The Power of the Shell Brand

Power of ShellCONTENTS

Our History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Power of Shell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Technology & Innovation . . . . . . . . . . . . . . . . . . . . . . . 6

Performance & Image . . . . . . . . . . . . . . . . . . . . . . . . . 7

Brand Strength . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

The Shell Fuel Story . . . . . . . . . . . . . . . . . . . . . . . . 8

Shell Payment Cards . . . . . . . . . . . . . . . . . . . . . . . 9

Loyalty Programs . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Advertising, Marketing & Sponsorships . . . . . . . . . . 12

Web-based Tools & System Compatibility . . . . . . . . . 13

Why Shell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

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4 Power of Shell

BIRTH OF A LEGENDIn 1833, Marcus Samuel founded a business in London dealing in antiques, curios and sea shells. These were so popular in Victorian England that he soon set up his own regular shipments of sea shells from the Far East to satisfy demand. When Marcus Samuel, Jr. took over his father’s business, he used these shipments to start exporting kerosene to the

Far East sending the world’s first oil tanker through the Suez Canal. This kerosene was transported in bright red containers with a shell symbol on the side, a tribute to his father’s original business. This symbol became a registered trademark in 1891 and the Shell Transport and Trading Company was formally incorporated in 1897.

The Shell Pecten evolved gradually over the years to become the world famous logo that people across the globe instantly recognize and trust today. Every Shell innovation, every message, every milestone has been underpinned by the consistency and trust established in our brand. The Pecten symbolizes our brand’s strength now valued at over $22 billion.

NOT JUST GASOLINEAlthough most customers automatically associate Shell with quality fuels, lubricants and service stations, the company’s activities touch their lives in many different ways. Shell is a world leader in gas exploration and extraction, and is investing heavily in renewable energy businesses. Through its affiliated businesses and service stations, Shell delivers all the essential ingredients for personal mobility: fuels, lubricants, car-care products, travel-related items, food, drink, groceries and much more.

CREATIVE ALTERNATIVESIt will be some time before fossil fuels stop being our main energy source. But, as energy demand rises together with the need to reduce CO2 emissions, creative scientific solutions are more urgently required. A wealth of activity is taking place to harness the power of nature – from wind to plant life. Being leaders in the development of more sustainable, second generation biofuels is part of our strategy and reflects our determination to build a material commercial business in at least one alternative energy technology. We at Shell are active in many areas, seeking solutions that will be a significant part of our business in the coming years.

Our History

Founded in 1897, Shell is the world’s largest single-brand retailer, with over 40,000 service stations spread across more than 80 countries . An amazing 300 cars visit a Shell service station every second, 365 days a year . Today, the Shell ‘Pecten’ emblem is one of the world’s best known and most trusted symbols .

OUR EMBLEM: THE PECTEN

1909 1930 1948 1955 1961 1971 1995 Present

Power of Shell 5

GLOBAL PRESENCE Worldwide, Shell refuels more than 10,000,000

customers per day across more than 40,000 stations

We operate in 80+ countries with over 90,000 employees

500,000 people serving customers each day

>45 billion gallons Shell branded volume

>7% global market share

3.2 million barrels of oil every day

30+ refineries and chemical plants

This global scale allows us to deliver value-driven initiatives in the US to our Shell-branded Wholesalers, Joint Ventures, National Accounts and customers that visit Shell locations. Globally and locally, we are one brand.

WHY SHELL? Shell is the energy company with a global dynamic innovative foundation investing over $1.1 billion annually in research and development. Shell has a coast-to-coast US presence offering consistent product quality and differentiated marketing programs that customers reward with brand loyalty. This differentiation can help improve your bottom-line performance while increasing brand loyalty.

Power of Shell

LOCAL EXPERTISEOur innovative culture worldwide helps drive our brand’s success locally through innovations such as:

Shell V-Power® and Shell Nitrogen Enriched Gasolines

Competitive payment offers such as the portfolio of Shell-branded cards

Best-in-class loyalty programs like Fuel Rewards NetworkTM, Shell® Fuel Rewards® and Grocer Programs

And, award-winning advertising campaigns featuring “Passionate Experts” with Shell personal mobility solutions.

