thought-leadingprinciples that are critical to success

He is the former President and CEO of a successful multimedia company Joeis a well polished inspirational speaker that has delivered his keynote to over1000000 people over the last 15 years

He is committed to helping young people break through their most difficultbarriers and is the perfect front man for The Push for Change

Joe thrives on the idea of Being On Purpose

MARIE ROBERTS ndash CAMPAIGN DIRECTORAs the Campaign Director Marie manages the entire campaign includingevents and provides all administrative support to The Push for ChangeWith a 25 year career in accounting her analytical technical and organizational skills have proven invaluable in developing The Push forChange campaign with Joe Roberts Her leadership abilities and relationshipmanagement lend themselves well to her role as Campaign Director

During the 18 month trek her main duties include managing the team thefundraising campaigns the event calendar the budget volunteers and in general being the go-to-person for all Trek-related operations She is Joersquoschampion and support person

Deep down Marie has always been a nurturer someone you can count onand someone who is highly dependable She is the ldquogluerdquo that holds teams and projects together Her role in thebusiness world as well as her role as a friend a daughter a sister and a mother reflect this deeply When asked ifshe would take on that role with PFC there was no moment of pause Her commitment was swift and has remained constant We are fortunate to have her at the helm

Also worthy to note Marie is Joersquos new bride their history spans back 30 years as high school sweethearts inthe 1980rsquos Some people say working together is something couples shouldnrsquot do We think thatrsquos nonsense asthere is no better team to tackle Canada

mariethepushforchangecom

The team

ROBERT COOK ndash TRANSPORTATION MANAGERRobert Cook has been an avid supporter of The Push for Change from day 1

When Joe and Sean were in the planning stages back in 2011 thinking aboutdoing the ldquoqualifierrdquo walk from Calgary to Vancouver one of the biggest challenges was finding a volunteer RV driver with no budget We neededsomeone for the entire summer that was willing to manage all of the drivinglogistics maintenance and safety responsibilities Rob volunteered his entiresummer

Robrsquos skills as a driver his dedication to the team and his connection to thecause made him the perfect champion for the job Looking ahead to the National Trek there was no question we wanted ldquoBobbyrdquo as our wheel manRobrsquos responsibilities as the Transportation Manager will include trafficsafety Joersquos safety equipment manager all driving responsibilities vehicle

maintenance Joersquos nutrition and hydration

NICOLE BUTTON ndash PUBLIC RELATIONS SPECIALISTNicole has come to The Push for Change after a fateful meeting with Joe andMarie at a presentation given in St Johnrsquos Newfoundland in 201510 years in Communications Advertising and Media as well as a tonne ofwork in the not for profit sector has served as the unique worklife experi-ence to prepare her for this challenging and important role

Nicole serves as the PR Representative and Media Contact for the Push forChange which sets her up with some pretty lofty goals She truly believes inJoersquos story and that The Push for Change Campaign speaks for itself but ifthere is any way she can make it speak to as many people as possible as easily as possible shersquos there Organization consistency fostering inter-personal relationships conflict management and a rock solid work ethicare key elements in her position

An unflappable positivity courses through everything Nicole touches which isan important outlook with two small children a loving husband a close knit family and now a dream positionwhich aims to help the Team bring change to the lives of all Canadians by ending youth homelessness

The Push for Change is a message and movement that aims to reach out and touch as many people as possibleand thatrsquos just what Nicole is on board to do And what better country to conquer from East to West thanCanada

For Media Government and Enforcement Officials and general enquiries please contact Nicole

E-mail nicolethepushforchangecomPhone 709-771-4719

wwwthepushforchangecom

CONTACT INFO

Pubic Relations Campaign and EventsNicole Button Marie Robertsnicolethepushforchangecom mariethepushforchangecom709-771-4719 778-875-5202

Multimedia and contact

The Push for Change overview 3 4Sponsors and partners 5Campaign route and key dates 6Press release 7 8

Key messages The Upstream Projectwhere the fundraising dollars go 9 10Facts and figures 11

Letters of supportOPP 12RCMP 13Deputy Premier of New Brunswick 14Alberta Health Services 15National Learning Community 16Raising the Roof 17

Key media coverage 18Red Deer Advocate - winter training Jan 201324 Hours - end of summer training trek Aug 2012

The team 19 20

Multimedia and contact info 21

Tool Kitfor our Community Champions please visit MediaResources from our website to download your tool kit and fun(d)raising initiatives

Table of contents






Overview






Presented by



















Press release









Cross Canada Trek

1








2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO








Overview






Presented by



















Press release









Cross Canada Trek

1








2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO








Presented by



















Press release









Cross Canada Trek

1








2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO




















Press release









Cross Canada Trek

1








2









$80000



$20000





$80000



$20000









Facts and figures


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7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO











Cross Canada Trek

1








2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO



1








2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO



2









$80000



$20000





$80000



$20000









Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO






Facts and figures


lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO




lt0$(=gt

-A=9B+0Camp()$ampD





7amp()$)6



April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO




April 23 2015

Dear Joe










FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO





FRIDAY JAN 11 2013

A

A

E

D




Extra police

will costtaxpayers

BY CRYSTAL RHYNO

ADVOCATE STAFF






CART ACROSS CANADA


POLICE POSITIONS

2

R



z

F E


ADVOCATE STAFF





















P












The team












CONTACT INFO













The team












CONTACT INFO














CONTACT INFO



THE PUSH FOR CHANGE · 2016. 4. 11. · Moncton NB July 26, 2016 Yellowknife NWT July 2, 2017...

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Transcript of THE PUSH FOR CHANGE · 2016. 4. 11. · Moncton NB July 26, 2016 Yellowknife NWT July 2, 2017...