The Power Of Pr 11 08
-
Upload
health-policy-institute-of-ohio -
Category
Self Improvement
-
view
333 -
download
0
description
Transcript of The Power Of Pr 11 08
![Page 1: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/1.jpg)
![Page 2: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/2.jpg)
The Power of The Power of Public Public RelationsRelations
John Poole, Ohio Community Service CouncilJohn Poole, Ohio Community Service CouncilPaul Quinn, Health Policy Institute of OhioPaul Quinn, Health Policy Institute of Ohio
![Page 3: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/3.jpg)
The Power of The Power of Public Public RelationRelationshipsships
![Page 4: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/4.jpg)
Marketing: Marketing: ProductProductPricePricePromotionPromotionPlacePlace
![Page 5: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/5.jpg)
Marketing: Marketing: "A philosophy or orientation for the whole business - defining the primary goal of everyone in the organization."
![Page 6: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/6.jpg)
Public Relations:Public Relations:““A set of management, supervisory, and A set of management, supervisory, and technical functions that foster an technical functions that foster an organization's ability to strategically organization's ability to strategically listen to, appreciate, and respond to listen to, appreciate, and respond to those persons whose mutually those persons whose mutually beneficial relationships with the beneficial relationships with the organization are necessary if it is to organization are necessary if it is to achieve its missions and values.achieve its missions and values.
![Page 7: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/7.jpg)
Consumer Decision-Consumer Decision-Making ProcessMaking Process
![Page 8: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/8.jpg)
II
II
II
AwarenessAwareness
![Page 9: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/9.jpg)
II
ll
ll
InterestInterest
AwarenessAwareness
![Page 10: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/10.jpg)
II
ll
EvaluationEvaluation
InterestInterest
AwarenessAwareness
![Page 11: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/11.jpg)
II
TrialTrial
EvaluationEvaluation
InterestInterest
AwarenessAwareness
![Page 12: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/12.jpg)
PurchasePurchase
TrialTrial
EvaluationEvaluation
InterestInterest
AwarenessAwareness
![Page 13: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/13.jpg)
WWIIIIFFMM
![Page 14: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/14.jpg)
WWhat’shat’sIInnIIttFFororMMe?e?
![Page 15: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/15.jpg)
PlanningPlanning
![Page 16: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/16.jpg)
Elements of a Communications Plan:• Situational Analysis (Context/Environmental Scan)• Stakeholders• Objectives • Strategy• Audiences• Messages • Tactics• Timeline• Issues• Budget • Evaluation
![Page 17: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/17.jpg)
• Industry Scan
• Company Scan Strengths Weaknesses
Opportunities Threats
Key: Of all the information available, what is really important?
Key: Of all the information available, what is really important?
![Page 18: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/18.jpg)
• Industry
Scan
• Company
Scan
Strengths-Longevity-Reputation-College of Nursing-Financial stability-Responsiveness
Weaknesses-Nursing shortage-Staff turnover
-Clinical service
Opportunities-Alternative Medicine-Specialty Services-Mergers-Growing market-Growing region
Threats-Managed care-Budget cuts-Nursing shortage-Competition-Inpatient decline
Key: Of all the information available, what is really important?
Key: Of all the information available, what is really important?
![Page 19: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/19.jpg)
Research Research -Secondary ResearchSecondary Research-ObservationObservation-Focus GroupsFocus Groups-Surveys Surveys
![Page 20: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/20.jpg)
SSegmentationegmentationTTargetingargetingPPositioningositioning
![Page 21: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/21.jpg)
SSegmentationegmentationHow do you breakdown How do you breakdown the audience?the audience?
![Page 22: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/22.jpg)
TTargetingargetingWhat audience do you What audience do you want to reach?want to reach?
![Page 23: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/23.jpg)
PPositioningositioningHow do you present How do you present yourself in order to yourself in order to appeal to your target appeal to your target audience?audience?
