The Power of Market Analytics - Esri · The Power of Market Analytics Carlien Stadhouders Esri...
Transcript of The Power of Market Analytics - Esri · The Power of Market Analytics Carlien Stadhouders Esri...
The Power of Market Analytics
Carlien Stadhouders
Esri Commercial Business Development
We are experiencing a titanic shift in the balance of power
between businesses and their customers
Empowered by Data
Expect to be Understood
No Patience for Noise
No Patience for Bad Experiences
The Empowered Consumer
Data is coming from
everywhere and
everything
Where can I best service
my customer
Where is the best potential for lockers or
pick up points?
What other services can I offer where?
Connecting customers and Behaviors
Everywhere
❖Know Customers
❖Relevant Offers
❖Create Value in Every Transaction
❖Seamless Experiences Across ChannelsWhere do my
best customers travel and
work?
Strategic Vehicle
Simple Apps
Understand the importance of content
Advanced Spatial Analytics
Collaboration through Maps
Best in
ClassCompanies
Strategic vehicleMarket Development lifecycle
• Market Expansion
• Targeted Marketing
• Customer Analysis
• Forecasting
• Gap Analysis
• Suitability & Site Analysis
• Customer Segmentation and
Profiling
• Product Mix / Allocation
• Cannibalization Analysis
• Operational Monitoring
• Risk Assessment
• Year / Month to Date
Reporting
• Market Performance Monitoring
• Market Comparison
• Competitor Analysis
• Site / Market Benchmarking
Simple AppsThe right app for the right persona
Dashboards
Story Maps
Social MediaViewer AppsDesign Apps
Business Apps
Field Apps ArcGIS
Market Landscape Site Analysis
Exec Review App
Site Collector App
Portfolio PerformanceCustomer Insight Analysis
Simple Apps For market
Analytics
Using your own data as a starting point…….. Combined with other
sources
Customers/Prospects
Competition
Catchment Areas
Market Potential
Hazards
Networks
New and Emerging
Data sources
Advanced Spatial
Analytics- 3D
Advanced Spatial Analytics
Time & Space
Advanced Spatial Analytics
Realtime
Advanced Spatial Analytics
Insights
Insights: Exploratory Analysis and Visualization
Collaboration through
Maps