The President Post 36th Edition

24
The President Post THE SPIRIT OF INDONESIA www.thepresidentpost.com September 2012 No. 36 IDR 20,000 ENGLISH EDITION OPINION Beyond Green Economy The Concept of “Economy+”, an Approach Toward Sustainable and Equitable Growth – Hal. A3 TECHNOLOGY Microsoft Surface Ready to Fight on Tablet Market Hal. B7 HEALTH Surgery Unneeded for Most Early-stage Prostate Cancer Most patients diagnosed with early-stage prostate cancer will live just as long if they simply watch their cancers rather than have them surgically removed, according to the results of a landmark clinical trial that could upend the medical approach to a disease that affects 1 in 6 men.– Hal. C2 Y udhoyono told re- porters after a cab- inet meeting in Bogor, south of Ja- karta, last month that the govern- ment might have to take what he called “unpopular policies”. But he assured that “whatever we do we would continue to give priori- ty to the protecting the interest of low income people." He did not specify what he meant by unpopular policies, but in his State of the Nation ad- dress to mark the commemora- tion of the state independence on August 17, Yudhoyono indicat- ed that the government would not raise the prices of oil fuels, a decision that always met with strong public protest. Yudhoyono noted that the global economic condition is get- ting worse with the recession in Europe, which recorded a con- traction of 3%. “The US economy has not shown much improve- ment”, he said, adding that “Chi- na and India are slowing down”. He said that as prices of oil fluctuate and tend to rise in the world market, so have food pric- es as demand grows while pro- duction is hampered by unfavor- able climate change. But he said the government would ensure the economy would continue to grow by over 6%. Indonesia has a $850 bil- lion economy and the IMF fore- casts the economy expanding 6.1% this year, before growing 6.6% in 2013. The ADB is tar- geting growth to pick up to 6.7% in 2013 from 6.4% this year. Growth is being boosted by con- sumer spending, which accounts for about 60% of the nation’s eco- nomic activity. The government last year launched a master plan for eco- nomic development (MP3EI), a Rp 4,000 trillion ($420 billion) project that encompasses six geographic corridors that focus- es on infrastructure develop- ment such as the construction of roads, airports and seaports. The plan is aimed at making In- donesia’s economy among the 10 largest in the world by 2025. Dr Aviliani, an Indepen- dent Commissioner of PT Bank Rakyat Indonesia (BRI), told TPP that to ensure that MP3EI is a success, “it must be a state mis- sion and covered by a legislation so that successive governments will continue to implement it”. “I recommend the government to work together with PT Jababeka as its performance is proven. The Jababeka model should be rep- licated in all six economic corri- dors”, she said. PT Jababeka owns and oper- ates Southeast Asia’s largest in- dustrial estate, which is located at the southern part of Jakarta. Owing to its strong domestic demand and high import-con- tent of its exports, Indonesia is much less sensitive to the glob- al growth slowdown than many of its Asian peers. But exports — which account for about 25% of the economy — have been slip- ping, as demand for coal, nickel and palm oil weaken in Europe. A drop in demand and lower coal prices — down about a third from a year ago — have threat- ened to curb jobs at mining com- panies in Kalimantan. SBY: RI in Position to Deal with Recession Bank Indonesia governor Darmin Nasution said the country’s low inflation rate, strong domestic growth and low fiscal deficit were the main indi- cators of “a good economic bal- ance.” Meanwhile, Chatib Bas- ri, chairman of the Investment Coordinating Board (BKPM), is not worried about Indonesia’s triple deficits — budget, trade, and current account — because “even in the past when we had very high growth rates, we al- ways experienced budget def- icits, which were balanced by foreign aid.” Aviliani, who is Secretary of the National Economic Commit- tee (Komite Ekonomi Nasional or KEN), a body that is account- able to the President, noted that credit for investments has risen to unprecedented heights. “Many still see Indonesia as a prospective country for invest- ment,” she says. Tangerang TANJUNG LESUNG Bogor Pandeglang Jakarta Bandara Soekarno-Hatta Labuan Serang Cilegon Rencana Jalan Tol Ujung Kulon PULAU JAWA With more than 17,000 is- lands and having the fourth longest coastal line in the world, Indonesia is blessed with beautiful beaches cov- ered by white sand buffer- ing turquoise waters. Nev- ertheless, as Jakartans it is quite hard to find a charm- ing beach not really far from the city and at the same time a great place for weekend getaway. Located in Pandeglang, Banten, the Tanjung Lesung tourism area offers delight- ful beaches only three hours' drive from Jakarta. This tourism destination may not be as popular as Carita and Anyer beaches, yet it features a memorable atmosphere for those who seek exclusive va- cation of natural beauty. It offers breathtaking sunsets, white sandy beaches, playful fish and colorful corals un- derneath, all of which make Tanjung Lesung a vibrant wonderland, full of adven- tures and unrivaled beauty. It seems unbelievable that after passing through the busy toll road, escap- ing Jakarta’s usual hustle and bustle we can witness a stretch of beautiful land- scape that embellishes the western beachfront of Bant- en province. Tanjung Lesung is about 170kms southwest of Ja- karta and approximately 120kms from the Soekarno- Hatta International Airport. The tourism area provides a variety of luxurious ho- tels. Each offers a different uniqueness, among them one the Bay Villas Hotel & Resort, Kalicaa Villa Estate, Bluefish, Sailing Club and Resort, and Green Coral. All are characterized by unique traditional Banten architecture blendied with their rich natural environ- ment overlooking the famous Krakatau volcano. It offers a comfortable and memorable holiday for all family mem- bers as well as a perfect destina- tion for romance-seekers, hon- eymooners, and special occasion guests who yearn for tranquility and privacy in a stunning natu- ral surroundings. Tanjung Lesung Beach actu- ally stretches north to south for about 15kms and is especial- ly good for water sports. Fish- ing is also a favorite pastime at Tanjung Lesung, along with boat trips out to Krakatau, 50kms offshore. In addition, the under- water scenery of Tanjung Lesung makes it popular with snorkelers and divers. It has coral reef con- servation to preserve the sea life enchantment. Other attractions are spas, a golf driving range, eco-tourism sites, and boat rides to Peucang Island, the Ujung Kulon resort, Liwangan and Badui village. All of this complements the charm of this international tourism des- tination. The beach is just up from Tan- jung Jaya Village where a mar- ket has hawkers selling all kinds of local wares. Rhinoceros stat- Tanjung Lesung JAKARTA (TPP) President Susilo Bambang Yudhoyono has assured Indonesians that the government is ready to face a possible global recession. ues are the main souvenir item at the market, along with all sorts of bizarre and wonderful seashell objects. Tanjung Lesung was an- nounced as Special Econom- ic Zone (KEK) by the Indone- sian government to bolster tourism development in this area. It will have its own in- ternational airport and bet- ter road infrastructure. KEK Tanjung Lesung is one of the regions defined in the Master Plan for the Acceleration and Expansion of Indonesia Eco- nomic Development (MP3EI) in the Sumatra Economic Corridor. Tanjung Lesung tourism area is developed by PT Ban- ten West Java Tourism De- velopment, which was ac- quired by PT Jababeka in 2011. As a successful city de- veloper, PT Jababeka plans to develop Tanjung Lesung to become an integrated ex- clusive tourism destination with a wide range of invest- ment opportunities. "Whatever we do we would continue to give priority to the protecting the interest of low income people." "Many still see Indonesia as a prospective country for investment." "The country’s low inflation rate, strong domestic growth and low fiscal deficit were the main indicators of a good economic balance." "Even in the past when we had very high growth rates, we always experienced budget deficits, which were balanced by foreign aid." President Susilo Bambang Yudhoyono visited the booth of Tanjung Lesung Special Eco- nomic Zones (KEK) at the Indo- nesia International Infrastruc- ture Conference & Exhibition (IIICE 2012). Tanjung Lesung has been es- tablished as KEK as part of the MP3EI program. The construc- tion of Tanjung Lesung as the belle of international class tour- ism destinations like Phuket, Langkawi, Kosamui and Bali is designed to alleviate the people of South Banten from poverty. Tjahjadi Rahardja, President Director of PT Banten West Java Tourism Development as the de- veloper of the Tanjung Lesung, said: "Investors of marina, golf course, hotel, zoo, theme park, malls are expected to flock to in- vest in this area, which has very promising potential as a world- class tourist destination." To support KEK Tanjung Le- sung, the road to and from the area needs to be widened. The Banten provincial government has made plans to build trans- portation facilities from Serang- Pandeglang-Labuan and South Banten airport to support KEK Tanjung Lesung. Government to Build Infrastructure at Tanjung Lesung The Banten provincial government has made plans to build transportation facilities from Serang-Pandeglang-Labuan and South Banten airport to support KEK Tanjung Lesung. Investors of marina, golf course, hotel, zoo, theme park, malls are expected to flock to invest in this area, which has very promising potential as a world-class tourist destination." Tjahjadi Rahardja President Director of PT. Banten West Java Tourism Development President SBY and Coordinating Minister of The Economy, Hatta Rajasa visited booth of KEK Tanjung Lesung at Indonesia International Infrastructure Conference & Exhibition 2012. Tanjung Lesung is one of the regions defined in the MP3EI in the Sumatra economic region. The President Post/RIans Rivco President Susilo Bambang Yudhoyono Dr. Aviliani Secretary of National Economic Comittee Chatib Basri Chairman of BKPM Darmin Nasution BI Governor

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SBY : RI in Position to Deal with Recession

Transcript of The President Post 36th Edition

Page 1: The President Post 36th Edition

The President PostT H E S P I R I T O F I N D O N E S I A www.thepresidentpost.com

September 2012No. 36

IDR 20,000

ENGLISH EDITION

OPINIONBeyond Green EconomyThe Concept of “Economy+”, an Approach Toward Sustainable and Equitable Growth – Hal. A3

TECHNOLOGYMicrosoft SurfaceReady to Fight onTablet Market – Hal. B7

HEALTHSurgery Unneeded for Most Early-stage Prostate CancerMost patients diagnosed with early-stage prostate cancer will live just as long if they simply watch their cancers rather than have them surgically removed, according to the results of a landmark clinical trial that could upend the medical approach to a disease that affects 1 in 6 men.– Hal. C2

Yudhoyono told re-porters after a cab-inet meeting in Bogor, south of Ja-karta, last month that the govern-

ment might have to take what he called “unpopular policies”. But he assured that “whatever we do we would continue to give priori-ty to the protecting the interest of low income people."

He did not specify what he meant by unpopular policies, but in his State of the Nation ad-dress to mark the commemora-tion of the state independence on August 17, Yudhoyono indicat-ed that the government would not raise the prices of oil fuels, a decision that always met with strong public protest.

Yudhoyono noted that the global economic condition is get-ting worse with the recession in Europe, which recorded a con-traction of 3%. “The US economy has not shown much improve-ment”, he said, adding that “Chi-na and India are slowing down”.

He said that as prices of oil fluctuate and tend to rise in the world market, so have food pric-es as demand grows while pro-duction is hampered by unfavor-able climate change. But he said the government would ensure the economy would continue to grow by over 6%.

Indonesia has a $850 bil-lion economy and the IMF fore-

casts the economy expanding 6.1% this year, before growing 6.6% in 2013. The ADB is tar-geting growth to pick up to 6.7% in 2013 from 6.4% this year. Growth is being boosted by con-sumer spending, which accounts for about 60% of the nation’s eco-nomic activity.

The government last year launched a master plan for eco-nomic development (MP3EI), a Rp 4,000 trillion ($420 billion) project that encompasses six geographic corridors that focus-es on infrastructure develop-ment such as the construction of roads, airports and seaports. The plan is aimed at making In-donesia’s economy among the 10 largest in the world by 2025.

Dr Aviliani, an Indepen-dent Commissioner of PT Bank Rakyat Indonesia (BRI), told TPP that to ensure that MP3EI is a success, “it must be a state mis-sion and covered by a legislation

so that successive governments will continue to implement it”. “I recommend the government to work together with PT Jababeka as its performance is proven. The Jababeka model should be rep-licated in all six economic corri-dors”, she said.

PT Jababeka owns and oper-ates Southeast Asia’s largest in-dustrial estate, which is located at the southern part of Jakarta.

Owing to its strong domestic demand and high import-con-tent of its exports, Indonesia is much less sensitive to the glob-al growth slowdown than many of its Asian peers. But exports — which account for about 25% of the economy — have been slip-ping, as demand for coal, nickel and palm oil weaken in Europe. A drop in demand and lower coal prices — down about a third from a year ago — have threat-ened to curb jobs at mining com-panies in Kalimantan.

SBY: RI in Position toDeal with Recession

Bank Indonesia governor Darmin Nasution said the country’s low inflation rate, strong domestic growth and low fiscal deficit were the main indi-cators of “a good economic bal-ance.” Meanwhile, Chatib Bas-ri, chairman of the Investment Coordinating Board (BKPM), is not worried about Indonesia’s triple deficits — budget, trade, and current account — because “even in the past when we had very high growth rates, we al-ways experienced budget def-icits, which were balanced by foreign aid.”

Aviliani, who is Secretary of the National Economic Commit-tee (Komite Ekonomi Nasional or KEN), a body that is account-able to the President, noted that credit for investments has risen to unprecedented heights.

“Many still see Indonesia as a prospective country for invest-ment,” she says.

Tangerang

TANJUNG LESUNG

Bogor

Pandeglang

Jakarta

BandaraSoekarno-Hatta

Labuan

SerangCilegon

RencanaJalan Tol

Ujung Kulon

PULAU JAWA

With more than 17,000 is-lands and having the fourth longest coastal line in the world, Indonesia is blessed with beautiful beaches cov-ered by white sand buffer-ing turquoise waters. Nev-ertheless, as Jakartans it is quite hard to find a charm-ing beach not really far from the city and at the same time a great place for weekend getaway.

Located in Pandeglang, Banten, the Tanjung Lesung tourism area offers delight-ful beaches only three hours' drive from Jakarta. This tourism destination may not be as popular as Carita and Anyer beaches, yet it features a memorable atmosphere for those who seek exclusive va-cation of natural beauty. It offers breathtaking sunsets, white sandy beaches, playful fish and colorful corals un-derneath, all of which make Tanjung Lesung a vibrant wonderland, full of adven-tures and unrivaled beauty.

It seems unbelievable that after passing through the busy toll road, escap-ing Jakarta’s usual hustle and bustle we can witness a stretch of beautiful land-scape that embellishes the western beachfront of Bant-en province.

Tanjung Lesung is about 170kms southwest of Ja-karta and approximately 120kms from the Soekarno-Hatta International Airport.

The tourism area provides a variety of luxurious ho-tels. Each offers a different uniqueness, among them one the Bay Villas Hotel & Resort, Kalicaa Villa Estate, Bluefish, Sailing Club and Resort, and Green Coral.

All are characterized by unique traditional Banten architecture blendied with their rich natural environ-ment overlooking the famous Krakatau volcano. It offers a comfortable and memorable holiday for all family mem-

bers as well as a perfect destina-tion for romance-seekers, hon-eymooners, and special occasion guests who yearn for tranquility and privacy in a stunning natu-ral surroundings.

Tanjung Lesung Beach actu-ally stretches north to south for about 15kms and is especial-ly good for water sports. Fish-ing is also a favorite pastime at Tanjung Lesung, along with boat trips out to Krakatau, 50kms offshore. In addition, the under-water scenery of Tanjung Lesung makes it popular with snorkelers and divers. It has coral reef con-servation to preserve the sea life enchantment.

Other attractions are spas, a golf driving range, eco-tourism sites, and boat rides to Peucang Island, the Ujung Kulon resort, Liwangan and Badui village. All of this complements the charm of this international tourism des-tination.

The beach is just up from Tan-jung Jaya Village where a mar-ket has hawkers selling all kinds of local wares. Rhinoceros stat-

Tanjung Lesung

JAKARTA (TPP) – President Susilo Bambang Yudhoyono has assured Indonesians that the government is ready to face a possible global recession.

ues are the main souvenir item at the market, along with all sorts of bizarre and wonderful seashell objects.

Tanjung Lesung was an-nounced as Special Econom-ic Zone (KEK) by the Indone-sian government to bolster tourism development in this area. It will have its own in-ternational airport and bet-ter road infrastructure. KEK Tanjung Lesung is one of the regions defined in the Master Plan for the Acceleration and Expansion of Indonesia Eco-nomic Development (MP3EI) in the Sumatra Economic Corridor.

Tanjung Lesung tourism area is developed by PT Ban-ten West Java Tourism De-velopment, which was ac-quired by PT Jababeka in 2011. As a successful city de-veloper, PT Jababeka plans to develop Tanjung Lesung to become an integrated ex-clusive tourism destination with a wide range of invest-ment opportunities.

"Whatever we do we would continue to give priority to the protecting the interest of low income people."

"Many still see Indonesia as a prospective country for investment."

"The country’s low inflation rate, strong domestic growth and low fiscal deficit were the main indicators of a good economic balance."

"Even in the past when we had very high growth rates, we always experienced budget deficits, which were balanced by foreign aid."

President Susilo Bambang Yudhoyono visited the booth of Tanjung Lesung Special Eco-nomic Zones (KEK) at the Indo-nesia International Infrastruc-ture Conference & Exhibition (IIICE 2012).

Tanjung Lesung has been es-tablished as KEK as part of the MP3EI program. The construc-tion of Tanjung Lesung as the belle of international class tour-ism destinations like Phuket, Langkawi, Kosamui and Bali is designed to alleviate the people of South Banten from poverty.

Tjahjadi Rahardja, President Director of PT Banten West Java Tourism Development as the de-veloper of the Tanjung Lesung, said: "Investors of marina, golf course, hotel, zoo, theme park, malls are expected to flock to in-vest in this area, which has very promising potential as a world-class tourist destination."

To support KEK Tanjung Le-sung, the road to and from the area needs to be widened. The Banten provincial government has made plans to build trans-portation facilities from Serang-Pandeglang-Labuan and South Banten airport to support KEK Tanjung Lesung.

Government to Build Infrastructure at Tanjung LesungThe Banten provincial government has made plans to build transportation facilities from Serang-Pandeglang-Labuan and South Banten airport to support KEK Tanjung Lesung.

Investors of marina, golf course, hotel, zoo, theme park, malls are expected to flock to invest in this area, which has very promising potential as a world-class tourist destination."

Tjahjadi RahardjaPresident Director ofPT. Banten West JavaTourism Development

President SBY and Coordinating Minister of The Economy, Hatta Rajasa visited booth of KEK Tanjung Lesung at Indonesia International Infrastructure Conference & Exhibition 2012. Tanjung Lesung is one of the regions defined in the MP3EI in the Sumatra economic region.

The President Post/RIans Rivco

President Susilo Bambang Yudhoyono

Dr. AvilianiSecretary of National Economic Comittee

Chatib BasriChairman of BKPM

Darmin NasutionBI Governor

Page 2: The President Post 36th Edition

A2

Opinionwww.thepresidentpost.comSeptember 2012

The Role and Contribution of Educationin Strengthening Nationalism

By Prof. Anak Agung Banyu Perwita, Ph.DThe Indonesian history has recorded

three golden contributions from

education and student movements

to establish and maintain Indonesia

as a country with diversity. We can see

how Budi Utomo and a student movement had led to the Youth Pledge. The question now is, how to make

education to maintain a strategic role in strengthening the

country’s unity amid the globalization era.

In the context of a uni-tary state, nationalism is seen not only as a per-son’s stance to sacrifice oneself to uphold the dignity and sovereignty

of a country, but also his or her positive contribution in every as-pect of the national development agenda. In other words, nation-alism requires wisdom in looking at our shortfalls as a communi-ty, citizen, country and the will-ingness to introspect so that we can achieve the nation’s goals to become a country as envisioned by our Founding Fathers.