![Page 24: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/24.jpg)
BrandingBranding
![Page 25: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/25.jpg)
Brand PromisesBrand Promises
![Page 26: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/26.jpg)
SSloganslogans
![Page 27: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/27.jpg)
Breakfast of Breakfast of championschampions
![Page 28: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/28.jpg)
Just do itJust do it
![Page 29: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/29.jpg)
Finger lickin' goodFinger lickin' good
![Page 30: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/30.jpg)
Be all you can beBe all you can be
![Page 31: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/31.jpg)
Let your fingers do Let your fingers do the walkingthe walking
![Page 32: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/32.jpg)
The ultimate driving The ultimate driving machinemachine
![Page 33: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/33.jpg)
When it absolutely, When it absolutely, positively has to be positively has to be there overnight there overnight
![Page 34: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/34.jpg)
We try harderWe try harder
![Page 35: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/35.jpg)
The quicker The quicker picker-upperpicker-upper
![Page 36: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/36.jpg)
Have it your wayHave it your way
![Page 37: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/37.jpg)
When you care When you care enough to send the enough to send the very bestvery best
![Page 38: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/38.jpg)
You're in good handsYou're in good hands
![Page 39: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/39.jpg)
Betcha can't eat Betcha can't eat just onejust one
![Page 40: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/40.jpg)
Don't leave home Don't leave home without itwithout it
![Page 41: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/41.jpg)
Good to the last dropGood to the last drop
![Page 42: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/42.jpg)
The UncolaThe Uncola
![Page 43: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/43.jpg)
It takes a licking and It takes a licking and keeps on tickingkeeps on ticking
![Page 44: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/44.jpg)
Where's the beef?Where's the beef?
![Page 45: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/45.jpg)
It's the real thingIt's the real thing
![Page 46: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/46.jpg)
Eat FreshEat Fresh
![Page 47: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/47.jpg)
Think outside the bunThink outside the bun
![Page 48: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/48.jpg)
Getting Things DoneGetting Things Done
![Page 49: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/49.jpg)
Ohio Masonic Home:Ohio Masonic Home:““Care, Concern Care, Concern and Compassion and Compassion Since 1892”Since 1892”
![Page 50: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/50.jpg)
Freedom to Pursue Freedom to Pursue Your PassionYour Passion
![Page 51: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/51.jpg)
Mission Statement:Mission Statement:
![Page 52: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/52.jpg)
Ohio Community Service Ohio Community Service Council Mission Statement:Council Mission Statement:
““To foster an infrastructure that connects, To foster an infrastructure that connects, supports, and replicates effective supports, and replicates effective community service, service-learning, and community service, service-learning, and volunteer programs to: volunteer programs to: address the State's and its communities' address the State's and its communities' critical and diverse needs; offer additional, critical and diverse needs; offer additional, meaningful opportunities for all meaningful opportunities for all generations to serve.”generations to serve.”
![Page 53: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/53.jpg)
““Strengthening Ohio's Strengthening Ohio's Communities through Communities through Service & Volunteerism”Service & Volunteerism”
![Page 54: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/54.jpg)
TacticsTactics
![Page 55: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/55.jpg)
EmployeesEmployees
![Page 56: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/56.jpg)
EmployeesEmployees• AmbassadorsAmbassadors• 30-second commercial30-second commercial
![Page 57: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/57.jpg)
Board MembersBoard Members
![Page 58: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/58.jpg)
![Page 59: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/59.jpg)
![Page 60: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/60.jpg)
Community Community PartnershipsPartnerships
![Page 61: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/61.jpg)
Media RelationsMedia Relations
![Page 62: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/62.jpg)
![Page 63: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/63.jpg)
![Page 64: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/64.jpg)
![Page 65: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/65.jpg)
Serving across the stateServing across the stateOhio leads U.S. with most projects aimed Ohio leads U.S. with most projects aimed at helping others, environment during at helping others, environment during nationwide volunteer event nationwide volunteer event Sunday, October 26, 2008 3:38 AM Sunday, October 26, 2008 3:38 AM By By Molly Willow
THE COLUMBUS DISPATCH THE COLUMBUS DISPATCH
![Page 66: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/66.jpg)
![Page 67: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/67.jpg)
![Page 68: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/68.jpg)
![Page 69: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/69.jpg)
![Page 70: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/70.jpg)
![Page 71: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/71.jpg)
Interview on QFM96Interview on QFM96Columbus RadioColumbus Radio
![Page 72: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/72.jpg)
A memorial all their own A memorial all their own Vets and their families tread with tears Vets and their families tread with tears and awe on a trip to WWII shrineand awe on a trip to WWII shrine Monday, November 07, 2005Monday, November 07, 2005
Holly ZachariahHolly Zachariah THE COLUMBUS DISPATCH THE COLUMBUS DISPATCH DAYTON — In 26 years as an Air Force medic, Earl Morse cared for DAYTON — In 26 years as an Air Force medic, Earl Morse cared for hundreds of veterans, if not thousands. hundreds of veterans, if not thousands. Their sad tales often broke the retired captain’s heart. Their sad tales often broke the retired captain’s heart. But never before had it been shattered as it was when his patients But never before had it been shattered as it was when his patients spoke of the National World War II Memorial being built in Washington, spoke of the National World War II Memorial being built in Washington,
D.C.D.C.