In the US, we leverage the experience and skills of ~30,000 Shell employees – upstream and downstream – to deliver customer value through more than 14,000 Shell stations across 49 states.

North America 15,800

Latin America 4,800

Europe 11,300

Africa 2,000

East 9,700

Shell US Site Map

Shell Global Site Count

6 Power of Shell

FUELED BY INNOVATION This dedication to optimum performance and continuous improvement is best seen through our team sponsor relationship with Ferrari on the Formula One™ (F1) circuit. As a sponsor, Shell scientists work closely with Ferrari

engineers to deliver a premium fuel which meets one of the most tightly controlled and specific fuel requirements in the racing world. This successful collaborative work has garnered the partnership over 150 finish-line victories, including its tenth Constructors’ World Championship™.

FROM TRACK TO ROADThe Shell Technical Partnership with Ferrari is more than a track-side victory celebration – it’s about transferring this race technology to the road. Shell uses the knowledge gained from the race track to develop our performance fuels and lubricants for everyday cars on the road.

Technology & Innovation

6 Power of Shell

SHELL V-POWER® PREMIUM GASOLINE: OPTIMUM PERFORMANCE THROUGH ADVANCED TECHNOLOGY

Shell V-Power, the most technologically advanced Shell gasoline, contains 99% of the same type of components as those found in the fuel that is used by Scuderia Ferrari on the Formula One racetrack. With more than five times the amount of cleaning agents required by federal standards, this gasoline cleans and protects intake valves and fuel injectors from performance-robbing gunk which can lead to reduced fuel flow and inefficient combustion. Shell V-Power gasoline enables a cleaner, more fuel efficient engine, thus optimizing performance.

Our unique technological expertise and decades of research and development, all work to help us differentiate Shell fuels and enable customers to get the most out of every drop. Our customers win with race-developed fuels and lubricants which improve their car’s performance!

For more than 100 years, our scientists have been passionately dedicated to continuous product improvement and innovation in order to provide motorists with quality fuels . We believe that performance counts, and that great performance begins with a clean engine .

The Ferrari F2012

Power of Shell 7

Attaining the number one position in so many categories demonstrates the quality of leadership that exists throughout the Shell network . It takes excellence at every level to maintain this top position .

The Shell Brand is:#1 Preferred Brand in North America

#1 Major Brand Share in North America

#1 Major Premium Gasoline Brand Share

#1 Consumer Credit Card Deck

#1 Commercial Credit Card Deck

#1 Gift Card Sales

#1 Leader in Loyalty Alliances

#1 Passenger Car Synthetic Motor Oil

#1 Heavy Duty Motor Oil

Performance & Image

Power of Shell 7

RETAIL VISUAL IDENTITY EVOLUTION (RVIe)

Shell’s Retail Visual Identity (RVI) has been designed to embody the core values of the Shell brand. RVI consists of a fixed menu of design elements which, when used together, create a dynamic, modern and welcoming retail site. The quality, detail and consistent application of the design reinforces the perception of Shell as a quality brand and tells our customers that not all fuels stations are the same.

In order to continue to express fuel leadership, RVI continues to evolve and modernize. The latest version of RVI at the retail site is RVIe (RVI Evolution) which improves permanent and temporary forecourt communications, facilitates customer orientation and ensures effective delivery of marketing messages. RVIe also reduces costs to the business through a simpler design and competes better with other brands’ fueling stations. A Network Delivery Team and approved RVIe suppliers are available to assist you in ensuring a timely and cost-effective execution of the appropriate RVIe conversion.

THE SHELL BRAND IS

#1Staying number one is a priority. That is why we work so passionately developing and implementing innovative ideas at every level of the business. Shell focuses on supply reliability, efficiency, and creates marketing, cards and loyalty programs that help increase traffic and build brand loyalty.