It’s at this point that bolster-ing a new nationalism spirit as part of the national security sys-tem is important. A solid under-standing of a security concept regarding what the nation real-ly means becomes the top pri-ority in maintaining the coun-try’s existence comprehensively. This is especially necessary in light of emerging ethno-nation-alism sentiments, which based its foundation on primordial re-lations (ethnicity, religion, race and intergroup relations) that could endanger Indonesia’s in-tegrity as a country and nation.

In this context, high education

not only plays a significant role but also has a strategic position and value in maintaining uni-ty. The Indonesian history has recorded three golden contribu-tions from education and stu-dent movements to establish and maintain Indonesia as a coun-try with diversity. We can see how Budi Utomo and a student movement had led to the Youth Pledge. The question now is, how to make education to maintain a strategic role in strengthening the country’s unity amid the glo-balization era.

If we refer to Indonesia’s edu-

cation quality aspirations, the National Education Ministry in 2005 underlined a vision (2025), “Smart and Competitive Indone-sian”. This vision was translat-ed into a mission “Creating edu-cation that can produce smart, competitive, fair, qualified Indo-nesian people relevant to local and global community needs”. In its efforts to translate the vision and mission, the National Ed-ucation Ministry divided it into several aspects. In this context, “smart individual” is made up of spiritual intelligence, emotion-al and social intelligence, intel-lectual and kinetic intelligence.

The first two intelligence aims at creating a democratic mind-set, respect for human rights, diverse community and aware-ness about the nation and un-derstand the rights and obliga-tion as an Indonesian citizen.

This is expected to build a national awareness on how to achieve the vision and mission as laid out by the National Ed-ucation Ministry so that edu-cation in Indonesia can play a strategic and constructive role to bolster the national perspec-tive in strengthening the coun-try’s unity.

To make it easier for people to understand, these noble mis-sions have to be translated into various policies and integrat-ed education curriculum. Arti-cle 4 in the National Education Standards (SNP) stated “The Na-tional Education Standards are aimed at ensuring the national education quality to produce in-telligent individuals and a digni-fied country”. And thus, educa-tion institutions must have the will and ability to provide edu-cation materials in accordance with the vision and mission to create a fair and democratic life in Indonesia.

Operational-wise, things that are considered normative should

be channeled into various forms and education materials. It can be reflected in various sub-jects that emphasize on promot-ing culture of peace. One of the main aspects in the culture of peace is tolerance (monolog and dialog) towards the cultural di-versity, religions and social val-ues in Indonesia. The culture of peace will also pave the way for culture of dialogs, sensitivity to-wards justice, human rights and solidarity that are much needed by Indonesia nowadays. In other words, the culture of peace can be expected to eradicate the cul-ture of violence/war that is ram-pant in Indonesia’s social lives.

According to UNESCO, many developing countries are fac-ing internal problems that stem from their cohesiveness that is derived from the culture of vio-lence and which are common in those countries. Furthermore, the culture of peace also requires a multidiscipline education par-adigm which involves environ-ment, sustainable economic de-velopment awareness that is blended in the social community life of the Indonesia people.

The writer is a professor of International Relations and Chairman of International Relations Study at President University.

PUBLISHED BY:PT Sarana Pratama Pengembangan KotaMenara Batavia 25th Floor, Jl. K.H. Mas Mansyur Kav. 126 Jakarta 10220, IndonesiaPhone: (021) 572 7337 I Fax: (021) 572 7338 I Email: [email protected]

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ENGLISH EDITION

The President PostT H E S P I R I T O F I N D O N E S I A

www.indonesiaberprestasi.web.id

The National Education Ministry in 2005

underlined a vision (2025), “Smart and

Competitive Indonesian”. This vision was

translated into a mission “Creating education

that can produce smart, competitive, fair, qualified

Indonesian people relevant to local and global

community needs”.

Page 3: The President Post 36th Edition

A3

Opinionwww.thepresidentpost.com September 2012

An Economic Order or the application of certain principles and development philosopy that a na-tion follows and im-

plements in its economic system is normally based on a specif-ic value that the nation believes is worthy for its progress to-ward prosperity. Some experts say that Economic Philosophy is part of the 7 elements of a civili-zation which are recognized uni-versally (Kuntjaringrat et al).

Together with the Social Philosopy, commonly called the Socio-Economic System, they form a “setting” or “premise” of the societal or national order; Science, Technology and Lan-guage are the “tools” in the con-text of a civilization, and the Art element, identifiable with-in the society, are depicting the aestethical aspects of the Na-tion’s Civilization.

An Economic Development is aimed at bringing positive growth to the economy toward achiev-ing prosperity of a nation, but in conventional terms, econom-ic “growth” is also bringing some serious drawbacks to the quality of the civilization, which mani-fest in the deterioration of the en-vironment. Over- exploiting nat-ural resources at global scale in the name of progress and devel-opment have left bad footprints to the environtment. Not to say the negative social impacts. In the energy sector, for example, the global economic growth have been relying overwhelmingly on fossil energy, which the use of it excessively have lead to great GHG emissions into the planet’s atmosphere and have triggered the global climate change which we are beginning to experience today. Excessive and uncon-trolled deforestations, unproper land utilizations, and bad prac-tices in waste management have aggravated the degree of envi-ronmental damage on this plan-et. We all realize that it will take a lot of efforts and huge amounts of money to restore or mitigate the negative impacts of econom-ic growth on the environment and the complex social problems resulting from inequalities and injustices. Much of the environ-mental damages are not or dif-ficult to be expressed in mone-tary terms, yet they really form the “externality costs” or “neg-ative externalities” of the con-ventional economic growth that we have known today. We label such a conventional growth pat-tern as “brown growth”, or “un-sustainable growth”.

Facing such negative impacts to the environmental devasta-tion and the excessive use of fos-sil energy resulting from the con-

ventional growth pattern, world experts and leaders introduce the concept of “Green Economy”. This concept addresses the is-sues of excessive exploitation of the natural resources, the in-efficient use of energy, and re-ducing the global dependance on fossil energy by developing and exploiting clean and renew-able energy. The operating vehi-cle for achieving the objectives of the Green Economy is generally referred to as Sustainable Con-sumption and Production (SCP).

This strategy is geared to-ward achieving proper and more efficient exploitation of natu-ral resources on both sides of the consumption and produc-tion equation toward achieving “green prosperity”. The way to achieve such goals is adopting ‘Green Technology’ and using ‘Green Engineering’ as its oper-ating vehicle. The business sec-tor will strive to practice ‘Green Business’, inspired by spir-it called “ Green Entrepreuner-ship”. However, many experts found the Green Economy con-cept is inadequate to secure the achievement of green prosperi-ty which should not only benefit the high and uppermiddle class up stakeholders but the bene-fits should be shared by “all”, in an equitable manner. So, Green Economy has been critisized for being inadequately addressing social inequitability problems. Therefore the concept must be further improved to overcome these weaknesses.

It was Josef Riegler, an Austri-an politician who in the 80’s for the first time introduced the con-cept of “Eco-Social Market Econ-omy” (ESM) which he proposed as the new direction for the eco-nomic growth. This concept is meant to address the issues of growth which will not only envi-ronmentally sustainable, but the results of the economic growth will also be equitibly shared by all. To understand more easi-ly about ESM concept, we intro-duce the terminology of “Eco-nomic +”which is “Beyond Green Economy” and it’s expected to be able to achieve not merely green prosperity but green prosperity for all, or a sustainable wellbeing for everyone. For sure, the need-ed ‘instruments’ to achieve the goals of “Economy+” must be al-ligned with its objectives.

New instruments or operat-ing components of the “Econo-my +” will include the “Technol-ogy +” which should not only be producing green and clean prod-ucts and services but these items must also be appropriately use-ful in line with the objectives of the “Economy+”. In this issue we could say that everything that are “environmentally sustain-able” will be called “green”, and suggest that all endeavours to-

ward achieving social equitibil-ity will be called “for all”, and for both of them will be called “+”. This “plus (+) spirit” is derived from the aspirations contained in the ESM.

We believe that this spirit or aspiration should be internal-ized in all endeavours toward green and equitable prosperity. In other words we believe that “green prosperity for all” will be achieved if, and only if, every sector of the economy will ap-ply this +spirit to all its produc-tive activities. So, we hope to see the concepts adopted in sectors as the Energy+, Mining+, Indus-try+, Forestry+, Tourism+ and so on. When we speak of sustain-able development at regional or provincial level in Indonesia, we also hope stakeholders at that levels will adopt the + spirit, so we can say a province or region which adopt sustainable devel-opment concept would call their respective entities Province+ and Kabupaten or Kota +, village +, etc, so it will form a national sys-tem of “National Economy+” or even “Regional Economy+” .

Sound idealistic? May be yes, but we believe it is achievable.

What about Indonesia?Our National Development

Goal, as it is clearly mandated by our Constution, is not only to achieve a prosperity for the peo-ple, but the prosperity must be equitably shared by the whole nation. Looking at this prem-ise, this country has basically already adopted the principle of the plus (+) spirit as we referred to above. Until late 70’s of the last century, we had not paid serious attention to the environmental impacts of the economic devel-opment. By then, the concept of “environmental sustainability” was not invented as yet. A Min-istry of Development Supervi-sion and Environment was only established almost a decade lat-er, in 1978, which clearly recog-nized the inter-relation between economic development and the quality of environment. The Ministry was established to an-ticipate and overcome environ-mental issues that may occur or have occurred in the Nation-al Development process, and our concerns and awareness of envi-ronmental problems have grown stronger ever since.

In fact, back in 2004, in the context of the national energy policy, the government, through the Ministry of Energy and Min-eral Resources had paid atten-tion to this strategic component of ‘ the green economy’, by is-suing a policy statement which then was called “Green Ener-gy Initiative”. This initiative ad-dresses the development of New, Renewable Energy, and Energy Conservation for the country de-

Beyond Green EconomyThe Concept of “Economy+”, an Approach Toward Sustainable and Equitable Growth

By Luluk Sumiarso* velopment. But apparently this “initiative” did not come to a real-ization accross the government bureaucracy, so it went quitely into the land of the forgotten.

But in 2006 when the oil price hit a record high in the world market, (the highest in histo-ry since it reached around USD 130 per barrel), the government got a wake-up call to reduce the country’s overly dependence on oils, which eventually lead to the government issuing a Presiden-tial Decree no.5/2006. This de-cree set a target contribution of 17% for clean and renewable en-ergies to the total national ener-gy mix by 2025. Later in 2010, the MEMR even saw a more op-timistic vew of this target by un-officially increase it to 25% by the same year through what it was popularly called the “Clean En-ergy Initiative 25/25”. In fact the initiative was made in a truely green spirit, then. But again, it was lacking adequate response accross the mire of policy mak-ers and regulators in other sec-tors.

Meanwhile, in late 2010 the MEMR took another initiative to support its newest policy state-ment on green energy. Using similar principles and in analogy with Reducing Emissions from Deforestation and Forest Degra-dation (REDD) initiative, which has gained positive response world-wide, MEMR introduced the concept of the energy sector’s Reducing Emissions from Fos-sil Fuels Burning (REFF-Burn). This concept follows fossils fuels burnings in three stages which are the Pre-combustion, Dur-ing Combustion and Post Com-bustion processes. Each stage of these processes will need specif-ic strategy and measures in con-trolling and reducing the CO2 emissions, each with its technol-ogy specific measure, suitable policies and financing scheme. The MEMR has also endeav-oured to prepare these mea-sures, but again, this concept would be meaningless if no actu-al and operational actions have been established properly and consistently by all stakeholders.

To make REFF-Burn initia-tive works it should be support-ed by dedicated technology, pol-icy, and regulatory frameworks, business models and financing mechanism required for the de-velopment of clean energy. The financing mechanism then in-cluded the clean development mechanism and CO2 emission trading under the Kyoto Proto-col. But in the wake of the Pro-tocol’s expected demise by end 2012, it can eventually utilize the protocol’s expanded frame-works which includes Bilater-al Offset Mechanism(BOM) and the National/Local Carbon Mar-ket (NCM or LCM) , which mech-

anism are still to be established.

Today, our development phi-losophy is not just Pro-Growth, Pro-Job, and Pro-Poor, but also Pro-Environment. Many people may not have realized that we are actually adopting this very concept of “Economy +”. But un-fortunately, perhaps obliviously, our development is not moving toward that end, at least as yet. It’s like our national philosophy the Pancasila, when it was for-mulated for the first time by one of our Founding Fathers, Soeka-rno, back in 1945. The nation’s plus (+) Spirit was there for ages, but we took it for granted and did not comprehend it as a system. It needs a clear formulation of the concepts or philosophy, if you like, to enable everybody con-sciously aware about it and then properly and consistently act to-ward achieving what we as a na-tion wish to accomplish .

Meanwhile our concerns on the issues of maintaining our environment quality have been clearer expressed in polit-ical terms. We sincerely believe that President Soesilo Bambang Yudhoyono (SBY) was genuine-ly aware of the strategic impor-tance of the above issue when he made a pledge to the world in September 2010 to reduce Indo-nesia’s contribution to the glob-al greenhouse gas (GHG) by 26-41% by 2020. Subsequently, in a retreat with his ministers, gover-nors and high officials at Tam-pak Siring (Bali) in the same year, SBY had expressed his in-tention to build “green economy”. SBY has even made it clearer in his speech at the United Nations Conference on Sustainable De-velopment - the Rio +20, Rio de Janeiro, Brazil, in June, 2012, that Indonesia wanted to build its economy on the basis of sustain-able and equitable development. So once again, Indonesia has ac-tually recognized the strategic concept which we now call the “Economy +”. Therefore, we need a clear and consitent strategy to-ward the implementation of the concept in the actual operation of the development. It is rather sad to see the painstakingly pre-pared Master plan for the Accel-eration of Indonesian Economic Development (MP3EI) is any-thing but “green”. Therefore, the concept must be elaborated cor-rectly and comprehensively cov-ering the holistic perspectives of the national development, or in other word, the Master Plan is supposed to be adjusted to adopt the plus (+) spirit .

Perhaps the energy sector could be inspired by what Tele-communication sector has ac-complished in the so called Uni-versal Service Obligation (USO) concept. The government pol-icy under this concept obliged telecommunication services us-

ers in urban areas to pay an ex-tra charge or premium, which the government and the opera-tors could use to provide servic-es to the people living in remote areas. Under this concept, tele-communication services could be shared by all, and succes-fully enabled the rural people to enjoy this this 21st century mo-dernity. The success of USO concept in the telecommunica-tion sector could be replicated in other economic sectors like ener-gy and transportation. Surpris-ingly, some administrations at the provinces and city level have declared themselves green, but it is unknown if such declara-tion was based on and following the right concept in their devel-opment plan and implemention stages.

I hope that after the Rio+20 , all stakeholders , which consist of the government and lawmak-ers, businesses and the civil soci-ety, the academics and research-ers (the so called “triple helix”) together will make the concept of the “Economy +” works toward achieving green, sustainable, and equitable growth and pros-perity in this beloved country.

*Founder and Chairman of the International Institute for Clean Energy and Climate Change (IICECC) and former Director General of New, Renewable Energy and Energy Conservation with the MEMR.

Many experts found the Green Economy

concept is inadequate to secure the

achievement of green prosperity which should not only

benefit the high and uppermiddle class

up stakeholders but the benefits should

be shared by “all”, in an equitable manner. So, Green Economy

has been critisized for being inadequately

addressing social inequitability

problems. Therefore the concept must be

further improved to overcome these

weaknesses.

Josef Riegler, an Austrian politician who in the 80’s for the first time introduced the concept of “Eco-Social Market Economy” (ESM) which he proposed as the new direction for the economic growth. This concept is meant to address the issues of growth which will not only environmentally sustainable, but the results of the economic growth will also be equitibly shared by all.

www.greenups.net

Page 4: The President Post 36th Edition

A4

Focuswww.thepresidentpost.comSeptember 2012

WEAKENING GLOBAL ECONOMY

Recent trends in the global economy have not been encourag-ing. On the contrary, it is quite worrying

to observe that the global eco-nomic crisis of 2008 is now in its fourth year. Yet dark clouds re-main in the air with no silver lin-ings in sight, at least not for the immediate years ahead.

The global economy contin-ues to show its weakening trend during the first half of the cur-rent year. It is expected that the weakening will continue dur-ing the year 2012 and 2013. As stated by IMF Managing Direc-tor Christine Lagarde, there is a weakening trend in the areas of investment, jobs and manu-facturing, notably in such key countries as Europe, the US, Brazil, India and China.

The Eurozone debt crisis con-tinues to be the most crucial problem. A number of new solu-tions are now being considered, such as the possibility to estab-lish a banking union and the move towards a fiscal union. It is not clear yet where the Unit-ed States and Japan will eventu-ally be heading. It is rather dis-appointing that the recent G20 meeting in Los Cabos (Mexi-co) did not give us some positive clues on how the global economy can turn up in a more encourag-ing direction.

EMERGING COUNTRIES

in 2010 to 8.2% in 2011 (4.3% excluding China). But this over-all percentage is still higher than the other developing regions, es-pecially when compared to the more advanced OECD countries (Figure 1).

Developing countries and economies in transition are ex-pected to continue to be a driv-ing force of the world economy. The question may arise wheth-er these countries should not be better organized and coordinat-ed (as in the past) to become a more effective economic power house in the global economy. To that end perhaps the East Asian countries (including in partic-ular Indonesia with its past ex-perience) should take the lead, namely to promote South-South trade.

As to the East Asia and Pacif-ic region, it is suggested (among others by the World Bank) that it should reduce its reliance on exports and find new sources of growth. The suggestion to reduce

its reliance on exports will not be attractive and not workable for countries like Indonesia and many other East Asian coun-tries, especially now that their trade tends to face the problem of trade deficits. What should be done instead is to reduce its re-liance on exports to advanced countries with its slackening de-mand, in particular for manu-factured consumer goods.

INDONESIAIndonesia is in a better posi-

As the Global Economy Weakens, Indonesia Needs to Make Adjustments

By Atmono Suryo

tion than many other developing countries because of its relative abundance in natural resources and its enormous large domes-tic markets. It will not be diffi-cult for Indonesia not to rely too much on the global market and expand its domestic market.

In fact the expanding mar-ket in Indonesia has become so attractive for other countries with the risk that Indonesia be-comes a “consumer’s state” and not a “producers state”. Indone-sia should not fall in that trap!

More attention should be given to the slogan of capacity build-ing rather than consumption building (which is much easier to achieve).

In Developing East Asia, Indo-nesia is among the achievers of high growth for the period 2010-2013 (Figure 2)

With its high growth profile it will be most appropriate and even urgent for Indonesia to aim among others at the following objectives: a. To increase its capacity-build-

ing power to improve its ex-ports and avoid the problem of trade-gaps as many de-veloping countries are facing (such as India). The growth of imports for development goods (machinery etc) is still impor-tant.

b. To improve its domestic real sectors, including the so-called micro-sectors (compared to the macro-sector which is al-ready in good shape). Espe-cially to improve areas affect-ing the poor and unemployed sectors of the population.

c. To urgently improve its infra-structure which is desperate-ly needed to take the country to higher rates of growth in its economy. With its poor infra-structure the situation of the country is in chaotic state sit-uation

Global GDPIn terms of GDP Indonesia is

presently in its 16th place. Only 6 emerging countries are rated in the top 20 large countries in the world, namely China, Bra-

zil, India, Mexico, Korea and In-donesia.

There are predictions among international observers that In-donesia has the capability to improve its position in the glob-al economy and to be rated in the Top 10 large countries in the world.

At the same time it is also rec-ognized that Indonesia has its many shortcomings. Recently the country is even being men-tioned in the list of Failed States Index to be in the “warning state“. This is an unexpected sig-nal coming from one of the inter-national think tanks, Fund for Peace, and Foreign Policy mag-azine.

In any case the time has come for Indonesia to give closer atten-tion to the weak aspects of the country which are already well-known. Particularly in the do-mestic area of the country which is weakening Indonesia’s posi-tion in the international world.

The writer is former ambassador to the EU.

