Fighting the native battle and the rise of content marketing - Digiday WTF Ad Blocking NYC, 1/14/16
The Publisher's Response, Digiday WTF VR, May 11th, 2016
Transcript of The Publisher's Response, Digiday WTF VR, May 11th, 2016
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May 11, 2016
Ron DiorioVP Business Development and Innovation
VR: Publisher’s Cheat Sheet
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Making cross platform content for VR
takes careful planning + time and money
Not simple as copy paste.
Health warning
The VR landscape changes every day.
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Health warning
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How does the audience discover the piece?
Installation or public release?
What headset will they use?
How do you make it?
How much will this cost?
Main questions
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1. Devices
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HTC Vive
Oculus Rift
CardboardGearVR
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HTC ViveDesktop headset aimed at gamers
GearVR
Oculus RiftDesktop headset aimed at gamers
Cardboard
High display quality
body tracking
hand held controllers
High display quality
head tracking
Hand held controllers
Fair quality
Wireless
interaction
$800
$600
$4-15Works with almost
any smartphone
$550 - 700
with phone
Quality Cost
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Good for video or CGI
Tracking allows to walk around in VR
Good for public installations
Good for video or CGI
Tracking allows some spatial head movement
Trackpad allows interaction and browsing content
without removing the headset
Not great for interactive real-time content
Accessible and offers a branding opportunity
Headsets
HTC ViveDesktop headset aimed at gamers
GearVR
Oculus RiftDesktop headset aimed at gamers
Cardboard
Notes
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2. Distribution
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● 360 video through Youtube and/or Facebook
● Mobile apps - for Gear or Cardboard
● Mobile VR platforms - for Gear or Cardboard
● Desktop app
● Browser based - built with code
Main options
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YouTube
Magic window
Stereo view for mobile
Not for all devices/browsers
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360 video
Magic window
Not for all devices/browsers
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WebVR
Cons
Requires internet connection for viewing
Requires custom coding
Not supported on all devices and browsers
Pros
Scalable
No content download by user, therefore lightweight
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Native apps
Cons
Phone compatibility
Takes up space on the user’s device
Pros
Store distribution
Common Framework
Can easily access more functionalities on the user’s device
Available offline once downloaded
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Content
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Computer Generated
Easy to iterate
More possibilities of interaction
Allows working with live data
Creating content
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Computer Generated
Easy to iterate
More possibilities of interaction
Allows working with live data
Creating content
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360° VIDEO
Thorough planning ahead for filming
Hardware landscape constantly changing
Less interactive though it can be made interactive
Creating content
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RecoVR : MosulA collective reconstruction
Case Study
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Collaboration with Project Mosul
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Installation at IDFA doc lab
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Installation prototype
GearVR
Interactive - the user could move around the space and trigger text
Realtime rendering of the 3D space
Multiple narrators
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GearVR/Cardboard/ Youtube/Facebook
Not interactive Pre rendered - allows for much better visual quality
On rails
Single narrator
Public Release