8 Power of Shell

Being number one in so many categories is the foundation that drives our passion for developing new programs and solutions . Being an innovation and technology pioneer for over a century, Shell has delivered groundbreaking products and programs such as our Nitrogen Enriched Fuels, Shell Payment Cards, Loyalty Programs, and award-winning Advertising/Marketing/Sponsorships . Through our human ingenuity, we will continue to design programs to drive volume, margin, and customer loyalty for your business .

THE SHELL FUEL STORYThroughout our history, Shell scientists have experimented with fuel formulations; constantly improving, constantly innovating, constantly leading. The high quality fuels we sell today are designed for today’s vehicles. Through consistent fuels research and reformulation, we demonstrate our passion to provide for our customers’ needs, keeping in step with an ever-changing world.

As engine technology improves, it is imperative the fuel going into the engine meets new standards for performance. Our Shell fuel technology now encompasses research which covers a broad range of vehicle engines, including hybrid and flex-fuel.

Brand Strength – Shell Gasolines

SHELL NITROGEN ENRICHED GASOLINESThe latest Shell innovation in fuel technology is the addition of a molecule enriched with nitrogen. All grades of Shell gasoline contain this molecule – our Nitrogen Enriched Cleaning System – that seeks and destroys engine gunk left behind by lower quality gasolines. Shell Nitrogen Enriched Gasolines act as a barrier to help clean and protect a vehicle’s fuel injectors and intake valves from the build-up of deposits.

We have taken our Nitrogen Enriched Gasoline a step further and developed an advanced formula that contains 20% MORE cleaning agents than before. Again, this Nitrogen Enriched Cleaning System is present in all three grades of Shell Gasoline (www.shell.us/ontheroad). No other gasoline protects better.

SHELL V-POWER®Shell V-Power, America’s best-selling major premium gasoline brand, has been designed for today’s cars and drivers with years of international fuels development experience. The findings from decades of on-track testing with Scuderia Ferrari in Formula One are built into every drop. Shell V-Power gasoline is formulated with the highest concentration of the Nitrogen Enriched Cleaning System making it the most advanced fuel Shell has ever developed, especially for today’s modern high-octane engines (www.shell.us/vpower). No other premium gasoline protects better.

No OtherGasoline Protects Better

Shell V-Power® is our most advanced fuel ever. With fi ve times more cleaning agents than required by federal standards, Shell V-Power® cleans up gunk faster than Shell Regular grade gasoline. It helps deliver maximum protection for optimum performance.

Let Shell help protect your engine as you drive!In today’s economy, Americans are keepingtheir vehicles longer, so protect your investment every time you fi ll up and every time youdrive with Shell Nitrogen Enriched Gasolines. With 20% more of the patented Shell Nitrogen Enriched Cleaning System, this formula actively shields your engine from performance-robbing gunk.

Save on Shell NitrogenEnriched Gasolines.

www.shell.us

Shell Drive for Five® Cardwww.shell.us/driveforfi ve

Save 5¢/gal on Shell gasolines or Shell diesel each month when you purchase at least 45 gallons. Savings apply to the 1st gallon up to 100 gallons every qualifying month.*

Go to www.shell.us/waystosave for more ways to save on Shell Nitrogen Enriched Gasolines.

*Subject to credit approval. See application for program information.

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No matter what you drive, thisformulation works in all types of engines, both conventionaland modern.In conventional engines, the unique, patented Shell Nitrogen Enriched Cleaning System cleans and protects intake valves and fuel injectors, so the engine can perform at its best.

In modern engines, like direct injection and turbo-charged, fuel injectors are subject to greater heat and pressure, which can cause a breakdown of cleaning agents. The Shell Nitrogen Enriched Cleaning System is designed to maintain thermal stability and work under extremely hot engine temperatures, actively protecting against performance-robbing gunk.

Scan the QR code tosee how Shell NitrogenEnriched Gasolinesprotects your engine!Don’t have a QR code reader? Go to www.shell.us/fueljourney

Actual valves after 10,000 mile test

Lower Quality Gasoline

Shell NitrogenEnriched Gasolines have20% more active cleaning agents than before!

All three grades of Shell Nitrogen Enriched Gasolines contain 20% more cleaning agents than before, helping protect engine’s intake valves and fuel injectors. No other gasoline protects your engine better!

