The Power of Persuasion What kinds of messages have made a lasting impression on you?
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Transcript of The Power of Persuasion What kinds of messages have made a lasting impression on you?
The Power of Persuasion
What kinds of messages have made a lasting impression on
you?
Persuasive Advertisements are used to sway your heart and your mind.
They make strong arguments more powerful, but can also disguise flaws in weak arguments.
Appeals by Association:
“Sell” a product or an idea by linking it with something or
someone positive or influential
Examples:
Bandwagon , Testimonial& Appeal to Authority
Bandwagon
• Taps into people’s desire to belong to a group
Testimonial
• Relies on the backing of a celebrity or a satisfied customer
Appeal to Authority
• Relies on the backing of an expert
Emotional Appeal:
Uses strong feelings, rather than facts and evidence, to persuade
Examples:
Appeal to Fear, Appeal to Vanity &Appeal to Pity
Appeal to Fear
• Makes people feel as if their safety, security, or health is in danger
Expert Advice: 10 Ways To Baffle Burglars
Appeal to Vanity
• Uses flattery to win people over
Appeal to Pity
• Makes people feel sorry for the subject of the argument Help the Starving Children – Donate
Today
Loaded Language:
Relies on words with strong positive or negative associations
Examples:
Words with Positive Associations & Words with Negative Associations
Words with Positive Associations
• Bring to mind something exciting, comforting, or desirable
Words with Negative Associations
• Call up unpleasant images, experience, or feelings
Now it’s your turn…
Use your notes to help determine which
persuasive technique is being used.
Slide 1
Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end.
Do the style, not the damage.
Slide 1
Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end.
Do the style, not the damage.
Appeal to Vanity
• Uses flattery to win people over
Slide 2
Slide 2
Bandwagon
• Taps into people’s desire to belong to a group
Slide 3
Slide 3
Words with Negative Associations
• Call up unpleasant images, experiences, or feelings
Slide 4
Slide 4
Appeal to Fear
• Makes people feel as if their safety, security, or health is in danger
Many times in your life, you will be persuaded.
by which types of ads?The question is…