the power of IoT technology in innovation
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Roberto Siagri London 22.09. 2014 How Transitioning The Power of IoT Technology in Innovation … from a Product to a Service Economy ?
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Transitioning from a Product to a Service Economy: the Power of IoT Technology in Innovation. Especially in the context of the Internet of Things, the search for business sustainability is pushing companies to become more efficient thought a strategic rethinking of business processes while the market is shifting from products to services. To truly transform the business model, organizations need to connect and collect actionable data from their assets and processes, and invest heavily in IT tools and resources. To make this happen, Eurotech has designed and implemented a M2M solution that dramatically simplifies the transformation of a business into a smart business - allowing the creation of new innovative services and processes that drive competitiveness also in mature markets. Leveraging new technologies and embracing proven Enterprise IT best practice allow an effective encapsulation of the complexity of creating and maintaining distributed device infrastructures. This and a clear focus on a seamless IT/OT integration ensures fastest time-to-market and best TCO when basing new services and revenue streams on data coming from distributed devices and sensors in the field.
Transcript of the power of IoT technology in innovation
Roberto Siagri
London 22.09. 2014
How Transitioning The Power of IoT Technology in Innovation
… from a Product to a Service Economy ?
The M2M / IoT Recipe …
Things
Gateways
Business Applications@
…for Success ?
A: Solving the Complexity Problem !
all start from this question & answer:
Q:What is Enabling Innovation?
In the 21st century,
we won't experience 100 years of progress
it will be more like 20,000 years of progressRay Kurzweil
Models, Paradigms, Concepts, …The Law of Accelerating Returns is based on the overcome of saturation level that any technology
intrinsically has
Time
Ret
urns
Time
Perf
orm
ance
new wayold way
illusion of the old
reality ofthe old
difficulty to imagine the new
Each new TECHNOLOGICAL substrate is more efficient than the previous one
Complexity and SaturationModels, Paradigms, Concepts, …
Cos
t--C
ompl
exity
Time
HW
SW
Now, returning back to IoT, the problem ishow to address Software Complexity
Wirth’s law:
“Software gets slower fasterthan hardware gets faster”
Models, Paradigms, Concepts, …
• Virtualization technology• Enterprise IT • Cloud computing• Open & Industry Standards
Time
Cos
t-Ubi
quity
Z-curve S-curve
The Internet of Thingswe are in a moment in time when the software complexity can be tamed
• Powerful embedded computer• Of the shelf, purpose build , HW
SaasPaaS
Iaas
The Cloud Reverse PyramidHow to connect together
devices and humans:do we see anything
that can helpthrough this
cloudysky ?
SaasPaaS
Iaas
The Cloud Reverse PyramidInternet of Things = Things to Cloud
Transforming Bits of Data at the Edge of the Network into Actionable Information & Knowledge in the Users’ hands
will bring about the
biggest change in the industry since the steam engine
DATAIOT
Sensors
SERVICES
platform
M2M
monitoring
managementR
EMO
TE
Preventive Maintenance
many-to-one
machines
DE
VIC
ES ac
tuat
ors
HM
Ine
ar re
al-ti
me
MQTT
PR
OTO
CO
LS
field bus
HA
RD
WA
RE
gatewayMULTI SERVICE
REST unattended
OT
IT/OT INTEGRATIONiPaaS
Daa
S
BIGDATA
AN
ALY
TIC
S
business intelligence
ITCEP
CLO
UD
on-premise
databaseES
B
SaaS
MOBILEAPPL
ICAT
ION
INTE
RN
ET
virtualization
IaaS IP
open source
CONTEXT
DECISION
Bus
ines
s M
odel
s
ASSE
T cellularwirelesssatellite
BUSINESS
The Dawn of a New Smart World
Both service companies and manufacturers are moving more dramatically into services Vandermerwe and Rada, 1988
is happening in almost all industries on a global scaleServitization
servicesservitization
CO
ST
CUSTOMER
PARTNER
OE
Ms
ORGANIZATIONS
PRODUCTVALUE
supp
ort
INFRASTRUCTURE outs
ourc
ing
new business models everything as a service
DaaSiPaaS
What is the Driving Force?
You might not know it …… but because of this paradigm shift, you might be in exactly that situation !
IoT is an Operational Technology
“Companies in every industry
need to assume that a
software revolution is coming…”
Marc Andreessen
“Software is Eating the World”
simplicityor
simplexity
Innovation = Solving the Complexity Problem
Encapsulating Complexity… when you need transmission gears,
are you building them from scratch?
Encapsulating Complexity… when you need transmission gears,
are you building them from scratch?
No, you use gear boxes… Of the shelf products from experienced suppliers !
The Internet of Things... Complexity …
Business Applications
Sensors, Actuators,Displays, …
Multi-ServiceGateway
?@
Encapsulating ComplexityCentral Complexity in M2M / IoT Infrastructures
Business Applications
Sensors, Actuators,Displays, …
?Multi-ServiceGateway
@
Encapsulating ComplexityEveryware Cloud = Gearbox for the Internet of Things
Business Applications
Sensors, Actuators,Displays, …
@
Multi-ServiceGateway
M2MIntegrationPlatform
IoT Gearbox
Business Apps @
Enterprise Service Bus
1
M2MIntegrationPlatform
ActIntegrate, Store
ControlConnect
+
2
Field Interfaces
Field - Devices4
Recipe: Divide and Conquer Ingredients: Four Layers with 2 Architectural Components
Multi-ServiceGateway
3Communicate
Compute Collect
Industries will seea type of
not experienced
in the last two decades
Re-Thinking• Products• Value Add• Business Model• Business Processes
But we have a solution the Integration Platform as a Service
Device to Cloud. Now !
www.eurotech.com
Could This Get Any Easier? ®
www.eurotech.com
Thank You!
