The Premier mLearning Conference & Expo PROSPECTUS 2011

PROSPECTUS 2011

J U N E 2 1 – 2 3 , 2 0 1 1 | S A N J O S E , C A

The Premier mLearning Conference & Expo

A B O U T L E A R N I N G S O L U T I O N S 2 0 1 1 2

PROSPECTUS

Mobile learning is a rapidly

emerging sector of the

e-Learning market.

It is now estimated that 56% of enter-

prises anticipate supporting tablets

on their networks within the next two

years*, and that the US market for

mobile learning products and services

will reach $1.4 billion by 2014**.

Tap into this growing demand for

mobile learning at mLearnCon, the

premier mLearning conference and

expo. Now in its second year,

mLearnCon is focused on every aspect

of mobile learning including manage-

ment strategies, platforms, operating

systems, authoring tools and technolo-

gies, content design and development,

and best practices.

This event draws a high level audience

of e-Learning professionals seeking

information to support their organiza-

tion’s engagement with mLearning.

Don’t miss this opportunity to connect

with the anticipated 600+ attendees

who are actively engaged in the buying

process within their organizations!

Connect with the Mobile Learning Market at mLearnCon

www.eLearningGuild.com | 707.566.8990

Specifics on YourProspects atmLearnConThe eLearning Guild is the

world’s largest Community

of Practice for e-Learning

professionals — now home

to more than 42,000 active

members worldwide. These

members are highly engaged

e-Learning professionals

focused on finding the infor-

mation, resources, products,

and services they need to

ensure their organization’s

success. Take advantage of

this stellar opportunity to

meet face-to-face with these

prospects, most of whom are

in positions of management

and purchasing authority.

Find out more aboutmLearnCon attendee demographics on the following two pages...

Meet Your New Customers!Here are some of the roles and job titles commonly seen at this event...

• Senior Executives (CLOs, VPs,Deans, etc.)

• Training / e-Learning Directors &Managers

• mLearning Program Managers• mLearning Instructional Designers• mLearning Developers• Curriculum Managers• Project Managers• Learning Systems and mLearning

Analysts

• Interface and Multimedia Designers• Education Specialists• Education Program Managers• LMS/LCMS Administrators• Curriculum Development

Specialists• mLearning Product Managers• IT and Computer Training

Managers• Learning & Training Coordinators• IT Coordinators Supporting

mLearning Systems

Anyone looking for new tools, technologies, strategies, processes, and prac-tices to enhance their knowledge, expertise, and capability with mLearning.

* Source: Goldman Sachs IT Spending Survey, viaComputerWorlduk.com

** Source: Ambient Insight, August 2010

The market for US mLearning productsand services is projected to reach $1.4billion by 2014.**

50,000+

10,001 to 50,000

5,001 to 10,000

1,001 to 5,000

501 to 1,000

101 to 500

1 to 100

Have Unlimited BuyingAuthority

Have Buying Authority Upto a Designated Limit

Influence Buying Decisions

Have No Influence


14.2%

20.0%

44.8%

21.0%

9.5%

11.7%

8.0%

16.2%

6.9%

11.6%

36.1%

Executives(Owner, Board Member, CEO, President, CIO, CLO, EVP, SVP, etc.)

Directors & Managers

Supervisors & Coordinators

Practitioners

Academic Faculty

Student/Intern

14.3%

34.5%

9.6%

29.5%

8.4%

3.7%

FACT: We’ve grown to more than 42,000 members and subscribers in justeight years.

FACT: 58.4% work in management positions and 14.3% are in executiveleadership positions.

Our members and subscribers make up the largest group of highly-focused e-Learning professionals in the world.

DO THE MATH:• 58.4% working in management positions equals 24,528+ individuals!

• 14.3% working in executive leadership positions equals 6,006+ individuals!

Level in the Organization

Can YOUR business afford to overlook these buyers?

Purchasing AuthorityOur members and subscribers are directly involved in the purchase of e-Learning tools, technologies, services, and content.

FACT: 79% are directly involved in purchasing decisions.

FACT: 34.2% have direct purchasing authority and 14.2% have TOTAL budget control.

DO THE MATH:• 79% who are influencing the buying process equals 33,180+ individuals!