A rather new trend to observe, however, is that key emerging countries of BRIC, Brazil, Chi-na and India, are also showing signs of a slowdown. These three countries together with Russia represent some 20% of the world economy.

In this present interdependent world it is quite worrying for the world community to see the glob-al economy facing an increasing risk of a possible severe down-turn, as it will no doubt have an impact on the global economy for many years to come.

East AsiaWith the largest part of the

global economy in a weakening position, the key question for us in Asia is, how would Asia fare in such a risky global environ-ment? Apparently, Asia seems to be better off. World Bank as-sessment is that Developing East Asia and Pacific countries are slowing but are still strong.

According to the World Bank’s statistics, in 2011 the region’s growth declined from nearly 10%

Figur 1. Real GDP Growth 2010-2011

Source World Bank, January 2012

East Asia& Pacific

SouthAsia

Europe &Central Asia

Sub-SaharanAfrica

Latin America& Caribbean

Middle East& North Africa

OECD

2010 2011e109876543210

Figure 2. East Asia and Pacific Annual GDP

2010 2011 2012 F 2013 F

East Asia 9.3 7.0 6.3 7.0

Developing East Asia 9.7 8.2 7.6 8.0

China 10.4 9.2 8.2 8.6

Indonesia 6.2 6.5 6.1 6.4

Malaysia 7.2 5.1 4.6 5.1

Philippines 7.6 3.7 4.2 5.0

Thailand 7.8 0.1 4.5 5.0

Vietnam 6.8 5.9 5.7 6.3

Cambodia 6.0 6.9 6.6 6.7

Fiji -0.2 2.0 1.5 1.7

Lao PDR 8.5 8.0 8.3 7.5

Mongolia 6.4 17.3 17.2 11.8

Papua New Guinea 7.5 9.0 7.0 5.0

Solomon Islands 7.0 9.0 6.0 4.0

Timor-Leste 9.5 10.6 10.0 10.0

Developing EAP excl. China 7.0 4.3 5.2 5.6

Assumptions about external environment

World 4.2 2.8 2.6 3.0

High-income countries 3.1 1.6 1.5 1.9

Developing countries 7.3 6.2 5.5 5.7

Source: World Bank

Indonesia is in a better position than many other developing countries because of its relative abundance in natural resources and its enormous large domestic markets.

Page 5: The President Post 36th Edition

Education on anti corruption must be taught early to the young Indonesian generation so that

they can have a anti corruption attitude

and mentality when they mature.

A5

Law & Regulationwww.thepresidentpost.com September 2012

Who should we be cautious about when giving?

The anti graft law contained the phrase “state apparatus”, and “civil servants”. So, who are state apparatus?

The definition of state appa-ratus refers to Article 2 of Law No.28/1999, which stated that state apparatus should be clean and free from corruption, collu-sion and nepotism practices and they include:

State officials in the state’s •highest institution; State official in the state’s high •institutions; Ministers; •Governors; •Judges; •Other state officials as stated •by the existing laws and reg-ulations (Ambassadors, Depu-ty Governors, District Heads/Mayors, and Other officials who hold stra-•tegic functions in running the state according to point a. and the existing regulations and laws.a. Commissioners, Directors,

Executives in the structur-al organizations of state-owned enterprises and re-gional-owned enterprises

b. BI’s leaders and leaders of the National Bank Restruc-turing Agency

c. Heads of State-owned Uni-versities

d. Echelon I officials and other officials of equal ranks both in the military and police force

e. Prosecutorsf. Investigatorsg. Clerks at courtsh. Project leaders and treasur-

ers

Who can be classified as civil servants?

Article 1 clause (2) of Law No. 31/1999 which has been revised to Law No. 20/ 2001, covered:

Employees working at: the Su-•preme Court, Constitutional CourtEmployees working at Min-•istries /Departments & Non Department Government In-stitutionsEmployees working at the At-•torney General’s OfficeEmployees working at Bank •IndonesiaLeaders and employees work-•ing at the secretariats of the People’s Consultative Assem-bly/House of Representatives/Regional Representatives Council/Provincial Represen-tatives /DistrictsEmployees and universities•Employees in commissions •or agencies that were set up based on the law, presidential decree or government decreesLeaders and employees at the •President’s Secretariat, Vice President’s Secretariat, Cab-inet Secretariat and Military SecretariatEmployees working at State-•owned Enterprises and Re-gional-owned EnterprisesEmployees working at Courts•Military and Police officers •and civil employees working in the military and policeLeaders and employees work-•ing at regional administra-tions

There are several restrictions that can differentiate on whether

a gift can be indicated as a brib-ery or gratification, which in-clude:

If the gift was given based on the recipient’s position. If the gift was given based on a good per-sonal relationship regardless of each other’s position, then there is no criminal element in the ac-tion.

If the gift was meant to get the recipient to do something that goes against his/her duties and/or responsibilities. In this case, a further study needs to be con-

Gratification: Be Careful inGiving or Accepting GiftsBy Paulus Khierawan

ducted to establish whether or not the action carried a conflict of interest. A book titled “A Pock-et Book to Understand Gratifica-tion” published by the Corrup-tion Eradication Commission defined conflict of interest as a situation in which a state ap-paratus who has power and au-thority under the law has or is suspected to have vested inter-est in the authority he/she car-ried that it affected his/her qual-ity and performance.

Based on the explanation above, it can be concluded that

an assessment on whether or not a gift can be categorized as an act of bribery or gratification that can be legally processed lies on the motive or in the perpe-trators’ mental attitude. An ac-tion which was based on ill in-tention can be categorized as a crime. Law enforcers will look at not only the intention but also at the value of the gift and deter-mine whether or not it was ap-propriate. Another problem that emerged to the surface is that whether or not the nominal value of the gift is appropriate, which is

actually very subjective and rel-ative. There is no absolute limit on whether or not the gift is ap-propriate.

Until today, gratification is still a common practice among busi-nesspeople to smoothen their businesses. Gratification has become some kind of a culture among both entrepreneurs and state apparatus when business brushes with the state. The gift is given in the events of small things such as when applying for permit to large things such as to win a project tender.

The government has made various efforts to solve the grat-ification problem. Various reg-ulations have been issued but they have yet to become effective in preventing gratification prac-tice by entrepreneurs to state ap-paratus. The main problem lies in law enforcement. The regula-tions issued should have been implemented but in reality there were so many weak implemen-tation of the law. This occurred because the public didn’t expe-rience any legal culture chang-es. Regulations which tend to be harsh failed to change the peo-ple’s awareness. As a result, the regulation loses its existence when a lack of good monitor-ing system is absent. Therefore, a change of legal culture/legal awareness is absolutely neces-sary to improve law enforcement in Indonesia. Education on anti corruption must be taught early to the young Indonesian genera-tion so that they can have a anti corruption attitude and mentali-ty when they mature.

Entrepreneurs are often embroiled in a gratification culture once they receive help from their partners

that help to sustain their busi-ness. The gratitude shown by the entrepreneurs to partners come in various shapes and forms. In fact, the social ties are seen not only in the business context. For instance, an entre-preneur would give his partner, who happens to be a govern-ment official, gifts on his birth-day. This is actually a common practice and has become part of the dynamics of the social life. But one must be careful be-cause sometimes gifts and grat-itude could lead to a legal con-sequence for those who gave or received the gifts. In the legal context, the practice is called bribery and gratification for the recipients

What is bribery? What is gratification?

Law No.31/1999 which has been revised to Law No.20/2001 about anti corruption stated that bribery included actions as follow:

Article 5 clause (1):“Punishable by a minimum of 1 (one) year jail sentence and a maximum of 5 (five) years and or fine of at least Rp50,000,000.00 (fif-ty million rupiah) and a maxi-mum of Rp250,000,000.00 (two hundred and fifty million rupi-ah) for every individual that:

Gave or promised something •to a civil servant or state ap-paratus with the intention to make the civil servant or state apparatus commit an action that goes against his/her duty or not to carry out his/her duties; orGave something to a civil ser-•vant or state apparatus be-cause of/or related to some-thing that goes against his/her duties that he/she should or shouldn’t have done based on his/her obligation.”

Article 5 clause (2) “Civil servants or state ap-

paratus who received gifts or promises as stated in clause (1) alphabet a or alphabet b, will be punished in accordance with clause (1).”

Article 11“Punishable by a minimum of

1 (one) year jail sentence and a maximum of 5 (five) years and or fine of at least Rp50,000,000.00 (fifty million rupiah) and a max-imum of Rp250,000,000.00 (two hundred and fifty million rupiah) for civil servants or state apparatus who received gifts or promises when they knew or they should’ve suspected that the gifts or promises were giv-en because of his/her power or authority related to his/her po-sition, or other people think that the gifts or promises were relat-ed to his/her position.”

Article 12 B Clause (1)“Every gratification given to

a civil servant or state appara-tus is considered bribery, if it’s related to his/her position and if it contradicted his/her obliga-tions or duties …..”

Based on the article men-tioned above, gratification is part of bribery. Bribery in ev-eryday language is a gift from a person whose intention is to get the recipient to commit or not commit something, while grat-ification carries a wider scope. Gratification is defined as a gift in general term. Article 12 B stated that gratification is a gift in a wider scope which includes giving money, gifts, rebates, commission, non-interest loan, traveling tickets, accommoda-tion, holiday trips, free medical service, and other facilities that were received either at home or overseas and transmitted via electronics means or non elec-tronics means.

The definition has a wide scope in that it raised public de-bates calling for a limit to the action and form of gifts in con-crete that can be categorized as gratification and the perpetra-tors that could be processed by the law.

www.inilahjabar.com

Until today, gratification is still a common practice among businesspeople to smoothen their businesses. Gratification has become some kind of a culture among both entrepreneurs and state apparatus when business brushes with the state. The gift is given in the events of small things such as when applying for permit to large things such as to win a project tender.

The government has made various

efforts to solve the gratification problem.

Various regulations have been issued but they have yet

to become effective in preventing

gratification practice by entrepreneurs to state apparatus. The

main problem lies in law enforcement.

The regulations issued should have been implemented but in reality there were so many weak implementation of

the law.

Page 6: The President Post 36th Edition

A6

Internationalwww.thepresidentpost.comSeptember 2012

The presence of the In-donesian pavilion at the Cebu Food Expo 2012 resulted in busi-ness contracts for

participating companies. The pavilion was able to

book contracts amounting to $280,248 from different buyers and local distributors.

Through the exhibition, PT Danora Agro Prima gained $145,248 worth of agreements and PT Maesindo Indonesia $110,000. Impending contracts of PT Dua Kelinci reached $20,000 while Asian Pulp & Paper (APP) Philippines, Inc. took in $5,000 worth of projected deals.

Meanwhile, two other compa-nies achieved sales through di-rect selling of their products dur-ing the expo, namely PT Sinar Mas amounting to Php11,030 and PT Mayora Indah Tbk Php 20,000.

Indonesian companies that took part in the expo attracted promising buyers and local dis-tributors. PT Danora Agro Pri-ma, a company engaged in the production of cocoa powder, managed to capture the atten-tion and interest of consumers. Local cake manufacturers that also took part in the trade exhi-bition would like to acquire co-coa products from Indonesia. This is primarily because Indo-nesia’s cocoa-based products are relatively cheaper and are of bet-ter quality. As for PT Dua Kelin-ci, initial business arrangements were set for potential distributors

in Cebu City and Davao City.

According to Indonesian Trade Attaché in Manila Vivianto Tam-pubolon, Indonesia’s participa-tion in the Cebu Food Expo 2012 is aimed at achieving various ob-jectives that will further boost bilateral trade relations between the Philippines and Indonesia, focusing in the food sector.

The Indonesian pavilion, one of the major exhibitors in the Cebu Food Expo 2012, was set up by the Trade Office–Embas-

sy of the Republic of Indonesia in Manila. Through the facilitation of the Trade Attaché assigned to Manila and with coordination by the National Agency for Export Development (NAFED) under the Ministry of Trade, three Indone-sian companies and three Indo-nesian companies based in the Philippines joined the Indone-sian Pavilion in this trade expo under the concept “Trade with Remarkable Indonesia”.

These companies were PT Dua Kelinci (peanuts, flour-

Indonesian Companies Booked Contracts at Cebu Food Expo 2012

The Indonesian team repre-sented by Rizky Karismana and Isaiah Marito took third place at the World Cosplay Summit 2012 held in Japan, August 4.

Japan took the first place fol-lowed by Singapore at second place. It was the first time for Indonesia to participate in the event.

Rizky Karismana and Isaiah Marito are the champions of the Indonesia Cosplay Grand Prix (ICGP) at Jakarta Little Tokyo Ennichisai Festival 2012 held at Blok M, Jakarta last June.

As winners, they represent Indonesia at the World Cosplay Summit and, surprisingly, were able to take 3rd Place in the most prestigious event of Cos-play Worldwide. Rizky and Isa-iah played as Ingram and Grif-fon from the Patlabor series.

They were competing with other participants from 20 other countries, among others Austra-lia, China, USA, Russia, Singa-pore, Germany and others.

The World Cosplay Summit was held first in 2003 with only four participating countries.

A young Australian writer has realized a long-held dream with the launch of his book of fanta-sy and adventure stories written for Indonesian children, entitled Petualangan Anak Indonesia or The Indoventurers. The book is written entirely in Bahasa Indo-nesia.

All three stories are set in In-donesia – Bali, Sumatra and Yo-gyakarta – and feature monsters, magical golden eggs, mythical birds, a witch, fairies, secret tun-nels, ancient secrets and explod-ing volcanoes. But the heroes of the stories are young Indone-sian adventurers: Wayan, Mutia, Nanda and Dani.

Nicholas Mark, from Sydney, began studying Bahasa Indone-sia in high school. He wrote the first story in 2007 as a university assignment for his first year In-donesian language class as part of his arts/law degree at the Uni-versity of Sydney.

Encouraged by his lecturer and inspired by his time spent living and travelling in Indone-sia, Mark secured the interest of an Indonesian publisher, Ga-langpress Groups, and wrote two more stories.

For the past two years, Mark has been working closely with renowned Indonesian illustrator Bambang Shakuntala to bring the stories to life, communicat-ing via email and text messag-es as well as working together on and off in Yogyakarta.

Mark has shared his tales of adventure with students at SD Santa Ursula in Jakarta.

“It is such a wonderful experi-ence to read my stories in front of these children for the first time and to see their reactions. I hope these stories will inspire children everywhere to use their imagina-tions and to cherish Indonesia’s myths and legends,” said Mark.

Nicholas has created three fantasy/adventure stories by mixing elements of Indonesian and Western mythology togeth-er with his personal experienc-es traveling and living in Indo-nesia.

Nicholas is also a co-coordi-nator of the NSW chapter of the recently established Austra-lia-Indonesia Youth Association (AIYA), which aims to connect, inform and inspire youth net-works between Australia and In-donesia.

Indonesia Took 3rd Place on World Cosplay Summit 2012

Australian Writer Launches Book for Indonesian Children

Indonesian pavilion at the Cebu Food Expo 2012 was able to book contracts amounting to $280,248 from different buyers and local distributors.

based snacks, cereal products), PT Maesindo Indonesia Ltd (food service disposable products) and PT Danora Agro Prima (co-coa and cocoa-based products). On other hand, participating In-donesian companies having of-fices in the Philippines were PT SMART Tbk. (Palm Cooking Oil); PT Mayora Indah Tbk. (Coffee mixes) and Asia Pulp and Pa-per (APP) Philippines Inc. (paper-based products).

The Cebu Food Expo 2012 was

organized by GlobalLink MP Events International Inc and was held on 19-21 July 2012 at the Waterfront Cebu City Hotel and Casino, Lahug, Cebu City. The expo, which is under the branding of the 16th Manufacturing Tech-nology Cebu, now on its six-teenth year, amalgamat-ed new supplements to the brand that include Agritech, Cebu Food Expo, Cebu Trav-el Expo, Metal, Hardware and Woodmach, Plastics and Packaging, Print & La-bel and the T.O.P.S Show Cebu, plus a special feature entitled Furniture & Fur-nishing Festival.

The Cebu Food Expo 2012 was organized by GlobalLink MP Events International Inc and was held on 19-21 July 2012 at the Waterfront Cebu City Hotel and Casino, Lahug, Cebu City.

www.allvoices.com

Indonesia’s participation in the Cebu Food Expo 2012 is aimed at achieving various objectives that will further boost bilateral trade relations between the Philippines and Indonesia, focusing in the food sector."

Vivianto TampubolonIndonesian Trade Attache in Manila

Page 7: The President Post 36th Edition

A7

Educationwww.thepresidentpost.com September 2012

They are SOEs Dahl-an Iskan, Minister of Trade Gita Wir-jawan, and Minis-ter of Tourism and Creative Economy

Mari Elka Pangestu. Also pres-ent at the seminar as speakers were Chairman of DPD-RI (Sen-ate) Irman Gusman and promi-nent brain surgeon Prof Eka Ju-lianta Wahjoepramono.

In his speech, Gita Wirjawan said that the future of Indonesia is in the hands of the Justin Bie-ber generation.

“You are members of the ‘Jus-tin Bieber’ generation who will define the future of Indonesia,” he said.

The minister predicted that in 2020 Indonesia's economy could be in the world's top five. Gross domestic product (GDP) per cap-ita could reach $30,000, a sig-nificant increase from $3,500 last year.

To achieve the 2020 goal, Gita said Indonesia should increase added-value commodities with variety of innovations. He is op-timistic that one day Indonesia will have innovators like Steve Jobs, and perhaps they will come coming from UPH.

Gita warned the young gener-ation to stay hungry (of informa-tion) and that it’s okay to be fool-ish or think out of the ordinary.

He also said that education is a factor that determines the fate of the nation, because there will be many challenges or risks that must be overcome to really make Indonesia better in the next few years.

"The more educated we are, the better we manage risks,” Gita concluded.

The chairman of DPD-RI Ir-man Gusman also gave advice to new students. He urged the young generation to be ready to develop the country to become a better Indonesia, because there are many pessimists who say that Indonesia is categorized as a failed country.

“Let’s make those critical voic-es as vitamins and this is the job for all of you to develop our coun-try in the future”, he said.

“I hope one day someone in this room will become president or minister, and the most impor-tant thing is don’t forget to serve or dedicate ourselves to Indo-nesia”, he said at the end of his speech.

Meanwhile, Mari Pangestu said that the young generation has huge opportunities to boost the creative industry, since 30% of the Indonesian people are un-der 29 years old and that they are actors as well as consumers of the creative industry market.

She said that the creativi-ty process of a child needs to be nurtured and supported as ear-ly as possible.

“We have to support the ideas of young people though some-times it sounds crazy and weird,” said Mari.

She gave an example of distro (distribution store) from Band-ung, which produces T-shirts

with unique design and limited edition of only about 50 pieces. Initially, Distro was associated with specific communities like skateboard players. “It changed simple T-shirts into something of high-value creativity,” Mari ex-plained.

Mari concluded, “The cre-ative industry comes from ideas, and we’ll never run out of them as long as we have good educa-tion.”

On the same occasion, Dahl-an Iskan stated that the biggest fear of all parents is that their children are not smart.

Indonesia is a developing country with 130 million middle class people.

“There are more than 130 mil-lion people in Indonesia who are not poor. It is a source of proud to us but at the same time also be-come a problem for the govern-ment,” said Dahlan.

“The characteristics of a mid-dle class are desiring everything instantly, spoiled, and outspo-ken. They become a problem for the government because the bureaucracy of the Indonesian government is tied to rules that make them work slow. Thus, the government needs to spend more money to fulfill the needs of mid-dle class, i.e. better infrastruc-ture, faster public services, etc.”

At the same time, Dahlan said that Indonesia also has 30 mil-lion poor people, and poverty to-day is very different from the old days.

Three Ministers Give Encouragement To the Young Generationat UPH Festival 19

Universitas Pelita Harapan

(UPH) invited three ministers

as distinguished speakers at the annual event of welcoming new

students called UPH Festival 19.

