The Power of Video Marketing - A Webinar by 1and1 and Viewbix
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Transcript of The Power of Video Marketing - A Webinar by 1and1 and Viewbix
![Page 1: The Power of Video Marketing - A Webinar by 1and1 and Viewbix](https://reader036.fdocuments.in/reader036/viewer/2022070316/5556d7efd8b42ad94d8b57a0/html5/thumbnails/1.jpg)
November 20th 2013
The Power of Video Marketing
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Presenters
Jonathan StefanskyCEOViewbix
@jstefansky
Brian CostelloUS Business Development1&1 Internet
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Agenda
What is Video Marketing?
Best practices to drive more leads, sales & fans
Social media
Don’t forget about mobile
Leveraging analytics and A/B Testing
How to use Viewbix’s Video Marketing Platform on your 1&1 Web
Sites
Q&A
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What is Video Marketing?
InternetMarketingDictionary.com
“To include video into one’s marketing
efforts to promote an offer. This can be done
via a full motion video or a screen-capture video.”
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Why Should You Care?
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Video Outranks All Other Web Activities
Watch Video & Video Sharing
Social Ntworks
Online banking
Upload Photos
IM
Games
Music purchase
Blogging
0% 10% 20% 30% 40% 50% 60% 70%
Percentage of time spent
Source: Online marketing institute
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Best Practices
Video Length?
KISS unless you’re super compelling
Stop Wasting Views
What do you want your viewers to do?
Give options
Visual vs Audio Learners
Test, Test, Test
How can you drive engagements?
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What is an Engagement?
Call to Action
Logo - CTA
Share onFacebook
Share onTwitter
Embed onweb site
Apps
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Video in Facebook
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Mobile + Video
Online video now accounts for 50 percent of all mobile
traffic. (Bytemobile Mobile Analytics Report)
Mobile and tablet shoppers are three times as likely to view
a video as laptop or desktop users. (Invodo)
We see greater than 40% engagement rates on Mobile
Devices (viewbix q4 2012 video engagement report)
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Analytics & A/B Testing
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Driving Leads & Sales from Online Video
23.1%Average
Engagement
vs.
Industry standard:
1.2% engagement rateOpt-in Video Ads:
3.5% engagement rate
*Jun Group 2012 Video Report
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Live Demo of 1&1 and Viewbix Integration
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Thank you for your attention!
Facebook.com/1and1 Twitter.com/1and1Youtube.com/1and1 Success.1and1.com
Questions?
® 1&1 Internet AG 2010 14