Jeopardy

The Promotional Mix

Advertising Public Relations Parts of a Print Advertisement

Sales Promotion

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400

Q $500Q $500 Q $500 Q $500

Q $400

Final Jeopardy

$100 Question

Any form of communication a business or organization uses to inform, persuade or remind people about its products or

improve its public image

$100 Answer

Promotion

$200 Question

Define the Promotional Mix

$200 Answer

the combination of the different types of promotion a business or organizations uses to promote its products

$300 Question

What are the five categories of the promotional mix?

$300 Answer

AdvertisingPersonal SellingPublic RelationsDirect Marketing (Mail)Sales Promotion

$400 Question

What are the two types of promotion?

$400 Answer

Product and Institutional

$500 Question

All parts of the promotional mix should ___________.

Why?

$500 Answer

Coordinate – so that customers will recognize the promotions and tie them together

$100 Question

Define advertising

$100 Answer

Any PAID form of promotion by an identified sponsor

$200 Question

What is the most rapidly growing form of advertising?

$200 Answer

Online/Internet

$300 Question

What are the three types of advertising

media?

$300 Answer

PrintBroadcastOnline

$400 Question

What types of advertising are included in broadcast media and

print media?

Give two for each

$400 Answer

Broadcast: TV and RadioPrint: Newspaper, Magazine

$500 Question

Which form of advertising is most effective for product

demonstration?

$500 Answer

Television Advertising

$100 Question

What is the difference between advertising and

publicity

$100 Answer

Publicity is free

$200 Question

Publicity is an important tool used by marketers, but what

is the drawback?

$200 Answer

No control over HOW the media will share the information

$300 Question

___________ is the most powerful force in society.

$300 Answer

Public Opinion

$400 Question

It is important that a company work to build their

image for what three groups of people?

$400 Answer

CustomersEmployeesCommunity

$500 Question

What are three functions of public relations?

$500 Answer

General Communication

Image shaping and enhancement

Coping with a Crisis

Community Relations

Launch a new product or innovation

$100 Question

What are three examples of illustration in a print ad

$100 Answer

Picture of the productPerson using the productChart or Graph

$200 Question

What are the four elements of a print

advertisement?

$200 Answer

Headline

Copy

Illustration

Signature

$300 Question

What are three examples of

signature/identification

$300 Answer

Logo/sloganPhone numberWeb addressHours of operationMap of location

$400 Question

What is the purpose of the copy?

$400 Answer

Clarifies the headline

$500 Question

What are three characteristics of an effective headline

$500 Answer

•Catches readers attention•7 words or less•The largest font on the page

$100 Question

Define Sales Promotion

$100 Answer

A short term incentive to get customers interested in

buying a product

$200 Question

How can sales promotion be used at a sporting event?

$200 Answer

Product giveaways

$300 Question

Name three different kinds of sales promotions

$300 Answer

CouponsRebatePremiumProduct SamplesContestsSweepstakes

$400 Question

What is the difference between a contest and

sweepstakes?

$400 Answer

• Contest – game of skill• Sweepstakes – game of chance

$500 Question

Which form of sales promotion includes giving

away a free or low cost item to customers for making a

purchase?

$500 Answer

Premium

Final Jeopardy

Give a pro and a con for each of the following advertising medias:•Magazines•Radio•Television•Direct Mail

Final Jeopardy Answer

Judged by Mrs. Mangano