Social Media Theatre: How social media can power a small business
The Power of Social Business
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The Power of Social Business Kate Carruthers Digital & Community Manger, Genea
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Transcript of The Power of Social Business
![Page 1: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/1.jpg)
The Power of Social Business Kate CarruthersDigital & Community Manger, Genea
![Page 2: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/2.jpg)
Consider three things…
1. Bureaucracy 2. Silos3. Boundaries
![Page 3: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/3.jpg)
Bureaucracy is not evil – it helped communication
![Page 4: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/4.jpg)
Source: citytraces.julieshiels.com.au
Silos are not evil – sometimes they are efficient
![Page 5: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/5.jpg)
But the workplace is changing, as is society
![Page 6: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/6.jpg)
![Page 7: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/7.jpg)
Convergence is our friend
http://www.geekosystem.com/cat-ipad-video/
http://www.jorymon.com/tag/apple-ipad/
http://www.motioncomputing.com.au/products/tablet_pc_le17.asp
![Page 8: The Power of Social Business](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c621414a79591e498b4573/html5/thumbnails/8.jpg)
We must:
> Master complexity> Deal with shifting boundaries> Remove friction
Acknowledging the social nature of business is key