FuelTank

FuelPump

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fuel journey

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Power of Shell 9

Brand Strength – Shell Payment Cards

Shell credit card holders buy more fuels and purchase more frequently than 3rd party credit card or cash customers .

Shell has a dedicated, national customer base that is very brand loyal. The Shell branded card program is designed to provide customers with payment options over the course of their credit lifecycle and has a card appropriate for any stage of the customer’s buying experience – regardless of their payment preference, income and lifestyle. Our cards offer the customer the convenience of paying at the pump, and because the card options follow the customer’s credit life-cycle, the Shell card portfolio can help build loyalty for life. Most important for you are the reductions in merchant service fees, which can mean better bottom-line performance.

SHELL GIFT CARD Operators earn 1.5% discount on sale of gift cards No transaction fee at Shell-branded retail outlets Helps increase sales, loyalty and customer base

SHELL SAVER CARDSM – THE E-CHECKING CARD SOLUTIONDesigned for customers who may not want a credit card, but want the convenience of using a card right at the pump

Tied directly to the customer’s bank account Customers save 2 cents per gallon on all Shell fuel purchases Helps increase sales and loyalty No transaction fee at Shell-branded retail outlets

SHELL DRIVE FOR FIVESM CARDCardholders save 5 cents per gallon on Shell Gasolines or Shell diesel each month when they purchase at least 45 gallons. Savings apply to the 1st gallon up to 100 gallons every qualifying month, with a maximum discount of $60 per year.

No annual fee Can be used nationwide at ATMs for cash withdrawals No transaction fee at Shell-branded retail outlets Helps drive loyalty and capture over 80% of a customer’s total fuel spend

(compared to < 20% for non-Drive for Five customers)

SHELL MASTERCARD® FROM CITI®When cardholders make qualifying purchases of $500 or more in a billing cycle, they earn a credit of 10 cents per gallon or more on the first 100 gallons of Shell Gasoline or Shell diesel they purchase in the next billing cycle.

Card can be used anywhere MasterCard is accepted No transaction fee at Shell-branded retail outlets

SHELL FLEET CARDS – FLEET CARD AND FLEET PLUS CARD Offers customers up to 6 cents per gallon discount on Shell Gasoline

or Shell diesel ‘One Station Card’ option allows for purchases at one preferred Shell station Purchases appear on one detailed monthly statement Flexible reporting options Fleet Finder – sales support to help develop and drive fleet customers into stores

10 Power of Shell

THE SHELL LEADING FUEL REWARDS PROGRAMS DRIVE LOYALTY FOR THE GROWING ‘REWARD SEEKER’ CUSTOMER BASELoyal customers are essential for any business to be successful. These customers tend to buy more, and more importantly, they talk more which means free word of mouth advertising for your business. Having loyal customers also can be measured in monetary terms; instilling customer loyalty may increase sales, and it also can create profit and build brand value. At Shell, being a leader in fuel rewards programs and building a loyal customer base is a core foundation of our business strategy. And, our loyalty programs help in clearly differentiating us from the competition.

THE FUEL REWARDS NETWORK™ (FRN™) PROGRAM IS A REVOLUTIONARY COALITION WHICH EMPOWERS CUSTOMERS TO NOT PAY FULL PRICE AT THE PUMPThe Fuel Rewards Network™ – or FRN™ – program is a free loyalty program that helps customers save money on Shell Nitrogen Enriched Gasolines. This patent-protected program empowers customers to lower their fuel prices significantly

Brand Strength – Loyalty Programs at Shell

with everyday purchases. With the FRN, customers may never pay full price at the pump again!

The FRN is the first program of its kind in the industry, and Shell is the official fuels redemption gasoline brand of this powerful loyalty coalition. It offers multiple ways for customers to earn Fuel Rewards® savings through everyday purchases of things like food, clothing and household goods which can be redeemed for cents-per-gallon fuel savings at participating Shell stations.

Imagine your customers getting as much as one, two, three dollars or more off per gallon on their next fuel purchase! There is no limit to the amount of Fuel Rewards savings customers can earn.