• 34.2% who have direct purchasing authority equals 14,364+ individuals!

Can YOUR business afford to neglect these buyers?

Organization SizeOur members and subscribers represent many of the largestorganizations in the world.

FACT: 45.4% work in organizations with more than 1,000 employees.

DO THE MATH:• 45.4% who work in organizations with more than 1,000 employees equals

19,068+ individuals!

Can YOUR business afford to ignore these buyers?

A T T E N D E E D E M O G R A P H I C S 3

PROSPECTUS

• Getting Started

• Management Issues

• Tools & Technologies

• Platforms & Operating Systems

• Tablet Technologies

• mLearning Media

• Design Issues

• Content Creation & Management

• Assessment & Evaluation

• The Latest Research

Learning Technology StagesIn addition, mLearnCon is a showcase for emergingtechnologies with public stage programs focused on these three specific topic areas.


“Overall, the event

was fantastic. I have

a better grasp of

certain tools and

applications and

hope to attend

again next year.”

— Debra Bordenkecher, IPG

mLearnCon will address every aspect ofmLearning, so decision makers of all types can find all the information they need...

m L E A R N C O N P R O G R A M F O C U S 5

PROSPECTUS


mLearnCon will be held in San Jose, CA!All mLearnCon activities will take place at the FairmontHotel in San Jose, CA. The Fairmont San Jose’s historicgrandeur, modern innovation and location in the high-techcapital of Silicon Valley make it the premier destination formLearnCon. The Fairmont San Jose Hotel is also just a shortdrive from several California wineries, the world-famousMonterey Peninsula golf courses, and the scenic coast ofSanta Cruz, making it the ideal gateway to NorthernCalifornia.

Beyond the Expo ...

The Fairmont San Jose Hotel has avariety of space options available forHospitality Suites, VIP Meeting Rooms,and other special activities to helpmLearnCon sponsors and exhibitorsbuild their business. To learn moreabout these options, please contactLuis Malbas at 1.707.566.8990, x308.

m L E A R N C O N I N S A N J O S E 6

PROSPECTUS

TM

FREERANGE THINKERSThinking outside the fence

Will your company be there next year?Join the Industry Leaders who Exhibit at eLearning Guild Events!

Reserve your booth today and receive:• Unlimited FREE Expo Passes for your staff, customers, and

prospects.

• One full conference registration per 10’ X 10’ booth space allowing full access to mLearnCon 2011 — a $1,495 value!

• Additional full conference registrations at the special exhibitor price of just $495.

• Your logo on the mLearnCon 2011 event Website visible on all pages.

• An exclusive mLearnCon Discount Code assigned to your company that enables your customers and prospects to register for mLearnCon 2011 with a $100 discount — thanks to you!

• Logo included on select e-mail blasts and ads.

• Complimentary listing of your company profile in the mLearnCon 2011 Expo Guide.

• Access to the registered Press list.

• Ability to purchase additional mLearnCon marketing and promotional opportunities. (See pages 8 and 9.)


Floor Plan and Booth pricing information

Expo Hours (subject to change)

Mon., June 20 Move-In 11:00a – 6:00p

Tues., June 21 Expo Open 9:30a – 6:30pLunch 11:45a – 1:15pExpo Reception 5:00p – 6:30p

Wed., June 22 Expo Open 9:30a – 3:00pLunch 11:45a – 1:15pMove-Out 4:00p – 6:00p

= sold booth

m L E A R N C O N 2 0 1 1 E X P O 7

PROSPECTUS

Booth Size Rate if paid by Rate afterFeb. 28, 2011 Feb. 28, 2011

10 X 10 $2,245 $2,495

10 X 20 $4,490 $4,990

20 X 20 $8,980 $9,980

Save 10% if paid byFebruary 28, 2011Exhibit Booth Fees


Sponsorship InformationPremium Sponsor Level can beachieved by any industry supplier who has combined mLearnCon 2011spending on marketing and promo-tional activities of $10,000 or more.

Sponsor Level can be achieved by anyindustry supplier who has combinedmLearnCon 2011 spending on market-ing and promotional activities between$5,000 and $9,999.