![Page 73: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/73.jpg)
![Page 74: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/74.jpg)
![Page 75: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/75.jpg)
Masonic children Masonic children welcomed home welcomed home Alumni celebrate their Alumni celebrate their common past in common past in Springfield Springfield Monday, July 03, 2006Monday, July 03, 2006Kelly Hassett Kelly Hassett The Columbus The Columbus DispatchDispatch SPRINGFIELD, Ohio — Cynthia Cameron came to the Ohio Masonic Home as a scared 6-SPRINGFIELD, Ohio — Cynthia Cameron came to the Ohio Masonic Home as a scared 6-year-old girl with only her older sister, Connie, as family. year-old girl with only her older sister, Connie, as family. More than 50 years later, she still has her sister and counts dozens more as her brothers and More than 50 years later, she still has her sister and counts dozens more as her brothers and sisters. sisters. The Westerville woman returned yesterday for the Ohio Masonic Home’s 27 th Alumni Day The Westerville woman returned yesterday for the Ohio Masonic Home’s 27 th Alumni Day
Homecoming, a reunion for people who spent their childhoods in the home.Homecoming, a reunion for people who spent their childhoods in the home.
![Page 76: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/76.jpg)
![Page 77: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/77.jpg)
![Page 78: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/78.jpg)
![Page 79: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/79.jpg)
![Page 80: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/80.jpg)
Media Media
![Page 81: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/81.jpg)
MediaMedia•TV = visualTV = visual•Radio = sound bitesRadio = sound bites•Print = depthPrint = depth
![Page 82: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/82.jpg)
Media Relations:• Develop a media list• Call them• Contact names, preferred means of
contact; deadline schedule• Identify key media contacts• Establish a relationship with targeted
media• Meet quarterly with media contacts• Offer to write articles for them
![Page 83: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/83.jpg)
Media Tips:• Never say “no comment”• If you don’t know the answer, check
and call back• We can’t control what goes in and
what stays out of the media• Have realistic expectations
![Page 84: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/84.jpg)
Elements of news value:• Timeliness• Proximity (localness)• Importance or consequence• Trends• Prominence (high-profile people)• Rarity• Conflict• Human Interest
![Page 85: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/85.jpg)
News Releases:• Space at top• Contact information• Double-space• Just the facts• “More” at bottom of page
![Page 86: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/86.jpg)
Writing Tips:• KISS• The first sentence is the most important• Give specifics: who, what, where, when, how• Be factual• Short paragraphs• Simple sentences• Use attribution
![Page 87: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/87.jpg)
InternetInternet
![Page 88: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/88.jpg)
Take-AwaysTake-Aways
![Page 89: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/89.jpg)
Feel the Feel the Power…Power…
![Page 90: The Power Of Pr 11 08](https://reader034.fdocuments.in/reader034/viewer/2022051818/54c20f804a7959c04a8b45a6/html5/thumbnails/90.jpg)