'How Behavioural Psychology Can Explain Brexit' - SXSW 2017 Presentation - Michael Bodansky
The psychology of behavioural change and engaging people
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Designing Programmes for People Michael Field Director Michael Field Consulting
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It is often the case that we build programmes and then try to work out how to fit people into them, but we need to do it the other way around. Firstly, understanding what drives human engagement, then how to get them to join you on the journey.
Transcript of The psychology of behavioural change and engaging people
Designing Programmes for People
Michael FieldDirector
Michael Field Consulting
Actively Engaged Actively Disengaged
Everyone else
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LogicEmotion
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