The Power of Storytelling to Engage Talent
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Transcript of The Power of Storytelling to Engage Talent
The power of stories
Stories build following
Stories (re)build reputations
Stories build pictures
The reputations of organisations are
founded on stories (whether you like
them or not)
Expensive Virtually Pointless
x22Stories are memorable
Stories are persuasive
Stories are the norm
What makes a good story?
Idea + Emotion To inspire an action
Start a conversation?Change a perception?
Build an affinity?
Think stories, not simply role models
Which industries make the best storytellers?
1. Charities2. Retail3. FMCG – food/soft drinks4. Restaurants/Food Chains5. Telecoms/Tech6. Social Media 7. FMCG – cosmetics, toiletries8. Airlines9. Political Parties10. Alcohol11. Financial Services12. Utilities
PANTS = People Are Now The Story
Organisations have an endless source of stories…
Build a narrativethat is honest and authentic,
and avoids platitudes
Use evidence and outcomes
Find the everyday, inspiring stories that show (and
debate) the opportunities
and challenges, and build affirmation
Helen’s Story
Alex’s Story Jamie’s Story Nicola’s StoryAlison’s Story
Finding the stories
Communications TeamEmployee Networks
Nominated ColleaguesManagers
Awards and Recognition
Encourage advocacy
that extends, educates
and inspires
Advocacy is empowering…• Speaking at events• Taking responsibility • Sharing with friends and former colleagues• Learning new skills• Connecting with colleagues and managers• Working for a cause…