The Power of Virtual Proofing and Configuration in Your Online Store
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For all of your virtual proofing needs, learn how Zeon can build a custom configurator to empower customers and create loyal clients. Today's online customer demands a highly-engaging, personalized online experience. On the other hand, merchants are forced to drive higher ROI, while reducing order-to-cash cycles. For merchants to effectively deliver a customized experience to the customer while keeping an eye on profit margins, they must couple advanced eCommerce merchandising tactics with virtual proofing or configuration engines. By partnering two best of breed software solutions, Magento and Adobe Scene7, merchants can place product customization and online ordering at the customer's finger tips while optimizing internal fulfillment and marketing processes. From the webinar recorded on Wednesday, August 3rd, 2011, Zeon Solutions, a Magento and Scene7 solutions partner, presented an educational webinar discussing highly effective commerce and product configuration solutions. Today's online customer demands a highly-engaging, personalized online experience. On the other hand, merchants are forced to drive higher ROI, while reducing order-to-cash cycles. For merchants to effectively deliver a customized experience to the customer while keeping an eye on profit margins, they must couple advanced eCommerce merchandising tactics with virtual proofing or configuration engines. By partnering two best of breed software solutions, Magento and Adobe Scene7, merchants can place product customization and online ordering at the customer's finger tips while optimizing internal fulfillment and marketing processes. From the webinar recorded on Wednesday, August 3rd, 2011, Zeon Solutions, a Magento and Scene7 solutions partner, presented an educational webinar discussing highly effective commerce and product configuration solutions.
Transcript of The Power of Virtual Proofing and Configuration in Your Online Store
The Power of Virtual Proofing and Configuration in your Online
Store
Presented by:
Today’s Host
David HessSenior Business Development ManagerZeon Solutions
Special Thanks to:• Brett Andrews, Adobe Scene7• Darren Sepanek and Phil Robinson, Magento
• The Technologies
• Configuration in Commerce – An Introduction
• Commerce Trends
• Workflow
• Expected Outcomes
• Preparation
• Q & A
Agenda
The Technologies:
Magento Enterprise is the eCommerce platform of choice for companies around world. • Fully customizable – design your site to reflect your brand• A wealth of revenue-generating features • Integrates with your existing operations• Tools to help you satisfy and react to the shopping and buying habits of customers
Turn more browsers to buyers with Magento!
Utilize the power of the Magento ecosystem
The Technologies:Adobe Scene7 is an industry-leading cross-media management and publishing solution built on a robust SaaS infrastructure and Content Delivery Network.
With Adobe Scene7 solutions, companies can deliver enhanced user experiences across all channels – web and social; email and print; mobile devices. Adobe Scene7 solutions:
Dynamic Imaging: Dynamic and optimized rich imagery including sizing, editing, interactive zoom, colors & multiple views, 360-degree spin, with 110+ configurable mixed-media viewer library.
eVideos: End-to-end video publishing solution for creating high quality, interactive video experiences.
eCatalogs: Interactive online versions of your print materials.
Dynamic Banners: Dynamically create and deliver relevant, targeted promotional banners in real-time.
Visual Configurators: Visually configure products and options with infinite variations from personal choices.
Web-to-Print: Visually configure production ready personalized print products & localized marketing materials.
Why Combine Commerce with Configuration?
eCommerce-Driven
Configuration
Merchandisers Demanding Robust
Image Configurations (360° views & color
swatching)
Consumers Demanding
Personalized Product at Mass-Production
Pricing
Manufacturers Pressured to Reduce
O2C Cycles
Key Applications
Zeon has specific experience within:
• Advertising Specialty
• Direct Marketing
• B2B Industrial Manufacturing
Magento eCommerce driven sites with full catalog customization through Scene7
Converting through Customization:
•Everything from monogrammed collectibles to 5-figure furniture purchases require customization
•Customers seeking ‘virtual proofs’ demand instant gratification and free processes.
Trends in B2C eCommerce
In the Drivers Seat:
• Manufacturers developing direct sales channels online
• Able to offer customer factory-direct customization.
• Able send orders direct to production equipment.
• Reduces O2C from days to minutes.
Trends in B2B eCommerce
• Apparel, Jewelry & Accessories
• Automotive
• Footwear
• Furnishings & Décor
• Office & Stationery
• Sports
• Interior & Exterior Home Design
Additional Application Possibilities
Workflow
1. Customer shops on commerce site
2. Customer selects product
3. Customer uploads image (eps/jpg/etc)
4. Customer Adjusts Logo/Adds Text
5. Checkout Process 6. Order Received/Managed
7. Order Produced/Shipped
5. Customer Views and Approves Proof
Workflow Example 1
Workflow Example 2
Expected Outcomes
• Reducing Order-to-Cash Cycle
• Value in Production Time Savings (photography/image mgmt)
• Increased Conversion
• Reduction in Abandoned Cart
• Enhancement of Existing Merchandise Offerings is Infinite
• ENGAGING AND FUN CUSTOMER EXPERIENCE!!!
Preparation/Key Takeaways
• Critical to select a partner who is highly experienced
• Need to identify viable product lines
• How will your back-end production/delivery process support a configuration tool?
• Vignette creation can be a major step
• High resolution imagery – photography/design
• Magento makes integration easy, and easy to promote (use banners!)
Preparation/Key Takeaways
Questions!David Hess
Senior Business Development ManagerZeon Solutions, Inc.
Visit Zeon Solutions:http://www.zeonsolutions.com
Zeon Solutions Inc.@zeonsolutions
Special Thanks to:
Brett Andrews Manager, Mid-Market SalesAdobe [email protected]
Phil Robinson
Vice President, Business DevelopmentMagento, [email protected]
