The Role of Privacy In Realizing the Full Potential of IOT

Ian Ferguson

VP Worldwide Marketing and

Alliances

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The Future is Hard to Predict

“Computers in the future

will weigh no more than 1.5

tons.”

Source: Popular Mechanics magazine, 1950

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IoT is Going Everywhere

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The Promise of IoT

Wirelessly connected trash cans communicate when they need to be emptied

Optimized bin collection has saved number of shifts city needs to work

City of Philadelphia estimate about $1M a year in savings

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Big Data Starts with Little Data

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Roger W Haworth [GFDL

(http://www.gnu.org/copyleft/fdl.html) or CC

BY-SA 4.0

(http://creativecommons.org/licenses/by-

sa/4.0)], via Wikimedia Commons

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$20 Million Later …

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Hacking But Not as We Know it

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Attribution: Kimco

Reality

HACKED

Roger W Haworth [GFDL

(http://www.gnu.org/copyleft/fdl.html)

or CC BY-SA 4.0

(http://creativecommons.org/licenses/

by-sa/4.0)], via Wikimedia Commons

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Trust Principles for an IoT World

Customers will demand simple explanations of how their data will be

used and protected

Transparency is key

Data has value. But only if it is shared

Industry needs to earn the right to derive value from data by

demonstrating integrity and trust, and sowing the benefits to the public

from data usage

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Predictive Analytics…Can Be Useful Or….

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Data Transparency and Customer Empowerment

Start from the assumption that an individual has rights over data

collected about them

Promote maximum transparency about what data is collected and how it

will be processed and handled

Where feasible, this is at instant when individual is considering whether

and how to engage with a digital service

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Re-identification of Anonymized Data

Using anonymized data to find individuals in public datasets by searching

personal identifiable information (PII) hidden in the dataset

Researchers able to identify two users from “anonymized dataset” posted by Netflix

Whitfield institute able to re-identify 50 individuals who submitted personal DNA

information in genomic studies

This is going to require companies to be more aware of what is possible

in terms of identification

Potentially need to contract in “re-identification experts”

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Summary

IOT needs sharing, sharing needs trust, trust needs security

Discussion around IOT has to shift from what data is gathered and how it

is communicated to how data is used

Transparency is critical

This needs to be planned from start as opposed to attempting retrofit

strategies on deployed platforms

Expertise needs to be deployed in ensuring anonymized data stays that

way

Thank

You