The Power of Storytelling

Welcome and enjoy the guided tour ofWelcome and enjoy the guided tour of

The power of Storytelling



The new Consumer2.0 is in your store, to touch and feel a product. Mobile phones allow consumers to make a purchase anywhere, and that takes out the middle step of going home and ordering online. Retailers can greatly improve customer service and turn their stores into powerful assets that pure e-commerce retailers can!t match.

Consumer 2.0



How does it work?

PERSONAL ENGAGEMENT

Welcome and enjoy the guided tour of

INSPIRE ACTION

LISTENExplain your message and LISTENExplain how your audience can be part of a story. - PERSONAL ENGAGEMENTExplain how your audience can take action. INSPIRE ACTION


Aubergine can help you to get the message out in a simple cost-effective way by finding the right medium.



A Brand Marketing team for large brands… young and creative with a wealth of experience in strong national retail campaigns. The continuous search for innovative communication methods and the accelerated Marketing & Publishing techniques used in the design of national and retail campaigns make this team a no-nonsense agency. Aubergine also has a wealth of experience in publishing content for large corporations both in digital and print format. A full creative studio with the latest multimedia software is deployed via INSIDE B&P for the creation of the different communication settings. Content is as important as your corporate information tools and provides “stopping moments”. The “instant sellers” incite an immediate purchase impulse and increase your turnover by more than 20%! We ensure the maximisation of your content.

1Publishing DTP Print/Web


PIMS* is a precursor in the development of publishing programmes. A splendid full-colour 200-page travel catalogue or a product catalogue containing 12,000 products… in every case, the publication is developed in all simplicity, page by page. The total interactivity between the client, the designers and the key accounts leads to the result being delivered in double quick time. Ready for print! Not to mention the time saved and in particular the financial gain in terms of pre-print costs. Being able to work with this particular type of publishing technology is a major asset when you frequently manage large-scale campaigns with a wide range of products!

The power of Storytelling2Shop@catalogues

The power of Storytelling3Digital DM-BOX

& P.O.S.

There are no creative limits. Combining the best of both worlds; creativity and technology, audio and video and incorporating digital methods directly into your line of communications - representing a powerful asset for your marketing/promotional mix. As any marketing department worthy of the name, looking for new ideas, the Digital Mail Box, Business Cards or Digital P.O.S. are innovative solutions and are technically perfect.

The power of Storytelling4

It is a dramatic shift in new business communications. Digital Signage, sometimes called in-store TV or digital Display Networks, is vitally important to brands when defining their relationships with retailers and markets. It!s all in the branding! Branding aims to create revenues that are sustainable with positioning for greater growth while keeping costs under control. Not only can dominant brands remain in that position, but any advertising in the brand!s category supports the brand leader. This new medium comes as a significant bonus and provides an opportunity for brand management because it is “outside the box”. It changes processes, improves the display location and reduces the entry level for investment in consumer branding and sales activation spending!

Digital Signage - Instore & Outdoor

The power of Storytelling5Banners &

Websites

Allow us to help you open new doors and expand your business. We are here to develop smart Internet marketing strategies that work, design a custom website design that suits you, and thereby provide a strong advertising tool which will help you achieve your business, corporate and individual objectives. You are not just building a website. It all seems easy, but you need to have substantial marketing acumen in order to create a well-functioning information source. Consumers want transparent, efficient and complete information so that they can inform, compare, and buy. We have a 3-step approach to this: 1/ Analysis: Which customer groups do we wish to communicate with? 2/ How can you visualize your tone of voice? Design is of paramount importance. 3/ What programmes raise your behind this complex matter. IF these three steps are not evaluated professionally, your website will not work and your customers will not be satisfied.

The power of Storytelling Examples of

Storytelling

Branding by events



Design BrandingActivation


Design Stand Brussel carshow


Design P.O.S. flagship store


Design P.O.S.


Design P.O.S.

Logo+Facing+Branding strategyPackaging+Display+Retail strategy


Design P.O.S.

Logo+Facing+Branding strategyPackaging+Display+Retail strategy

Website+e-Shop+bannering+e-mailing+National radio campaign+New & social media



About usWe deliberately opt for a small structure and manageable projects. This means we!re on top of things at all times, and enables you to make the most of our expertise.

Welcome and enjoy the guided tour of

Experience

Aubergine Digital Marketing Group

Office Belgium – InsideB&PMevr. Courtmansstraat 41 2600 BerchemTel. : +32(0)3 239 53 88

Office France 19 Av. G ambetta, F 94160 Mandé - Paris" "

[email protected]

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The Power of Storytelling

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