The Power of Images to Change Behaviours
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One Million Visions The Power of Images to Change Behaviours 1
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Transcript of The Power of Images to Change Behaviours
One Million Visions
The Power of Images to Change Behaviours
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Shantz &Latham (2009)
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Locke & Latham (1990, 2002)
Goal Setting Theory
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Shantz & Latham (2011)
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Latham & Piccolo (2012)
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Control Non-Specific Context-Specific
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Other Support• Automaticity theory• Implicit motives• Implicit attitudes• Vicarious learning• Advertising
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Other SupportBecause cognitive resources are limited the implicit motive system has a “larger impact on behavior because, as the default [information] processing mode, it operates automatically and on a faster time scale than the explicit system.”Johnson and Tan (2009, p. 103)
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The Power of Film
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Viewing Habits
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Viewing Habits
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Viewing Habits
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Which video inspires you the most?...and Why?
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Which video inspires you most?
• http://youtu.be/3iIkOi3srLo
• http://www.youtube.com/watch?v=ERx5j6h43tk&feature=share&list=PLictJBXwHCyVe65UvbWpDtu5dMuPkMbrZ
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Which video inspires you most?
• http://youtu.be/XyyNCKsMSc4
• http://youtu.be/lUer_ZA4sJs
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Theory of Change
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The goal of One Million Visions (OMV) is for one million young people to
make short videos about their vision for a better future
www.onemillionvisions.org
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How?• Work with school’s, colleges,
universities and educational bodies to run competitions in which young people create short videos with a social or environmental meaning.
• Share these entertaining videos with our extended network to achieve social impact – some videos will go viral.
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Facebook & Twitter
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