Welcome ReceptionPremium Sponsor$9,995

This Exclusive Premium Level sponsor-ship includes one Pre-con list ($595),one Post-con list ($695), two one-sided meter boards ($695 ea), onePromo-lit insertion ($495), oneEventPilot mobile conference app ad($595), two full-conference registra-tions ($1,495 ea). Your sponsorship willbe mentioned with dedicated PPT attwo General Sessions prior to thereception. Also includes branded sig-nage, attendee bag flier, drink ticketfor each attendee, and napkins.Customize your welcome receptionsocial/promotional activity with sup-port from Guild staff. (Call for details.)

Attendee Bag Sponsor$5,995

Every registrant receives one of thesehigh quality messenger bags that willserve them for the duration of theevent and well into the future. As theAttendee Bag sponsor you will alsohave one EventPilot mobile conferenceapp ad ($595).

Pad Folio Sponsor$5,995

These attractive pad folios contain an8” X 11” notepad, as well as storageareas to house documents and notesfor attendees during the conference.Also, all conference literature is con-tained in this pad folio, including theprogram guides, schedule, and otherrelevant conference information. Yourlogo will be prominently displayed onthe front! As the Pad Folio sponsoryou will also have one EventPilotmobile conference app ad ($595).

Neck Wallet Sponsor$2,495

One of the most high-profile brandedattendee items available … this spon-sorship opportunity will put your logoon the front of every single paid con-ference registrant for the duration ofthe event. This sponsorship includes aPosition Right C banner ad on theLearning Solutions Magazine Website(Up to $750/mo).

Wi-Fi & Mobile ChargingStation Sponsor$1,995

Every attendee will be packing amobile phone that they constantly useduring the event to stay connected.Sponsor the Wi-Fi & Mobile DeviceCharging Stations to have your brandprominently displayed on each stationand your promotional literature at theirfinger tips. The mobile charging sta-tions were very popular last year! Asthe Wi-Fi & Mobile Charging Stationsponsor you will also have oneEventPilot mobile conference app ad ($595).

Branded Water BottleSponsor$1,995

Position yourself front and center to allregistered attendees with your logo onthe show water bottle! This high visi-bility item not only keeps attendeeshydrated and promotes green living,but remains in the attendees’ posses-sion during and after the conference.(Due 1 month prior to show.)

Attendee Pen Sponsor$1,495

Be one of the first exhibitors to makeyour presence known to attendees bysponsoring the show pen! Pens arehanded out to each attendee at theregistration desk and also placed invarious areas throughout the confer-ence. Attendees usually leave theevent with more than one! (Due 1month prior to show.)

Lunch Sponsor$995

Your brand will be prominently dis-played on every attendee lunch ticket,displayed on signage as attendeesenter, and recognized during a generalsession. We will also table-drop yourtchochke or brochure at each placesetting. Your logo will also be dis-played on projection screens duringlunch. Two exclusive opportunities forTuesday and Wednesday only.

Break Sponsor$695

Your brand will be prominently dis-played on signage at every break sta-tion and you’ll be recognized duringgeneral sessions on the day of yoursponsorship. This includes both morn-ing coffee break and afternoon coffeeand dessert breaks. In addition, yourpromotional literature can be dis-played adjacent to the break stations.Two exclusive opportunities forTuesday and Wednesday only.

Continued on next page

MARKETING & PROMOTIONAL OPPORTUNIT IES 8

PROSPECTUS

SOLD

SOLD SOLD

SOLD


BANNERRIGHT D120 x 60

mLearning Future ZoneMeter Board & Lit Stand$995

Would you like your prod-ucts or services to be associ-ated with cutting edge

mobile learning? If so, you’ll want toconsider sponsoring the mLearningFuture Zone stage! Imagine a one-meterwide by 8 foot tall billboard showcasingyour brand prominently displayed adja-cent to the stage with literature holdercontinuously restocked by Guild staff.

MOSH Pit Meter Board& Lit Stand$995

Do you want to connectwith e-Learning profes-

sionals seeking information about thedifferent systems they are designingfor? If so, you’ll want to consider spon-soring the MOSH Pit stage! Imagine aone-meter wide by 8 foot tall billboardshowcasing your brand prominentlydisplayed adjacent to the stage withliterature holder continuouslyrestocked by Guild staff.

