The Power of Story in Business Plan
20
THE POWER IN BUSINESS PLAN OF STORY
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Transcript of The Power of Story in Business Plan
”THROW YOUR
MESSAGE TO
THE LIONS AND SEE WHAT IS LEFT ONCE THEY HAVE GOBBLED IT UP.”
Klaus Fog et al.
Storytelling: Branding in practice
HOOK
”I have been
waiting for this
day for 2 years...” Steve Jobs,
introducing the first iPhone
Macworld, 2007
IN
SPI
RA
TION
COOL
BUSINESS
CONCEPTS