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Transcript of The power of magazines PPA
The Power of MagazinesThe Power of Magazines
The Power of Magazines
Three key elements
Brand PowerThe consumer relationship with magazines
Magazines and RetailThe business case for magazines
Making magazines work harder in the retail environment
Working in Partnership to Grow the CategoryWhat can we do together
NatMag
Web Survey
Survey
Interactive
Understanding Women
IPC SouthBank
Total Market Report
Marketforce
Tesco Research
MarketforceSPA
Specialist Magazine Publishers
Jim Bilton
WassendenBrandlab
Promotional Effectiveness
MarketforceSPA
PPA Absorbing Media
PPA
Magazines in a Supermarket Economy
Jim Bilton
WassendenBrandlab
Magazines and the Independent Retailer
im Bilton
WassendenBrandlab
Magazines and the Multiple Retailer
Jim Bilton
WassendenBrandlab
Magazine Town Research
Jim Bilton
WassendenBrandlab
IPC Media Values
IPC Media
IGD UK Grocery Outlook 2007
IGD
Henley Centre Magazines into 2000
Henley Centre
Henley Centre Delivering Engagement
Henley Centre
Convenience What do shoppers want in‐store
IGD
ABC Reports
Marketforce
A Case for Magazines at Retail
Comag Time Warner US
Purchase Behaviour 2005
Frontline
Purchase Behaviour 2002
Frontline
Magazine Footfall
Dunhumby
Supermarket Cross Purchase
LMG Nectar
Marketforce Promotions
Marketforce
Sources Referenced
Brand Power
ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
Magazines Make Peoplersquos Lives Better
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
The Power of Magazines
Three key elements
Brand PowerThe consumer relationship with magazines
Magazines and RetailThe business case for magazines
Making magazines work harder in the retail environment
Working in Partnership to Grow the CategoryWhat can we do together
NatMag
Web Survey
Survey
Interactive
Understanding Women
IPC SouthBank
Total Market Report
Marketforce
Tesco Research
MarketforceSPA
Specialist Magazine Publishers
Jim Bilton
WassendenBrandlab
Promotional Effectiveness
MarketforceSPA
PPA Absorbing Media
PPA
Magazines in a Supermarket Economy
Jim Bilton
WassendenBrandlab
Magazines and the Independent Retailer
im Bilton
WassendenBrandlab
Magazines and the Multiple Retailer
Jim Bilton
WassendenBrandlab
Magazine Town Research
Jim Bilton
WassendenBrandlab
IPC Media Values
IPC Media
IGD UK Grocery Outlook 2007
IGD
Henley Centre Magazines into 2000
Henley Centre
Henley Centre Delivering Engagement
Henley Centre
Convenience What do shoppers want in‐store
IGD
ABC Reports
Marketforce
A Case for Magazines at Retail
Comag Time Warner US
Purchase Behaviour 2005
Frontline
Purchase Behaviour 2002
Frontline
Magazine Footfall
Dunhumby
Supermarket Cross Purchase
LMG Nectar
Marketforce Promotions
Marketforce
Sources Referenced
Brand Power
ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
Magazines Make Peoplersquos Lives Better
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
NatMag
Web Survey
Survey
Interactive
Understanding Women
IPC SouthBank
Total Market Report
Marketforce
Tesco Research
MarketforceSPA
Specialist Magazine Publishers
Jim Bilton
WassendenBrandlab
Promotional Effectiveness
MarketforceSPA
PPA Absorbing Media
PPA
Magazines in a Supermarket Economy
Jim Bilton
WassendenBrandlab
Magazines and the Independent Retailer
im Bilton
WassendenBrandlab
Magazines and the Multiple Retailer
Jim Bilton
WassendenBrandlab
Magazine Town Research
Jim Bilton
WassendenBrandlab
IPC Media Values
IPC Media
IGD UK Grocery Outlook 2007
IGD
Henley Centre Magazines into 2000
Henley Centre
Henley Centre Delivering Engagement
Henley Centre
Convenience What do shoppers want in‐store
IGD
ABC Reports
Marketforce
A Case for Magazines at Retail
Comag Time Warner US
Purchase Behaviour 2005
Frontline
Purchase Behaviour 2002
Frontline
Magazine Footfall
Dunhumby
Supermarket Cross Purchase
LMG Nectar
Marketforce Promotions
Marketforce
Sources Referenced
Brand Power
ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
Magazines Make Peoplersquos Lives Better
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Brand Power
ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
Magazines Make Peoplersquos Lives Better
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
Magazines Make Peoplersquos Lives Better
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
The biggest celebritieshellipthe gossiphellipreal life stories
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Cool Chic Sexy
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
The fastamp the furious
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoThanks for helping meunderstand and feel safehelliprdquoSusan Carrington Sussex
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoI read your articlehellip
Thanks for caringhellip ldquoTina Black Bolton
