ACCENTURE DIGITAL VIDEO

Accenture Video Solution 6.0:Introducing the multiplier effectThe power of architecture, data and delivery excellence

2 Accenture Video Solution 6.0: Introducing the multiplier effect

It is a multidimensional landscape. Service providers must be elastic, deploy at speed, personalize the user experience, offer relevant content, and seek to monetize everything. The requirements are multiple and they are multifaceted. But there is an answer to this new digital world.

Accenture Video Solution 6.0 is the brand new release of Accenture Video Solution (AVS), a modular, micro service and cloud-based platform that powers advanced digital video services and helps service providers to reap the benefits of the new and changing digital video industry.

Blending innovative capabilities with leading-edge technology, AVS 6.0 is built to ensure a highly competitive advantage for digital video service providers. And with a host of new features, AVS 6.0 is the most powerful AVS release yet.

A wave of disruption is breaking over the digital video industry. As consumers become more demanding, there is huge pressure on video product development. The race is on: innovate in weeks— not months—and at scale.

3 Accenture Video Solution 6.0: Introducing the multiplier effect

The AVS 6.0 multiplier effect

ARCHITECTURE: Designed for agility

AVS 6.0 has distinctive micro service architecture that enables rapid innovation. Micro services can be plugged in, plugged out and developed individually. This flexible architecture is open to a wide ecosystem of third parties, so you can build a solution that includes proprietary technology or third party elements.

DATA: Reacting with flexibility

AVS 6.0 collects and compiles data from multiple sources, enabling machine-learning algorithms to segment audiences and inform key business functions. These advanced analytics capabilities fuel the user experience with customer insights and enable you to make strategic decisions based on reliable business intelligence.

DELIVERY EXCELLENCE: Enhancing predictability

Our teams deploy and operate AVS architecture in fully automated DevOps workflows that are informed by data, as well as utilizing an agile approach, which enables micro services to be integrated quickly and smoothly. We can also provide real time software deployment and fully automated testing, ensuring speed and efficiency for your video business.

Consumer and market needs change so quickly that business agility is now a key factor for success in the digital video industry. AVS 6.0 leverages three core strengths that can help your video business to achieve the agility it needs— by combining to drive a powerful multiplier effect.

FIGURE 1 | The AVS multiplier effect

FIGURE 2 | AVS architecture

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Accenture Video Solution 6.0AVS 6.0 is a highly innovative digital video software platform. Designed with micro service architecture, a catalog of add-ons, and characterized by a set of powerful differentiators, AVS 6.0 is ready to drive any digital video strategy at speed.

AVS 6.0 includes an open, multi device client SDK, which provides clients with a set of libraries and a large catalog of sample code. By facilitating client access to APIs, the AVS SDK helps to accelerate the AVS learning curve for applicationdevelopers and certifiedthird parties.

An industrial API gateway abstracts AVS micro services and exposes more than 200 APIs to any IPTV or OTTV device, providing extra flexibility when migrating from legacy to micro service architecture. Fully accessible, documented, and powered by an AVS certification program, the AVS API gateway enables any client, partner or developer to embrace AVS innovation at speed and trial new features with A/B testing.

Micro service architecture enables clients to plug-in, plug-out and develop individual modules in line with their needs. Whilst AVS is evolving in line with an overarching Accenture roadmap, the ability for clients to modify individual micro services enables rapid time to market for new services, as well as service optimization. AVS combines with Accenture Video Analytics (AVA) to unleash the massive power of the data economy. By collecting consumer data and creating user clusters, AVA turns AVS data into reliable business intelligence that can be used to enhance marketing performance. These insights also contribute to personalizing the user experience, improving hit rates for recommendations and helping to increase the value of digital advertising.

A powerful mediation layer enables AVS partners to develop and deploy their own AVS plugins, and become part of the AVS platform. As an AVS client, you can create your own ecosystem of certified plugins that reflects your technology, pricing and partnership requirements. Ensuring you avoid vendor lock-in, the AVS mediation layer is open to future market evolutions and is applicable across all platform layers, including media management, recommendations, advertising, DRM, nPVR and payment gateway.

A complete cloud-basisprovides automatic, elastic scalability for AVS clients, who can react to fluctuating consumer demands in near real-time thanks to this structure. The flexibility this offers is demonstrated in previous live sport implementations in which AVS scaled-up in seconds, securing access to content for millions of concurrent users.

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The benefits of AVS 6.0

Increasing the agility of our clients and System Integration teams by providing the ability to evolve micro services individually.

Reducing impact on device applications by abstracting and decoupling them from server business logic through the new AVS 6.0 API gateway.

Enabling easier future upgrades for clients running 6.x generation software.

Reducing the effort and time required to develop applications, allowing easier access to metadata through an elastic search capability.

Reducing the requirement for customization, as app developers can configure metadata access in line with their needs.

Facilitating independent AVS integrations by clients and third parties.

Increasing the scalability of AVS through session stickiness and database performance, overcoming limits related to the MySQL cluster.

Significantly reducing the effort required to install AVS on public clouds such as Azure, Amazon Web Services, or open stack software.

Facilitating analytics through pre-integration with Accenture Video Analytics (AVA).

AVS 6.0 combines its vision, its differentiators and its innovative features to offer clients a powerful digital video software platform that provides the following benefits:

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Evolve micro services individually

Reduce impact on device applications

Enable easy upgrades

Reduce app development effort

Reduce customization requirements

Increase scalability

Reduce installation effort on public clouds

Facilitate analytics

FIGURE 3 | AVS drivers for agility

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AVS 6.0 key features

Reference user experience and software development kit (SDK)

• A reference user experience for both managed and unmanaged devices

• A server-driven user interface that can be easily configured at run time, bypassing certification processes

• An industrialized SDK for developers and partners, primed for a multi-technology environment, including: HTML, iOS, Android, Roku and IPTV set-top boxes

• More than 300 features, including technology that self-adapts to user behavior and customer profiles

• Plugin frameworks for data collection and secure players with 4K support for IPTV set-top boxes

• Nielsen TV ratings, ad analytics and ad insertion for VOD and linear content

Digital assets and content management system

• Multi-hierarchal content bundling, featuring an extensible metadata model, to provide optimized support for editors

• Multi-language metadata management

• Metadata adapters, including Vubiquity, CableLabs and Tribune

• Device-based content packaging

• Cloud transcoding workflow for HLS, Smooth Streaming and MPEG-DASH

• Multi DRM support, including PlayReady and Widevine

Video consumer management

• End to end customer lifecycle management

• Content commerce and multi-brand management

• Device management

• Management for multiple payment types

• Off the shelf plugins enabling external BSS systems to be integrated through standard APIs

Content and service monetization

• Data-driven personalization, including targeted digital advertising

• Reporting, analytics and customer segmentation

• Content and service discovery engine

• Real time content marketing

Digital video operations and QoE management

• Control over real time Quality of Experience and service continuity

• Real time log collection and correlation

• Real time dashboard

• Alarm management

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ContactGino Galassi gino.galassi@accenture.com