The program is unique because it allows customers to combine or “stack” multiple rewards offers – or cents-per-gallon discounts – together for potentially huge savings right at the pump.

The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline and Shell Diesel at participating stations – up to 20 gallons per purchase.

Joining the program is FREE – customers pick up a FRN Card at a participating Shell station then activate it online at fuelrewards.com or via the FRN iPhone or Android Apps to start earning rewards to save at the pump. Customers can also request a Fuel Rewards Network Card online at fuelrewards.com.

At the core of it all, the Fuel Rewards Network program works because it provides the ultimate customer experience – price roll down at the pump; and, it cannot be matched by any other competitive program in the market today.

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*Offer valid with Fuel Rewards Network™ Card for a limited time, while supplies last. Shell® Fuel Rewards® expire on the last day of the month following the month in which they were earned. Other restrictions may apply. See brochure inside for details. The Shell® Fuel Rewards® program is part of the Fuel Rewards Network™ which is administered by Excentus Corporation.

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Power of Shell 11

Brand Strength – Loyalty Programs at Shell

IN SHELL MARKETS, YOUR CONVENIENCE STORE, AUTO BAY OR CAR WASH CAN ALSO ISSUE FUEL REWARDS SAVINGS - WITH THE SHELL FUEL REWARDS PROGRAM AS PART OF THE FRN

Basket-Size RewardsFuel Rewards savings can be issued for the total amount a customer spends during a single or multiple transactions at your store. (Example: Customers earn 5¢/gal in Fuel Rewards savings for every $50 spent).

Item-Based RewardsFuel Rewards savings can be issued when a customer purchases specially marked products at your store. Item-based rewards can be offered in addition to basket-size rewards to increase the total amount of Fuel Rewards savings earned. (Example: Buy 1 – 64oz. Sunny D and earn 5¢/gal in Fuel Rewards savings).

Relationship and Event-Triggered RewardsFuel Rewards savings are issued for a specific attribute unique to the customer relationship. (Example: Earn 5¢/gal in Fuel Rewards savings when customers create an account).

OTHER WAYS TO SAVE WITH THE FUEL REWARDS NETWORKIt’s easy for customers to save with the Fuel Rewards Network program. They simply shop with participating Shell stations, restaurants, online merchants and more to earn Fuel Rewards savings redeemable at participating Shell stations.

KROGER, STOP & SHOP/GIANT GROCER REWARDS PROGRAMS HELP DRIVE CUSTOMERS AND INCREASE LOYALTYSince 2009, we have further differentiated the Shell brand through our alliance with some of the country’s top grocers to bring customers instant savings on quality Shell Nitrogen Enriched Gasolines. Points earned on their grocery loyalty card translate into instant savings at the pump!* Customers redeem their fuel rewards at participating Shell-branded sites which will initiate the price roll-back, utilizing the Shell Rewards proprietary software platform, a key enabler of the Grocer Rewards Program.

Shell currently has numerous agreements in place (Kroger, Stop & Shop/Giant, etc.), and we continue to aggressively build alliances with the major grocers in markets throughout the country. The Grocer Rewards Program through Shell provides six times the coverage of any competitive alliances announced by other gasoline brands in the U.S.

The Grocer Rewards Program will benefit Shell-branded Wholesalers, National Accounts and Joint Ventures through potential incremental fuel and non-fuel sales. The programs are designed to help drive new customers to Shell-branded sites, increase consumer loyalty including retention of existing customers and increase the number of transactions for those who may buy less frequently from Shell. By working with elite grocer brands, we are maximizing our national footprint of more than 14,000 branded stations to be convenient redemption centers for grocery fuel discount programs.

With two different ways to save, Shell customers can choose which rewards to redeem at your Shell stations: they may redeem Fuel Rewards savings earned through the FRN with their Fuel Rewards Network Card OR they may redeem fuel points earned through their Kroger, Stop & Shop/Giant grocer rewards programs with their respective grocer rewards card.**

*Excludes New Jersey **At participating locations.

12 Power of Shell

AWARD-WINNING ADVERTISING & MARKETING CAMPAIGNS

With millions of dollars invested annually, the Shell brand is one of the most recognized in the industry .

