OWN THE NIGHT FOR THICKER, FULLER

LOOKING HAIR

T H E P R O D U C T

Now, for the first time

NIOXIN’s cutting-edge science and

technologies provide consumers with Day and Night solutions for thicker, fuller-

looking hair

82% of people/clients would use a treatment

at night to promote hair density (if one were

available)*

Free radicals are

reaction starters - they transform food into energy

for the body

NIOXYDINE24 contains a powerful mix of antioxidants

known to neutralize free radicals on the scalp surface, including Vitamin E Acetate,

Ginger Root Extract, Caffeine and Biotin

Night Density Rescue is clinically proven to promote

hair density† by reducing

hair fall**

Designed with a soothing fragrance

suitable for night-time use, it leaves no residue

on the pillow and is suitable for all hair

types

† In three months. *Among US salon clients concerned with thinning hair ** Associated with scalp surface oxidation.

C O N S U M E R B E N E F I T S

86% of people love the idea of fighting

thinning hair at night

71% of people use night-time products for skin, but

not for the scalp

9 out of 10 people want to prevent hair loss and keep

the hair they have today††

81% of people agreeing that their hair feels stronger, thicker looking and more managable day after day

76% of people who tried NIGHT DENSITY RESCUE

would recommend it

89% of people are actively looking for products

to prevent hair loss

89% of people would recommend Nioxin

Day + Night Regiment

84% of people would use a treatment while they

sleep to reduce hair fall††

†† Among US salon clients concerned with thinning hairAll these statistics are based on a survey amongst 112 US panelists concerned with thinning hair conducted by StrataMark Dynamics Solutions in 2015

WHY CLIENTS SHOULD BE USING IT…

Q&A WITH MARIA CASTAN

Night Density Rescue has been proven to promote hair density in three months. To

maintain the antioxidant benefits associated with the product, people will want to continue

using the product. It they discontinue using Night Density Rescue after three months,

the scalp surface may once again experience oxidative scalp damage that can lead to hair

fall.

Night Density Rescue can and should be used with the NIOXIN 3-Part system kit as a way of offering your client a complete day and night care regimen for thicker, fuller looking hair.

When Night Density Rescue was tested with the NIOXIN 3-Part system kit, 70% of people*

noticed their hair had never felt so strong, healthy and full.

* Based on a survey among 112 US panellists concerned with thinning hair conducted by StrataMark Dynamics Solution in 2015.

A: In contrast to the 3-Part System Kits, designed to be applied during the day, Night Density Rescue is formulated exclusively for night-time use. Nioxin is able to offer consumers a complete day and night care regimen for thicker, fuller-looking hair. When Night Density Rescue was tested with the NIOXIN

3-Part system kit, 70% of people* noticed their hair had never felt so strong, healthy and full.

Q: What does the new Night Density add to the

whole Nioxin product offering?

A: Nioxin Night Density Rescue has a soothing fragrance perfectly suited to

night-time. Mild and gentle on the scalp, it helps you relax while the product

works its magic, giving you round-the-clock care for your thinning hair.

Q: What fragrance notes

does Nioxin Night Density

Rescue contain?

A: It is super easy to use! Night Density Rescue should be applied directly onto

the scalp’s surface. Ask for an application demonstration in-salon.

Q: How easy is it to use the new

Nioxin Night Density?

Q: Describe the best Nioxin hair care regime

from day till night?

A: The Nioxin range contains six different System Kits designed to cleanse, optimise and treat hair during

the day. Each regime is tailored to address individual hair needs, taking into consideration the stage of thinning (minor to noticeable), hair texture (fine,

medium or coarse) and whether hair has been colour treated. Complement these at night with new Night

Density Rescue.

A: Nioxin Night Density promotes hair density by reducing hair fall associated with

oxidative damage in 3 months of usage.

Q: What benefits can you see and feel by using

the new Nioxin Night Density

Rescue?

A: Nioxin Night Density Rescue is the brand’s first leave-in overnight treatment,

clinically proven to promote hair density by reducing hair fall associated with oxidative

damage thanks to NIOXYDINE24.

Q: What is the USP of the

new Nioxin Night Density

Rescue?

A: NIOXIN’s Night Density Rescue is clinically proven to promote hair density in three months by reducing hair fall associated with oxidative damage. Oxidative

damage is the result of a chemical reaction where Free Radical Formation becomes unstable, promoting free radicals. Over time, a buildup of Free Radicals on the scalp surface leads to further oxidative damage

which results in hair fall. Therefore it is important to neutralize Free Radicals thanks to powerful

antioxidants, like NIOXYDINE24 technology uses powerful antioxidants to neutralize Free Radicals. The

treatment should be applied to the scalp surface at night-time, to provide the scalp with topical support to

fight and neutralize oxidative damage.

Q: What is the key science

behind the new Nioxin

Night Density Rescue?