Expo Lanyards$995

One of the highest-profile sponsoreditems available at the show, Expo lan-yards are handed out to all “expo-only” registrants visiting the expo. Weexpect that there will be more than200 expo-only attendees.

Meter Board Advertising $695 (single) or $995 (double)

Imagine these as billboards displayedalong primary thoroughfares …because that’s what they are! As conference attendees move throughhigh traffic areas, your brand and message can be right there to capture their interest.

Post-conference List$695

Two weeks after the event we willsend you a complete Post-conferenceattendee street mailing list that youcan use to follow up with conferenceparticipants who may have visitedyour booth, your sessions, and/or yourMaster Classes. This is great way tofollow-up with conference attendeesand close new business!

Pre-conference List$595

Two weeks prior to the event we willsend you a complete Pre-conferenceattendee street mailing list that youcan use to invite conference partici-pants to your booth, your sessions,and/or your Master Classes. This isgreat way to draw attention to yourbrand prior to the start of the show!

Event Pilot Mobile Ads$595

The Guild pioneered the use of mobileapplications to support attendee eventnavigation, learning, and social net-working in partnership with ATIVSoftware. At the show, we’ll be show-casing our 3rd generation conferenceapp for Smartphones. Ads randomlydisplay at the top of every sessiondescription and speaker bio so theycan’t be missed by your prospects.

Master Classes$495

Master Class sessions are40-minute interactive

learning activities hosted by yourorganization, relating to products andservices you offer. These sessions takeplace in the Expo on a large MasterClass stage. These sessions are acces-sible by both full-conference AND“expo-only” attendees, maximizingyour opportunity to reach the entireaudience.

Promo Literature BagInsert$495

Have your promotional literatureinserted in the conference pad foliogiven to each conference attendee atthe start of the event! Your piece willbe bundled with the conferenceProgram Guide, Schedule, and ExpoGuide, vital documents for every con-ference attendee. (Due 1 month priorto show.)

“The event was great. Thebrain power gathered in one place is tremen-dous, and the willingnessto share and generatenew ideas is awesome. I will attend again!”

Brian Dusablon, Administaff

MARKETING & PROMOTIONAL OPPORTUNIT IES 9

PROSPECTUS

SOLD


Exhibition Agreements and Terms

Booth and Concurrent Sessions (if any) will be assigned on a first-come-first-served basis determined by the dates and time at whichthe booth order is received. Exhibitor, sponsorship, and advertisingcontent must be delivered on or before deadlines. No refunds willbe offered due to delinquent deliverables. Each exhibiting organiza-tion will receive one full conference registration. If the exhibitingorganization received a speaking session this registration will beassigned to the speaker.

TERMS

1. Laws – Although Event Management and Exhibitors do businessin various state jurisdictions, this agreement shall be governed, con-structed, and enforced in accordance with the laws of the State ofCalifornia and its courts. In the event that it shall be necessary forEvent Management to bring suit to enforce any of its rights hereun-der, Event Management shall be entitled to recover all costs of suchsuits including reasonable attorney’s fees.

2. Cancellation – Exhibitor is liable for 50% of the contractedamount if this Exhibit Agreement is cancelled on or before January21, 2011. Exhibitor is liable for 100% of total contract amount if can-cellation is received after January 21, 2011 or if exhibitor fails toshow for the event. All cancellations must be received in writing byThe eLearning Guild. All payments made to Event Managementunder this Exhibit Agreement shall be deemed fully earned andnon-refundable when made in consideration for expenses incurredby Event Management and/or Event Management’s lost or deferredopportunity to provide exhibit opportunity to others.

3. Liability – Event Management shall not be liable for failure toperform its obligations under this contract as a result of strikes,riots, acts of nature, Government intervention, acts of war or terror-ism, or any other causes that shall make it impossible or inadvisableto hold the Event, or any portion thereof, at the time and placeherein provided. Then and thereupon this agreement shall termi-nate and the said Exhibitor shall and does hereby waive any claimfor property or other damages or compensation except the pro-rata return on the amount paid after deduction of actual expensesincurred in connection with the Event, and there shall be no furtherliability on the part of either party.

