The Power to Empower
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Transcript of The Power to Empower
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The Power to Empower
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Empowering people to build better lives
The Power to Empower
• Sandra l. Hollett, Chief Executive Officer• Chattanooga, TN, USA• 160 employees• $9 million annual budget
• 22 Programs• 11 Tennessee
Counties• 5 Georgia Counties• 3 Alabama Counties
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Crisis Services
Family Violence Shelter
Emergency Family Shelter
Sexual Assault Center
New Visions
Transitional Housing
Community Education
The Power to Empower
3,941 ……… nights of shelter provided last year
3,941 ……… nights of shelter provided last year
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IF YOUIgnore me…
As a victim of rape, I will be 26 times more likely to abuse drugs and 4
times more likely to consider suicide.
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IF YOUEmpower me…
I will begin the journey of healing and become a
survivor.
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Family Strengthening Services
Counseling
Consumer Credit Counseling
Family Financial Counseling
Pregnancy Counseling and Parenting Education
Building Stable Lives East Lake ( United Way)
Family Services Counseling
The Power to Empower
$7,066,737 …. in debt repaid back to community
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IF YOUJudge me…
I will be too ashamed to seek mental health counseling, letting anxiety
destroy my career and relationships
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IF YOUEmpower me…
I will get counseling and learn to
overcome my anxiety and keep my
family and job together.
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Support Services
Deaf and Hard of Hearing
Homemakers
Elderly Victims AssistancePublic Housing Ombudsman
The Power to Empower
640….. persons stayed independent in their own home
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IF YOUForget me…
I will continue to be one of 500,000 million elderly abuse victims in
America this year.
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IF YOUEmpower me…
I will let someone know I’m being hurt and
the abuse will finally stop.
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Youth Services
Residential Home Care
Foster Care Network
Adoption
Intensive In home Services
Family Functional Therapy
The Power to Empower
24,908……. days of care provided last year
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IF YOUDismiss me…
I may be one of nearly 7,000 youth committed to state custody in
Tennessee this year.
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IF YOUEmpower me…
I will take the necessary
steps to be reunited with family and
build stronger relationships.
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The Partnership for Families, Children and Adults touches more than 74,000 lives in the
Tennessee Valley each year. We’ve been helping people you know for 133 years.
The Power to Empower
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Marketing Your Cause
• 1. There is a need (Cultural Relevance).
• 2. We meet that need (Meaning).
• 3.“ Wow, look how they helped that person..” (Emotional Connection).
• 4. “I want to be a part of that vision/mission.” (Loyalty).
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Call to Action/Create Impact
• If you empower me…• Look beneath the surface…• Is it still a bedtime story if you don’t have
a bed to sleep in?• Somewhere Video
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Guerilla Marketing
• Wikipedia: is an unconventional system of promotions that relies on time, energy and imagination rather a big marketing budget ($$).
• WOM = word of mouth• Social Media – Viral
promotion
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Examples
• Don’t Just Look Away!• Maybe he’d have a better place to sleep if we
all opened our eyes…• Didn’t notice her? That’s the real problem.• Would you prefer Malaria, Cholera, or Typhoid
in your drinking water? • Text to help this homeless man – video loop of
man in apartment
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Questions or Comments?
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THANK YOU – D’akujem
The Power to Empower