The proof of the pudding is in the eating. - summit2016.org · 160928 – SUMMIT 2016 DAY 2 –...
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160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT The proof of the pudding is in the eating. How do we measure improvement in such a way that it is useful rather than burdensome for farmers, and meaningful for consumers? GlobalGAP, September 2016
Transcript of The proof of the pudding is in the eating. - summit2016.org · 160928 – SUMMIT 2016 DAY 2 –...
160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Theproofofthepuddingisintheeating.
Howdowemeasureimprovementinsuchawaythatitisusefulratherthanburdensomeforfarmers,andmeaningfulforconsumers?
GlobalGAP,September2016
160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Thepudding,theingredients,thechefandthecustomer?
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•Whosupplieswhichdata?(Andwhobenefits?)Thefarmer,theconsolidatedassessments(likeFSA),orothers?•Whatistheobjectofmeasurement?Theindividualfarm,awholefarmbaseoranimpact(eg biodiversity)?•Whatisthepurposeofmeasurement?Farmmanagementor(expost)monitoring?•Whatmetricscandriveimprovementatfarmlevel?Detailedmetricsvsroughermetricsfortrendsorforpeer-comparison?•Whatissimple?...Maybedifferentfordifferentactors..
Ingredientsversusthepudding
Datainput• FSA•Optionalmetricsfromanagreedshortlist(e.g.some20farmlevelmetrics)
Dataoutput• Statisticsforpeer-to-peerfarmerlearning(whydoIusemoreEthanmyaverageneighbor?)• Overtimelearningfromtrends (whyismywaterusegoingup/down?)• Calculateconsolidatedindicators(eg E+N->CO2 eq)• Generatesupplychainorproductlevelindicators(H2O/unitofproduct)
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160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Theingredients....(example)
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CO2equivalents
FarmBasedinput
DirectFarmMgt Info
Theingredients....(example2)
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FarmBasedinput
StatisticalFarmInfo:FSAfarmer
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FSAfarmer356
FSAfarmer1
e.g.76%hasabiodiversityplan
Or(ifmeasuredandreported):
6%ofthefarmlandissetasideforbiodiversity
Farmer: Retailer:
Mypeersdohaveplans,shouldn’tIhaveonetoo?
Themajorityofmysuppliershavebioplans.
160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Useful&burdensome
• Moreuseful=Moredetail(tailormade/farm)ormoreparticipants(representativebenchmark)...
• Moredetail=moreburdensome....
• Lackofalignment=moreburdensome
Sowhatwe(can)do=1. Aligncustomersbehindonesystem2. Increaseparticipationoffarmers
=leastburdenformaxusefulness/learning
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Meaningful...
Ifyougiveanyactoranumber,youwantthisnumbertofacilitatethedesiredactionorchoice....• Afarmertoproduceinthebestway• Abuyertobuytheingredientsthatsupportthedesiredchange• Amarketertotelltherealstorywithquantifiableevidence• Aconsumertobuytheproductthatdoeswelltotheissueoftheirconcern
Sothenumbershouldtalktovariousaudiences,indifferentways
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160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Qualitativeassessmentofgoodpractice(FSA)complementedwithquantifiablemetrics
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Doyoujoinusinmaking&tastingthepudding?
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...andimprovetherecipe?
Ordoyouprefertowaitfor100sofpuddingstoarrive?
160928 – SUMMIT 2016 DAY 2 – PLENARY SESSION THE METRICS OF IMPROVEMENT
Yourchoice!
Thankyou.
