The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
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Transcript of The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
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THE POWER OF DIGITAL
Delphine Remy-Boutang #SMWParis @DelphineRB
POWERING UP YOUR PRESENCE
OECD CONFERENCE CENTER – 20th February 2014
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• FOUNDER OF THE BUREAU CREATED IN DECEMBER 2011 THE BUREAU (THE SOCIAL BUREAU) IS A LONDON/PARIS BASED, SOCIAL BUSINESS CONSULTING AGENCY.
THE AGENCY MAIN AREAS OF EXPERTISE:
ü SOCIAL BUSINESS STRATEGY ü CUSTOMER ENGAGEMENT ü WORKFORCE ENGAGEMENT
ü CULTURAL CHANGE MANAGEMENT ü DIGITAL TRANSFORMATION
• FORMER WORLD-WIDE HEAD OF SOCIAL MEDIA FOR IBM. I WAS AT IBM FOR 11 YEARS AGO AND LIVED IN LONDON FOR 14 YEARS.
• IN CHARGE OF WW DIGITAL INFLUENCE STRATEGY AND EXECUTION AT IBM, FOCUSED ON
DRIVING INNOVATIVE MARKEING CAPABILITIES VIA THE WEB. • I CREATED THE VERY FIRST DIGITAL WOMEN DAY. • I HAVE BEEN A LEADER AND PIONEER IN SOCIAL SOFT WARE’S GLOBAL ADOPTION. I HAVE DRIVEN
INITIATIVES ACROSS A VARIETY OF MARKETS AND CULTURES, MANAGING THE DIFFERENT STAGES OF THE PROJECTS.`
• I AM A FREQUENT SPEAKER AT SEMINARS, CONFERENCES ON THE SUBJECT OF SOCIAL MEDIA
AND ITS EFFECTIVE USE
WHO AM I ? A FRENCH ENTREPRENEUR
@DelphineRB #SMWParis
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DIGITAL WOMEN DAY
AN EVENT DEDICATED TO ENTREPRENEURSHIP,DIGITAL, AND WOMEN IN BUSINESS.
THE SECOND EDITION « CHANGE THE FUTURE » WILL BE TAKING PLACE ON MARCH 7TH 2014 IN PARIS, PALAIS BRONGNIART.
#JFD
MORE INFORMATIONS AND INSCRIPTIONS :
BIT.LY/JFD2014
@DelphineRB #SMWParis
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SO, WE’RE ALL AWARE OF THESE TYPE OF PEOPLE…
@TiffanyStJames @DelphineRB #SMWParis
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THE CONVERGED MEDIA APPROACH
@DelphineRB #SMWParis
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From this…
@TiffanyStJames
IN 2009 THE ECONOMIC DATA WAS NOT COMPARABLE
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UNTIL ‘THE GUARDIAN’ VISUALISED THE DATA
…To this
Infographics are critical to effective modern digital communication @TiffanyStJames
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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@TiffanyStJames
THE 6 DIFFERENCES BETWEEN SOCIAL AND TRADITIONAL
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@TiffanyStJames
…so have a social media crisis plan
1) THE POWER IN CONSUMERS HANDS
@DelphineRB #SWParis #SW14
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…so have guidance, train staff and plan for, and mitigate errors @TiffanyStJames
2) THE INDELIBLE RECORD OF ‘PRIVATE’ TWEETS
@DelphineRB #SMWParis
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Jan 09: Hudson river landing: first twitter-broken story
@TiffanyStJames
3) TWITTER IS THE REAL-‐TIME NEWSWIRE
@DelphineRB #SMWParis
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@TiffanyStJames
4)… AND YOU MIGHT NOT LIKE WHAT IT SAYS
@DelphineRB #SMWParis
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@TiffanyStJames
5) LISTEN AND OPTIMISE
@DelphineRB #SMWParis
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@TiffanyStJames
6) TRUST IN INDIVIDUALS HAS CHANGED
@DelphineRB #SMWParis
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THERE ARE ONLY 6 USES OF SOCIAL MEDIA
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1) HR
@TiffanyStJames @DelphineRB #SMWParis
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2) PR
@TiffanyStJames @DelphineRB #SMWParis
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3) DIRECT SALES
@DelphineRB #SMWParis
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4) CUSTOMER SERVICE
@TiffanyStJames @DelphineRB #SMWParis
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5) BUSINESS INTELLIGENCE
@TiffanyStJames
Define the tools you use by your objectives @DelphineRB #SMWParis
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6) INTERNAL COMMUNICATION
@DelphineRB #SMWParis
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CONSIDERATIONS ON EMBEDDING SOCIAL BUSINESS
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@TiffanyStJames
[Pic Credit: Altimeter]
7 SUCCESS FACTORS OF A SOCIAL BUSINESS STRATEGY
@DelphineRB #SMWParis
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What social can deliver for the business
Current KPIs
Digital Strategy
Business Objectives
• Benchmark • Best Practice
• What works • Current social footprint
Your Business Competition
Similar Industry
Other Industries
What social CAN deliver
for the business
What social IS delivering for you,
for your competitors, and
industry
What people and tech
capabilities DO you have
HOW TO INFORM YOUR SOCIAL BUSINESS STRATEGY
@DelphineRB #SMWParis
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Pre-contemplation
Contemplation
Preparation Action
Maintenance
Raise awareness Combat disengagement Increase relevance
Provide solutions
Facilitate action
Reinforce Maintain Generate advocacy Peer feedback
@TiffanyStJames Prochaska and DiClimente
UNDERSTAND WHERE YOUR AUDIENCES ARE
@DelphineRB #SMWParis
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Decide the right structure
@TiffanyStJames
@DelphineRB #SMWParis
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CODE OF CONDUCT THE BEHAVIOURAL WISH LIST POLICY PURPOSE PRINCIPLES STATEMENT OF ETHICS CONTEXT FOR ORGANISATION PROFESSIONAL AND PERSONAL USE GUIDANCE HOW WE USE PLATFORMS HERE
@TiffanyStJames
A WORD ON GOVERNANCE
@DelphineRB #SMWParis
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CONTACTS
DELPHINE REMY-‐BOUTANG
The social bureau
122 avenue de Wagram 75017 Paris
+33146239743
+33631656943
#connec]orsuccess Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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ADDITIONAL GOVERNMENT EXAMPLES
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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Saturday March 7th 2009 Rewired State held
“National Hack The Government Day”
80 developers created
30 working projects in 8 hours
RewiredState.org
@TiffanyStJames
Photo Credit: Paul Clarke
NATIONAL ‘HACK THE GOVERNMENT DAY’
@DelphineRB #SWParis #SW14
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HACK THE GOVERNMENT WINNERS
@TiffanyStJames
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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Historical data: performance Planning data: projections
Infrastructural data: maps Operational data: realtime
@TiffanyStJames
THE 4 BUILDING BLOCKS OF OPEN DATA
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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@TiffanyStJames
INTERACTIVE GRAPHICS MAKE DATA DIGESTIBLE
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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@TiffanyStJames
APPS BUILT WITH OPEN CRIME DATA
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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@TiffanyStJames
GEO LOCATION MOBILE SERVICES ARE HUGELY POPULAR
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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@TiffanyStJames
HOW WOULD YOU ADJUST YOUR COUNTRY’S BUDGET
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14
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REAL-‐TIME APPS OF HUGE USE
Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14