Brand recognition is important. Getting the Shell name in front of the national buying public has long been a priority for our passionate marketing experts. We know the strength of the brand has been impacted through the messages we have delivered over the years. From the Shell Answer Man to our most current campaign featuring our Shell Passionate Experts, the value of the Shell brand is continually enhanced through our innovative and award-winning advertising.

Shell supports its Wholesalers, Joint Ventures and National Accounts with national advertising and provides additional support in key Shell markets. The Shell Co-op Advertising and Development Program allows Wholesalers (and those eligible) to create additional marketing and advertising programs to meet specific market needs, while also reducing out-of-pocket advertising and promotion costs. Awareness of the Shell brand, combined with first-class customer service delivered at the site, can help generate repeat business and create brand-loyal customers.

SPONSORSHIPS Shell takes great pride in our brand and in the events that we support throughout the year. As such, Shell is a proud sponsor of marquee events that are nationally respected and have a positive impact on local communities such as racing, golf, student development, charity-work, etc.

Brand Strength – Advertising, Marketing & Sponsorships

— 1001 Fannin Street, Suite 500, Houston, TX 77002

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See store for details. Fuel savings are limited to 35 gallons of fuel per purchase. Points earned in the current month are available for use through the end of the following month.

It’s easy to use your Kroger Plus Card for fuel savings at Shell. For every 100 points you earn at Kroger, you instantly save 10¢/gal. every day on quality Shell Nitrogen Enriched Gasolines. Pick up a brochure at your participating Shell station for more details. Start saving today! www.shell.us/kroger

Save10¢ at Shell with 100 pts. from Kroger.

/gal.

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Turn your everyday purchases into fuel savings at Shell.

Go to fuelrewards.com

TESTIMONIAL “ It is an excellent reminder that you are flying the flag of the oil company that builds its brand better than any other company in the business. That is purely my opinion, but we market nine brands so I think I speak from a fairly broad perspective. They spend more, pay more attention and execute better than any other company out there when it comes to their fuel campaign. Selling something that people can’t see or touch is difficult, so differentiating your product and building value is the number one thing they can do. Shell does it better than anyone.”

– Jonathan Shaer, Mutual Oil Co.

This helps protect your engine’s intake valves and fuel injectors from performance-robbing gunk. Scan the QR code below to watch how the Shell Nitrogen Enriched formula protects your engine. Then fi ll up and see for yourself how no other gasoline protects your engine better.

Shell Gasolines have 20% more Nitrogen Enriched cleaning agents than before.

www.shell.us

engine better.

— 1001 Fannin Street, Suite 500, Houston, TX 77002

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With Shell V-Power® you get maximum protection for optimum performance. It’s our best, most advanced gasoline containing the highest concentration of the Shell Nitrogen Enriched Cleaning System. Get the most out of what you drive. Fill up with Shell V-Power, no other premium gasoline protects better!* www.shell.us/vpower

There’s no mistaking the power of the V.

*Protection of intake valves and fuel injectors.

With Shell V-Powerperformance.concentration of the Shell Nitrogen Enriched Cleaning System. Get the most out of what you drive. Fill up with Shell V-Power, no other premium gasoline protects better!* www.shell.us/vpower

— 1001 Fannin Street, Suite 500, Houston, TX 77002

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Power of Shell 13

SHELL SOURCEThis password-protected website provides critical information needed every day to successfully operate a Shell-branded business. Shell Source is designed to be an indispensable, self-service option for effective and efficient business operations.

Functions and features in Shell Source include:

Accounting/financial documents ready for download to backoffice systems for cash flow management

Rack and contract price notifications

Supply allocation details including 24/7 monitoring and alerts

Credit limit details including 24/7 monitoring and alerts

Marketing and advertising programs and materials

Site-branding standards and engineering bulletins

Site systems information – products, vendors and special offers

Entry of site sell-out volumes to initiate incentive payments

Sales Associate (cashier) tools and online training

Seamless connections (no login required) to third-party websites for program information – Mystery Shop scores, loyalty programs, point-of-purchase materials, etc.

