The Power of Knowledge
description
Transcript of The Power of Knowledge
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The Power of Knowledge
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PUBLIC RELATIONS RESOURCES
Definition
“Public Relations in the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to with the public
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PUBLIC RELATIONS RESOURCES
Definition cont.
interest, and executes a program of action to earn public understanding and acceptance.”
American Association of Advertising Agencies
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PUBLIC RELATIONS RESOURCES
PR Industry in India
Market Size Rs. 1200 - 1600 Crore
Growth Rate40 - 50 % Annum
Net margin 20 - 40 %
Ratio of PR/Ad Industry 8 %
Source: BS 13 July 2002
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PUBLIC RELATIONS RESOURCES
Where can I get information on
What to do?
How to do?
What to say?
How to say?
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Scope
Role
Definition
Communications in PR
Internal & External PR
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Employee Relations
Industrial Relations (strike/diss.)
Marketing (selling/problems at MKT)
Advertising (Publicity)
Corporate Image & Reputation
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Corporate Communications
Sponsorship
Shareholder & Investor
Public Affairs
Issues Management
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Promotion of Cause and Idea
Community
Government
Media Relations
Int. Public Relations
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Risk Issues & Crisis Management
Feedback & Research
Ethics & Law
PR & Technology
PR Plan
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PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Situation Analysis
Objectives
Strategies
Tactics
Evaluation
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PUBLIC RELATIONS RESOURCES
Organizations/Associations
Public Relations Society of India (PRSI)
International Public Relations Association (IPRA), (UK)
Institute of Public Relations (UK)
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PUBLIC RELATIONS RESOURCES
Organizations/Associations
Public Relations Society of America
International Committee of Public Relations Consultants Association
Council of Public Relations Firms
AEJMC/IPA
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PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Burson Marsteller
Genesis PR
Sampark Communications
Perfect Relations
IPAN
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PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Text 100
Corporate Voice Shandwick
LinOpinion
MelCole
Hansa Public Relations
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PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Ogilvy Public Relations Worldwide
Prism PR
Ritam Communications
Dean Piele
Abacus
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PUBLIC RELATIONS RESOURCES
Top US PR Agencies
(Independent Group)
Burson-Marsteller (WPP)
Porter Novelli (Omnicon)
Ogilvy Public Relations Worldwide (WPP)
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EVENT MANAGEMENT RESOURCE
Definition
Events as occurrences designed to communicate particular message to
target audience.
Philip Kotler
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EVENT MANAGEMENT RESOURCE
Market for EM
Market Size - 150 Cr.
Growth Rate - 50%
GR is expected more than 50%
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EVENT MANAGEMENT RESOURCE
Event Category
Cricket
Olympic
Music
Film/Television
Fests
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EVENT MANAGEMENT RESOURCE
Event Category
Hot Air Ballooning
Expedition
Motor Sports
Go-karts
Classic Polo
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EVENT MANAGEMENT RESOURCE
Event Category
Polo
Golf
Hero Cup
Hockey
Tennis
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EVENT MANAGEMENT RESOURCE
Event Category
Horse Racing
Football
Squash
World Cup Chess, Cricket, Football
Exhibition
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EVENT MANAGEMENT RESOURCE
Event Category
Kite Festivals
Navratri Festivals
Fairs/Festivals
Special Launches
Special Derby
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EVENT MANAGEMENT RESOURCE
Event Category
Celebrity
Birthday
Marriage
University/College Annual Day
National Day
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EVENT MANAGEMENT RESOURCE
Event Category
Rural Festival & Celebration
Major Festival (list of Holidays)
Trade Fair of India
Sonepur Fair
Pushkar Fair
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EVENT MANAGEMENT RESOURCE
Requirement Analysis
Clients
Event/Services
Location
Promotion/Presence/PR
Finance/Marketing
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EVENT MANAGEMENT RESOURCE
Requirement Analysis
Production
Political Environment
Technology
Competitors Information
Event Evaluation
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EVENT MANAGEMENT RESOURCE
Requirement Analysis
Target Audience
Media
PERT/CPM
List of Problems
SWOT
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EVENT MANAGEMENT RESOURCE
Product
Tyres
Cigarettes
Shoes
Soft Drinks
Liquor
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EVENT MANAGEMENT RESOURCE
Product
Automobiles
Motor Bikes
Banks
Pharmaceuticals
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EVENT MANAGEMENT RESOURCE
Event Oraganiser
Uni Rapport Events
Wizcra33ft
Fountainhead
Power productions
A Media Promotions
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EVENT MANAGEMENT RESOURCE
Event Oraganiser
Stagekraft
Music Craft
Pineapple Club
Tropical Showflakes
Media Entertainment Pvt. Ltd.