In his speech, Gita Wirjawan said that the future of Indonesia is in the hands of the Justin Bieber generation. To achieve the 2020 goal, Gita said Indonesia should increase added-value commodities with variety of innovations. He is optimistic that one day Indonesia will have innovators like Steve Jobs, and perhaps they will come coming from UPH.

"Poverty today is seeing lux-ury through television or other media, so it contains elements of injustice," he explained.

“These are our nation’s prob-lems till the next five years. Yet, if the government is able to solve these problems, the economic condition of Indonesia will im-prove. At least in the next five years Indonesia’s GDP will be at $9,000, which is a huge num-ber. By that situation, no won-der parents are really afraid if

their children are stupid,” Dahl-an concluded.

The seminar at the UPH Fes-tival is always interesting since it presents distinguished guest speakers who are willing to share their vision and ideas to give encouragement to new stu-dents.

Mari said, “I always support campus activities, because we need to hear ideas from young people as well as we need to share our vision with them.”

There are more than 130 million people in Indonesia who are not poor. It is a source of proud to us but at the same time also become a problem for the government.”Dahlan IskanSOEs Minister

SOEs Minister Dahlan Iskan

Minister of Trade Gita Wirjawan

Mari Pangestu said that the young generation has huge opportunities to boost the creative industry, since 30% of the Indonesian people are under 29 years old and that they are actors as well as consumers of the creative industry market.

PHOTOS: UPH

Page 8: The President Post 36th Edition
Page 9: The President Post 36th Edition

BUSINESSwww.thepresidentpost.com

September 2012No. 36

SECTION B

The President Post

Indonesian Companies Book $343,000 Sales in TaipeiIndonesia in its initial transaction in Taipei Food Expo 2012 was able to book a value of $343,967 for food products, chocolates, jelly, layer cakes, process chili, ginger juice, tea and herbal medicines.

PT Pertamina EP posted a profit of Rp9.8 trillion in the first semester of 2012 in light of the increase in prices as well as in oil and gas pro-duction which reached 131 thousand barrels per day, according to the Pertamina EP president director.

“The after-tax profit gain in the first half of this year is higher than the profit in the same period in 2011 which was Rp8.2 trillion,” Saymsu Alam, the president director, said here on Thursday.

The profit booked by PT Pertamina EP, a subsidiary of state oil and gas firm Per-tamina, account for about 63% of its net profit target in 2012, which is set at Rp15.5 trillion. The increase in the profit is boosted by the aver-age increase of the Indone-sian crude price (ICP).

In the first semester of this year the average Indonesian

crude price reached $118.8 per barrel. The company has set a price target for 2012 at $90 per barrel. The average price of its gas was set at $4.56 per mil-lion metric British thermal units (mmbtu), but in reality it rose to $5.02 per mmbtu.

The increase in the oil and gas has also boosted Pertamina EP`s income to reach Rp25 trillion, or an increase by 57% from the tar-get at Rp43 trillion in the first se-mester of the year.

It was earlier reported that PT Pertamina EP has succeeded in significantly boosting its oil and gas production in the first half of the year compared with pro-duction in the same period last year. Its oil production rose to 127,800 barrels from 123,400 barrels per day and its gas pro-duction increased to 1,050 mil-lion from 1,047.7 million cubic feet per day.

Syamsu Alam said oil produc-tion began to rise in March this

Pertamina EP Posts Rp9.8t in Profityear. He added its oil production reached 128,100 barrels per day (BOPD) in March and peaked at 131,500 BOPD in May, but still fell short of the target of 135,000 BOPD set in the 2012 state bud-get. He said the company is set to pump out more oil in the second half of the year through optimi-zation of existing oil wells , devel-opment of new oil fields and re-development of old wells.

Pertamina EP has succeeded in slowing down natural decline in productivity from normally 18% to 3% per year. In the first six months of the year, Pertami-na EP finished drilling of 53 de-velopment wells leaving 18 more wells to be drilled, this year, he said.

Syamsu said the company posted an increase in profit after tax to Rp9.8 trillion in the Jan-uary-June period this year from Rp8.2 trillion in the same peri-od last year.

Otopart’s Profit Rises by 9.3%Publicly traded automotive part maker PT As-

tra Otoparts Tbk (AUTO) reported a 9.3% in-crease on-year in net profit to Rp574.18 billion in the first half of the year.

Company president director Siswanto Prawiroatmodjo attributed the increase in net profit to a 16.8% rise in net income to Rp4.16 tril-lion.

By June the company had assets valued at Rp7.92 trillion up from Rp6.96 trillion by the end

of last year, according to its financial statement issued today. The com-pany has decided to increases its capital spending to Rp1.6 trillion to support its growing performance this year from Rp1.5 trillion set earlier.

The subsidiary of the country`s largest automotive company PT As-tra International will use the fund to finance production of new products and expand its production capacity, Siswanto said.

PTDI to Supply 20 Planes to MerpatiState-owned aircraft manufacturer PT Dirgantara Indonesia (PTDI)

will supply as many as 20 CN-type planes, worth Rp6-7 million each, to the state-run PT Merpati Nusantara Airlines (MNA).

A memorandum of understanding (MoU) was signed by PTDI presi-dent director Budi Santoso and PT Merpati president director Rudi Set-yoputro, in the presence of State Enterprises (BUMN) Minister Dahlan Iskan, at the BUMN office here on Thursday. “Four or five of the ordered 20 planes will be delivered this year, while the rest will be handed over in the coming years,” Budi stated.

Meanwhile, Rudi said the plane purchase deal was expected to “im-prove the operational capacity” of PT Merpati. With the addition of 20 planes, he noted, PT Merpati`s total aircraft count will reach 50.

“We hope that the 20 planes will help the company raise its total an-nual earnings by at least 20%,” Rudi said.

Appointed as the chief of PT Merpati in May 2012, Rudi did not pro-vide details about his company`s earnings this year. “For sure, PT Mer-pati will no longer have a deficit next year. Merpati now suffers from a deficit of about Rp3 billion per day,” he said, expressing hope that the improvement of the company`s management can turn around its for-tunes.

BUSINESS BRIEFSSpeaking about the purchase of planes from PTDI, Rudi explained

that Merpati did not have to spend too much, because a funding compa-ny did most of the financing. Besides, he pointed out, the planes would be hired by local governments.

“At least 10 districts in Kalimantan, Sulawesi, Papua and East Nusa Tenggara (NTT) have expressed interest to use Merpati`s planes,” Rudi said, adding that the Sampit and Merauke district administrations had already signed agreements to use the planes.

Indonesia was able to book a sales turnout of $343,000 in Taipei Food Expo 2012, a biggest food industry exposi-tion in the Asian region,

a trade official said.

“Indonesia s participation in the exhibition is intended to give a chance to Indonesian compa-nies to promote their products and expand their internation-al markets and increase their exports, particularly to Tai-wan,” Pradnyawati, the direc-tor of product promotion of the trade ministry, said here in press statement on Sunday.

Indonesia in its initial trans-action from June 27 to 30, 2012 was able to book a value of $343,967 for food products, chocolates, jelly, layer cakes, process chili, ginger juice, tea and herbal medicines.

According to the trade official, the average international buy-ers showed their keen interest to conclude a business-to-busi-ness cooperation with Indone-sian partners.

Food Taipei 2012 is an annu-al which has been organized for 22 times by the Taiwan External Trade Development by display-ing various food products, ca-tering equipment, hotel cooking utensils and packing products.

The Taipei 2012 was at-tended by about 1,530 partic-ipants coming from 30 coun-tries, among others, the United States, Japan, South Korea, In-dia, Greece, Guatemala, Macau and Indonesia.

In the meantime, the Ministry of Trade has presented a number of Indonesian ethnic and tradi-tional arts performances in Flo-riade Expo 2012 in the Nether-lands. “Initially, Floriade expo, which is held in Venlo city, only exhibited horticultural prod-ucts but now products it has dis-played have now been diversi-fied,” Dody Edward, the director of export product development and creative economy of the Ministry of Trade, said in a press statement here on Sunday.

Packed in a program called “The Wonderful Rhythm of In-

donesia” the Indonesian pavil-ion exhibited the richness of Indonesian s tropical flora, re-gional culture and other arts in an effort to holistically promote Indonesia from the aspects of its tourism, trade and investment.

In its program called: “Won-derful Rhythm of Indonesia” on July 12-15, 2012, the Indonesian pavilion presented world class jazz music performances col-laborated with Indonesian tradi-tional ones.

During the peak program on July 14, 2012, Indonesia staged a collaboration of jazz music with Harry Anggomans band and Indonesian traditional mu-sic such as `Sasando, Angk-lung Gamelan of Bali. Sing-ers were Trie Utami and Ivan Nestorman. The most interesting exhibits featured at the event are traditional houses from different provinces in Indonesia including those from East Java, North Su-lawesi, Bali, Aceh, South Kalim-antan, Central Kalimantan, East Kalimantan, West Nusa Tengga-ra, Papua and West Papua.

Citilink Indonesia has set a target of four million passen-gers for this year with total ticket sales reaching Rp2 trillion and focusing on a low-cost service.

“Right now out of 66 million airline passengers 60% are pas-sengers of low-cost carriers mak-ing the chance to operate in the segment is bright,” Citilink Indo-nesia CEO Arif Wibowo said on the sidelines of the signing of a cooperation agreement between Citilink and Bank Mandiri here on Tuesday.

Arif said although Citilink`s focus is on low-cost service it does not mean it neglects securi-ty and quality. He said the busi-ness unit of flag carrier Garuda Indonesia would always refer to Garuda with regard to service and aircraft standards.

“Aircraft quality and securi-ty will remain our focus of atten-tion. But facilities certainly will not equal those of expensive car-riers,” he said.

He admitted competition is in-creasing in the low-cost segment but he was optimistic Citilink would be able to meet its tick-et sales target by among others cooperating with Bank Mandiri. “Mandiri has had a travel center for booking tickets using Mandi-ri credit card, which will certain-ly help us increase our passen-gers in the future,” he said.

Arif said Citilink is targeting to own 50 Airbus A320 planes by the end of 2015. He said the air-craft would be ordered through PT Garuda Indonesia as its prin-cipal company through a leasing scheme.

“Right now we have had 15 commercial planes and in No-vember we will add six more to make the total to 21. Next year we will add 10 more and by the end of 2015 we are targeting to have 50 planes and all of them will be Airbus A320,” he said.

He said Citilink next month will also use flight number to QG to replace its present num-ber GA which belongs to Garu-da Indonesia.

Arif said Citilink Indonesia right now serves eight routes namely Jakarta, Surabaya, Batam, Banjarmasin, Den-pasar, Balikpapan, Medan and Ujungpandang. “Ahead we will add Bandung-Surabaya, Band-ung-Bali, Lombok-Surabaya routes and later a flight service to Sorong in Papua in the fourth quarter,” he said.

After receiving an Air Oper-ator Certificate on July 5, 2012 Citilink is allowed to serve flight service in 70 domestic and 16 re-gional routes. Arif however said that Citilink`s focus this year is still on increasing the number of regional routes.

Citilink Targets Four Million Passengers in 2012

Citilink is targeting to own 50 Airbus A320 planes by the end of 2015. The aircraft would be ordered through PT Garuda Indonesia as its principal company through a leasing scheme. Citilink Indonesia right now serves eight routes namely Jakarta, Surabaya, Batam, Banjarmasin, Denpasar, Balikpapan, Medan and Ujungpandang.

The Taipei 2012 was attended by about 1,530 participants coming from 30 countries, among others, the United States, Japan, South Korea, India, Greece, Guatemala, Macau and Indonesia.

Car maker PT Mazda Mo-tor Indonesia (MMI) has tar-geted to sell 12 thousand cars in the domestic mar-ket this year, its marketing manager said.

Mazda sold a total of 4,836 cars in the first semes-ter of 2012, with the variant Mazda 2 contributing nearly 60% of the overall sales, As-trid Ariani said here on Fri-day. The other contributions to the first-semester sales

came from variants BT-50 and CX-5.

Astrid said Mazda recorded the highest sales of 1,074 units in June 2012 since it started op-erating in Indonesia. She said Mazda would try to achieve the 2012 sales target through three similar variants, namely Mazda 2, Mazda CX-5 and BT-50.

Asked to comment on Bank Indonesia s new rules requiring minimum down payment of 30% for mortgages and four-wheeled

Mazda Indonesia Aims to Sell 12,000 Cars in 2012vehicle loans, she said the reg-ulation did not have an impact on Mazda sales in June and July 2012. “Until now the regu-lation that became effective on June 15, 2012 has had no sig-nificant impact on Mazda sales,” she said.

Yet the management of Maz-da auto maker was still monitor-ing the extent to which the reg-ulation had had an impact on sales in the past few months, she said.

Siswanto Prawiroatmodjo

www.astanajava.co.cc

The plane purchase deal was expected to “improve the operational capacity” of PT Merpati. With the addition of 20 planes, PT Merpati`s total aircraft count will reach 50.

Page 10: The President Post 36th Edition

B2

Businesswww.thepresidentpost.comSeptember 2012

Samsung to Double Sales This YearSamsung’s sales were pinned on cellphones, household appliances, computer monitors and printers.

United Tractors, a distrib-utor of heavy machinery and a unit of Astra Internation-al, reported a 22% increase in orders for construction ve-hicles in the first half, high-lighting the country’s push to develop much-needed in-frastructure projects and growing investment in the sector.

The government last year embarked on a plan for eco-nomic development called the Master Plan for the Ac-celeration and Expansion of Economic Development (MP3EI), which includes the construction of airports, sea-ports and toll roads.

The ambitious plan also calls for the government to invite private companies to spend on infrastructure in order to achieve the govern-ment’s goal to become a top 10 global economic power-house.

Spending on heavy equip-ment and machinery like backhoes, tractors and dump trucks is needed,

which in turn benefits compa-nies like United Tractors. Sales of Komatsu vehicles — one of the brands sold by United Tractors — rose to 537 units in the first half from 439 in the same period a year earlier, according to the company’s financial report.

Indonesia remains an attrac-tive destination for foreign inves-tors, with foreign direct invest-ment hitting $11.3 billion in the first half, up 30% from the same January-June period in 2011, according to data from the In-vestment Coordinating Board (BKPM).

FDI last year rose 18% to $18.6 billion, led by the trans-portation, storage and commu-nication sectors.

Capital goods, which includes machinery used to make oth-er goods, accounted for 19% of $47.4 billion of imports during the first quarter, according to central bank data.

The value of industrial trans-portation equipment increased 76% to $2.48 billion in the first quarter from the same period last year.

United Tractors Reports22% Increase in Sales

Unilever Indonesia NetIncome Rises to $247min First Semester

Samsung Electronics Indonesia has set the target of its sales in Indonesia this year at $1.5 billion, or Rp 14.1

trillion, a 100% rise over last year’s figure, a company execu-tive said.

Samsung consumer electron-ics business director Iffan Sury-anto said that sales were pinned on cellphones, household appli-ances, computer monitors and printers. “We expect household appliances to contribute some 35-40% to the target, cellphones 55-60% and the rest from IT products such as computer mon-itors and printers,” Iffan said.

He said the sales target consti-tuted 1% of the total global sales of Samsung and will be the sec-ond largest contributor in South-east Asia. In 2011, Samsung In-donesia only contribute 0.5% of the company’s $145.2 billion global sales.

“We are raising our invest-

ment every year so that our sales can improve,” Iffan said.

In 2011, 10 electronics giants in Indonesia, including Sam-sung, vied for an Rp 83 trillion rupiah market.

The Electronic Marketers Club (EMC) and the Indonesian Elec-tronic Industry Association (GA-

BEL) estimate that the total sales for television sets, refrigerators, washing machines, air condi-tioning units, and DVD and Au-dio players would reach Rp 29.8 trillion this year, an increase of 12% from last year. But the EMC data does not include cellphones, smartphones, computers and re-lated equipment.

In the first five months of the year, electronics sales were al-ready at more than Rp 11 tril-lion, or about 22% up from the same period last year. As from January to May 2012 electronic consumption could rise by more than 20%, in the first semester the performance would also rise by 20%.

The company says that in the second semester, sales were ex-pected to be better, especial-ly because of the traditional rise in the sale of refrigerators and washing machines ahead of Ra-madan.

Unilever Indonesia, the biggest producer of consum-er products, said on Monday that its net income rose to Rp 2.33 trillion ($247 million) in the first half this year, up 13% from the same period last year.

Revenue grew 17% to Rp 11.36 trillion in the first half this year, the company said in a filing to the Indonesia Stock Exchange (IDX).

The company sells 27 brands of home and person-

PT TransNusa Aviation Mandiri, the only airline com-pany based out of Kupang, East Nusa Tenggara, plans to open up international routes to Dili in Timor Leste and Darwin in Northern Australia.

“The international flight routes will be realized during the first and second quarters of 2013,” said Business Develop-ment Manager of PT TransNusa Aviation Mandiri Budhy Karsi-

as to promote them as tourist and business destinations,” said Budhy Karsidin.

Currently, Trans Air is oper-ating three Fokker 50 aircrafts out of Kupang, Bali and Lom-bok. This aviation fleet serves more than 30 flights daily be-tween Nusa Tenggara and Bali. Moreover, TransNusa also serves special flight to exclusive resorts such as Wakatobi and Nihiwatu every week.

al care products — which consti-tuted 73% of sales in 2011 — and 16 brands of food and beverag-es, contributing the remainder of sales.

Cost of goods sold rose by 19%, putting Unilever’s gross margin at 50.5% in the first half, low-er than 51.5% in the same peri-od last year. Shares in Unilever closed unchanged at Rp 24,100 on the first week of the month. Shares in companies in the con-sumer goods sector rose 0.3% in the local market.

Transnusa Opens Kupang-Dili-Darwin Routedin in Kupang on Monday.

He said that the move was in line with the company`s plan to exploit business opportuni-ties in the South Pacific, at plac-es like Timor Leste and Darwin in Northern Australia. Current-ly, the flight routes across South East Asia are dominated by the airlines from Malaysia. So far, the local airlines in Indonesia have got only a few customers from this market.

Karsidin further explained that the company has filed for a permit to open international routes from Kupang to Dili and Darwin. “But in order to real-ize this plan, we need better co-ordination and preparation to walk through different regula-tions between the countries,” he claimed.

The company is also careful-ly calculating the cost, demand purchasing power of the people

among many things.He added that the company

has focused on developing do-mestic routes in regional ar-eas of Nusa Tenggara, Bali and Makassar this year. The domes-tic routes will be feeder routes to the international routes and will cater to the tourist and business destinations.

“We also need hard work, pro-motion and support from the stakeholders of these areas so

We expect household appliances to contribute some 35-40% to the target, cellphones 55-60% and the rest from IT products such as computer monitors and printers.”

Iffan SuryantoSamsung Consumer Electronics Business Director

www.bisnis-jabar.com

Samsung Electronics Indonesia has set the target of its sales in Indonesia this year at $1.5 billion, or Rp 14.1 trillion, a 100% rise over last year’s figure

Page 11: The President Post 36th Edition

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Investmentwww.thepresidentpost.com September 2012

Indonesian Ambassa-dor to Russia Djauhari Oratmangun said that Indonesia was ready to invest and construct an instant noodle facto-

ry in Russia because Russians had taken a shine to this special Asian food.

“The request to build a noo-dle factory in Russia was put for-ward by Russian Deputy Minis-ter Dmitry Rogozin when we had a meeting. It turns out that Rus-sians like eating instant noo-dles,” the ambassador said here on Saturday.

Djauhari said that Indone-sia and Russia have agreed on a trade cooperation deal at a meet-ing recently. Russia offered to ex-

port wheat directly to Indonesia while Indonesia would increase its crude palm oil export vol-umes to the country and make an investment in the construc-tion of a noodle factory.

“This is a big chance for In-donesian noodle firms because Russia has a big population. When I return to Indonesia, I will meet noodle businessmen and ask them to consider Russia as a potential market,” the ambas-sador asserted.

