The power of Old and New Media
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Transcript of The power of Old and New Media
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Geert Wissink13.06.2012
The Power of Old and New Media
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part 1
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part 1
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part 1
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part 2
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part 1
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part 3
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part 1
the history of media at sound and vision
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800.000 hours
video, film, radio, music, sounds
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First TV broadcast - 2 oktober 1951
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In 5 years 1 million visitors
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90.000 HOURS VIDEO
10.000 HOURS FILM
90.000 HOURS AUDIO
digitised in the last 4 years till 2012
800.000 PHOTO’S
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ACCESS TO CULTURAL AUDIOVISUAL HERITAGE
DIGITALE AUDIOVISUELE COLLECTIE NEDERLAND
DIGITALISERING DIGITALE INSTROOMDATAMINING
PUBLIEK ONDERWIJS ZAKELIJK
CROWDSOURCING
RECOMMENDATION
INTERNATIONAAL
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OPEN PLATFORM
veel hergebruik via api en op wikipedia
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Mobiele toegang op basis van open materiaalMOBIELE TOEGANG
mobiele toegang op basis van Open Beelden platform
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Open Cultuur Data OPEN CULTUUR
2012 hackatons, masterclasses
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Woordentikkertje
- Gamification van metadata generatie
VIDEO LABELING GAME
430.000 tags toegevoegd in 5 maanden
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PORTAL WEBSITE
- Doelgroep publiek- Drupal 7, open code, HTML 5 player
BEELDENGELUID.NL
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part 2
the power of media
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video ‘Een staat van verlangen’
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Marshall McLuhan
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A medium is anything that enhances human capabilities
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The medium is the message
slogan #1
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Example: Education
Before the alphabet: Repeating and remembering of oral stories
After the alphabet: More emphasis on understanding, combining thoughts, ideas
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The medium is the massage
slogan #2
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Explanation
People are influenced by the medium
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We live in a message
slogan #3
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Explanation: Information Overload
We can’t process all the information that is produced and shown around us anymore
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The content of a new medium is an old medium
slogan #4
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Explanation
When a new medium is introduced, we use in the same way we used the old medium
Example: When televisionwas introduced, we usedit the way radio was made
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Horseless carriage syndrome
slogan #5
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Explanation
When a new medium is introduced, we define it with the same words we know.
- A car is a carriage without a horse- Twitter is sending sms on the internet
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Hot and cool media
slogan #6
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Explanation
McLuhan divides media into ‘hot’ and ‘cold’ media.
A hot medium enhances one sense, using high concentration. There is no room for interpretation
A cold medium offers still a lot of room for explanation and uses more senses
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QUESTION
McLuhanHot: film, radioCold: television, telephone
Twitter? Facebook?
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We live in a global village
slogan #6
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News from 2000 miles away is just as real as news just around the corner - and just as fast delivered on your doorstep
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part 3
transmedia storytelling
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video ‘Rooksignalen uit een andere wereld’
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TRANSMEDIA
Transmedia is a fancy word for a simple concept: “Telling stories across multiple platforms”
Tim Kring, creator ‘Heroes’
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TRANSMEDIA = CROSSMEDIA
Crossmedia is telling the same story using different kinds of media - but without using the typical characterics of the media for the story.
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ACCELERATORS
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USER GENERATED CONTENT
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THE NEXT STEP IN MEDIA
Personal digital storytelling and world building on a virtual / augmented gamelike online platform
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GoogleProjectGlass
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BUT MAYBE NOTHING NEW ..
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WHAT THIS MEANS FOR US
We need to capture the extra media as well to preserve to complete story
Example: the second screen of Zomergasten
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fin
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this presentation is available on www.slideshare.net/geertwissink
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CREDITS
Sheet 51, 52 and 59 are from Social Creature: Presentation Your Life is A Transmedial Experience (http://www.slideshare.net/socialcreature/your-life-is-a-transmedia-experience-6609259)
Photo’s from the Netherlands Institute of Sound and Vision
Google AR pictures are from Google blog
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