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoI used your week by week guide to teach my autistic son about our new arrivalrdquo
Rebecca Bennett
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoAfter 150 job applications you
gave me the confidence boost I needed to get on
trackrdquoAnna Jakes London
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
The only safe tan is a fake tanhellipthanks for looking after us
Cath Kent
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
ldquoIrsquove been using so much porn I canrsquot facemy wife Thanks for the sex tipsrdquoname not supplied
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Jessica Stait
chose LIFE
ldquoI was taking drugs at 13 a heroin addict by 18 clean at 28 and now a runner I have just completed my first marathonrdquo
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
54 say that magazines
are a source of information they
trust
A trusted friendhellip
82 say that magazines are a useful source for ideas of what they should buy
67 say that they are more likely to buy a product or service endorsed by a magazine
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Can still be attractive in tough trading times
bull Recession can work in favour of magazines in a ldquostay at homerdquo
culture if
we get the messaging rightbull
An inexpensive indulgencebull
On average read for two hours versus cinema costs of pound950 and theatre of
pound30 plus
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines and Retail
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
British shoppers spend pound16 billion on magazines
Consumers have a huge diversity of interests and passions
An equally diverse magazine market caters for these needs
85 of adults read magazines 80 men and 89 women85 of adults read magazines 80 men and 89 women3409 consumer magazines are published in the UK3409 consumer magazines are published in the UK
80 of 1580 of 15‐‐24s read one or more of these24s read one or more of these
78 of ABC1s 78 of ABC1s read one or more of these read one or more of these (NRS)
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
A communications tool reaching new audiences
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Drive online business
70
of online adults have been prompted to search by offline messaging (PPA Marketing lsquo08)
Magazines are the primary driver of online search
(RAMA rsquo07)
In over 70 of product categories magazine
advertising is the primary driver
of online purchase
(PPA Marketing lsquo08)
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Our magazines drive shopper behaviour
6
13
14
22
24
35Magazines
TV
Newspapers
Web
Supplements
Radio
Advertising in this medium is helpful to guide buying
Source Absorbing Media 2002
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Product launches in just 48 hours
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
419
of all Tesco shoppers buy into the magazine category
ndash higher than Chocolate Bars White Goods and Hardback Fiction
DunnhumbyPrevious Period 26 weeks from 18‐Feb‐08 to 17‐Aug‐08
Most Recent Period 26 weeks from 18‐Aug‐08 to 15‐Feb‐09
More people buy magazines than other non‐food
White Goods
01Chocolate Bars
353Hard Back Fiction
72
Magazines are the
key footfall driver for non‐food
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Main shop ndash I am
doing most of my food and
grocery shopping for this
week during this visit to the
store
Top‐up shop ndash I am
picking up a few bits and
pieces for the household for
the next few days
I am just picking up
one or two items
in store (eg
lunchsnacksmagazines
paperscigarettes etc)
Other
() TotalTotal
Source Marketforce Promotional Effectiveness 2007
Almost a 13 of magazine shoppers
are just popping to the kiosk area(on a lunch time)
Magazines play an important role in top up shop
36
31
1
30
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Since the beginning of the year
whorsquos being buying magazines
hellip
48 of all shoppers
44 of all shoppers
41 of all shoppers
Source LMG Nectar Jan ndash June 09
Magazines are highly cross purchased with other front of store categorieshellip
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
High frequency and repeat purchase
38
14
30
8
2
() TotalTotal
Once a week or more
Once every couple of weeks
Once a month
Once every couple of months
Once every six months
Over a 13 are buying
magazines once a week
or more
Source Marketforce Promotional Effectiveness 2007
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
of respondents
Magazine shoppers felt that alongside
making the newsstand easier to
browse and navigate magazines
should
be front of store in Tesco Source Research Now Marketforce Online
Survey June 2009
Shoppers want a bigger area for magazines They want to see them front of store
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazine shoppers are the most valuablehellip
138