Russia is the world`s biggest country whose areas stretch from Eastern Europe to the Northern Asian region, covering an area of over 17 million sq km, which is twice the size of China. It has the seventh largest popu-lation after that of China, India, the United States, Indonesia, Brazil and Pakistan.

Russia was the largest part of the former Soviet Union and shared 50% of the former Soviet s population, assets and weapons. Its population figures are about half of Indonesia s population of 237.6 million.

“The market for instant noodle is quite big here. We should take this opportunity. If there is one Indonesian businessman who is

interested in building an instant noodle in Russia, he could con-tact the Indonesian embassy in Moscow,” he said.

The embassy s spokesman M Aji Surya said that instant noo-dles were a popular food product in Russia. “Many shops sell in-stant noodles,” he said.

Indonesian delegates to the World Media Summit, held in the World Trade Center, for example found that supermarkets sell dif-ferent trademarked instant noo-dles and were having good sales. Many brands on sale were those having the Rolton and Dosirak trademarks. They did not found any noodles of the Indonesian trade mark. The price of a pack of noodles is about 30 rubles or about $1.

According to Aji Surya, the Russian offer to build an instant noodle firm to the Indonesian businesses is proof of its serious-ness towards making Indone-sia a business partner. He said that the volume of the two coun-tries trade was set to increase to $5 billion in 2014. In 2011, the value of the two-way trade of the two nations stood at $2.51 bil-lion, which increased from $1.68 billion in 2010.

Government investment agen-cy Pusat Investasi Pemerintah (PIP) has allocated around $192 million for investment in the geo-thermal sector in the second se-mester this year, PIP chief Sorit-aon Siregar said.

“A total of $132 million of the funds will be for exploitation ac-tivities and $60 million for two projects now still under explora-tion,” he said in Banten on Sat-urday.

He said the investment for geo-thermal projects is indeed huge because the government is striv-ing to increase electricity supply from renewable sources. On the other hand, he said, the geother-mal investment is also risky as

only three out of ten explorations could be continued to a exploita-tion stage.

In view of that it is difficult to expect private parties to devel-op the business by themselves, he said. “To reduce risks PIP is now setting up a team of the best consultants in the world hailing from Japan, Norway, Australia and the U.S.,” he said.

They will be assigned to ap-point technical, legal and finan-cial consultants and supervisors to analyze the investment risks seen from various fields.

Regarding mini hydro-power projects (PLTMH) PIP meanwhile has allocated around Rp649 bil-

lion distributed to 29 applicants for investment loans, he said. “All the applicants for the PLTMH projects are private because the value of the project is too small to be carried out a state-owned enterprise,” he said.

He said the PLTMH projects are located in Sumatra, Java and Sulawesi.

Besides geothermal and PLT-MH projects PIP also plans in the second semestet to purchase se-curities worth Rp1.5 trillion and carry out a public-private part-nership project worth Rp100 bil-lion. Total funds provided for in-vestment in the same year is Rp13.280 trillion.

Envoy: RI Firms Ready to BuildInstant Noodle Factory in RussiaThe Russian offer to build an instant noodle firm to the Indonesian businesses is proof of its seriousness towards making Indonesia a business partner.

State Firms Set to Take Over InalumState Enterprises Minister Dahlan Iskan said

on Thursday state firms have adequate funds to take over PT Indonesia Asahan Aluminium (In-alum) from Japan`s Nippon Asahan Aluminum.

“It is likely for us to take it over. We have a large amount of funds. It could be state banks or joint businesses to do so,” he said at his office. He threw his weight behind the plan by state min-ing company PT Aneka Tambang Tbk and state electricity company PT Perusahaan Listrik Neg-

ara (PLN) to buy Inalum shares from the Japanese company.Yet the takeover still depended on the auction of the central

government`s stake in the company through its investment arm Pusat Investasi Pemerintah (PIP), he said. “If we are to take it over, we will look at the terms and conditions of the auction first. In case of domestic sup-port, we will go ahead,” he said.

In the 2012 state budget, the government has allocated Rp2 trillion for PIP to acquire a 58.88% stake in the aluminum smelter in North Suma-tra. The government currently holds a 41.12% stake in Inalum. Dahlan said proceeds from the auction of Inalum shares would go to the state which would acquire the Inalum stake in 2013.

Nippon Asahan Aluminum must sell its entire stake in Inalum in Octo-ber 2013 to comply with Indonesian rules. “After the shares have been owned by the state they will be put to auction. It is likely priority will be given to domestic companies or the shares will be sold through an open auction. What is clear the government funds used to take over the In-alum shares will be returned after the auction,” he said.

Inalum produces 230,000 tons of aluminum a year. Nearly 40% of the output is sold in the domestic market and 60% to the Japanese mar-ket.

Govt Sets Aside 5,000ha ForJapanese Investors

The ministry of industries is preparing 3,000 to 5,000 hectares of land in Karawang, West Java, for the development of a Japanese industri-al zone in Indonesia.

INVESTMENT BRIEFS“Several Japanese electronic, machinery and automotive companies

have expressed their desire to expand by setting up factories in Kara-wang, West Java. The government is seeking to acquire 5,000 hectares of land with adequate infrastructure,” Industry Minister MS Hidayat said at the opening of a batik exhibition here on Tuesday.

He said thorough preparations must be made for the project as inves-tors would not like to use Tanjung Priok port as an access point of in-coming and outgoing goods.

“The government is still preparing the development infrastructure such as roads, electricity and gas supply as well as telecommunica-tions network. Apart from that the government also plans to build a port in Karawang,” he said. With regard to electricity supply in the West Java Industrial Zone he said it was not a problem and it had so far support-ed production process.

The minister said that “until now Java remains an investors` choice but the government is also offering land outside Java and alluring them to invest there with incentives.”

Hidayat hoped with the Japanese investment that would come could provide jobs for thousands of workers. “The development of an indus-trial zone will improve the welfare of the local people and provide more job opportunities,” he said.

Dahlan Iskan

State-owned plantation company PT Perkebunan Nusantara (PTPN) X said it will set aside Rp496 bil-lion for invest-ment this year or more than doubling its investment of Rp237 billion last year.

PTPN X President Di-rector Subi-yono said the fund would be used for routine in-vestment and business ex-pansion. With the invest-ment, the company would

increase the productivity of its sugar plantation and its sugar production, Subiyono

said here on Tuesday.

He said the compa-ny would revi-talize its sug-ar factories to optimize their milling capac-ity. He said the million ca-pacity of the c omp a ny`s sugar facto-ries would be increased to 41,000 tons of

cane per day in 2014 from 37,135 TCD at present.

PTPN X Allocates Rp496b For Investment This Year

With the investment, the company

would increase the productivity of its

sugar plantation and its sugar production.

SubiyonoPTPN X President Director

PIP Invests Rp1.8t in Geothermal Sector

The request to build a noodle factory in Russia was put forward by Russian Deputy Minister Dmitry Rogozin when we had a meeting. It turns out that Russians like eating instant noodles.”

www.indonesiafinancetoday.com

Indonesia was ready to invest and construct an instant noodle factory in Russia because Russians had taken a shine to this special Asian food.

Djauhari OratmangunIndonesian Ambassador to Russia

www.kemlu.go.id

Page 12: The President Post 36th Edition

FINANCIAL CLUBJ A K A R T A

Financial Club Jakarta & The President Post cordially invite you to:

Breakfast Dialogue“PLN Action Plan to Achieve National Energy Committee

(KEN 2025) Target - Using Renewable Energy”

Nur PamudjiPresident Director

PT PLN (Persero)

Speaker

Financial Club Jakarta Graha CIMB Niaga 27th Floor, Jl. Jend. Sudirman Kav. 58 Jakarta

Thursday, September 6, 201208:00 - 10:00 am(Registration & Breakfast start at 7:00 am)

Dress code: Business Attire

RSVP:Financial Club JakartaLita Hidayati - 021 250 [email protected]

The President PostSeny Rosgandasari - 021 572 [email protected]

Registration Fee:Member: Rp 150,000Guest: Rp 250,000

Payment can be transferred to:The Financial Club BCA Cabang Sudirman 035 30 28437

B4

Breakfast Dialoguewww.thepresidentpost.comSeptember 2012

Tanri Abeng Focuses on EducationThat Makes LeadersTanri Abeng, a successful entrepreneur and former Cabinet minister from South Sulawesi, said that the main problem Indonesia faces now is the lack of executives with leadership skills due to low quality education

The President Post/Reza Ganesha

As such, Tanri decid-ed to establish the Tanri Abeng Univer-sity (TAU), which en-ables many to obtain

excellent education. With high academic standards and a com-bination of both national and in-ternational curriculums, TAU reinvented the education system designed to provide guidance for next generations in facing global challenges.

"The purpose of this universi-ty is to revolutionize education. I guarantee that every graduate is ready to work as a professional,” said Tanri.

At TAU, ones’ character, skills and talents are groomed and de-veloped to be the next Career-Ready Professionals and future leaders.

In a breakfast dialogue or-ganized by The President Post, Tanri stated that the most need-ed sector to be supported at this time is education.

“Nowadays many people are talking about link-and-match. But if we do not raise the edu-cational level of our country, we will not be able to compete with other countries. If our govern-ment can’t do it, then the pub-lic sector must step in," he con-cluded.

Tanri recently launched the book entitled "No Regrets". Tanri

sition, he was transferred to Sin-gapore to direct Union Carbide’s marketing operations for the Middle East, Asia and Africa.

A successful career with Union Carbide, both in Indone-

sia and in Singapore, led to Tanri Abeng spending 12 years as CEO at Heineken Indonesia and a fur-ther six at the helm of Bakrie & Brothers, one of Indonesia’s larg-est conglomerates.

Nowadays many people are talking about link-and-match. But if we do not raise the educational level of our country, we will not be able to compete with other countries. If our government can’t do it, then the public sector must step in."

His career also encompass-es a wealth of experience at non-executive positions throughout this period such as, eight 8 years as Director of Asia Pacific Brew-ery, Singapore, three years as

Chairman of B.A.T. Indonesia, five years as Director of BATA In-donesia, seven years as Chair-man of PT MBI and three years as Commissioner of the Jakarta Stock Exchange.

Tanri has also made exten-sive contributions to governmen-tal and non-governmental civic organizations throughout his il-lustrious career including, eight years as Chairman of Tourism Promotion Board, five years as a member of the National Edu-cation Advisory Board as well as spending nine years as an elect-ed member of the People’s Con-sultative Assembly (the MPR, the country’s most powerful body).

In March 1998, Tanri was ap-pointed by President Soeharto as the country’s first Minister for

State Owned Enterprises, over-seeing 159 state-owned corpo-rations. He was given the chal-lenge not only of restructuring the State sectors but also of un-dertaking the huge task of creat-ing a new Ministry from scratch.

At that time, the State-Owned Enterprises were in dire straits as a result of years of poor man-agement, political interference and the severe economic reces-sion brought about by the col-lapse of the rupiah in 1997–1998.

To turn these enterprises around, Tanri launched a re-form program that took its guid-ing principle the need to enhance overall value. In line with this principle, he oversaw the intro-duction of a variety of company specific restructuring measures; pursued a range of regulato-ry reforms; privatized five lead-ing state-owned enterprises; and formulated a detailed and coher-ent plan for future state owned enterprise reform.

On the dialogue, Tanri shared his personal experience as a minister in the Soeharto era. He said "I often met President Soe-harto, and I learned from him how to lead subordinates not by scolding or by being emotional, but rather with wisdom."

Under President Habibie, Tanri was reappointed in the same ministerial position.

Now, Tanri’s long aspiration is “to give back to the nation” by es-tablishing the Tanri Abeng Uni-versity, which will start accept-ing the first batch of students on September 2012.

who was born at Selayar Is-land, South Sulawesi, on March 7, 1942, has occupied top exec-utive positions in government, multinationals and national cor-porations for over three decades in Indonesia.

Tanri holds a degree from the University of Hasanuddin, Makassar in 1966, a master de-gree in Business Administration from the State University of New York, Buffalo in 1968, and has completed the Advanced Man-agement Program at Claremont Graduate School of Management in California.

Within one day of finishing his MBA studies, Tanri was hired as a management trainee by Union Carbide Corporation, a large multinational company. At that time, Union Carbide had decid-ed to open up operations in In-donesia and was looking for well-qualified Indonesians to set up manufacturing and marketing operations in that country. Once Tanri had completes his train-ing in early 1969, he became the obvious choice for the compa-ny to send to Indonesia as chief accountant for Indonesia Union Carbide.

In September 1971, at the ten-der age of 29, he was promoted to finance director and corpo-rate secretary, making him the youngest executive in the com-pany. After five years in that po-

Tanri AbengA successful entrepreneur andformer Cabinet minister

Page 13: The President Post 36th Edition

B5

Profilewww.thepresidentpost.com September 2012

Now there are 51 bases in 26 differ-ent countries and regions. In ad-dition, there are design and R&D

bases in nine locations overseas, showing that from development and design to production, as well as sales and service, Toyota has now achieved consistent global-ization and localization.

On a consolidated basis, net revenues for the first quarter to-taled 5,501.5 billion yen, an in-crease of 59.9% compared to the same period last fiscal year. Op-erating income increased from a loss of 108.0 billion yen to 353.1 billion yen, while income be-fore income taxes was 415.2 bil-lion yen. Net income increased

from 1.1 billion yen to 290.3 bil-lion yen.

Operating income increased by 461.1 billion yen. Major fac-tors contributing to the increase include the positive effects from marketing activities of 440.0 bil-lion yen and cost reduction ef-forts of 70.0 billion yen, and negative effects from currency fluctuations of 40.0 billion yen.

Consolidated vehicle sales for the first quarter totaled 2,269 thousand units, an increase of 1,048 thousand units com-pared to the same period last fis-cal year.

Toyota Motor Corporation group companies are Toyota (in-cluding the Scion brand), Lex-us, Daihatsu and Hino Motors, along with several “non-automo-

tive” companiesCommenting on the results,

TMC Senior Managing Officer Takahiko Ijichi said: “In all re-gions, vehicle sales increased significantly due to strong recov-ery of demand which had suf-fered last year from the lack of supply caused by the Great East Japan Earthquake. Despite the Yen’s appreciation, operating in-come increased substantial-ly thanks to increased vehicle sales and cost reduction efforts including our company-wide VA activities.”

In Japan, vehicle sales totaled 577 thousand units, an increase of 285 thousand units compared to the same period last fiscal year. The operating income from Japanese operations increased

Toyota First Quarter Profit Rises 59.9%

Akio Toyoda was born on May 3, 1956 in Nagoya, Ja-pan. He is the grandson of the founder of Toyota, Ki-ichiro Toyota, and the eldest son of Shoichiro Toyoda, who steered the company to prominence.

Yet in many ways Toyoda is no different from any oth-er Japanese CEO. He has been a loyal, quietly diligent servant of the company he joined as a junior manager in 1984.

As the CEO of one of the largest automakers in the world, Toyoda has a vi-sion to always create bet-ter cars. In 2011, Toyoda in his speech stated, “Creat-ing ‘always better cars’ is our chief focus as an automak-er. And our success in earn-ing smiles from our custom-ers and from other people in our host communities con-tributes to community vi-tality. As I have noted, it en-ables us to generate steady employment and to engage in mutually beneficial busi-ness with partners.”

“We also strive to contrib-ute to communities through our work on advanced in-frastructure, such as intel-ligent transportation sys-tems, smart grids and other system solutions for mobil-ity needs. Our goal in that work is to support amenable lifestyles for our friends and neighbors in the communi-ties that we serve,” Toyoda added.

Under Toyoda’s leadership since 2009, Toyota is now the ninth largest company in the world by revenue. And as of July 2012, the company reported that it had manufactured its 200 mil-lionth vehicle worldwide. Toyo-ta has hit the 200 million sales mark in just 76 years and 11 months after producing its first

vehicle, the Model G1 truck, in August 1935.

The automaker reached 100 million in January of 1997, so half of all the vehicles ever sold by Toyota were made in the last 15 years or so.

“I have the most profound re-spect and gratitude for the ef-forts of all persons who were

Akio Toyoda Aims to Always Create Better Cars

Toyota Motor Corporation (TMC), a member of Toyota Group, announced financial results for the first quarter ended June 30, 2012. Toyota Group was founded by Kiichiro Toyoda in

1937 as a spinoff from his father’s company Toyota Industries to create automobiles.

by 313.7 billion yen to 107.1 bil-lion yen.

In North America, vehicle sales totaled 663 thousand units, an increase of 387 thousand units compared to the same peri-od last fiscal year. Operating income increased by 88.6 bil-lion yen to 117.6 billion yen, in-cluding 22.0 billion yen of val-uation gains/losses on interest rate swaps. Operating income, excluding the impact of valua-tion gains/losses on interest rate swaps, increased by 62.8 billion yen to 95.6 billion yen.

In Europe, vehicle sales totaled 209 thousand units, an increase of 35 thousand units, while op-erating income increased by 10.9 billion yen to 3.4 billion yen.

In Asia, vehicle sales totaled

involved in developing, manufac-turing and marketing Toyota ve-hicles over the years,” TMC pres-ident Akio Toyoda said recently.

Toyoda graduated with a law degree from Keio, a prestigious private university, and gained a master’s degree in business ad-ministration from Babson Col-lege in the U.S.

He is the first member of the founding family to lead Japan’s biggest carmaker since his un-cle, Tatsuro, stepped down in 1995; Akio’s father, Shoichiro, ran Toyota throughout most of the 80s and into the early 90s.

Toyoda is the equivalent of Henry Ford III in the U.S. – a young man who works in the

family business, carrying the legacy of generations by virtue of his name and position. Akio Toyoda is revered in Japan, as Toyota Motor Corporation is a major economic force in the country.

Toyoda’s career has included postings in every phase of auto-motive operations, including pro-duction, marketing and product development, both in Japan and internationally.

Outside Japan, he served as an executive vice president and board member at Toyota’s pro-

duction joint venture with General Motors in Califor-nia, New United Motor Man-ufacturing, Inc. (NUMMI), starting in April 1998.

In January 2000, he re-turned to Japan and was named to TMC’s Board of Di-rectors in June of that year. In that capacity he took on the creation and supervision of gazoo.com, a website that contains dozens of virtual shops for consumer goods and services and also pro-vides information about new and used vehicles. Also dur-ing this time, he supervised domestic marketing oper-ations, operations for the Americas and production management consulting.

In June 2001, Toyoda be-came the chief officer of the Asia & China Operations Center, and in June 2002, he assumed the position of managing director. In June 2003, Toyoda was made a se-nior managing director, and, in January 2005, he became chief officer of both the Chi-na Operations Group and the Asia, Oceania & Middle East Operations Group.

In June 2005, he be-came an executive vice pres-ident and a representative director, in which capacity he was responsible for IT & ITS, quality, product man-agement, purchasing, Ja-pan and overseas sales, and overseas operations. In June 2009, Toyoda became presi-dent of TMC.

Under Toyoda’s leadership since 2009, Toyota is now the ninth largest company in the world by revenue. And as of July 2012, the company reported that it had manufactured its 200 millionth vehicle worldwide. Toyota has hit the 200 million sales mark in just 76 years and 11 months after producing its first vehicle, the Model G1 truck, in August 1935.

www.motortrend.com

Creating ‘always better cars’ is our chief focus as an automaker. And our success in earning smiles from our customers and from other people in our host communities contributes to community vitality. As I have noted, it enables us to generate steady employment and to engage in mutually beneficial business with partners.”Akio ToyodaToyota CEO

TOYOTASALESWORLDWIDE

418 thousand units, an increase of 159 thousand units, while op-erating income increased by 41.4 billion yen to 101.5 billion yen. In Indonesia, by the end of first semester 2012, Toyota has strengthen its position as market leader in the national auto mar-ket with record sales of 202.519 units or 37.8% market share of the total vehicle market in the country.

In Central and South Amer-ica, Oceania and Africa, vehi-cle sales totaled 402 thousand units, an increase of 182 thou-sand units, while operating in-come increased by 6.1 billion yen to 27.1 billion yen.

