The Power of Social Media
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Transcript of The Power of Social Media
![Page 1: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/1.jpg)
![Page 2: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/2.jpg)
1. Social marketing budgets are going to double in the next 5 years
2. Emails with social share links increase click-through rates as much as 158%
3. 86%: The increase in conversions when there is a video on the landing page
4. Facebook and Twitter are two of the most accessed websites by consumers
Social Media Marketing is Essential for Your Brand
![Page 3: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/3.jpg)
People Want Informationand Authority
1. Social Media shouldn’t be a PR or sales campaign2. A singer doesn’t show up at a concert and tell everyone they’re going to perform-- they
just perform.3. Your business should show up on social media the same way. People know
you’re trying to sell things, because that’s what a business does.
4. Provide relevant information, get involved in discussions, and
engage your customers on social media for best results
![Page 4: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/4.jpg)
1. 329 million people read blogs every month2. Blogging increases website traffic by as much as 55% for companies3. Pinterest is accountable for 41% of e-commerce traffic
In Case You’re Not Convinced…
4. Visual content is three times as attractive as written content
5. Articles or posts that include visual content get 94% higher view counts than those without6. More than 70% of US adults use some form of social networking 7. 47% of Americans cite Facebook as their leading influence for purchases
![Page 5: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/5.jpg)
Don’t Forget the Mobile
Market
1. 75% of smartphone users watch videos on their devices2. Half of the mobile searches made today lead to purchases3. 78% of Facebook accounts are mobile-only users4. 71% of social media users access their accounts from mobile devices
Continuity in Marketing with Social Media Transcends to Mobile Marketing
![Page 6: The Power of Social Media](https://reader036.fdocuments.in/reader036/viewer/2022083109/58e8ec681a28ab1f248b4837/html5/thumbnails/6.jpg)
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Marketingto Professionals
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