110
83
70
42
165
40
60
80
100
120
140
160
Premium Standard Potential Uncommitted Lapsing Gone‐aways
Magazine purchasers over index as
being
Tescorsquos core Premium shoppers(high frequency high spend)
Source DunnHumby
June 2008 MAT
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
21
109
8 8
5 54 3 3
2 1 1 1 1
Magazin
es
Flow
ers
New
spapers
Gro
cerie
s
Soft d
rinks
Confe
ctionery
Lotte
ry T
ickets
Alco
holic d
rinks
Gre
etin
g ca
rds
Tobacco
Books
CD
sDVD
sGam
es
Ele
ctrical p
roducts
Outd
oor a
nd
leisu
re p
roducts
Sandw
iches
Magazines are the
most popular secondary purchase
in
supermarkets followed by flowers
Source PPA Project Newsstand 2006
hellipand they are also the most popular secondary purchase
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines and Retail
Is there a correlation between range and market share
Tesco ranges almost 700 titles Sainsburyrsquos and Asda
circa 500 titles
Tescorsquos share of the magazine market over indexes its share of the grocery markethellip
WHS stock over 2100 titles and have the highest share in thehigh street
Martin Retail Group stock over 900 titles and out perform the traditional convenience sector
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Enhancing the Retail Experience
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines make the shopping experience more enjoyable
82 of shoppers say that they
enjoy the process of choosing
which magazine to buy
Survey Interactive May 2009
ldquoBecause the food shop is so
boring I like to look at the
magazines firstrdquo
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines and Retail
44
42
44
45
48 48
50
38
40
42
44
46
48
50
TOTAL YoungWomen
TVGuides
TradWeeklies
Home Int CelebWeeklies
Fashion ampLifestyle
Generally people spend 44 minutes browsing
Source Understanding Women IPC SouthBank
2005
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines make shopping more enjoyable
Survey Interactive May 2009
52 of respondents enjoyed shopping for magazines compared to
bull
39 in music amp DVDrsquosbull
49 in health and beautybull
37 in beers wines amp spirits
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Magazines are essential for shopper satisfaction
44 of respondents would be lsquolikelyrsquo
or lsquovery likelyrsquo
to switch to an alternative
retailer if they could not find their favourite magazines
66 said they would go elsewhere
Survey Interactive 2009
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoy
Shopping There
Magazines 63
Bakery 49
Music DVD 48
Books 46
Fresh fruit amp vegetables 42
Health amp beauty 41
Beers Wines amp Spirits 36
Deli Take-Away counters 36
Fresh meat amp poultry 31
Frozen food 24
Enjoyment Of Store Areas(ASDA amp Sainsburyrsquos)
Source Promotional Effectiveness SPA 2007
The most enjoyable part of shoppinghellip
73 of respondents said that they bought
magazines lsquoon the spur of the moment ldquowhen
they catch my eyerdquo
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Enhancing the Retail Experience
Endorsing product choice
Magazine brands edit choice
for the consumer
Products and services endorsed by trusted brands can increase
response rates by over 100
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
Communicate key messages to 85 of the population
Share customer research ndash co‐fund new research
Cross‐sell and up‐sell more than any other category
Help you champion magazines inside your business
Driving forward our shared goals
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-
The Power of MagazinesThe Power of Magazines
- The Power of Magazines
- The Power of Magazines
- Slide Number 3
- Brand Power
- ldquoMy magazine speaks to me in a way and at a time that no-one else canrdquo
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- A trusted friendhellip
- Can still be attractive in tough trading times
- Magazines and Retail
- British shoppers spend pound16 billion on magazines
- A communications tool reaching new audiences
- Drive online business
- Our magazines drive shopper behaviour
- Slide Number 23
- More people buy magazines than other non-food
- Magazines play an important role in top up shop
- Magazines are highly cross purchased with other front of store categorieshellip
- High frequency and repeat purchase
- Slide Number 28
- Magazine shoppers are the most valuablehellip
- hellipand they are also the most popular secondary purchase
- Magazines and Retail
- Enhancing the Retail Experience
- Slide Number 33
- Magazines and Retail
- Magazines make shopping more enjoyable
- Magazines are essential for shopper satisfaction
- Slide Number 37
- Enhancing the Retail Experience
- Communicate key messages to 85 of the populationShare customer research ndash co-fund new researchCross-sell and up-sell more than any other categoryHelp you champion magazines inside your business
- The Power of Magazines
-