The Power Of B To B Marketing

Northern Colorado Business Report

The Power of Business to Business Advertising

• Business Newspapers • E-mail newsletters • Web Data Services

• Events • Special Publications and Directories


Mark Twain Said….

“Many a Small Thing Has Been Made Large by the Right Kind of Advertising.”


So Many Choices…So Little Budget

• Be consistent• Use frequency• Be patient• Position your business and determine

what makes your products or services unique then choose your media and put together a campaign for top of mind awareness



– 83% of readers are the owners/CEO or President of their company

– 96% of NCBR readership owns their own home– 34% of readers plan on moving, expanding or change

facilities in the next 36 months– 97% readers find NCBR articles that are of interest to

them and their business practices– 91% of readers get their business news and trend

information from NCBR -source 2008 NCBR readership study


Who reads NCBR?

• 62% of readers enjoy annual household incomes of over $100K

• 78% have a college degree• 30% have an annual investable income

of at least $100K• 62% of readership falls in the 25-54

age demographic, 91.2% between ages 25-64


How do they read it?

• Time spent: 7 out of 10 readers spend up to 60 reading NCBR

• Number of readers per issue: 3.2• Readers use NCBR for information about…

– Business news and trends: 91%– Real Estate Development 76%– City and County Information: 72%


NCBR.com/Business Report Daily

• NCBR.com attracts over 24,000 unique visitors monthly, with over 50,000 page turns….featuring up to date regional news, information, events and productivity tools.

• Business Report Daily is emailed each weekday to almost 5,000 subscribers. The free service features late breaking daily news, industry specific newsletters and information


The Directories

– Blueprints: Builders, subcontractors, architects and engineering firms, Realtors

– Commercial Real Estate Sourcebook: listing activities and commercial brokerages


Book of Lists

• Choose the categories you want to target

• Invest in the publication that everyone keeps and uses again and again

• Your advertising message will be seen by decision makers

• The ultimate business tool!


Events

It’s all about building relationships• January: Economic Summit• March: Bravo• April : The 3rd annual Green Summit• May: Mercury 100..the fastest growing companies

in Northern Colorado• June: Pulse! The State of Medicine• August: Inaugural Women of Influence event• September: Bixpo, the largest business trade show

in Northern Colorado


Bixpo– The largest business trade show in Northern Colorado– This event improves upon other business to business events in

magnitude and marketing clout– 4-5,000 attendees, 200 booths– September 17th at the New Embassy Suites Convention Center– Regional Marketing that will reach into Denver, Wyoming and

Nebraska• Regent Broadcasting• KGWN TV-5• KUNC• All three Business Publication• Media Coverage based on profile of speaker and the event itself

– Most vendors from last year are investing in a booth at the 2008 event. They are saying they met decision makers, people who were interested in their products and services.


Six Great Reasons to Exhibit1. Bixpo Brings in Qualified Buyers2. Attendees are interested in your products and services3. Your best exposure to Colorado and Wyoming businesses4. Reach a diversified business audience5. The only trade show you will need all year!

Regional Chamber Business After Hours Thursday Night

Face to Face Marketing…It’s All About Relationships

The Power Of B To B Marketing

Documents

Transcript of The Power Of B To B Marketing