The Power of Data Driven LEAN Marketing - Chris Harding
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Transcript of The Power of Data Driven LEAN Marketing - Chris Harding
![Page 1: The Power of Data Driven LEAN Marketing - Chris Harding](https://reader035.fdocuments.in/reader035/viewer/2022070604/5437a0328d7f72ef548b7660/html5/thumbnails/1.jpg)
The Power of Data Driven LEARN Marketing
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OPPORTUNITIES EVERYWHERE
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THE ONLINE WINNERS
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THE ONLINE CONVERSATION
What does it mean?
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•The BUSINESS• The BRAND• The ENGAGEMENT
3 BIG CHALLENGES
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The MINDSET CHALLENGE
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BRIDGING THE GAP
PROFIT
SALES
CUSTOMERS
CONVERSION
OPPORTUNITIES
MARKETING / SALES CHANNELS & CAMPAIGNS
COMPELLING VALUE PROPOSITION
CAPACITY & CAPABILITY
Success comes from bridging the GAP between the creative & the commercial
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THINK RELEVANCY
Know your customer!!“The only sustainable competitive advantage is your organisation’s ability to learn faster than the competition.” (Peter Senge - MIT)
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textDon’t Guess!
Learn from the data
ANALYSE YOUR CUSTOMER ENGAGEMENT
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ASK SMARTER QUESTIONS?
What if we could
improve that by 1%?
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THINK INTEGRATED MARKETING CAMPAIGNS
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JOINED-UP THINKING to DRIVE BUSINESS PROGRESS
Tactical Improvements
ANDStrategic
Innovation
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OPTIMISATION + INNOVATION
PERFORMANCE ENGAGEMENT
Intelligent Data Driven ListeningLearningInsightsAGILE dev
Innovation
Engagement
Competitive Advantage
Technical & Creative
Optimisation
Continuous Improvement
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Thank You