Anyone visiting, viewing or otherwise participating in activities ofthe Exhibitor is deemed to be the invitee of the Exhibitor, ratherthan the invitee of Event Management. Event Management shall notbe liable for any injury whatsoever to property of the Exhibitor, orto persons conducting or otherwise participating in the activities ofthe Exhibitor, or to invited guests of the Exhibitor.

It is understood and agreed that Event Management is not theowner of the premises and is not responsible for providing anyservices to the Exhibitor. Event Management shall not be liable tothe Exhibitor if any services are not provided, and the Exhibitoragrees to hold harmless and indemnify Event Management againstany claim with respect thereto. There is no landlord/tenant relation-ship created between the parties by this Exhibit Agreement. Thereis no other agreement or warranty between the parties except asset forth in this document.

4. Insurance – Exhibitor agrees to obtain and bear the expense ofadequate personal and property damage liability and workers com-pensation insurance.

5. Security – Neither Event Management, nor its agents or repre-sentatives, will be held responsible for any injury, loss, or damagethat may occur to the Exhibitor, the Exhibitor’s employees, or theExhibitor’s property. Exhibitors should insure their property fromthe time it leaves their warehouses until it returns. Under no cir-cumstances will Event Management be liable for lost profits orother incidental or consequential damages. The Exhibitor agrees to indemnify and hold harmless Event Management, its partners,agents, and representatives from any claim, loss, liability, or dam-age suffered as a result of the execution of the exhibit.

6. Assignment of Space – Exhibit space has been allocated toExhibitors on a fair and equitable basis, according to the spaceassignment policies. Event Management reserves the right to makesuch modifications as may be necessary to adjust the floor plan tomeet the needs of the Event Management and Exhibitors. EventManagement reserves the right to prohibit the display of any articlethat, in its opinion, is not in keeping with the nature and characterof the exhibition.

7. Display Standards – Exhibitor agrees to conform to standards setforward by Event Management as to the definition of an exhibit dis-play. Each Exhibitor’s exhibit space will be framed by pipe anddrape on three sides. Under no circumstances can displays extendbeyond the width or depth of the exhibit space — nor shall displaysinhibit exhibit activities of adjoining exhibitors. Computers may beused to display programs and applications. All displays and materi-als are subject to approval by the U.S. Fire Marshall.

8. Conditions – The exhibiting firm or its designated representativeis responsible for familiarizing himself with all Rules and Regula-tions. Failure to comply with said Rules and Regulations may result in removal of exhibit and may hinder future participation. All exhibiting companies agree that they and their employees willabide by these Rules and Regulations and any additions and/oramendments which Event Management may put into effect. EventManagement shall have the final authority to interpret and enforcethese rules. All matters not covered by these Rules and Regulationsare subject to the decision of Show Management. All decisions somade shall be as binding on all parties as the original regulations.

9. Sales – The Exhibitor agrees to pay, when due, all royalties,license fees, other charges accruing or becoming due to any firm,person or corporation by reason of any music, either live or record-ed, or other entertainment of any kind or nature, played, staged, orproduced by the Exhibitor, its owners, agents, employees, or sub-tenants within the premises covered by this License Agreement.The Exhibitor agrees to hold harmless The eLearning Guild, its own-ers, agents and employees against any and all such claims andcharges, and to defend, at its own expense, any and all such claimsand charges.

B O O T H T E R M S & C O N D I T I O N S 10

PROSPECTUS

Luis MalbasDirector of Business Development+1.707.566.8990 X-308

[email protected]

Holly CreelMPO Sales Support+1.707.566.8990 X-301

[email protected]

Heidi FiskExecutive Vice PresidentProgram Director, Learning Solutions Conference+1.651.686.7003

[email protected]

Bill BrandonEditor, Learning Solutions Magazine+1.707.566.8990 X-352

[email protected]

David HolcombePresident & CEO+1.707.566.8990 X-311

[email protected]


“This conference wasthe most rewardingI have attended. Ifelt, and continue to feel, inspired and energized.”

Gina Fredenburgh, American Public University System

“I have attended several conferencesand I thought thiswas the best one so far. Great job!”

—Jeanette Aden, Williams-Sonoma

C O N T A C T I N F O R M A T I O N 11

PROSPECTUS

The Premier mLearning Conference & Expo PROSPECTUS 2011

Documents

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