In the financial services seg-ment, operating income de-creased by 7.8 billion yen to

86.7 billion yen compared to the same period last fiscal year, in-cluding 16.5 billion yen of val-uation gains/losses on interest rate swaps. Excluding valua-tion gains/losses, operating in-come decreased by 26.7 billion yen to 70.1 billion yen. This was mainly due to reduced reversal of provisions for loan and resid-ual losses in comparison to the same period last year.

TMC estimates that consol-idated vehicles sales for the fis-cal year ending March 31, 2013 will be 8.8 million units, an in-crease of 100 thousand units from TMC’s forecasts announced in May 2012, due to increased sales volume such as in Japan and North America.

TMC also forecasts consolidat-

ed net revenue of 22 trillion yen, operating income of 1 trillion yen and net income of 760.0 billion yen for the fiscal year ending March 31, 2013 which are same as TMC’s forecasts announced in May 2012, with the revision of an exchange rate of 80 yen to the U.S. dollar and 101 yen to the euro.

Commenting on the forecasts for FY2013, Ijichi said: “Although we expect further marketing ef-forts and further cost reduction efforts in collaboration with our suppliers, we maintain our oper-ating income forecast of 1 trillion yen. This is because we assume negative FOREX impact mainly resulting from weakness of the euro and a risk of deterioration of market environments.”

Japan

577,000

North America

663,000

Europe

209,000

Asia

418,000Central & South America, Oceania, & Africa

402,000

Page 14: The President Post 36th Edition

B6

Automotivewww.thepresidentpost.comSeptember 2012

Honda Brio comes with a myriad of advantages and is the leader in its class.

Tomaki Uchida, President Director of PT Honda Prospect Motor, said Honda Brio is offered to consumers who de-sire a competitive price for a car dedicated to dynamic daily activ-ities with good quality and luxu-rious features.

“Honda Brio is designed to be the futuristic city car with a com-pact and sporty design, a fuel ef-ficiency system and at affordable prices,” he said at the launching of Honda Brio in Jakarta.

According to him, Honda Brio city car is designed to deliver driving, safety assurance, safety and comfort.

Honda Brio uses a SOHC i-VTEC engine with a capacity of 1.3 liter with 4 cylinders. Brio’s engine is capable of producing 100PS, the largest in its class. Brio features Drive by Wire (DBW) technology, Grande Logic Control and Shift Hold Control. Brio’s engine is combined with a choice of manual transmission and five-speed automatic (5AT).

The car has been launched in Thailand and India with quali-fied safety features. Honda Brio is equipped with dual SRS air-bags, Anti-Lock Braking Sys-tem (ABS) and Electronic Brake

Force Distribution (EBD) and pretensions with Seat Belt Load Limiter, which serves to reduce pressure on the seat belt when the brakes are suddenly applied.

Honda Brio’s body frame structure uses G-Force Con-trol technology (G-Con) and Advanced Compatibility Engi-neering (ACE). Brio has been through a crash test facility in the Real World Crash Test Hon-da in Tochigi, Japan.

As for theft safety features, Honda Brio is equipped with an Immobilizer and security alarm.

Honda Brio is designed to give broad visibility from the cab-in. Front pillar looks sleek, with wide windows at front, side, and rear. The design itself is able to minimize the driver’s blind spot while driving.

The position of steering wheel is also adjustable with tilt steering feature. The wheel is equipped with Electric Pow-er Steering System (EPS), which makes the steering lighter at low speeds but stable at high speeds. Turning radius reaches 4.5 me-ters to make it easier to maneu-ver the car.

The design of Honda Brio is not only based on survey results regarding culture, road condi-tion, and traffic but also on con-sumer’s tastes on automobiles in Asia.

Jonfis Fandy, Marketing and After Sales Service Director PT Honda Prospect Motor, said Honda Brio is capable of over-coming traffic jams, so it can support the activities of the own-er as well as give a higher per-formance.

“Honda Brio is suitable for the dynamic needs of consum-ers so that we are targeting sales of 6,000 units this year or 1,200 per month,” he said.

Honda Brio consists of two types, Brio S and E, each of which offers manual and auto-matic transmissions and sold at Rp 149 million to Rp 170 million per unit.

He said Honda Brio’s 1,300cc powered engine runs at 6,000rpm torque of 13.4rpm and produces power up to 100hp.

Honda LaunchesBrio in IndonesiaPT Honda Prospect Motor (HPM) has completed its line-up of hatchback city car segment in the Indonesian automotive market by launching its new product, the Honda Brio.

Honda Brio is designed to be the futuristic city car with a compact and sporty design, a fuel efficiency system and at affordable prices.”

Tomaki UchidaPresident Director ofPT Honda Prospect Motor

www.jkreviews.net

www.caradvice.com.au

www.carspricesindia.com

Page 15: The President Post 36th Edition

B7

Technologywww.thepresidentpost.com September 2012

The Surface will be available in two ver-sions, Surface and Surface Pro. Surface will run the Win-dows RT operating

system, the tablet-centric version of Microsoft's new operating sys-tem and use an ARM CPU. Sur-face Pro, running Windows 8 Pro operating system will utilize an "Ivy Bridge" Core i5 dual core (4 threads) chip, which is compara-ble to chips in current Windows laptops and use an Intel CPU. The display is a 10.6-inch, 16:9 widescreen HD Display (Sur-face), or Full HD Display (Sur-face Pro).

Microsoft has paid close at-tention to the details; this tab-let is one of the few with a full-sized USB port. The Windows RT version of Surface has USB 2.0, with USB 3.0 on the Win-dows 8 Professional version. The Pro version can use USB 3.0 be-cause the core logic chipset of In-tel's Ivy Bridge chips support the standard, according to a Micro-soft spokesman.

Microsoft has included the fewest ports it could get away with; the bottom edge is filled with the magnetic keyboard connector, the top has the pow-

er button and the sides have two speakers, dual microphones, mi-cro-SD, one USB port and Micro HDMI (on the surface Pro that's mini Display-Port), plus a mag-netic power connector.

boards.Both, when folded up, serve

as protective covers that con-nect to the Surface via a mag-netic strip. When opened, the covers are keyboards. The Touch

Samsung has of-ficially launched its YOUM brand for flexible AMOLED (active-matrix or-ganic light-emit-ting diode) dis-plays, ahead of the bend-able panels showing up in commer-cial hard-ware lat-

er this year. Registered as

a trademark – com-plete with a bendy YOUM logo – in mid-March, and detailed on the new Sam-sung Mobile Display site, YOUM prom-ises to be thinner and lighter than traditional AMO-LED and LCD-TFT

screens, as well as being “un-breakable.”

Samsung has previously shown off foldable devices as well as various flexible prototypes, and has suggested that as well as gadgets which literally bend, it could also use the YOUM AMO-LED technology to create wrap-around displays that could cov-er two or more surfaces.

Samsung first announced their plans to put flexible AMO-LEDs into real products back in June 2011. Then, in October, a Samsung spokesman confirmed that 2012 will be the year when flexible displays finally move out of beta. To produce the new class of displays, the Koreans are building an entire new plant, which is expected to begin fab-rication in the second quarter of 2012.

The flexible AMOLED display

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The President PostT H E S P I R I T O F I N D O N E S I A

technology looks like a glimpse of the future, but for now, its potential is limited by the oth-er components that make up a smartphone, such as batteries and chips. So it’s not likely that we will see a truly bendable de-vice in the near future. But even if you can’t roll it or bend it, a flexible display has its advan-tages. Most importantly, smart-phones fitted with flexible AMO-LEDs will be incredibly resistant to shock, almost unbreakable. How’s that possible? Flexible AMOLED replace the tradition-al glass substrate with a poly-amide, a type of bendable plas-tic that doesn’t shatter.

Another advantage of flexible substrates is the fact that you can bend them, which makes round displays easy to manufac-ture. When the technology be-comes cheap enough for mass production, we expect to see a

Microsoft Surface Ready to Fight on Tablet MarketIt's been over two years since the iPad first arrived on the scene, during which time Apple has well and truly dominated the growing tablet market. Finally, long-standing rival Microsoft is ready to try its hand and has shown off the Microsoft Surface, a 10.6-inch Windows 8 tablet. The product was announced by Microsoft CEO Steve Ballmer at a Los Angeles event on June 18, 2012.

flurry of wacky circular devices incorporating OLED screens.

Samsung Investor Relations VP Robert Yi said the following in a quarterly earnings call, "The flexible display we are looking to introduce sometime in 2012, hopefully the earlier part. The application probably will start from the handset side."

The technology will first be in-troduced in smartphones, and later sized up or down for other applications, including wearable computers, tablets, or even TVs.

Meanwhile, rival smartphone giant Nokia unveiled a basic pro-totype of the Nokia Kinectic - a bendable smartphone - at Nokia World.

Kinectic allowed users to bend the screen to control functions such as music and video. Nokia refuses to say when its Kinectic smartphones will be on sale.

There are two magnetic cov-ers, Type Cover and Touch Cov-er which snap onto the sides of the Surface like Apple's smart cover. Unlike Apple's, these fold-ing flaps flaunt functional key-

Cover is 3 mm in thickness and has a touch-sensitive keyboard. It will be available in five vibrant colors. The Type Cover is thicker and includes a tactile keyboard. The keyboards have a gyroscope

and accelerometer sensors to determine, based on position, whether or not to accept input. Both also include a multi-touch touchpad.

The design of the Surface for Windows RT is understated. The front is sleek black glass; preci-sion bonded to the magnesium alloy chassis, with only a Win-dows logo visible – the word Mi-crosoft doesn't show up on the case anywhere. The magnesium alloy chassis is covered with a soft coating that feels durable and expensive.

There are also two camer-as, front-facing and rear-fac-ing. The rear-facing camera will be angled at 22 degrees to allow proper framing of another per-son while the "kickstand" is in use. The "kickstand" is a .77 mm thin built-in stand that spans the width of the device and al-lows Surface to be propped up at an angle in landscape orien-tation for a hands-free viewing experience. Surface Pro has pe-rimeter venting which allows air to flow out the sides, and helps avoid airflow being impeded by hands holding the device.

The Surface is a tad heavier than the iPad. While Apple's Wi-Fi-only tablet weighs 652g, Mi-

crosoft's tablet is a touch portlier at 676g. It's ever-so-slightly thin-ner though at 9.3mm, compared with the new iPad's 9.4mm.

Microsoft has said that the Surface will be priced competi-tively. According to rumors (not confirmed by Microsoft), as of late July 2012, the most recent estimates of pricing are $ 599 for the lower end model and $ 999 for the Pro model. The Surface will be available with general availability of Windows 8, which will launch on October 26, 2012. The Surface Pro will be available three months after that. The Surface will initially be available in Microsoft Stores and online.

Microsoft has paid close attention to the details; this tablet is one of the few with a full-sized USB port. The Windows RT version of Surface has USB 2.0, with USB 3.0 on the Windows 8 Professional version.

www.limitlessmagazine.com

www.itproportal.com

Microsoft Surface with two magnetic covers, Type Cover and Touch Cover which snap onto the sides of the Surface like Apple's smart cover.Unlike Apple's, these folding flaps flaunt functional keyboards.

Samsung Flexible Display Coming This Yearwww.sitesgadget.com

SamsungYOUM AMOLEDtechnology

Meanwhile, rival smartphone giant Nokia unveiled a basic prototype of the Nokia Kinectic - a bendable smartphone - at Nokia World.

Nokia Kinectic

www.wallpaperpassion.com

Page 16: The President Post 36th Edition

B8

Golfwww.thepresidentpost.comSeptember 2012

Park picked up a check for $431,000 for her two-shot victory in the joint LPGA and Ladies European Tour event

in France.She took advantage of holing a

string of birdie putts to total 17-under 271 with long time leader Stacy Lewis of the U.S. and Aus-tralian Karrie Webb tied for sec-ond.

Lewis, who had led from the first day, finished with a flourish with a birdie on the 18th for a 68 while Webb birdied the final two holes in her 67.

Park’s win was for only the second time as a professional, adding to her victory as a 19-year-old at the U.S. Open.

“This is so exciting,” she said. “Today I was red hot with the putter.”

China’s Feng Shanshan, who shot a 66, South Korean ama-teur Kim HyoJoo (68), and the 2007 champion Natalie Gulbis (68) of the U.S. tied for fourth place on 14 under par.

“After yesterday, a lot of play-ers were in contention so I knew I had to shoot a good score out there,” Park said.

“The greens were a lot quicker than the last five years. I like the fast greens, so I think that really suited me as well.”

Park was born in Seoul. She began playing golf at the age of 10. After moving to the U.S. States, she won nine events on

the American Junior Golf Asso-ciation (AJGA) circuit and was a five-time Rolex Junior All-Amer-ican. She was a semifinalist at the 2003 U.S. Women’s Ama-teur.

She won the 2002 U.S. Girls’ Junior and finished as runner-up in both 2003 and 2005.

While an amateur from 2004 through 2006, Park played in the Kraft Nabisco Champion-ship as a sponsor invite and in the LPGA Takefuji Classic three times, recording two top-10 fin-

South Korea’s Park InbeeTriumphs at Evian Masters

Sentul Highlands Golf Club was designed by world renowned South African golf professional Gary “The Black Knight” Player. He has won 163 tournaments worldwide and is one of only 5 men to win The Grand Slam of Golf. He transformed the moun-tainous region of Bogor into a world class 18-hole golf course.

Formerly known as Pa-dang Golf Satelindo in 1997 and changed to Mentari Golf Bukit Sentul in 2000, Sentul Highlands is a chal-lenging golf course that lies in 85.4 hectares of land in beautiful Sentul City, Bogor, West Java.

Like all great player-de-signed courses around the world, the best possible use of the rolling terrain along with landscapes and natural features incorporate into a series of holes that will chal-lenge and delight players.

The greens at Sentul Highlands Golf Club is built to exacting U.S.G.A. specifi-cations, providing superior putting surfaces. But not to worry, there are five tee box-es for each hole, so you can play comfortably against the course in any skill level.

Number twelve is a short hole just 140 meters but art-fully placed boulders in the

fairway and the green is sur-rounded by bunkers to increase the challenge while enhancing the scenic beauty.

Sentul Highlands Golf Club is a public course with a private service. Hence it is a perfect op-tion for your tournament or event any day of the week.

The meticulously maintained course at Sentul Highlands Golf Club is a splendid place to host local business associates.

South Korea’s Park Inbee captured the most lucrative prize in women’s golf as she won the Evian Masters Sunday.

ishes. In 2007, Park changed the English spelling of her name from In-Bee to Inbee.

Park’s best year to date as a professional is in 2010. She had top-10 finishes in all four ma-jor tournaments, won twice on the LPGA of Japan Tour and fin-ished the season ranked 12th in the world rankings.

Park’s best year to date as a professional is in 2010. She had top-10 finishes in all four major tournaments, won twice on the LPGA of Japan Tour and finished the season ranked 12th in the world rankings.

www.boston.com

Park’s win was for only the second time as a professional,

adding to her victory as a 19-year-old at the U.S. Open.

www.ajnews.co.kr

Overseas guest, too, will be thrilled by the beauty of the West Java countryside and uniqueness of the course it-self.

The golf course is equipped with other facilities, namely Bale Gede, which may pro-vide up to 200 seating capac-ity with a private service; VIP Meeting Rooms, which can provide 2 kinds of meeting rooms where both are locat-ed with golf field terrace view, fully furnished with lock-er room, dining area and TV Plasma; an Outdoor Swim-ming Pool, a mini Olympic-size outdoor swimming pool amongst a landscaped green setting to make your leisure time refreshing and relax-ing.

Sentul Highlands Golf Club

Gary “The Black Knight” Player.

PHOTOS: www.sentulhighlands.com

Page 17: The President Post 36th Edition

LIVINGwww.thepresidentpost.com

September 2012No. 36

SECTION C

The President Post

Ramadan’sHigh NoteRamadan is a holiday observed by fasting,but when it’s time to eat, the meals can be feasts.

No food or drink is allowed from dawn to dusk during the annual monthlong Muslim period of fasting, which be-

gan this year on the evening of July 19. Because of the way the Muslim lunar calendar is struc-tured, Ramadan can take place in different seasons; this year it occurs in midsummer. So serv-ing a variety of cool vegetable spreads is perfect.

The two daily meals of Rama-dan are iftar, the break-the-fast meal served after sunset, and suhoor, the early morning meal that, according to the Sunna, a Muslim sacred text, is important to eat just before dawn.

In the Mideast, iftar often be-gins with water, juices and dates, as well as salads and other ap-petizers. There might be one or several entrees, such as lamb stewed with wheat berries, lamb kebabs with grilled vegetables or roast chicken served with chick-pea-studded rice pilaf, followed by a rich dessert like baklava or kunafeh, a buttery, syrup-sweet-ened kadaifi noodle pastry filled with cheese.

In some households, suhoor meals are composed of the same kinds of foods as iftar; in others, there will be egg dishes or other foods that we think of as break-fast fare. To avoid exacerbating thirst during the hours of fast-

ing, some cooks prepare suhoor food with little or no salt.

The most memorable Rama-dan meals we’ve had, whether at Anadalou restaurant in Antakya in southeast Turkey or at Olive Tree restaurant in Anaheim’s Little Arabia, began with a grand array of savory spreads and dips. To make these dips, cooks com-bine grilled, roasted, steamed or raw vegetables — eggplant, cau-liflower, pumpkin, purslane, cu-cumbers — with yogurt, the tangy strained yogurt called lab-neh, tahini sauce or a mixture of these.

Try lightening classic baba ghanouj by adding yogurt to the grilled eggplant and tahini sal-ad, and spicing it up with roast-ed poblano chiles and a red chile garlic relish. Blending yogurt with roasted zucchini and mint results in another cool, refresh-ing dip, a fitting complement to muhammara, a spicy walnut spread with hot and sweet red peppers and a touch of pome-granate paste. For a light-tex-tured, creamy spinach dip, com-bine briefly cooked spinach with yogurt, sautéed onions, yellow squash and grilled sweet pep-pers.

Unlike typical American dips, these Middle Eastern salads are usually served on plates or plat-ters, not in deep bowls, and are accompanied by fresh pita or oth-er flatbreads, and not by chips or raw vegetable dippers. Their tex-

ture is between that of a spread and a dip. At serving time, many cooks drizzle them with extra virgin olive oil and sprinkle them with fresh herbs and semi-hot Aleppo pepper. When Ramadan falls in the pomegranate season, the fruit’s bright-red arils are a favorite garnish. The traditional way to eat the salads is to use a small piece of flatbread to scoop up the spread.

Although these appetizers are fairly quick to prepare, they are so delicious it would not be easy to make them while fasting. For-tunately, they keep well in the re-frigerator for at least a couple of days.

Naturally, not everyone breaks the fast with an elaborate meal. In Jerusalem’s Old City, after the signal sounded that it’s time to eat, we saw shopkeepers sit-ting on stools in the doorways of their stores eating stew with pita bread. In Istanbul, we joined a public iftar at which the govern-ment provided the meals. The vegetarian dinners included len-til soup, stewed vegetables, rice cooked with noodles, bread and syrup-sweetened cakes.

When we visited Urfa, a con-servative Turkish city near the Syrian border where the hijab is a dominant women’s fashion, people told us that they enjoy Ramadan because it is a blessed month. We enjoy Ramadan too — but because of the delicious food.

Medals and reputations will be won and lost at the London Olympics – but forget the events, just who will triumph in the fashion stakes at the Games?

It is not just the kit athletes will wear on the track or in the pool which will make a splash, it is also the official uniforms which were worn for Friday’s opening ceremony.

As a designer, striking the right style chord can ensure your kit will be immortalized and cherished in the memories of a nation. Get it wrong, and the fashionista police will never let you forget it.

And with styles under forensic examination – from journalists and paparazzi alike – Olympic associations have left no seam unturned to ensure their ath-letes scrub up well.

