Tel +44 (0) 121 236 8007 Web fast-fwd.co.uk11 Newhall Place, 16-17 Newhall Hill, Birmingham, B1 3JH, United Kingdom

Fast Fwd Multimedia Ltd, Registered in England & Wales. Company Registration Number 07172996.

A premium digital agency.

IF IT

LOOKS GOODTHEN IT WILL FLY GOODTHE PSYCHOLOGY OF FUNCTIONAL BEAUTY

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The Beauty of Quality

“If it looks good, it will fly good”Bill Lear - Business Aviation Pioneer

Throughout the history of flight, aircraft designs that were more graceful and sleek tended to be the designs that were also the best to fly and the most optimal performers.

These beautiful designs are balanced by numerous pioneering and adventurous designs that had awkward aesthetics and usually wicked handling.

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Trust Your Instincts

We trust our aesthetic instincts when making judgements about all sorts of things from choosing a sandwich to assessing a person’s character.

Most often, we get these judgements right: well presented food (usually lovingly prepared) is likely to taste good.

Likewise the way a person looks may infer life choices that could reflect on someone’s character. While this practice is not scientific and can lead to some poor judgement calls, it is human nature.

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The Quality of Beauty

When designing websites and apps for our target audience, we should take this into account, the quality of the design will cause an emotional response.

This response will usually be linked to how easy the site or app is to use, or what our perception of its quality is.

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Master Simplicity

The enormous success of the Apple “i” products has been largely design driven.

They are rarely the most powerful or most capable devices on the market, but their design is so consistently well thought out that they become very easy to use.

In this case the two elements – form and function merge into a product that is both beautiful to behold and a pleasure to use.

Beautiful designs also work well in practice because of the effort that has been put into all elements of the design.

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Chaos is Ugly

An illustration of the opposite effect is a jumble sale, the kind you find on the 26th of December.

When you visit a shop that has all of its merchandise clearly and beautifully laid out, the perception is that it is very easy to find what you want and it looks more attractive to you.

All of the order and coordination that went into setting the shop up has been undone by a tidal wave of shoppers.

The resulting mess is visually confusing, emotionally draining and leads to irritability among shoppers and a general feeling of discomfort.

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Order is Beautiful

Takeaway Points:

• People are more forgiving and patient of beautiful things

• Beautiful design is part of a process that is linked to good experience

• Order, balance and intuition are the fundamentals of both beautiful and practical design

• Poor experience can undermine the perceived quality of an item

• Unattractive design will struggle to engage users despite the quality of the content and functionality

A premium digital agency.

CAN WE

HELP YOU?MORE ABOUT FAST FWDHOW WE DELIVER EFFECTIVE BEAUTY

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What they say…"I have worked with Kishen and the FastFwd team on both national and global brands. He and his team are always proactive and diligent at every step of the project, completely focused on results. One of the main benefits of working with Kishen is his broad experience and expertise, which means it's always a commercially focused solution, not just a digital one. This is key, because tech boffins get you so far, business people like Kishen get you to where you need to go because they understand the business imperative behind each project.” Kieran Battles, Vice President Strategic Development, UnitedHealthcare International

"Kishen really has built a truly wonderful company with a carefully hand picked team. I've had the pleasure of working on several projects with Kishen and have found him to be diligent, trustworthy and patient as well as an absolute professional at all times. He really gets 'under the skin' of a project from the start to fully understand all requirements and ensure they are delivered in a timely efficient manner. It's an honour and a pleasure working with Kishen and he has a great sense of humour too!” John Wosket - Marketing & Brand Specialist, Uponor

Kishen Hawkins Managing DirectorBackground in professional services, eBusiness and digital strategy. Has a Law degree, MBA and qualified as a Corporate Governance practitioner. Has been responsible for delivery of sophisticated, globally distributed systems. Now helps clients get the most bang for their buck in the online marketing arena. Delivered projects to clients such as UnitedHealthcare Group, Skipton Building Society Group and Zurich Insurance.

Top people

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What they say…“Matthew combines a sense of humour with keen business sense. He understands the digital multi media industry extremely well and was able to quickly get to grips with our needs. He is an efficient and speedy communicator who can help you get the best out of social media and digital platforms.” Kate Goodall, Business Manager, Central Consultancy

"I would like to take this opportunity to sincerely thank you for all the hard work you and your team have put into our initiatives over the last six months. We value your professionalism, flexibility and extended support in shaping and optimizing the work we have done. Both myself and my team have been very impressed with the quality of work provided and will continue to use Fast FWD as our first port of call for any web development activity we may require." Victoria Taylor, Marketing Manager, Ann Summers

Matthew Jensen Executive DirectorExperienced marketing strategist - previously worked for the Chamber of Commerce before moving in to Digital Media. Exceptionally skilled at business analysis – understanding client requirements, and matching them to digital solutions. Delivered projects to clients such as Leica, Allianz and O2.

Top people

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AccountManagement

ProjectManagement

CreativeDesign

Web Developmentand Application Programming

Top people

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Strategy User experience and interaction planning Information architecture planning Application and database schema planning Prototyping and wireframing

Marketing Email marketing – design and campaign

management Search Engine Optimisation PPC Management

Design Web design Interface and mobile design General and ad hoc graphic design

 

Build Web development/programming Custom web application development/programming Custom integrations with third party APIs for, e.g.

CRMs, ERP etc. Native iOS (iPhone / iPad) app development Cross-platform mobile app development Social media app development

Full service

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Extensive experience

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Thorough planning

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Business insight

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Creative flair

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Contact us

IN PERSON /

11 Newhall Place16-17 Newhall HillBirminghamB1 3JP

BY PHONE /

0121 236 8007

BY EMAIL /

info@fast-fwd.co.uk

Online/

www.fast-fwd.co.uk