Brand Strength – Web-based Tools & System Compatibility

SHELL TRADING & RETAIL ZONE (STARZ)

STARZ is a web-based resource established to help Wholesalers, Joint Ventures and National Accounts lower operating costs and increase non-fuel revenues. STARZ is a convenience retailing and site management resource that serves as a virtual information headquarters. Connectivity is 24/7 providing you with access to the resources you need to run an ‘open all hours’ business. The website is part of the Shell Source network and provides useful tools that include:

Retailing tips and industry reports

STARZ bi-weekly eNewsletter

Access to the Shell Buying Club

Vendor/Supplier information

Loyalty Program updates

Access to blog articles, industry best practices and essential contact information

SYSTEM COMPATIBILITY: ELECTRONIC POINT-OF-SALE (EPOS)We want Shell customers to know they’ve made a smart choice when they choose Shell, and we can do this by delivering a consistent, hassle-free experience with each visit to Shell retail outlets. Having a common EPOS system on similar dispensers means customers recognize and take advantage of the convenience of paying at the pump. This gives you potential access to millions of customers across the country that are part of our branded credit card program. Providing the ability to accept credit cards, debit cards and loyalty cards at the pump enhances the overall fueling experience and standardizes our payment methods.

14 Power of Shell

WE SHARE YOUR PASSION FOR EXCELLENCE

Shell aims to be the best fuels retailer in the world. We have a passion to see you succeed – to see us succeed, together. Our industry-leading programs and innovations create differentiation from the competition; differentiation customers notice and appreciate. This differentiation ultimately drives our success by increasing customer loyalty, volume and margin.

What can the Shell brand do for you? We provide…

The world’s largest single-brand retailer – our Pecten emblem is well recognized coast-to-coast and around the globe .

Over $1 .1 billion dollar annual spend in research and development .

An outstanding fuels portfolio with Shell patented Nitrogen Enriched Cleaning System .

Award-winning advertising and marketing programs .

Powerful, brand-building alliances that help create customer loyalty .

Our comprehensive Shell-branded payment cards .

24/7 site-level support and proprietary EPOS software platform .

Wide range of national and local sponsorships .

Why Shell

14 Power of Shell

TOP 5 REASONS TO BRAND SHELL

1. Global Leader in Fuels and Lubricants America’s #1 Preferred Gasoline Brand and

#1 Major Brand Share

America’s #1 Major Premium Gasoline Brand (Shell V-Power)

A respected leader in fuels technology and innovation creating cleaner fuels

#1 brand of passenger car motor oil and #1 heavy-duty motor oil (Pennzoil® and Shell ROTELLA®)

2. Industry-Leading Credit Card Programs The Shell branded cards program helps drive repeat

business to your stations and reduce your operating costs

#1 Consumer and Commercial credit card deck and #1 Gift Card sales in the fuels industry

3. Brand-building Loyalty Alliances Revolutionary Fuel Rewards Network (FRN) program

empowering customers to essentially “choose” their price at the pump – Shell is the official fuels redemption gasoline brand

Top grocer alliance rewards programs bring customers instant savings at the pump

4. Strong Refinery, Pipeline and Terminal Network We operate five major refineries and over 280 equity and

outside supply points across the United States providing flexibility of supply for over 14,000 retail outlets

24/7 loading support services for a high quality and reliable supply to meet your needs

5. Mystery Motorist Program (MMP)

Compelling program that helps you manage the image and customer service delivery at each location through third party mystery shopper evaluations throughout the year

We invite you to join our winning team of Wholesalers, National Accounts and Joint Ventures!

Shell Oil Products US and Motiva Enterprises LLC (collectively “the Company”) use reasonable efforts to ensure the information in this brochure is current and accurate . The information contained in this brochure is not intended to alter written agreements between the Company and its Wholesalers . If there is a conflict between those written agreements and the information contained in this brochure, the written agreements control . Not all programs are available in all areas . The Company reserves the right to make changes in any standards, programs or policies described in this brochure and to terminate the same at any time, for any reason and without notice .

V.1F 1/2013