The Power of Early Tech Adopters
1
OF EARLY TECH ADOPTERS POWER POWER The FOR AUTOMATION DESIRE The EARLY ADOPTER? WHO IS AN Wearable devices BIG THING: The NEXT GUESTS WANT GREATER AUTOMATION OF SERVICES FOR VARIOUS PORTIONS OF THEIR HOTEL STAYS, INCLUDING: want to use a mobile device to unlock their hotel door of business travelers own wearable devices 51% want to use mobile devices to receive bills want mobile check-in want mobile check-out want to use their mobile device to pay for hotel service 57% 54% 58% 50% 70% of those who don’t plan to buy one 38% A recent Cognizant/Phocuswright survey shows hoteliers have the opportunity to establish lasting connections with travelers who are early adopters of new technologies. of millennials book travel on their smartphones of those who book with smartphones prefer to do so via OTAs 48% of travelers book travel on their smartphones 68% 51% of millennials surveyed have tried alternative lodgings 48% © 2016 STR, Inc. All Rights Reserved. illustrations: annamarie hudson Source: Cognizant/Phocuswright
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Transcript of The Power of Early Tech Adopters
OF EARLY TECH ADOPTERSPOWERPOWER
The
FOR AUTOMATIONDESIRE
The
EARLY ADOPTER?
WHO IS AN
Wearable devicesBIG THING:
The NEXT
GUESTS WANT GREATER AUTOMATION OF SERVICES FOR VARIOUS PORTIONS OF THEIR HOTEL STAYS, INCLUDING:
want to use a mobile device to unlock their hotel door
of business travelers own wearable devices
51%
want to use mobile devices to receive bills
want mobile check-in
want mobile check-out
want to use their mobile device to pay for hotel service
57%54%58%
50%
70%of those who don’t plan to buy one 38%
A recent Cognizant/Phocuswright survey shows hoteliers have the
opportunity to establish lasting connections with travelers who are early adopters of new technologies.
of millennials book travel on their smartphones
of those who book with smartphones prefer to do so via OTAs
48%of travelers book travel on their smartphones
68% 51%of millennials surveyed have tried alternative lodgings
48%
© 2016 STR, Inc. All Rights Reserved. illustrations: annamarie hudsonSource: Cognizant/Phocuswright
