The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Simons

The Power of Storytelling(or How to “COPE” with Content)

Stephanie Reid-SimonsDirector, Content Marketing

Zillow

1multifamily-social-media.com


This talk is about stories. Here’s mine.

ZillowNewspapersAmazon


So many stories being told in so many places …

It’s a recipe for content #FOMO


Our story, today

Your communities. Your story.

Learn to COPE with FOMO (fear of missing out)

ROI = long game


Your community is ...


Your community should also be this!


Everyone is a potential fan

… and renter or referral … if you make themFEEL something


Tell a story your audience wants to hear

Help and answer,inspire and create,discover and share,evoke emotion.

Know your communities and understand what will resonate with your potential residents.

Apply the “80-20 Rule.”


Learn to #COPE

Create Once Publish Everywhere

(COPE)

One piece of good content Multiple pieces of great content


Where will you tell your story?

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A blog is a commitment

You don’t want to be a media company

You want to showcase your excellence

…and be top of mind in the industry, or with residents and potential residents


Sometimes it’s better just to be a blogger

Zillow AdviceReal estate Q&A

QuoraQ&A from experts, celebrities and “regular folks”

And don’t forget community newspapers …


A Zillow COPE story: #HOMEis

A great concept can support multiple channels.

(And it can be a simple concept. What’s more simple than inviting people to talk about what home means to them?)


COPE in action

Twitter

Landing Page

InstagramFacebook

User Generated Content


Example: Go Pro

InstagramTwitter

Facebook


Example: Nordstrom

Corporate Facebook Local Facebook


ROI is a long game


Key takeaways

Emotion drives action.And you can drive emotion!

Facing content challenges?COPE-ing can help.

ROI is a long game.

Follow me on social:@betterlater

The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Simons

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Transcript of The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Simons