The power of connecting Strategic perspective of Amsterdam RAI

Yvonne Nassar

Head of Marketing & Innovation

ICCA France-Benelux Chapter Summit

February 19th, 2013

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4 Everybody, everywhere

online: fast growth of

virtualisation

Sustainability expectations

New visitors,

different needs

Individualism:

the need to network

Amsterdam vs Europe

New economic powers

Media landscape

Three scenarios based on the drivers of change

Decline

due to

substitution

Transformation

due to

virtualisation

and

demographic

changes

Consolidation

due to

network effect

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The constant factors in the scenarios:

Physical meetings are here to stay,

though the role of virtual meetings will grow

New economic powers will be the driver for

the world’s economic growth

That’s our vision on our industry’s playing field

© copyright 2012 De Transformatie Groep. All rights reserved.

7

Three strategic programmes

Connecting

client needs and

possibilities

Connecting

Europe and new

economic powers

Connecting

physical and virtual

meetings

© copyright 2012 De Transformatie Groep. All rights reserved.

Virtuality

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Strategic programme Virtual:

Connecting physical and

virtual meetings

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Strategic programme International:

Connecting new economic powers

and Europe

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Strategic programme

Solutions:

Connecting client

needs and possibilities

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Associations:

- Stable market

- Pharmacode

- Delegates from BRIC

Exhibitions:

- Small growth

- Leading vs local

- Value of face2face

Corporate:

- Shorter lead times

- Smart meetings, ROI

- Technology, sustainability

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Dare to fail to

succeed

Feel free to share:

y.nassar@rai.nl

@yvonnenassar