A: Night Density Rescue treatment contains breakthrough technology NIOXYDINE24.

This contains a powerful mix of antioxidants known to neutralize free radicals on the

scalp surface, including Vitamin E Acetate, Ginger Root Extract, Caffeine and Biotin

Q:What are the key ingredients

in the Nioxin Night

Density Rescue?

A: All hair types can benefit from new Nioxin Night Density Rescue. However, hair that is thin or prone to thinning will

particularly benefit from this new product.

Q: What hair type is

best suited to new Nioxin

Night Density Rescue?

Julie Tullis, Nioxin Education Manager of UK and Ireland, has used and worked with Nioxin for many years. A true brand advocate, here she shares her experience of new Night Density Rescue and how it has contributed to giving her thicker, fuller looking hair

A: My hair feels much thicker and I experience less

hair fall at night. It really has made me feel more confident about my hair.

Q: What difference have you felt in your hair since you have been using the new Nioxin Night Density

Rescue?

A: My main priority of using Nioxin Night Density Rescue was to improve my hair density and I really felt this has happened over

the past six weeks.

Q: What is your main reason for using

new Nioxin Night Density

Rescue?

A: It used to be fine but a lot of hair, now it is medium in texture

due to using Nioxin Density Rescue over the past few months

Q: Describe your hair

type.

A: I was using System Kit 3 but after four years I am now on System Kit 5. I also use Diaboost, and once a month I book

in for a Nioxin Dermabrasion treatment. I often use products from the 3D Styling range such as the Thickening Spray and

Niospray Strong Hold Hairspray, as they help to create a fuller and thicker hair look. I am a true advocate of Nioxin owning the clock as I have a hero product for the morning, day and

night, which all help to make my hair thicker and fuller.

Q: What other Nioxin products do you use to ensure you increase the fullness and thickness

of your hair?

A: I have used it every night for the last six weeks, but

started to feel the difference after four weeks

Q: Do you use new Nioxin Night Density every night?

A: The product is very thin and easy to apply and does not leave any residue

on my pillow. I find the scent very calming, which is exactly what I want to

surround myself with before going to bed.

Q: Does Night Density

Rescue leave any residue on

your pillow?

A: I There is no need to wash your hair the morning after using Night Density Rescue. The product leaves no residue and does not weight down your hair, nor does it

affect styling. I add my styling products in and my hair still feels light.

Q: Does the product weigh

down your hair? Do you need to wash it out after

each use?

A: I have definitely experienced an improvement in confidence when it comes to my hair. My hair appears thicker and stronger and I am more

confident when it comes to pulling off different styles.

Q: Have you noticed a

difference in your confidence since using new Nioxin

Night Density Rescue?

Q&A WITH JULIE TULLIS NIOXIN EDUCATION MANAGER, UK & IRELAND

Wake up with beautiful hair with a little help from NEW Nioxin Night Density

Rescue treatment

Set to become as essential as a night cream in your evening beauty ritual, Night Density Rescue is the brand’s first ever leave-in treatment solution designed exclusively for overnight use, targeting 84% of consumers that say they would use a treatment while they sleep to reduce hair fall. Own the night and the day with Nioxin, the round-the-clock hair care brand guaranteed to give you thicker, fuller looking hair.

Rejuvenate and repair your mind and body with help from Will Williams – one of London’s leading and most respected meditation teachers. Relax and unwind with Will Williams every night to get the most out of your sleep and the next day.

Download your ‘Own the Night’ playbook to learn meditation techniques, relaxing pre-bed yoga-moves and receive tips on how to get the most out of new Nioxin Night Density Rescue treatment: www.nioxin.com

Find out more about Nioxin round-the-clock care: http://www.nioxin.com/en-GB Learn more about achieving balance, success and personal growth with Will Williams: www.willwilliamsmeditation.co.uk

NIGHT DENSITY RESCUE BENEFITS

NIGHTTIME FACTORS AFFECTING HAIR AND SCALP

NIGHT SYSTEM KIT BENEFITS

DAYTIME FACTORS AFFECTING HAIR AND SCALP

- Scalp repairs from daytime damage and exposure to environmental aggression (UV Rays, Smog, Nicotine, etc.)

-  Lower production of sebum - Less exposure to toxins

- Stress hormones decrease during sleep, so skin’s capacity for self repair is enhanced

- Night Density Rescue works during the night, when our body’s internal clock synchronizes to balance and reduce cell oxidation, creating an undisturbed environment for ideal regeneration and repair

SERUM

SCALP TREATMENT

CONDITIONER

CLEANSER - Derma-purifying - Removes Impurities

- Density protection - Prevents breakage - Cuticle protection

Increases diameter and health of scalp - Refreshes scalp - UV ingredients

- Higher production of sebum - Higher exposure to toxins

- Combing/Styling - Hair breakage

- Cuticle damage - Reduction of diameter

T H E N I O X I N D A Y & N I G H T R E G I M E N