The global sportswear market is estimated to be worth $120 billion, which illustrates just how much is at stake for man-ufacturers to create the perfect impression.

Adidas, who generated sales of $16.3 million in 2011 and sup-ply Team GB’s apparel, had their eyes on upping their share of a British sportswear market worth $5.5 billion.

The German company has a long-standing relationship with Stella McCartney, the daughter of music legend and former Beat-le Paul McCartney, and she has designed the uniforms for the host Team GB squad.

“This project really means a lot to me being a British designer and working with Team GB at a time like this, when we are host-ing the Games in London,” Mc-Cartney told CNN.

“It really goes beyond anything I’ve ever done before and it’s just such an incredible honor.

“Being a designer, this is not

Recently I have been hav-ing a debate with one of my se-nior team members centered around the value of job titles. My colleague’s point of view, which I respect, is that we should be stringent with the titles we hand out. My point of view is that ti-tles don’t cost a business any-thing and they create psycholog-ical and business benefits for our staff, so why not give them out liberally. Being generous with ti-tles not only makes employees feel better, I believe, it can also help with sales.

Today, TerraCycle has 110 front office employees in 22 countries with titles that range from associate (i.e. “customer service associate”) to the various “C-suite” positions (i.e. chief ex-ecutive officer and chief financial officer). Some folks, I have found, care more about titles than oth-ers. The title gives them a feeling of importance; it suggests that the company is acknowledging their expertise and effort.

For example, Dr. Bill Gil-lum, retains the title of chief sci-ence officer at TerraCycle, even though he now works part-time and focuses on organics (such as dirty diapers) vs. all science at TerraCycle. But because Dr. Bill has truly given himself to the business for more than six years, I believe we honor him with his title.

Same thing with Tiffany Threadgould, who has the title of chief design junkie and is the lead person in our upcycling de-partment. Even though she is paid less than some vice pres-idents she has an elevated title because of her expertise in the field and, frankly, because she asked for it. While neither Bill nor Tiffany have signing author-ity or true “C-level” rights, they each have a C-level title. Recent-ly, our general manager in Mex-ico asked to elevate the titles of most of his staff as a “psycho-logical raise” versus one that

High Style Meets High PerformanceDo Job Titles Really Matter?

cost the company actual cash. As you might guess, I was in full support, and he reported back that the title boosts went over quite well. You may consider this a cheap ploy to avoid spending money, and you might be right. But if you can’t give cash, why not give something else?

The other place that titles clearly make a difference is in sales. As an example, Jo Opot, our global vice president of busi-ness development, told me that before she had that title — mind you, she does manage all of our business development teams in almost two dozen countries — she had a harder time getting people to return her calls and e-mails. She said that people re-spond more rapidly to e-mails from people with more impres-sive titles.

I often ask our business devel-opment teams to draft e-mails in my voice that I can send to pro-spective clients so as to acceler-ate the business development process. For example, Chris-tian Tucker, our business de-velopment manager, has some potential clients that simply do not respond to his e-mails, even when he sends dozens of them. About half of the time, he writes the same e-mail for me to send (as the C.E.O.), and we get a re-ply and schedule a meeting the same day. Titles seem to matter, so in lieu of giving him a lofty ti-tle, like vice president of U.S. business development, we ask him to leverage my e-mail ad-dress. And it works! Perhaps we should name everyone C.E.O.

As for the negatives, my col-league argues, eloquently and convincingly, that they can be misleading. For example, we have a general manager of “Spanish-speaking Latin Amer-ica” — but so far, we operate only in Argentina. Does this make people in the local market think we are stretching too far? Does it hurt our credibility?

www.ipsnews.net/Cam McGrath

In the Mideast, iftar often begins with water, juices and dates, as well as salads and other appetizers. There might be one or several entrees, such as lamb stewed with wheat berries, lamb kebabs with grilled vegetables or roast chicken served with chickpea-studded rice pilaf, followed by a rich dessert like baklava or kunafeh, a buttery, syrup-sweetened kadaifi noodle pastry filled with cheese.

don 2012 bow in the cycling road race on Saturday, said on Twitter: “Just arrived at the Olympics, got all me kit, still think Stella was a bit Lucy in the Sky when she knocked this one up,” a ref-erence to one of McCart-ney’s Dad’s classic records. “In a good way, certainly gonna (sic) stand out,” add-ed Wiggins in a subsequent tweet.

The confidence gained from looking slick is some-thing Willie Walters, fashion course director at London’s Central Saint Martins col-lege of art and design, be-lieves could give athletes the edge when it comes to win-ning medals.

“It is important that lead-ing athletes are given the confidence of looking their best at such an important occasion when all the world is observing them,” said Walters.

“This should be provided by the best designers avail-able. A versatile design-er can turn their talents to a range of aesthetics with-in the parameters of sport-ing attire.”

Walters also detailed the possible benefits for de-signers able to attach their name to a successful Olym-pic squad, both in terms of reputation and financially. “The coverage of the Olym-pics brings the attention of a much wider audience to these designers work.

“(Designing sportswear) cannot be easy and would require a lot of research on the part of the designer and their team; I would think it should be well remunerat-ed.”

the type of opportunity that nor-mally comes your way and I feel really very lucky and privileged. It’s been a really exciting chal-lenge.”

McCartney is facing some top-level competition from the likes of French fashion house Hermes as well as Prada, Armani and Ralph Lauren, who have been brought in by other Olympic as-sociations to work on their kits and uniforms.

“There were a million different things to consider with this role,” explained McCartney.

“Number one was trying to identify what makes a country, to show the pride of the nation and translate that into cloth-ing, while taking into account the necessary technical achieve-ment. “It also involves looking at the best athletes in the world

and how to do them proud and to help enhance and support their performance.”

While making sure the kit is fit for purpose, McCartney was

also keen for each kit to safe-guard the masculinity and femi-ninity of competitors.

“Every athlete I talked to have said they perform better when they feel confident about how they look, so I really tried to do that,” said McCartney. “Another thing is how to look masculine and feminine with that and still keep the dignity of the athlete.

“Also, how everything will come across visually on televi-sion, when billions of people are watching it, to try and make it different. There are a million things to think of, working with a lot of guidelines.”

McCartney’s efforts have re-ceived the backing of one of Team GB’s leading lights, the na-tion’s first Tour de France win-ner Bradley Wiggins – sort of. Wiggins, who will make his Lon-

Adidas, who generated sales of $16.3 million in 2011 and supply Team GB’s apparel, had their eyes on upping their share of a British sportswear market worth $5.5 billion. The German company has a long-standing relationship with Stella McCartney, the daughter of music legend and former Beatle Paul McCartney, and she has designed the uniforms for the host Team GB squad.

www.styleanderror.co.uk

Stella McCartney

www.coventrytelegraph.net

Page 18: The President Post 36th Edition

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Healthwww.thepresidentpost.comSeptember 2012

People across the world are falling so far short on exercise that the problem has become a global pandemic, causing nearly a tenth of deaths worldwide and killing roughly as many people as smoking, researchers warned this week as an alarming series of studies was published in the Lancet.

Eight out of 10 youngsters age 13 to 15 don’t get enough exer-cise, according to one of the Lan-cet studies released Tuesday, and nearly a third of adults fall short. The problem is even worse for girls and women, who are less active than boys and men, re-searchers found.

The results are fatal. Lack of

exercise is tied to worldwide kill-ers such as heart disease, diabe-tes and breast and colon cancer. If just a quarter of inactive adults got enough exercise, more than 1.3 million deaths could be pre-vented worldwide annually, re-searchers said. Half an hour of brisk walking five times a week would do the trick.

Despite its deadly consequenc-es, lack of exercise doesn’t get the same funding or attention as other health problems, said Pe-dro Hallal, associate professor at the Federal University of Pelotas in Brazil and author of one of the studies.

“It gets underfunded and un-dervalued,” Hallal said. “But it’s huge everywhere in the world.”

In the widest study ever of the

scope of the problem, Hallal and his fellow researchers found that although wealthier countries are more likely to fall short on phys-ical activity, people in countries across the globe are getting too

little exercise. The new research covered 122 nations represent-ing 89% of the world’s popula-tion.

The affluent Mediterranean island nation of Malta, for in-stance, had the highest rate of adult inactivity reported in the study, with more than 7 of 10 adults failing to get enough ex-ercise. Close behind was Swa-ziland, a developing country between South Africa and Mo-zambique.

Other countries where at least 60% of the adult population fell short on exercise include Ser-bia, Malaysia, Britain, Kuwait, Saudi Arabia, Japan, Argenti-na and the Dominican Republic. On the flip side, the most active countries included Bangladesh (where fewer than 5% of adults are inactive), Mongolia and Mo-zambique.

The Americas were generally the least active region, followed by the area east of the Mediterra-nean covering countries such as

The study, which fo-cused on cancers still confined to the pros-tate, should reassure patients who want to avoid distressing

side effects of surgery — such as urinary incontinence and sexu-al dysfunction — but still protect their lives, cancer experts said. If embraced by patients and doc-tors, the new information stands to radically change prostate can-cer management in the U.S., where the majority of early pros-tate cancers are treated aggres-sively with surgery or radiation therapy.

The much-anticipated results of the so-called PIVOT trial, re-ported in Thursday’s edition of the New England Journal of Medicine, did find that surgery provided a slight benefit for pa-tients with higher-risk early can-cers. That group included men whose blood levels of prostate-specific antigen, or PSA, were above 10 nanograms per milli-liter or who had larger tumors with cells that were more abnor-mal in appearance.

And because the average age of the 731 men who participated in the trial was 67, with only 10% under age 60, the implications for younger men who have more

potential years ahead of them are less certain, experts noted.

But overall, the clinical tri-al — the largest of its kind and the first in the era of widespread PSA screening — should be wel-come news for men diagnosed with early prostate cancer, said Dr. Mark S. Litwin, chair of urol-ogy at UCLA and a researcher at the university’s Jonsson Com-prehensive Cancer Center.

“The trial gives us results that we have been waiting for in urol-ogy for quite some time,” said Litwin, who was not involved in the study. “It confirms many of the recent reports that men with prostate cancer, by and large, can be safely managed with close monitoring.”

The conclusions may well overstate the benefit of surgery, said study leader Dr. Timothy J. Wilt, a specialist in disease pre-vention and health promotion who works at the University of Minnesota and the Minneapo-lis Veterans Affairs Health Care

System.That’s because only about

half the men in the trial discov-ered their tumors through PSA tests, which are more common today than they were when men joined the trial, starting in 1994. In addition, doctors at the time would wait for higher PSA lev-els before ordering biopsies. As a consequence, men in the past often had larger tumors by the time their prostate cancers were found.

“Men diagnosed today will likely have an even better prog-nosis with observation,” Wilt said.

An estimated 241,740 new cases of prostate cancer will be diagnosed in the U.S. this year, and 28,170 men will die of it, ac-cording to the American Cancer Society. It is the second-leading cause of cancer death in men, af-ter lung cancer.

Men in the trial were recruited from 44 Department of Veterans Affairs medical centers across the U.S. and eight medical cen-

ters that earned special recog-nition from the National Cancer Institute. Patients were random-ly assigned either to receive sur-gery or to forego treatment and have their cancers followed with checkups every six months. In the observation group, symp-toms such as difficulty in uri-nation or cancer that spread to the bones were treated as they arose.

About half of the men — who were tracked for a median of 10 years — died during the course of the study. But the vast major-

Surgery Unneeded for Most Early-stage Prostate Cancer

Lack of Exercise Kills AlmostAs Many as Smoking: Study

The Americas were generally the least active region, followed by the area east of the Mediterranean covering countries such as Iraq, Lebanon and Saudi Arabia; countries in Africa and Southeast Asia were the most active.

Iraq, Lebanon and Saudi Arabia; countries in Africa and South-east Asia were the most active. People age 60 or older in South-east Asia were more active, on average, than teens and young adults in the Americas, Europe, the eastern Mediterranean and the western Pacific.

The study didn’t delve into why

some countries reported much higher levels of inactivity than others, even in the same region. But Hallal said poorer countries are likely to fall behind in the coming years if existing trends continue. Exercise tied to jobs, commuting or housework – more commonly done by the poor – is waning, while leisure exercise – more often done by the rich – is on the upswing.

The Lancet also published several other studies delving into the problem of physical inactivi-ty, including one that examined how countries might promote more exercise. It highlighted one program created in Colombia that closes off city streets to cars on Sunday mornings, opening them to cyclists and runners. Even improving street light-ing can boost activity, studies from the U.S. and Europe have found.

Such measures are rare. Few countries have put money be-hind plans to get their people moving. Though nearly 3 out of 4 countries that are members of the World Health Organization have national plans to tackle in-activity, only 42% of those plans are funded and operational, an-other Lancet study found.

Los Angeles Times

Most patients diagnosed with early-stage prostate cancer will live just as long if they simply watch their cancers rather than have them surgically removed, according to the results of a landmark clinical trial that could upend the medical approach to a disease that affects 1 in 6 men.

You have to be psychologically stable enough to say, ‘Look, I’ll let that cancer stay in me. If it starts to grow, I’ll do something about it. But if not, I’ll just go on with my life.’ “

ity of these deaths were not from prostate cancer, the authors not-ed. That finding underscores the often-repeated saying among urologists that more men die with prostate cancer than of it.

The likelihood of death from any cause was the same for pa-tients who had surgery and those who didn’t. Surgery did not affect mortality rates for any subgroups based on race, age or overall health status. Only 7.1% of men in the study died from prostate cancer or as a result of surgery to treat it, in statistically equal numbers in both groups.

“That’s a key point” that men should absorb, said Dr. Durado Brooks, director of prostate and colorectal cancers for the Ameri-can Cancer Society. “When most men are told they have prostate cancer, their immediate thought is, ‘Oh my God, I’m going to die,’ and their immediate next step is, ‘Let’s do something about this.’ “ By then, Brooks said, “the idea of

an observation approach is lost.”That is significant, because

the consequences of surgery are not benign. Twenty-one percent of men in the study experienced complications such as wound in-fection in the 30 days after sur-gery, and one man died. After two years, rates of urinary in-continence and erectile dysfunc-tion were roughly twice as high in the surgery group compared with the observation group.

Though all of the men had a diagnosis of early prostate can-cer with no spread to the bones, there were differences in the se-riousness of those cancers. Some of the tumors were larger, some men had higher PSA levels, and some had higher so-called Glea-son scores, numbers assigned to cancers based on how abnor-mal the cells look under a micro-scope.

When higher-risk cancers were assessed separately, the authors detected a slight edge with surgery, most clearly in those men with PSA scores over 10 nanograms per milliliter of blood. Among these patients, death from any cause was 13% lower in the surgery group and death related to prostate cancer was 7% lower compared with the observation group. Men who had surgery were also half as likely to see their cancer spread to the bones, which produces pain that is hard to manage and raises the risk of fractures.

For high-risk men, “surgery clearly has been shown to be beneficial over watchful waiting,”

said study coauthor Dr. William Aronson, a urologist at the VA Greater Los Angeles Healthcare System.

Even so, experts noted, men in this category who are old-er or who have significant other health issues might consider ob-servation or a more hands-on ap-proach called active surveillance — in which PSA tests and biop-sies are taken periodically and treatment is begun if the cancer appears to be spreading — be-cause they are still more likely to die of something other than their prostate cancer.

Another factor to consider is a man’s personality and priorities, said 73-year-old prostate cancer survivor Jim Kiefert of Olympia, Wash., a member of the prostate cancer support organization Us Too.

Some men in the support group he leads — especially younger men — will welcome the study’s news because they great-ly fear the side effects of surgery, he said. But it will be a hard sell to many others, he added.

“You have to be psychological-ly stable enough to say, ‘Look, I’ll let that cancer stay in me. If it starts to grow, I’ll do something about it. But if not, I’ll just go on with my life.’ “

The trial did not compare ob-servation to radiation therapy, another common treatment for localized prostate cancer. But scientists said the outcome is unlikely to differ.

Los Angeles Times

www.newsgeneraldaily.blogspot.com

Page 19: The President Post 36th Edition

C3

Tourismwww.thepresidentpost.com September 2012

Borobudur Temple enjoyed an unprecedented increase in the number of visitors during the last school holiday, with num-bers rising from 5,000 visitors to 10,000 tourists during the week-days, said a tourism official here on Monday.

“The number of visitors during this school holiday doubled from those on weekdays, although the number fluctuated with most (tourists) visiting on the weekends,” claimed the Head of Borobudur Tourism Park, Pujo Suwarno.

He said most visitors during the holiday season were orga-nized by the schools, both in and outside Java. “The influx is dom-inated by tourists from Central Java, West Java and East Java.

But, there are also groups of stu-dents coming from Sumatra and Sulawesi,” he added. Student groups visited Borobudur from

The provincial capi-tal city of Medan has magnificent histor-ical sites and many interesting places for tourists to visit. In a

bid to attract tourists and sup-port Visit Medan Year 2012, the Medan city administration or-ganised many art and cultural performances, including a Bar-onsai (lion dance) Festival at Sera Guna stadium in Medan on June 23-24.

Medan Culture and Tourism Office spokesman Agus Suriono said six countries took part in the Barongsai Festival. “Malay-sia, Singapore, China, Taiwan, and Hong Kong took part,” he stated in Medan on Friday.

According to Agus, the Bar-ongsai Festival was among the many art and cultural perfor-mances organised by the Med-an city administration in a bid to support Visit Medan Year 2012. Barongsai is a large dragon-like puppet measuring between four and six metres, which is manned by three or four dancers.

The dancer who controls the head of the Barongsai must be well trained in kung fu, because the dance steps are similar to kung fu movements. Performers must have great strength and endurance when using the larg-er dragons, because the massive puppets can weigh up to several hundred kilogrammes.

Besides the Barongsai Festi-val, Agus said, art and cultur-

al attractions from eight ethnic groups in North Sumatra were showcased along with the tra-ditional dances of Malay, Bat-ak, Mandailing, Simalungun, and Nias.

The culture and tourism of-fice of Medan also sponsored the Bakcang festival, Melayu Agung cultural festival, and the antique vehicle show.

Agus explained that the var-ious art and cultural perfor-mances were staged as part of Visit Medan Year 2012 in order to attract as many domestic and foreign tourists as possible to the capital of North Sumatra prov-ince.

In addition to increasing the number of tourists, the Medan city government also aimed at maintaining and preserving the

local art and culture. “We are optimistic that thousands of do-mestic and foreign tourists will come agains to see the Barong-sai Festival and other cultural attractions,” Agus stated.

He said the Medan city gov-ernment had set itself a target to attract at least 200,000 tourists in 2012.

Meanwhile, North Sumatra Provincial Culture and Tour-ism Office Chief Naruddin Dal-imunthe said the number of foreign tourists visiting the province this year could reach 365,000. According to Narud-din, the visit of foreign tourists to the province in 2012 has shown an upward trend. Therefore, he expressed optimism that the tar-get of 365,000 tourists could be reached.

“With Visit Medan Year, we are optimistic that the target of 365,000 foreign tourists can be reached at the end of 2012,” Nar-uddin said.

In January 2012, 18,139 for-eign tourists visited North Su-matra, while in February the numbers dropped to 17,540. Then, in March, there was a sig-nificant increase in the number of tourists, with 22,123 visitors to the province.

Meanwhile, Medan Culture and Tourism Office Chief Busyr-

al Manan stated that the North Sumatran government need-ed more than Rp17 billion from the regional budget to fund Vis-it Medan Year 2012. He said the funds would be allocated for the promotion of tourism through meetings, incentives, conven-tions and exhibitions (MICE).

Hajizi, the head of the North Sumatra statistics office, not-ed that 169 U.S. tourists visit-ed the province in January this year, but their numbers fell to 135 in February. This, he add-ed, resulted in 304 U.S. tourists visiting North Sumatra in the first two months of 2012, drop-

At least four countries have confirmed their partic-ipation in the Tournament of Flower (ToF), which will be held in Tomohon city, North Sulawesi, August 8-12.

