The Power of Social Media for Dentists
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Transcript of The Power of Social Media for Dentists
ThePowerofSocialMediaforDentists
ShareableMedia2016.AllRightsReserved.
ThePowerofSocialMediaforDentists
PatientCommunicationsHasChangedinthe21stCentury
ShareableMedia2016.AllRightsReserved 2
Socialmedianowreachesmorepeoplethananyotherlocalmediaoutlet,anddatashowsthatithassigni@icantin@luenceinthehealthcaredecision-makingprocess.Tobuildadentalpracticeintoday’sdigitallysavvyworld,socialmedianeedstobeapriority.Patientsexpectitaspartofthedentist-patientrelationship,andit’sbecomeamarketingtoolthatdentistscan’tignore.
* 7outof10adults18+usesocialmediaregularly–includingyourpatientsandprospects.
* Facebookhas1billionusersdailyandamarket
capgreaterthanGE,andFordandGMcombined.* Socialmedia’shouseholdpenetration,frequencyof
use,and“shareofmind”inyourmarketfarexceedsothertraditionallocalmarketingservices.
* Traditionallocalmediaisinaslowdeathspiral–
householdpenetrationoflocalnewspapersis<25%nationally,localradioratingsareindecline,YellowPagesandPennySaversarenowirrelevant.Google,Facebook,andthemobilerevolutionaredrivingthis.
* 89%ofU.S.companieswithrevenues>$10
millionusesocialmediaformarketingpurposes.Thereisareasontheydoso:Itworks.
1) Socialmediapro@ilesrankveryhighinsearchengineslikeGoogle--andsometimesevenhigherthanapractice’swebsite.Ifyoudon’thaveapro@ile,you’relimitingyourexposure.Ifyouhaveonebutit’semptyorout-of-date,itcouldappearasifyou’reoutofbusinesswhensomeoneclicksovertoitstraightfromsearch.
2) In2016,FacebookandTwitterwilloffermorereasonstoconductlocal“nearme”searchesdirectly
ontheirplatforms.Youwillneedtopostregularlytoappearinthoseresults–ifyoudon’t,youriskbecomingdigitallyinvisibleontwoofthebiggestplatformsintheworld.
3) Whenyoupostusefulinformationonsocialmedia,newpatientscanlearnmoreaboutyoubeyonda
listofcredentialsinabiographyonyourwebsite,whichcanonlyaidintheirdecision-makingprocesstoseeyou.
4) Everydentisthasanonlinereputationandfootprintwhetherhe/shewantsoneornot.Youcan
eitherignoreit–ortakechargeofitbyconveyingtheimageyouwanttoconveyinsteadofrelyingonwhatotherswriteaboutyouonsiteslikeonHealthgradesorYelp.
5) Itintroducesandconnectsyouwithprospectivepatientsinamoremeaningfulwaythanan
advertisement,andinamuchmoreinexpensivewaythandirectmailoranadvertisementinalocalpublication.
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SocialMediaMakesItEasierforProspectivePatientstoFindandChooseYou
6) Patientsexpecttheirdentiststobecurrentandup-to-dateintheireducation,treatments,andpatientcommunicationmethods.Ifyou’renotonsocialmedia,youriskappearingout-of-touchandold-fashioned.
7) Themorefrequentlyyoupostonsocialmedia,themorechancesyou’llhavethatyourpatientswill
shareyourpoststotheirownsocialnetworks–leadingtomoreexposureforyourpracticeandmoreword-of-mouthreferrals.
8) Whenpatients’seeusefulcontentfromyouonsocialmedia,theyrealizethatyoucareabouttheirday-
to-daywell-being,andthatyouunderstandtheirneeds.Ifyoudon’t,itimpliesanattitudeofindifference.
9) Youcanimprovehealthoutcomesforpatientsthroughthetipsandcontentyoushareonsocialmedia.10) Fewerpeoplearecallingfriends/familyforreferralsandrecommendations;they’repostingrequests
onsocialmediaforpeopleintheirownnetworkstoanswer.Infact,“socialmediawillamajorreferralsourceforhealthcareproviders,”accordingtoaJan.2016articleinForbes.Thisissomethingmoneycan’tbuy.
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SocialMediaImprovesPatientRelationships&EncouragesWord-of-MouthReferrals
11) 61%ofsocialmediauserstrustsocialmediapostsandactivitybyhealthcareprofessionalsoveranyothergroup.1
12) 41%ofpeoplesaysocialmediawouldaffecttheirchoiceofhealthcarefacility.213) Morethan40%ofconsumerssaythatinformationfoundviasocialmediaaffectsthewaytheydeal
withtheirhealth.Ifthatinformationdoesn’tcomefromyou,it’llcomefromsomeoneelse.314) Socialmediaiswhereyourpatientscommunicatewitheachother,especiallywhenitcomestotheir
health.Infact,recentstatsshowthat33%ofconsumersnowusesocialmediaforhealth-relatedmatters,includinghowtheyfeelabouthealthproviders,drugs,treatments,medicaldevicesandhealthplans.4
15) 45%ofconsumerssayinformationfromsocialmediawouldaffecttheirdecisionstoseekasecondopinion.5
16) 88%ofconsumersarein@luencedbyreviewsandcommentsonlineandtheabilitytosearchonFacebookwillconnectpeopletothesecommentsquickly.6
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DataShowsthatPatientsUseSocialMediaforHealthcareDecisions
1PriceWaterhouseCoopers2Demi&Cooper3Mediabistro
4SparkReport5PriceWaterhouseCoopers6LocalVox
17) Youcanpromotenewcredentialsyou’veacquired;newtreatmentsandproductsyouoffer;articlesyou’vepublished;presentationsyou’vegiven;yourwebsite;andmore.
18) YoucangainattentionforcausesyoubelieveinlikeNationalChildren’sDentalHealthMonthand
gumdiseaseprevention.19) Youcanspreadthewordaboutstate-of-the-arttreatmentsthatyourpatientscanbene@itfrom.20) Itgivesyouaneasyandtimelywaytoeducateandcommentonitemsinthenewstohelpyour
patientsdiscernbetweenhypeandtruth.21) Throughsocialnetworkingcommunitiesandgroups,youcanconnectwithcolleaguesandother
industryexperts.22) Itkeepsyoutop-of-mind.Whenpatientsseethatyou’repostingcontentthat’susefulandrelevant
totheirlives,theyconsideryoutheirgo-tosourceforinformationinsteadofWebMDorGoogle--whileremindingthemyou’rethereforthem.
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SocialMediaExponentiallyAmpliQiesYourExperienceandExpertise
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Themoredentistsembracesocialmedia,themorepatientsandprospectsyou’llreach.Buttodosocialmediarightthattakestime–
somethingyouprobablydon’thave.
Wedo.
Contactustoday:[email protected]
Yoursocialmediapresenceshouldbeasprofessionalasyouareintheof@ice.LettheprofessionalsatShareableMediahelp.
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