“The Philippines, North Korea, the Netherlands, and France will participate in the ToF,” local Tourism and Cre-ative Economic spokesman Gerardus Mogi said here on Friday.

He added that the four countries, along with state

and regional enterprises and some private parties, would participate in a car-nival float. “We are mak-ing the necessary prepa-rations and arrangements because the number of par-ticipants in the event is like-ly to increase,” Gerardus ex-plained.

He said The Tournament of Flower was launched re-cently by the Tourism and Creative Economy Office in Tomohon, adding that the office had stepped up pro-motional activities since then. “Besides, we are go-ing to place billboards and banners at strategic places and corners of Tomohon city to further raise awareness about the event here,” Gerar-dus stated.

Visit Medan Year 2012 Features Many Cultural Attractions

Europe Leads Tourist Arrivals in BaliTwo European coun-

tries, England and France, are the top two suppliers of tourists to Bali, followed by Austra-lia, China, Japan, Ma-laysia, South Korea, Tai-wan, Singapore, and Russia.

“European tourists adore the Balinese way of life,” Bali tourism ob-server Wayan Sudana said here Tuesday.

“Therefore, even though Europe is facing a major economic crisis, the

continent’s tourists keep coming to Bali to enjoy its art and culture,” he added.

Based on Tourism Services reports, 250,412 Europeans visited Bali from January through May, accounting for 22.13% of the 1,131,462 tour-ist arrivals in the island during the five-month period. There were 46,349 visitors from England in January-May 2012, up 12.51% from the same period last year. Meanwhile, the number of French tourists increased from 38,447 to 43,527.

Wayan noted that European people particularly enjoyed the Ngaben (cremation) ritual in rural Bali. The ritual is never promoted as a tourism product, but many foreign visitors, especially from Europe, enjoy wit-nessing the sacred ritual. The tourists like to take photographs of Ba-linese people conducting the funeral ceremony at the cremation sites. Hence, the Hindu community in rural Bali attracts the highest number of foreign tourists.

One Million Tourists Expected To Visit East Nusa Tenggara in 2013

The East Nusa Tenggara (NTT) government has set itself a target to attract one million tourists to the province in 2013, the chief of the lo-cal Tourism and Creative Economic Office, Abraham Klakik, said here on Thursday.

TOURISM UPDATES“Our target for the number of tourist arrivals to NTT in 2012 is 750,000,

and in 2013 it can increase to 1 million,” Abraham stated, referring to the international marine event of Sail Komodo 2013.

Abraham noted that even before Komodo National Park was declared as one of the “New7Wonders of Nature”, the number of tourists to the province had increased significantly. He said some tourists even post-poned their visit to Labuan Bajo, at the western tip of Flores Island, be-cause all the hotels in the town were fully booked.

“During the high season, there are not enough hotels in Labuan Bajo to accommodate the tourists, but we will try to overcome it in order to re-alise our dream of 1 million tourist visits in 2013,” Abraham explained.

He pointed out that the number of tourists visiting East Nusa Tengga-ra had risen significantly over the past six months. “Observing the trend of increasing tourist visits to East Nusa Tenggara, from 148,673 visitors in 2010 to 412,072 tourists in 2011, we are optimistic that the number will continue to rise in 2012, especially after the announcement of Komodo as one of the New7Wonders of Nature,” Abraham said.

Therefore, besides promoting Komodo island through Sail Komodo 2013, the local government would continue its efforts to develop the natural, cultural, and historical tourism attractions in the province, he added.

European people particularly enjoyed the Ngaben (cremation) ritual in rural Bali.

Four Countries to Take Part in Tomohon Tournament of Flower

The Philippines, North Korea, the Netherlands, and France will participate in the ToF.

Borobudur Enjoys 100% Increase of Visitors

In the last five months, Russian tourists were among the five biggest visitors to Borobudur. Russians obviously love to travel here and this can be our chance to promote Borobudur Temple to their country.”

Pujo SuwarnoHead of Borobudur Tourism Park

Lampung and Bengkulu on the Sumatra Island, while others visited from Makassar on the Sulawesi Island.

Pujo said that the Borobudur Tourism Park organized an art performance on the yard of the temple during the holiday sea-son. The number of visits by for-eign tourists to Borobudur in 2012 also increased from those in 2010, according to the official. As per the records, foreign visi-tors from Netherlands, Japan, Malaysia, France and Russia frequented Borobudur the most.

“In the last five months, Rus-sian tourists were among the five biggest visitors to Borobudur. Russians obviously love to travel here and this can be our chance to promote Borobudur Temple to their country,” he remarked.

Many art and cultural attractions boosted the government’s “Visit Medan Year 2012” initiative to attract as many foreign tourists as possible to Medan, the gateway to other tourism attractions in North Sumatra.

ping 59.68% from 754 during the same period in the previous year.

“The drop in the number of U.S. tourist arrivals is apparent-ly the result of the lingering eco-nomic crisis in the country,” Ha-jizi said in Medan recently.

Meanwhile, local tourism ob-server Henry Hutabarat noted that Malaysian and European visitors dominated tourist arriv-als in North Sumatra. Therefore, the drop in the number of U.S. tourists should make local tour-ist operators to aggressively pro-mote Visit Medan Year 2012.The Barongsai Festival was among the many art and cultural performances organised

by the Medan city administration in a bid to support Visit Medan Year 2012. Barongsai is a large dragon-like puppet measuring between four and six metres, which is manned by three or four dancers.

www.medanbisnisdaily.com

With Visit Medan Year, we are optimistic that the target of 365,000 foreign tourists can be reached at the end of 2012.”

Naruddin DalimuntheNorth Sumatra Provincial Cultureand Tourism Office Chief

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Culturewww.thepresidentpost.comSeptember 2012

Dutch Visitors Praise IndonesianCulture at Floriade 2012Indonesian pavilion at Floriade 2012 features unique exhibits representing cultural wealth from different provinces in Indonesia.

Attracting thou-sands of visitors ev-eryday, Indonesia s pavilion with var-ious cultural ex-hibits appears at

Floriade 2012 taking place from April to October in Venlo, the Netherlands, an event organizer for the Indonesian pavilion said recently.

Floriade 2012, or the World Horticultural Expo, has been held in the Netherlands roughly every 10 years since 1960.

“Since 1992, it is developed not only to feature flowers but also cultural exhibits. Likewise, it is used as a means to promote trade and tourism,” said Mhd. Redha Maha, Technical Opera-tional Director of PT Vidya Cit-rapradhana that organizes the participation of Indonesia at the event.

Redha said the Indonesian pa-vilion at Floriade 2012 features unique exhibits representing cultural wealth from different provinces in Indonesia. The In-donesian cultural exhibits have even been the icon of the Flori-ade 2012 website because they are very interesting to attract visitors to the event which is held in every ten years.

“That is great as it could at-tract 5,000-7,500 visitors every-day,” Redha said, adding that it is the biggest number compared to those of other participating countries.

The most interesting exhib-its featured at the event are tra-ditional houses from different provinces in Indonesia including those from East Java, North Su-lawesi, Bali, Aceh, South Kalim-antan, Central Kalimantan, East Kalimantan, West Nusa Tengga-ra, Papua and West Papua.

The Indonesian pavilion also presents a miniature of the big-gest Buddhist temple in the world, Borobudur, and giant

wooden wayangs or tradition-al Javanese shadow puppets, he said. Among the visitors to the Indonesian pavilion are very im-portant persons, including prime ministers, presidents, ministers and ambassadors from different countries like Germany, Luxem-burg, Israel, Taiwan and North Rhine (a state of Germany).

The Indonesian participation in Floriade 2012 is supported by three main sponsors, name-ly, state oil/gas company PT Per-tamina, state bank BRI and national flag carrier Garuda In-donesia without financial help from the government event.

Indonesia has several times

won awards including a gold medal in 2002 based on public evaluation on presented various programs like business forums and attractive activities like cul-tural performances.

A Dutch lady, Brigitte, said

she was very interested in the Indonesia pavilion which shows various unique exhibits that re-minded her of here experience living in the archipelagic coun-try several years ago.” “I like In-donesia with its culture and hos-pitable people,” said Brigitte who would return to the Indonesian pavilion with her family.

Brigitte said she liked the Ja-vanese orchestra known as

gamelan which is per-formed involving various instruments including a violin-like `rebab , a xylo-phone-like gambang, gongs and drums with special musical notes creating har-monious sounds when they are played together.

Like Brigitte, Dutch vis-itor Hammy Meering who once lived in Indonesia was also interested in the Indo-nesian pavilion. Trying to speak the Indonesian lan-guage, she said, “Ini bagus, saya akan kembali (This is good, I will return).”

Meanwhile, Libertina, an Indonesian student who is studying at TU Delf in the Netherlands, said the Indo-nesian pavilion is very fas-cinating because various attractive shows and cul-tural performance are dis-played there. “Among the cultural exhibits and shows are traditional houses and musical instruments. And I think the most attrac-tive one is a mock up of the Borobudur temple,” said Libertina who is now on the first year taking up geo-en-gineering master program at TU Delf.

Floriade 2012 is being participated in by more than 40 countries featur-ing their respective tradi-tional houses. They also in-volve businesspeople who are showcasing prime com-modities as well as export products including souve-nirs.

Indonesian pavilion exhibits traditional houses from different provinces in Indonesia including those from East Java, North Sulawesi, Bali, Aceh, South Kalimantan, Central Kalimantan, East Kalimantan, West Nusa Tenggara, Papua and West Papua.

www.kemlu.go.id

Indonesia s cultural diversity remains unmatched in South-east Asia and even in the world.

With more than 500 ethnic groups, each with their own lan-guage and dialect, Indonesia cannot be compared with any other country when it comes to cultural diversity.

“I have travelled to most Southeast Asian countries but nowhere is the cultural diver-sity as rich as what I have seen in Indonesia,” German Cultural Centre “Goethe-Institute” Direc-tor Franz Xaver Augustin said in Jakarta on Friday.

Speaking at a press confer-ence for a painting exhibition on “Raden Saleh and the Be-ginning of Indonesian Modern Painting”, Augustin said the In-donesian cultural diversity in Southeast Asia was without any parallel. But unluckily, he not-ed, many Indonesians failed to respect their own cultural heri-tage from the Dutch colonial era. “We have presented the beauti-ful works of great painter Raden Saleh in this exhibition, because they are not appreciated enough by the people of Indonesia,” Au-gustin said.

Agreeing with Augustin, In-donesian literati Goenawan Mu-hammad stated the country s people indeed did not appreci-ate the art and culture of their own nation. “Even our educa-tion system is unable to motivate students to appreciate our music and artwork,” he said.

According to Goenawan, the government has not done enough to address the problem, because several museums and paintings in Indonesia are not maintained properly. “We know that Indone-sian culture and artwork are be-ginning to have a good market abroad and we have to maintain them as an asset for tourism,” he said.

Indonesia is made up of more

than 500 tribes, who speak more than 700 ethnic languag-es, and are spread over more than 17,000 islands, with the five major islands being Suma-tra, Java, Kalimantan, Sulawe-si, and Papua.

Meanwhile, Arief Rachman, a member of the Administra-tive Group of the International Bureau of Education Council of UNESCO, said Indonesia was a museum of cultural diversity.

Therefore, President Susilo Bambang Yudhoyono was invit-ed by the UNESCO to Paris in November 2011 to present his views on the development and preservation of the Indonesia’s cultural diversity. “In UNESCO`s view, Indonesia has succeeded in maintaining its territorial integ-rity as well as its national unity, although its population consists of hundreds of different tribes with their own cultures and lan-guages,” Arief had said then.

At the UNESCO General As-sembly in Paris, President Yud-hoyono stated Indonesia pre-served its cultural diversity for the sake of national unity. In his speech at the special session of the 36th UNESCO General Con-ference in Paris, Yudhoyono said a new global approach was need-ed to develop better understand-ing of cultural diversity and dif-ferences.

He called on all nations around the world to join Indonesia in cre-ating a new approach to promote multiculturalism. “The previous paradigm of `I and you should now be changed to `we ,” the In-donesian head of state said.

The Indonesian head of state was chosen to deliver a keynote speech because UNESCO con-sidered the country to be a per-fect example of how cultural diversity could be used as a na-tional strength. (Otniel Tamind-ael/Antara)

RI Cultural Diversity Has No Peers

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Pictorial Eventswww.thepresidentpost.com September 2012

Heo Chul, Managing Director of PT Busana Prima Global, said the purpose of the Java Palace Hotel is to meet the need of shel-ter for expats, mainly South Ko-reans who hold business trips in the Jababeka industrial area.

The Jababeka Golf & Coun-try Club (JGCC) held a golf tour-nament which was attended by foreign ambassadors and em-bassies’ staff members. The tour-nament, which was held on July 15th at the JGCC Cikarang, aims to foster close relations between the ambassadors and their staff members in Indonesia.

The participants were am-bassadors, among others, Dato Paduka Haji Mahmud bin Saidin (Brunei Darussalam), Thanatif Upatising (Thailand), Liu Ji-anchao (China), Eduardo Ruiz (Chile), Javier Sanz de Urquiza Augusto (Argentina), Jan Widow (Czech Republic) and several em-bassies’ staff members.

Cikarang Dry Port (CDP) held an open house by inviting its partners from Jababeka Industry area and other areas. At the event, Harry MAC as Business Development Manag-er of CDP explained the existing facilities in Cikarang Dry Port, which has a container storage that is supported by the railway. In addition CDP will also be supported by a toll road at KM 29 which has direct access to Jababeka and CDP.

Groundbreaking of Java Palace Hotel CikarangThe Java Palace Hotel is located at Jababeka Industrial Estate II. The groundbreaking ceremony was held on July 12 and attended by representatives of several South Korean companies based in the Jababeka Industrial area.

Heo explained it will be a ten-storey hotel with 100 rooms equipped with hot spot facility in each room. The hotel stands on 2.5 hectares of land and is planned to be completed in No-vember 2013.

Cikarang Dry Port Open House Event

The President Post/Heros Barasakti

The President Post/Heros Barasakti

Jakarta Ambassadors Golf Association Tournamentat Jababeka Golf & Country Club

The President Post/Heros Barasakti

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Pictorial Eventswww.thepresidentpost.comSeptember 2012

The final stage of Loyola build-ing development was marked by a topping off ceremony, which was held at ATMI Cikarang Cam-pus, Jababeka Education Park.

Loyola building was built in cooperation between ATMI Cikarang and Holcim. Loyola building uses sustainable con-struction design with environ-mental-friendly technologies and will be the first building in Indo-nesia to use this technology.

The exhibition of Mitsubishi Outlander, the latest SUV (Sport Utility Vehicle) from Mitsubishi, was held at Plaza Senayan from 13-15 July 2012.

Outlander Sport is a continuation of the revitalization program of Mitsubishi Indonesia passenger car through the latest SUV types modeled on the Pajero and Evo as the world’s legendary sport car.

Chairul Tanjung, an Indonesian entrepreneur, launched his auto-biography titled “Chairul Tanjung Si Anak Singkong”.

In general, the book is about the journey of Chairul Tanjung from Gang Labu – a narrow alley in the hinterland of Jakarta where Chairul was raised – to his present position as CEO of CT Corp. He was named “Si Anak Singkong” by his childhood friends since he came from a humble family. He had to sell popsicles to pay his school fee and sell his mother’s precious ‘kain tenun’ to pay tuition at the Faculty of Den-tistry, University of Indonesia.

Loyola Topping Off CeremonyLoyola building was built in cooperation between ATMI Cikarang and Holcim. Loyola building uses sustainable construction design with environmental-friendly technologies and will be the first building in Indonesia to use this technology.

“Chairul Tanjung Si Anak Singkong” Book Launching

The President Post/Heros Barasakti

The President Post/Rians Rivco

Mitsubishi Outlander Exhibition @ Plaza Senayan

The President Post/Reza Ganesha

This 4-storey building is de-signed to follow the motion of the sun’s position and natural air circulation in the Cikarang area. According to Hendry, as the project manager of Holcim, the building uses passive energy technologies. The passive system is achieved by putting shades to break the sun glare and has a corridor system to regulate air circulation, thereby making it unnecessary to use low temper-ature of air conditioners, while

the active system is equipped with radiant cooling as the cool-ing system and equipped with photovoltaic panels and solar thermal system. The roof was deliberately designed slanted to collect rainfall that can be used for watering the garden and san-itation.

Loyola building is planned to be completed in early 2013, and will be used as ATMI Cikarang campus.

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Pictorial Eventswww.thepresidentpost.com September 2012

From 18 July until 20 July 2012 at the JCC Senayan was held EBTKE Conex 2012.

The show featured companies, especially in the fields of energy, which showed their facilities in the development of new renew-able energy potential and ener-gy conservation (EBTKE) in In-donesia.

Some large companies like Pertamina, Toshiba, Chevron, and others participated in this exhibition.

American Cultural Center, @america, held discussions with Sinta Nuriyah Abdurahman Wahid and Ida Budhiati on the rights of disabled people in poli-tics or in elections.

The political rights of persons with disabilities in Indonesia have not been fully protected.

Yet, the ‘45 Constitution said that all citizens have equal rights, including people with disabilities, to take part in the election. However, there are still many shortcomings in the elec-tion especially related to the im-plementation of the rights for disable.

This book is a collection of in-spirational stories of Indonesian Diaspora who have lived or are still living in America.

A total of 28 Indonesian people contributed their writings and stories in the book, including

“Life Stories” by Dino Patti DjalalThe ambassador of the Republic of Indonesia to the United States, Dino Patti Djalal, launched a book entitled “Life Stories, Resep Sukses dan Etos Hidup Diaspora Indonesia di Negeri Orang”.

political and business, among others, former late Health Min-ister Endang Sedyaningsih, Din Syamsuddin, Peter Gon-tha, Zulkifli Zaini, Emil Salim, Hasan Wirajuda, Sandiaga Uno, Sri Mulyani Indrawati, Todung Mulya Lubis, and others.

The President Post/Rians Rivco

Political Rights of Disable PeopleThe President Post/Rians Rivco

EBTKE Conference and Exhibition 2012The President Post/Reza Ganesha

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Pictorial Eventswww.thepresidentpost.comSeptember 2012

PRJ (Pekan Raya Jakarta) or Jakarta Fair 2012 was success-fully held from June 14 to July 15 at the JIExpo Kemayoran, Jakarta. This annual event was held time to mark the anniver-sary of Jakarta on June 22.

For about one month, PRJ became a promotion event with various activities and enter-tainment for Indonesians, espe-cially Jakartans.

This year, Jakarta Fair 2,650 companies with 1,300 booths took part, including several SOEs from various provinces in Indonesia.

Various excellent products from domestic and small indus-tries were exhibited at the larg-est exhibition event in South-east Asia.

Chemical Industry Exhibi-tion 2012 or INACHEM Indo-nesia was held at the Jakar-ta Convention Center. At the same time and place were also held other exhibitions name-ly Indonesia Aluminums, In-ternational Transport and Lo-gistics.

One of the exhibitors in In-ternational Transportation and Logistics is Cikarang Dry Port (CDP), which opened a

booth to provide detailed in-formation about the CDP.

CDP provides port and lo-gistics facilities which inte-grates and functions as the annex of Tanjung Priok Port. CDP is the first and only one custom services area in In-donesia. CDP offers one-stop services for cargo handling and logistic solutions for im-port export international and domestic distribution.

INACHEM 2012

JakartaFair

2012

The President Post/Reza Ganesha

The President Post/Rians Rivco

On Wednesday evening, July 25, 2012, IABC (Indonesia Aus-tralia Business Chambers) was gathering their members in an event. The event was held at the Mandarin Oriental Hotel, the theme of the event was “Bank-ing and Financial Services”.

IABC members Gathering is supported by the ANZ Bank. In addition, the event was also at-tended by representatives from the Ministry of Commerce of the Republic of Indonesia along with some of the media.

IABCMembersGathering

The President Post/Reza Ganesha